Food Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210010
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Food Cans Market size was estimated at USD 15.2 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Food Cans Market

(Market Size)
$15.2 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 15.2 billion
2030 Market Size USD 22 billion
Key Players Ball Corporation, Crown Holdings, Silgan Holdings, Ardagh Group, Toyo Seikan

Market Summary

The food cans market is a significant segment within the global packaging industry, primarily focused on providing durable and safe containment solutions for a wide variety of food products. These containers are engineered to protect contents from external contaminants, light, and oxygen, thereby extending shelf life and maintaining nutritional quality and flavor. The market serves numerous sectors including fruits and vegetables, ready-to-eat meals, seafood, meat products, pet food, and beverages. Traditionally dominated by metal cans, particularly those made from steel and aluminum, the industry is witnessing material innovation and design enhancements aimed at improving sustainability and consumer convenience. The demand for canned food is influenced by factors such as urbanization, changing consumer lifestyles favoring convenience, and the need for long-term food storage solutions. Major players in this market are continuously investing in research and development to introduce advanced canning technologies that enhance product safety and appeal.

Key Highlights

The food cans market is characterized by several key developments that underscore its evolution and current trajectory. A prominent highlight is the increasing shift towards sustainable packaging solutions, driving manufacturers to develop lighter-weight cans and increase the use of recycled materials in production processes. Another significant trend is the innovation in easy-open ends and resealable lids, which greatly enhance user convenience and product accessibility. The market is also seeing a growing application in non-traditional segments such as premium and organic food products, where cans provide an excellent barrier properties. Furthermore, technological advancements in printing and labeling allow for high-quality, vibrant designs that improve brand visibility and shelf appeal. The robustness of metal packaging in ensuring product safety and its superior recyclability compared to many other packaging formats are fundamental attributes sustaining its demand across global markets.

Drivers, Opportunities & Restraints

Growth in the food cans market is propelled by several powerful drivers. The rising global population and increasing urbanization are leading to higher demand for convenient, shelf-stable food options, which directly benefits canned food sales. Consumer awareness regarding food safety and the ability of metal cans to prevent spoilage and contamination is a significant factor supporting market growth. Additionally, the strong recyclability of metal packaging aligns with growing environmental regulations and consumer preference for sustainable products, creating a positive demand outlook. However, the market does face certain restraints. Fluctuations in the prices of raw materials like steel and aluminum can impact manufacturing costs and profitability. Competition from alternative packaging formats, particularly flexible pouches and glass jars, which are perceived as more modern or premium in some segments, also poses a challenge. Despite these restraints, substantial opportunities exist in emerging economies where retail infrastructure is expanding, and in the development of new, advanced coatings and liner technologies that can further enhance food safety and allow for packaging a wider array of food types.

Concentration Insights

The competitive landscape of the global food cans market is a mix of large multinational corporations and regional players, indicating a moderately concentrated industry. Leading companies such as Ball Corporation, Crown Holdings, and Ardagh Group maintain a significant market share due to their extensive global production networks, strong technical expertise, and long-standing relationships with major food and beverage brands. These players compete intensely on the basis of product innovation, manufacturing efficiency, and sustainability initiatives. The market also features numerous smaller, specialized manufacturers that often focus on serving niche applications or specific geographic regions. This structure fosters a competitive environment where continuous improvement in can design, weight reduction, and production technology is paramount. Mergers and acquisitions have been a strategic tool for larger players to consolidate their market position and expand their geographic and product portfolio reach.

Type Insights

The food cans market is segmented by the type of material used, with steel and aluminum being the two primary categories. Steel cans, often tinplate or tin-free steel, are widely used for a broad spectrum of products including vegetables, soups, and pet food due to their exceptional strength and durability, which allows for high-pressure processing and stacking. Aluminum cans are predominantly used for beverages like carbonated soft drinks and beer, but their use in food applications is growing, particularly for fish and ready-meals, owing to their lighter weight, excellent malleability, and corrosion resistance. Beyond material, cans are also differentiated by their type of ends; traditional cans require a can opener, while the increasingly popular easy-open end cans feature a pull-tab or stay-on-tab mechanism. The choice of can type is influenced by the product characteristics, consumer convenience, filling requirements, and overall cost considerations.

Application Insights

Food cans find application across a diverse range of food and beverage categories, each with specific packaging requirements. The largest application segment is often fruits and vegetables, where cans provide thermal processing stability and long-term preservation of nutritional value. The meat and seafood segment is another major application, relying on cans for their high-barrier properties that prevent oxidation and spoilage, ensuring product safety. Ready-to-eat meals and soups represent a growing application area, driven by consumer demand for convenience. Furthermore, the pet food industry is a significant user of canned packaging, as it helps retain moisture, flavor, and aroma that are critical for pet palatability. Other applications include packaging for oils, dairy products like condensed milk, and various desserts. Each application dictates specific can sizes, shapes, internal coating technologies, and sealing methods to ensure product compatibility and integrity.

