Vertical Lift Module Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207271
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Vertical Lift Module Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Vertical Lift Module Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players Kardex Remstar, H?nel, AutoCrib, Modula, Ferretto Group

Market Summary

The Vertical Lift Module (VLM) market is an integral segment within the material handling and storage solutions industry, primarily serving the manufacturing and construction sectors. These automated storage and retrieval systems are designed to maximize storage density and improve inventory management by utilizing vertical space efficiently. VLMs consist of vertically arranged trays that are automatically retrieved and presented to an operator, significantly reducing the time and labor required for picking and storing items. The adoption of VLMs is driven by the need for space optimization, enhanced operational efficiency, and error reduction in order fulfillment processes. Companies are increasingly investing in these systems to streamline warehouse operations, minimize floor space usage, and support just-in-time manufacturing principles. The market is characterized by continuous technological advancements, including integration with warehouse management systems (WMS) and the Internet of Things (IoT), which further enhance functionality and data analytics capabilities. As industries focus on automation and lean manufacturing, the demand for VLMs is expected to see sustained growth, making them a critical component in modern industrial and construction logistics.

Key Highlights

The Vertical Lift Module market showcases several key highlights that underscore its importance and growth trajectory. A prominent feature is the significant improvement in storage density, allowing businesses to store more inventory in a smaller footprint compared to traditional shelving or racking systems. This is particularly beneficial in urban settings or facilities where space is at a premium. Another highlight is the enhancement in picking accuracy and speed, which directly contributes to increased productivity and reduced operational costs. VLMs are equipped with advanced software that enables seamless integration with enterprise resource planning (ERP) and warehouse management systems, facilitating real-time inventory tracking and management. The robustness and reliability of these systems make them suitable for handling a wide range of items, from small parts to heavy components, in diverse industrial environments. Leading manufacturers are focusing on developing energy-efficient models and incorporating user-friendly interfaces to improve operator interaction. Additionally, the trend towards customization allows VLMs to be tailored to specific industry needs, further driving their adoption across various applications within manufacturing and construction.

Drivers, Opportunities & Restraints

The growth of the Vertical Lift Module market is propelled by several key drivers. The increasing need for efficient space utilization in warehouses and manufacturing plants is a primary driver, as businesses seek to maximize storage capacity without expanding their physical footprint. The rise of e-commerce and the demand for faster order fulfillment are also significant factors, pushing companies to adopt automated storage solutions that enhance productivity and reduce lead times. Additionally, the focus on reducing labor costs and minimizing human error in inventory management processes encourages investment in VLMs. Opportunities in the market abound, particularly with the integration of advanced technologies such as artificial intelligence and machine learning, which can further optimize inventory control and predictive maintenance. The expansion of manufacturing activities in emerging economies presents a substantial growth opportunity for VLM providers. However, the market faces certain restraints, including the high initial investment required for installing VLMs, which may deter small and medium-sized enterprises. The complexity of integration with existing systems and the need for skilled personnel to operate and maintain these advanced systems also pose challenges. Despite these restraints, the overall market outlook remains positive due to the continuous advancements and increasing awareness of the benefits offered by VLMs.

Concentration Insights

The Vertical Lift Module market exhibits a concentrated competitive landscape with a few key players dominating the industry. Companies such as Kardex Group, H?nel Storage Systems, and Stanley Vidmar have established strong market positions through their extensive product portfolios and global reach. These leaders focus on continuous innovation, offering VLMs with enhanced capabilities such as higher load capacities, improved energy efficiency, and advanced software integration. The market concentration is also influenced by strategic mergers and acquisitions, which allow companies to expand their technological expertise and geographic presence. Regional players contribute to the market by catering to specific local demands and offering cost-effective solutions. The concentration of expertise and resources among top players drives the overall market development, ensuring a steady flow of innovative products and services. This competitive environment encourages continuous improvement and customer-centric approaches, benefiting end-users with reliable and efficient storage solutions.

Type Insights

Vertical Lift Modules are categorized based on their design and capacity, primarily into single-column and double-column types. Single-column VLMs are compact systems ideal for facilities with limited space, offering efficient storage for smaller items and parts. They are commonly used in industries such as electronics, pharmaceuticals, and automotive manufacturing where space optimization is critical. Double-column VLMs, on the other hand, provide higher storage capacity and are capable of handling larger and heavier items, making them suitable for industries like construction and heavy machinery. These systems feature two vertical columns of trays, allowing for greater flexibility and throughput. The choice between single and double-column VLMs depends on specific operational requirements, including the size and weight of stored items, available space, and desired throughput rates. Manufacturers are continually innovating to offer hybrid models that combine the benefits of both types, catering to diverse industrial needs. The evolution of VLM types reflects the market's response to the growing demand for versatile and efficient storage solutions across various sectors.

Application Insights

Vertical Lift Modules find extensive applications across the manufacturing and construction industries, addressing unique storage and retrieval challenges. In manufacturing, VLMs are used for storing and managing raw materials, components, tools, and finished goods, facilitating just-in-time production and reducing inventory carrying costs. They are particularly valuable in assembly lines where quick access to parts is essential for maintaining production flow. In the construction industry, VLMs are employed for storing equipment, tools, and materials on-site or in warehouses, enhancing organization and reducing time spent searching for items. The ability to handle heavy and bulky items makes VLMs suitable for construction applications, improving safety and efficiency. Other applications include use in distribution centers, retail warehouses, and healthcare facilities for managing supplies. The versatility of VLMs allows them to be customized for specific applications, ensuring they meet the precise needs of different industries. As businesses continue to prioritize efficiency and organization, the adoption of VLMs in various applications is expected to grow, driven by their proven benefits in streamlining operations.

