Stretch Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210784
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Stretch Films Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Stretch Films Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Berry Global, Intertape Polymer, Sigma Stretch Film, Paragon Films, AEP Industries

Market Summary

The stretch films market is a critical segment within the global packaging industry, primarily utilized for securing and unitizing palletized loads during storage and transportation. These films are engineered from linear low-density polyethylene (LLDPE) due to its exceptional stretchability, strength, and puncture resistance. The market is characterized by a consistent demand driven by the fundamental need for efficient and cost-effective packaging solutions across a multitude of sectors. The evolution of stretch film technology has led to the development of advanced pre-stretched, cast, and blown films, each catering to specific application requirements. Manufacturers are continuously innovating to produce thinner, stronger films that reduce material usage and lower the overall carbon footprint, aligning with global sustainability initiatives. The market's dynamics are further influenced by the growth of e-commerce and the associated logistics and warehousing boom, which necessitates reliable load containment solutions to ensure product safety and integrity throughout the supply chain.

Key Highlights

The stretch films market is defined by several pivotal developments that underscore its current trajectory. A significant trend is the pronounced shift towards sustainable and eco-friendly products, prompting manufacturers to invest heavily in developing recyclable and bio-based stretch films. The integration of advanced additive technologies has resulted in films with enhanced performance characteristics, such as superior cling, higher tear resistance, and improved load stability, even under extreme conditions. The automation of stretch wrapping processes in warehouses and distribution centers represents another key highlight, improving operational efficiency and reducing labor costs. Furthermore, the market is witnessing a surge in demand for specialized films, including UV-resistant and vented films, designed for specific applications like agricultural product packaging and outdoor storage. The competitive landscape is intense, with key players focusing on strategic collaborations, capacity expansions, and product portfolio diversification to strengthen their market positions and cater to the evolving demands of a global clientele.

Drivers, Opportunities & Restraints

The growth of the stretch films market is propelled by a confluence of powerful drivers. The relentless expansion of the global logistics and transportation sector, fueled by cross-border trade and e-commerce, creates a foundational demand for effective pallet wrapping solutions. The stringent requirements for product safety and damage prevention during transit make high-performance stretch films indispensable. Additionally, the cost-effectiveness of these films, offering significant savings compared to alternative containment methods, acts as a major growth catalyst. The market presents substantial opportunities in the realm of sustainability. The development of fully recyclable mono-material films and the use of post-consumer recycled (PCR) content are emerging as significant avenues for innovation and growth, appealing to environmentally conscious brands and consumers. However, the market is not without its restraints. Fluctuations in the prices of raw materials, particularly polyethylene resins which are derived from crude oil, can impact production costs and profit margins for manufacturers. Furthermore, the increasing regulatory pressure concerning plastic waste and packaging recycling mandates poses a challenge, necessitating continuous investment in circular economy models and advanced recycling technologies.

Concentration Insights

The global stretch films market exhibits a varied concentration of production and consumption activities. From a manufacturing standpoint, the market is moderately concentrated with a mix of large multinational corporations and numerous regional players. Leading companies such as Berry Global Inc., Sigma Plastics Group, and Intertape Polymer Group command significant market shares due to their extensive product portfolios, global distribution networks, and strong technical capabilities. These industry giants often engage in mergers and acquisitions to consolidate their market presence and gain access to new technologies and regional markets. Conversely, many smaller and medium-sized enterprises compete effectively by focusing on niche applications, offering customized solutions, and providing superior customer service at a regional level. The concentration of demand is heavily skewed towards regions with robust manufacturing and industrial bases, as well as developed retail and logistics infrastructures, creating distinct geographic hubs of consumption.

Type Insights

Stretch films are broadly categorized based on their manufacturing process and material composition, with each type offering distinct advantages. The primary segmentation includes hand stretch film and machine stretch film. Hand stretch films are designed for manual application and are typically used in low-volume settings; they are known for their excellent clarity and ease of use. Machine stretch films are engineered for high-speed automated wrapping equipment and are valued for their consistent gauge, high yield, and durability. Further classification is made between cast stretch films and blown stretch films. Cast films are produced using a cast extrusion process, resulting in a film with high clarity, quiet operation, and superior tear resistance, making them ideal for uniform loads. Blown films are manufactured through a blown extrusion process, which imparts higher puncture resistance and elongation properties, making them better suited for securing irregular or sharp-edged loads. The choice between these types is a critical decision for end-users, dictated by the specific requirements of their load, equipment, and operational environment.

Application Insights

The application of stretch films is pervasive across a diverse range of industries, each with unique packaging needs. The food and beverage sector represents a colossal end-user, employing stretch films to ensure the hygiene, freshness, and safe transport of a vast array of products, from pallets of canned goods to fresh produce. The manufacturing industry relies on these films to protect industrial goods, automotive parts, and construction materials from dust, moisture, and damage during storage and shipping. The pharmaceutical and healthcare industries utilize high-grade stretch films to secure pallets of medical supplies and equipment, often requiring films that meet specific regulatory standards for cleanliness. The logistics and transportation sector is perhaps the most significant application area, as stretch film is the default solution for unitizing pallets in warehouses and distribution centers worldwide, ensuring load integrity and minimizing product loss. The growth of retail-ready packaging and the e-commerce fulfillment model continues to expand the scope of applications, demanding more innovative and efficient stretch wrapping solutions.