Regional Insights

The demand for food cans exhibits distinct regional patterns influenced by dietary habits, economic development, and the maturity of retail sectors. North America and Europe represent mature markets with well-established canned food cultures and high per capita consumption. In these regions, demand is driven by a focus on premium, organic products and sustainable packaging, leading to innovations in lightweighting and recycling. The Asia Pacific region is anticipated to witness the most dynamic growth, fueled by rapid urbanization, a growing middle class, and the expansion of modern retail chains in countries like China and India. Rising disposable incomes are increasing the consumption of processed and convenience foods, thereby boosting the demand for canned packaging. Latin America and the Middle East and Africa also present growth opportunities, though these markets are often more fragmented and price-sensitive, with demand concentrated in urban centers.

Company Insights

The food cans market is served by a number of prominent global players who exert considerable influence on industry trends and standards. Ball Corporation is a leader known for its innovative metal packaging solutions and strong focus on sustainability. Crown Holdings is another major force, with a vast portfolio of food cans, closures, and equipment, serving a global client base. Ardagh Group operates a significant metal packaging business, producing a wide array of food and specialty cans. Other key companies include Silgan Holdings, which has a strong presence in food containers, and Tata Steel, a major supplier of packaging steel. These corporations compete on a global scale through extensive manufacturing footprints, continuous investment in research and development for new products and processes, and strategic acquisitions to bolster their market presence and technological capabilities.

Recent Developments

The food cans market is dynamic, with recent developments focusing heavily on sustainability, technological advancement, and portfolio expansion. A dominant trend among leading manufacturers is the commitment to increasing the recycled content in their cans and promoting a circular economy. Many companies have announced ambitious targets to make their packaging 100% recyclable and to significantly increase the use of recycled materials. There is also a strong push towards developing even lighter-weight cans without compromising strength or performance, which reduces material usage and transportation emissions. In terms of technology, advancements in digital printing are enabling more customizable and short-run can designs, providing brands with greater marketing flexibility. Furthermore, companies are expanding their production capacities in high-growth regions, particularly in Asia Pacific, through new facility constructions and upgrades to meet the rising local and global demand.

Report Segmentation

This comprehensive market research report on the food cans industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on material type, distinguishing between steel and aluminum cans, as their properties and applications differ significantly. The report further breaks down the market by application, covering key sectors such as fruits and vegetables, meat and seafood, ready meals, pet food, and others. Additionally, the analysis includes segmentation by can type, examining the market for traditional cans versus easy-open end cans. The geographical segmentation offers insights into regional and key country-level markets, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of market dynamics, trends, and opportunities within each specific segment.

FAQs

What are food cans made of? Food cans are primarily manufactured from two materials: steel and aluminum. Steel cans are often coated with a thin layer of tin (tinplate) or chromium (tin-free steel) to prevent corrosion. Aluminum cans are valued for their lightweight and malleability.

How are food cans recycled? Food cans are highly recyclable. In the recycling process, they are collected, sorted, and cleaned. Steel cans are separated using magnets and melted in a furnace to produce new steel. Aluminum cans are shredded, decoated, and melted into ingots for rolling into new sheet material.

What is the purpose of the lining inside a food can? The interior of a food can is coated with a protective lacquer or polymer lining. This barrier prevents the metal from reacting with the food contents, which could lead to corrosion of the can and potential metallic taste transfer, thereby ensuring food safety and quality.

Are canned foods healthy? Canned foods can be a healthy option. The canning process preserves nutrients, and many fruits and vegetables are canned at peak freshness. It is important for consumers to check labels for added sodium, sugars, or syrups and to choose options packed in water or their own juices.

What are the different types of food cans? The main types of food cans are differentiated by material (steel vs. aluminum) and by end design. The two primary end designs are the traditional can, which requires a can opener, and the easy-open end can, which features a ring-pull or stay-on-tab mechanism for convenience.

Who are the leading players in the food cans market? The global food cans market is dominated by several large international companies. Key players include Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, and Tata Steel. These companies have extensive manufacturing capabilities and a strong focus on innovation and sustainability.

Citius Research has developed a research report titled “Food Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Cans Market
• Cost and Gross Margin Analysis of Food Cans Market
• Food Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Cans Market Key Stakeholders

Below are the key stakeholders for the Food Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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