Surge Tanks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207950
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Surge Tanks Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 1.55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Surge Tanks Market

(Market Size)
$1.05 billion
$1.55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.05 billion
2030 Market Size USD 1.55 billion
Key Players Pentair, Eaton, AQUASYSTEM, Surgeonics, Hydro

Market Summary

The surge tanks market is an integral segment within the manufacturing and construction industries, providing critical pressure management solutions in various fluid systems. These tanks are designed to absorb pressure fluctuations, water hammer, and pulsations, ensuring operational stability and safety in pipelines and hydraulic networks. The market caters to a broad spectrum of sectors including water and wastewater treatment, oil and gas, power generation, chemical processing, and HVAC systems. Demand is driven by the need for reliable infrastructure, industrial automation, and adherence to stringent safety regulations. Key manufacturers focus on delivering robust, corrosion-resistant tanks made from materials like steel, fiberglass, and polyethylene to meet diverse environmental and operational requirements. The market is characterized by continuous innovation in design and material technology to enhance efficiency and longevity. Companies operating in this space prioritize customization to address specific client needs across different applications and regions.

Key Highlights

The surge tanks market is distinguished by its essential role in mitigating hydraulic transients and maintaining system integrity. A notable highlight is the increasing adoption of advanced composite materials which offer superior durability and resistance to corrosive environments, extending the lifecycle of these components. Another key aspect is the integration of smart monitoring systems that enable real-time pressure and level tracking, facilitating predictive maintenance and reducing downtime. The market also sees a trend toward modular and compact designs, allowing for easier installation in space-constrained settings. Leading players such as Eaton, Parker Hannifin, and Bosch Rexroth are investing in research and development to introduce energy-efficient and environmentally sustainable solutions. Additionally, the expansion of water infrastructure projects in emerging economies presents significant growth avenues. Compliance with international standards and certifications remains a critical focus, ensuring product reliability and safety across applications.

Drivers, Opportunities & Restraints

Several drivers propel the surge tanks market forward, including the global emphasis on upgrading aging water and industrial infrastructure, which necessitates reliable pressure management systems. The growth in industrialization and urbanization, particularly in developing regions, fuels demand for surge protection in construction and manufacturing processes. Opportunities abound in the renewable energy sector, where surge tanks are used in hydropower and solar thermal systems to manage fluid dynamics. The advent of IoT and automation technologies offers potential for innovative, connected surge tank solutions that enhance operational efficiency. However, the market faces restraints such as high initial costs associated with advanced materials and customized designs, which can deter small-scale operators. Economic volatility and fluctuating raw material prices also pose challenges, impacting manufacturing consistency and profitability. Regulatory hurdles and the need for compliance with diverse regional standards may slow down market penetration in certain areas.

Concentration Insights

The surge tanks market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Companies like Pentair, Amtrol, and Grundfos hold significant market shares due to their extensive product portfolios and global distribution networks. These leaders leverage strong brand recognition and technical expertise to cater to high-demand sectors such as water treatment and oil and gas. Meanwhile, niche manufacturers focus on custom solutions for specific applications, competing on agility and tailored service. Geographically, North America and Europe are mature markets with a high concentration of established players, while Asia-Pacific shows a more fragmented structure with numerous local manufacturers emerging to meet regional demand. Collaboration and strategic partnerships are common, enabling firms to expand their technological capabilities and market reach. Innovation remains a key differentiator, driving consolidation as larger entities acquire smaller innovators to enhance their offerings.

Type Insights

Surge tanks are categorized based on design and functionality, with common types including hydropneumatic, bladder, and diaphragm tanks. Hydropneumatic surge tanks utilize a gas cushion, typically nitrogen, to absorb pressure surges and are widely used in industrial and municipal water systems for their efficiency in handling large volume fluctuations. Bladder tanks feature a flexible bladder that separates the fluid from the compressed air, preventing absorption and ensuring consistent pressure control; these are preferred in potable water applications due to their hygiene advantages. Diaphragm tanks operate similarly but with a fixed membrane, offering durability and ease of maintenance in closed-loop heating and cooling systems. Each type caters to specific pressure ranges and fluid compatibilities, influencing material selection such as stainless steel for corrosive environments or composites for lightweight needs. Manufacturers like Xylem and Watts Water Technologies offer diversified product lines to address these variations, emphasizing reliability and compliance with industry standards.

Application Insights

Surge tanks find critical applications across multiple industries, underscoring their versatility in managing hydraulic transients. In water and wastewater treatment, they are essential for preventing pipeline damage from water hammer, ensuring smooth operation in pumping stations and distribution networks. The oil and gas sector employs surge tanks to stabilize flow in drilling, refining, and transportation processes, enhancing safety and efficiency. Power generation facilities, particularly hydropower plants, rely on these tanks to absorb energy fluctuations and protect turbines. HVAC systems use surge tanks in heating and cooling circuits to maintain pressure balance and extend equipment life. Additionally, the chemical processing industry utilizes corrosion-resistant surge tanks to handle aggressive fluids, while irrigation and agricultural applications benefit from their use in pump protection. Companies tailor designs to meet the specific demands of each application, focusing on factors like pressure ratings, capacity, and environmental conditions.