Regional Insights

The adoption of Vertical Lift Modules varies across regions, influenced by industrialization levels, economic conditions, and technological advancement. North America and Europe are mature markets with high adoption rates, driven by the presence of established manufacturing and construction sectors. These regions focus on automation and efficiency, leading to significant investments in advanced storage solutions like VLMs. The Asia-Pacific region is experiencing rapid growth due to expanding manufacturing activities, particularly in countries like China, India, and Japan. The rise of e-commerce and infrastructure development in these countries fuels demand for efficient storage systems. Latin America and the Middle East & Africa are emerging markets, where increasing industrialization and construction projects present growth opportunities for VLM providers. Regional differences in regulatory frameworks and labor costs also impact market dynamics. Overall, the global market for VLMs is characterized by diverse regional trends, with each region contributing to the overall growth based on its unique economic and industrial landscape.

Company Insights

Prominent companies in the Vertical Lift Module market include Kardex Group, H?nel Storage Systems, Stanley Vidmar, Remstar, and SencorpWhite. These players are recognized for their innovation, quality, and comprehensive product offerings. Kardex Group, for instance, is a global leader providing automated storage solutions with a focus on reliability and efficiency. H?nel Storage Systems emphasizes energy-efficient and sustainable VLM designs, catering to environmentally conscious businesses. Stanley Vidmar is known for its robust and customizable systems, particularly in industrial and automotive applications. Remstar and SencorpWhite offer advanced VLMs with integrated software solutions for seamless inventory management. These companies invest heavily in research and development to introduce new features such as higher load capacities, improved user interfaces, and enhanced security. Strategic partnerships and acquisitions are common, allowing firms to expand their market reach and technological capabilities. The competitive strategies focus on providing tailored solutions that address specific customer needs, ensuring long-term relationships and market loyalty. The presence of these established players drives innovation and sets high standards for quality and performance in the VLM market.

Recent Developments

The Vertical Lift Module market has witnessed several recent developments aimed at enhancing product offerings and expanding market presence. Technological advancements include the integration of IoT and AI capabilities, enabling predictive maintenance, real-time monitoring, and data analytics for optimized inventory management. Companies are launching new models with higher energy efficiency and reduced noise levels, addressing environmental and workplace safety concerns. There is a growing trend towards modular and scalable VLM systems that can be easily expanded or reconfigured as business needs evolve. Strategic collaborations between VLM manufacturers and software providers are becoming more common, resulting in integrated solutions that offer seamless connectivity with enterprise systems. Additionally, market players are focusing on sustainability by using eco-friendly materials and designing systems that consume less power. These developments reflect the industry's commitment to innovation and customer satisfaction, ensuring that VLMs remain at the forefront of automated storage solutions. The continuous evolution of technology and increasing investment in R&D are expected to drive further advancements, solidifying the market's growth trajectory.

Report Segmentation

The Vertical Lift Module market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into single-column and double-column VLMs, each catering to different storage needs and capacity requirements. The application segment covers manufacturing, construction, logistics, healthcare, and others, highlighting the diverse uses of VLMs across industries. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and opportunities. This segmentation allows for a detailed understanding of market dynamics, helping stakeholders identify growth areas and make informed decisions. Each segment is evaluated based on factors such as demand patterns, technological adoption, and competitive landscape, providing a holistic view of the market. The report also considers sub-segments within major categories to offer granular insights, ensuring that readers gain a thorough perspective on the Vertical Lift Module market and its various facets.

FAQs

What is a Vertical Lift Module? A Vertical Lift Module is an automated storage system that uses vertically arranged trays to store and retrieve items, optimizing space and improving efficiency in warehouses and manufacturing facilities.

How does a Vertical Lift Module work? It operates by automatically moving trays vertically to an access point where operators can pick or store items, controlled via software that manages inventory and retrieval processes.

What are the benefits of using Vertical Lift Modules? Benefits include increased storage density, reduced labor costs, improved picking accuracy, enhanced safety, and better space utilization compared to traditional storage methods.

Which industries use Vertical Lift Modules? Industries such as manufacturing, construction, logistics, automotive, aerospace, and healthcare commonly use VLMs for efficient storage and retrieval of parts and materials.

What is the difference between single-column and double-column VLMs? Single-column VLMs are compact for smaller items and spaces, while double-column VLMs offer higher capacity and are suitable for larger, heavier items.

Can Vertical Lift Modules be integrated with other systems? Yes, they can be integrated with warehouse management systems, enterprise resource planning software, and other automation technologies for seamless operations and real-time data exchange.

Citius Research has developed a research report titled “Vertical Lift Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vertical Lift Module Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vertical Lift Module Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vertical Lift Module Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vertical Lift Module Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vertical Lift Module Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vertical Lift Module Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vertical Lift Module Market
• Cost and Gross Margin Analysis of Vertical Lift Module Market
• Vertical Lift Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vertical Lift Module Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vertical Lift Module Market Key Stakeholders

Below are the key stakeholders for the Vertical Lift Module Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vertical Lift Module Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vertical Lift Module Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vertical Lift Module Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vertical Lift Module Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vertical Lift Module Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vertical Lift Module Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vertical Lift Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vertical Lift Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vertical Lift Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vertical Lift Module Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vertical Lift Module Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vertical Lift Module Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vertical Lift Module Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vertical Lift Module Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vertical Lift Module Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vertical Lift Module Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vertical Lift Module Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports