Steering Columns Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185977
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Steering Columns Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 14.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Steering Columns Market

(Market Size)
$8.5 billion
$14.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 8.5 billion
2030 Market Size USD 14.5 billion
Key Players JTEKT, NSK, Nexteer, ZF, Thyssenkrupp

Market Summary

The steering columns market is a critical segment within the automotive and transportation industry, serving as an essential component that connects the steering wheel to the steering mechanism, enabling vehicle control and direction. This market is characterized by continuous innovation and technological advancements aimed at enhancing driver safety, comfort, and vehicle performance. Steering columns integrate various systems, including tilt and telescopic adjustments, energy absorption mechanisms, and electronic controls for advanced driver-assistance systems (ADAS). The demand is primarily driven by the global automotive production trends, with significant contributions from passenger cars, commercial vehicles, and electric vehicles. Manufacturers are focusing on developing lightweight, durable, and smart steering columns to meet evolving regulatory standards and consumer preferences. The market is highly competitive, with key players investing in research and development to introduce products with improved functionality and integration capabilities. Regional dynamics play a crucial role, with Asia Pacific leading in production and consumption due to its robust automotive manufacturing base, while North America and Europe emphasize advanced safety features and electric vehicle adoption. The steering columns market is poised for steady growth, supported by the increasing emphasis on vehicle automation, electrification, and enhanced safety norms worldwide.

Key Highlights

The steering columns market showcases several key highlights that underscore its importance and evolution. One significant aspect is the integration of advanced materials such as high-strength steel and composites, which reduce weight without compromising safety or durability. Another highlight is the incorporation of electronic and sensor-based systems, enabling features like adaptive steering, collision energy management, and seamless connectivity with other vehicle systems. The market is also witnessing a shift toward customizable and ergonomic designs, allowing drivers to adjust steering columns for optimal comfort and control. Furthermore, the rise of electric and autonomous vehicles is driving innovation, with steering columns being adapted for steer-by-wire technology and reduced mechanical linkages. Safety remains a paramount focus, with advancements in energy-absorbing structures that minimize injury risks during collisions. Key industry players, including Bosch, Nexteer Automotive, and ZF Friedrichshafen, are leading these developments through strategic partnerships and continuous product enhancements. The market's resilience is evident in its adaptation to supply chain challenges and changing automotive landscapes, ensuring steady progress amid global economic fluctuations.

Drivers, Opportunities & Restraints

The steering columns market is influenced by several drivers, opportunities, and restraints that shape its trajectory. Primary drivers include stringent government regulations mandating enhanced vehicle safety features, such as energy-absorbing steering systems and ADAS integration, which compel manufacturers to innovate. The growing production of vehicles, particularly in emerging economies, and the rising consumer demand for comfortable and customizable driving experiences further propel market growth. Additionally, the expansion of the electric vehicle segment presents significant opportunities, as these vehicles require specialized steering columns compatible with new powertrain architectures and autonomous driving technologies. Opportunities also arise from the development of smart steering columns with haptic feedback and connectivity features, aligning with the trend toward connected cars. However, the market faces restraints such as high costs associated with advanced steering systems, which can limit adoption in budget-sensitive segments. Supply chain disruptions and raw material price volatility pose challenges, affecting production timelines and profitability. Moreover, the complexity of integrating electronic components requires substantial R&D investment, potentially restraining smaller players. Despite these hurdles, the market's focus on innovation and adaptation to automotive trends ensures continued evolution and growth.

Concentration Insights

The steering columns market exhibits a concentrated competitive landscape, dominated by a few established players who hold significant market share due to their technological expertise and global presence. Companies such as Bosch, Nexteer Automotive, ZF Friedrichshafen, JTEKT Corporation, and Thyssenkrupp AG are key contributors, leveraging their extensive product portfolios and strong relationships with automotive OEMs. This concentration is driven by high barriers to entry, including the need for substantial capital investment, advanced manufacturing capabilities, and compliance with rigorous safety standards. These leading firms focus on strategic initiatives like mergers, acquisitions, and collaborations to enhance their market position and expand their geographic reach. For instance, partnerships with technology providers enable the integration of electronic systems into steering columns. Regional concentration is also evident, with major manufacturing hubs in Asia Pacific, North America, and Europe, where automotive production is highest. However, the market sees participation from smaller niche players who specialize in specific components or customized solutions, particularly for aftermarket services. The concentration insights highlight a dynamic environment where innovation and scalability are crucial for maintaining competitiveness, while also fostering opportunities for specialized entrants in emerging segments.

Type Insights

The steering columns market is segmented into various types based on design and functionality, each catering to different vehicle requirements and consumer preferences. Common types include non-adjustable, manually adjustable, and electrically adjustable steering columns. Non-adjustable columns are typically found in entry-level vehicles, offering basic functionality at lower costs. Manually adjustable columns allow drivers to modify tilt and telescopic settings mechanically, providing enhanced ergonomics without electronic complexity. Electrically adjustable columns represent the advanced segment, enabling automated adjustments through motors and sensors, often integrated with memory settings for multiple drivers. Another emerging type is the energy-absorbing steering column, designed to collapse in a controlled manner during collisions to reduce impact forces and improve occupant safety. Additionally, the market includes specialized columns for commercial vehicles, which prioritize durability and reliability under heavy usage. The adoption of these types varies across vehicle segments; for example, electric and luxury vehicles predominantly feature electrically adjustable columns, while economic models may use manual or non-adjustable versions. Innovations continue to evolve, with developments in steer-by-wire systems that eliminate mechanical linkages, offering greater design flexibility and compatibility with autonomous driving technologies. These type insights reflect the market's diversity and its alignment with automotive trends toward safety, comfort, and electrification.