Regional Insights

The surge tanks market demonstrates varied dynamics across regions, influenced by industrialization levels and infrastructure development. North America remains a prominent market, driven by stringent regulatory standards and ongoing upgrades to water and energy infrastructure, with the United States and Canada leading adoption. Europe follows closely, emphasizing sustainability and advanced manufacturing technologies, particularly in countries like Germany and the UK. The Asia-Pacific region is experiencing rapid growth due to massive urbanization, industrial expansion, and government initiatives in countries such as China and India, which are investing heavily in water management and power projects. Latin America and the Middle East show promising potential, supported by oil and gas activities and increasing construction projects. Africa, while still emerging, presents opportunities in basic infrastructure development. Regional preferences also vary; for instance, composite materials gain traction in corrosive coastal areas, while steel tanks dominate in high-pressure industrial settings.

Company Insights

Prominent companies in the surge tanks market include Eaton Corporation, Parker Hannifin, Bosch Rexroth, Pentair plc, Xylem Inc., and Grundfos. These players emphasize innovation, offering products with enhanced durability, smart features, and environmental compliance. Eaton is known for its hydropneumatic tanks tailored for industrial applications, while Parker Hannifin focuses on precision-engineered solutions for the oil and gas sector. Bosch Rexroth leverages its expertise in hydraulic systems to provide integrated surge suppression technologies. Pentair and Xylem lead in water-related applications, with extensive portfolios for municipal and commercial use. Grundfos emphasizes energy efficiency and sustainable practices in its designs. Other notable participants include Amtrol, Watts Water Technologies, and Armstrong Fluid Technology, each competing through specialization and global supply chains. Strategies involve mergers and acquisitions to expand market presence, alongside investments in R&D to develop next-generation products that address evolving customer needs.

Recent Developments

Recent developments in the surge tanks market highlight a shift toward smarter and more sustainable solutions. Companies are introducing IoT-enabled tanks with sensors for real-time monitoring of pressure, temperature, and fluid levels, allowing for predictive maintenance and reduced operational risks. There is increased focus on using recycled and eco-friendly materials to align with global sustainability goals, such as carbon-neutral manufacturing processes. Partnerships between surge tank manufacturers and technology firms are rising to integrate advanced control systems and automation software. For instance, collaborations aim to enhance compatibility with industrial IoT platforms for seamless data analytics. Additionally, expansions in production facilities, particularly in Asia-Pacific, are underway to meet growing regional demand. Regulatory approvals for new standards in safety and efficiency have also been a key area, with companies obtaining certifications to strengthen their market credibility. These developments reflect an industry adapting to digital transformation and environmental considerations.

Report Segmentation

This report on the surge tanks market provides a detailed segmentation to offer comprehensive insights into various aspects. It is segmented by type, covering hydropneumatic tanks, bladder tanks, diaphragm tanks, and other specialized variants, each analyzed for their design characteristics and suitability across different pressure conditions. The application segmentation includes water and wastewater treatment, oil and gas, power generation, chemical processing, HVAC, and other industrial uses, highlighting specific requirements and growth prospects in each sector. Geographically, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, key players, and demand drivers. Additionally, the segmentation considers material types such as steel, stainless steel, fiberglass, and polyethylene, evaluating their performance and adoption rates. This structured approach enables stakeholders to identify niche opportunities and make informed decisions based on precise market data.

FAQs

What are the primary functions of a surge tank? Surge tanks primarily serve to absorb pressure surges, water hammer, and pulsations in fluid systems, ensuring stability and preventing damage to pipelines and equipment.

Which industries most commonly use surge tanks? Key industries include water and wastewater treatment, oil and gas, power generation, chemical processing, and HVAC systems.

What materials are surge tanks typically made from? Common materials include steel, stainless steel, fiberglass, and polyethylene, chosen based on corrosion resistance and application requirements.

How do surge tanks contribute to system safety? They mitigate hydraulic transients that can cause equipment failure or leaks, enhancing operational safety and reliability.

What are the differences between bladder and diaphragm surge tanks? Bladder tanks use a flexible bladder for fluid separation, ideal for potable water, while diaphragm tanks have a fixed membrane, suited for heating and cooling systems.

Are there smart surge tanks available? Yes, modern surge tanks often incorporate IoT sensors for real-time monitoring and predictive maintenance, improving efficiency.

Citius Research has developed a research report titled “Surge Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surge Tanks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surge Tanks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surge Tanks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surge Tanks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surge Tanks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surge Tanks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surge Tanks Market
• Cost and Gross Margin Analysis of Surge Tanks Market
• Surge Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surge Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surge Tanks Market Key Stakeholders

Below are the key stakeholders for the Surge Tanks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surge Tanks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surge Tanks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surge Tanks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surge Tanks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surge Tanks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surge Tanks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surge Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surge Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surge Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surge Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surge Tanks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surge Tanks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surge Tanks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surge Tanks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surge Tanks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surge Tanks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surge Tanks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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