Regional Insights

The demand and production landscape for stretch films varies significantly across different global regions. North America and Europe are established, mature markets characterized by high adoption rates of automated wrapping systems and a strong focus on sustainable packaging solutions. These regions are home to many leading manufacturers and have well-defined regulatory frameworks governing packaging waste. The Asia Pacific region is the fastest-growing market, driven by rapid industrialization, the expansion of manufacturing capabilities, and the booming e-commerce sector in countries like China and India. This growth is further supported by increasing investments in logistics infrastructure and the rising consumption of packaged goods. Latin America and the Middle East & Africa are emerging markets with substantial growth potential. Their expansion is linked to developing industrial sectors, growing retail networks, and increasing international trade activities, although growth can be influenced by regional economic and political stability.

Company Insights

The competitive environment of the stretch films market is dynamic and features a blend of global leaders and specialized regional manufacturers. Prominent players such as Berry Global Inc., Sigma Plastics Group, and Intertape Polymer Group have established a strong foothold through extensive product innovation, strategic global acquisitions, and a commitment to sustainability. Companies like Paragon Films and Mima Films are recognized for their focus on technological advancement and producing high-performance, specialty films. Moglix and Murali Group are notable players with significant influence in the Asian market. These companies compete not only on price but also on product quality, reliability, technical support, and the ability to provide customized solutions tailored to specific customer needs. The strategic focus for most key players includes expanding production capacities, enhancing product portfolios with sustainable offerings, and strengthening their distribution channels to effectively serve a global customer base.

Recent Developments

The stretch films market is continuously evolving, with recent developments highlighting a strong emphasis on innovation and sustainability. A prominent trend is the launch of advanced recycling initiatives, where major manufacturers are introducing stretch films made with a significant percentage of post-consumer recycled (PCR) material without compromising on performance. There has been a notable increase in the development and commercialization of fully recyclable mono-material polyethylene films, designed to simplify the recycling process and support a circular economy. Technological advancements have led to the creation of next-generation nano-layer films that offer extreme durability at reduced gauges, contributing to source reduction. Furthermore, key industry players have announced strategic expansions of their production facilities, particularly in the Asia Pacific region, to capitalize on the growing local demand. Partnerships between film producers and recycling technology firms are also becoming more common, aimed at closing the loop on plastic packaging and addressing end-of-life challenges.

Report Segmentation

This comprehensive market research report on the stretch films market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The report is segmented by type, distinguishing between hand stretch film and machine stretch film, with further breakdown into cast and blown film production processes. The application segmentation covers key end-use industries including food & beverage, pharmaceuticals, manufacturing, logistics & transportation, and others, analyzing the specific demands and trends within each vertical. A crucial component of the report is the regional segmentation, which provides an in-depth analysis of the market across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional production capacities, consumption patterns, regulatory landscapes, and growth prospects. This multi-faceted segmentation allows stakeholders to understand the market dynamics from various perspectives, identify high-growth segments, and make informed strategic decisions based on precise and actionable intelligence.

FAQs

What are the different types of stretch film? Stretch films are primarily categorized into hand stretch film and machine stretch film. They are further differentiated by their manufacturing process into cast stretch film, known for high clarity and tear resistance, and blown stretch film, recognized for its superior puncture resistance and load holding strength.

What is stretch film used for? Stretch film is predominantly used for unitizing and securing palletized loads during storage and transportation. It stabilizes products on a pallet, protecting them from dust, moisture, and damage, and is essential in logistics, warehousing, food and beverage, manufacturing, and retail industries.

What is the difference between cast and blown stretch film? The core difference lies in the manufacturing process and resultant properties. Cast stretch film is made using cast extrusion, yielding a film with excellent clarity, quiet unwinding, and high tear resistance. Blown stretch film is produced via blown extrusion, resulting in a tougher film with higher puncture resistance and elongation, better for irregular loads.

Is stretch film recyclable? Yes, most stretch films are made from linear low-density polyethylene (LLDPE), which is a recyclable material. The industry is actively advancing recycling programs and developing films with recycled content to support circular economy goals.

Who are the leading players in the stretch film market? The market is served by several key global players, including Berry Global Inc., Sigma Plastics Group, Intertape Polymer Group, Paragon Films, and Mima Films, among others, who are leaders in innovation, production capacity, and market reach.

What is pre-stretched stretch film? Pre-stretched film is a type of stretch film that is mechanically stretched at the factory during manufacturing. This process reduces the film's thickness and creates memory, allowing it to cling tightly to a load with less force required during application, leading to material savings and increased efficiency.

Citius Research has developed a research report titled “Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Stretch Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Stretch Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Stretch Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Stretch Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Stretch Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Stretch Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Stretch Films Market
• Cost and Gross Margin Analysis of Stretch Films Market
• Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Stretch Films Market Key Stakeholders

Below are the key stakeholders for the Stretch Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Stretch Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Stretch Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Stretch Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Stretch Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Stretch Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Stretch Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Stretch Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Stretch Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Stretch Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Stretch Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Stretch Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Stretch Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Stretch Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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