Application Insights

The application of steering columns spans across various vehicle categories, primarily passenger cars, commercial vehicles, and electric vehicles, each with distinct requirements and growth dynamics. In passenger cars, steering columns are integral to providing a comfortable and safe driving experience, with features like tilt adjustment, telescopic functionality, and integration with airbag systems and ADAS. The demand in this segment is driven by rising consumer expectations for luxury and convenience, alongside regulatory mandates for safety. Commercial vehicles, including trucks and buses, utilize heavy-duty steering columns designed for robustness and longevity, often incorporating enhanced durability to withstand rigorous operating conditions. The electric vehicle segment presents a unique application area, where steering columns are adapted to accommodate new vehicle architectures, such as reduced engine compartments and compatibility with autonomous driving systems. Additionally, off-road and agricultural vehicles use specialized steering columns with higher torque resistance and environmental protection. The aftermarket segment also contributes significantly, offering replacement and upgrade options for aging vehicles. Application insights reveal that technological integration, such as electronic power steering and connectivity features, is becoming standard across all segments, driven by the overarching trends of electrification, automation, and enhanced user experience in the automotive industry.

Regional Insights

The steering columns market demonstrates varied regional dynamics, influenced by automotive production trends, regulatory frameworks, and economic conditions. Asia Pacific dominates the market, led by countries such as China, Japan, and India, due to their massive automotive manufacturing base and high vehicle sales. This region benefits from cost-effective production capabilities and growing investments in electric vehicles, fueling demand for advanced steering columns. North America holds a significant share, driven by stringent safety regulations and a strong presence of premium vehicle manufacturers who prioritize innovative steering solutions. The region's focus on electric and autonomous vehicles further stimulates market growth. Europe is another key market, characterized by rigorous emission and safety standards that encourage the adoption of energy-efficient and safety-enhanced steering columns. The presence of leading automotive OEMs and suppliers in Germany, France, and the UK contributes to regional advancements. Emerging regions like Latin America and the Middle East & Africa show potential growth, albeit at a slower pace, due to increasing urbanization and economic development boosting automotive adoption. Regional insights highlight that while developed markets emphasize technology and safety, emerging markets offer growth opportunities through expanding automotive production and rising consumer disposable incomes, shaping global strategies for steering column manufacturers.

Company Insights

The steering columns market features prominent companies that lead through innovation, quality, and strategic market presence. Key players include Bosch, a global technology supplier known for its advanced steering systems integrated with electronic controls and safety features. Nexteer Automotive specializes in intuitive motion control, offering electric power steering columns and steer-by-wire solutions tailored for modern vehicles. ZF Friedrichshafen is renowned for its comprehensive automotive systems, including adaptive steering columns that enhance driver assistance and comfort. JTEKT Corporation focuses on precision components, providing reliable steering columns with a emphasis on durability and performance. Thyssenkrupp AG contributes with its expertise in automotive engineering, delivering customized steering solutions for various vehicle types. These companies invest heavily in research and development to introduce products aligned with trends like electrification and autonomy, often collaborating with OEMs to ensure seamless integration. Other notable participants include NSK Ltd. and Schaeffler AG, who offer specialized components and compete through technological differentiation. Company insights reveal a competitive landscape where innovation, global supply chain management, and adherence to safety standards are critical for success, with leaders continuously expanding their portfolios to capture growth in evolving automotive markets.

Recent Developments

Recent developments in the steering columns market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Companies have introduced advanced steering columns with integrated sensors for autonomous driving functions, such as lane-keeping assistance and adaptive cruise control. For instance, there has been a push toward steer-by-wire technology, which eliminates mechanical linkages, allowing for greater design flexibility and improved safety in electric and autonomous vehicles. Partnerships and acquisitions have been prominent, with key players collaborating with tech firms to incorporate IoT and connectivity features into steering systems. Additionally, manufacturers are focusing on sustainability by developing lightweight columns using recyclable materials to reduce environmental impact. Recent investments in production facilities, particularly in Asia Pacific and Eastern Europe, aim to capitalize on growing automotive demand and cost advantages. Regulatory approvals for new safety features have also been a focus, ensuring compliance with global standards like NCAP and EPA regulations. These developments highlight the market's adaptive nature, driven by technological advancements and the need to meet evolving consumer and regulatory demands in the automotive industry.

Report Segmentation

The steering columns market report is segmented to provide detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. The segmentation typically includes type, application, and region. By type, the market is divided into non-adjustable, manually adjustable, and electrically adjustable steering columns, along with specialized variants like energy-absorbing and steer-by-wire systems. Application segmentation covers passenger cars, commercial vehicles, electric vehicles, and off-road vehicles, each analyzed for their specific demand patterns and growth prospects. Regional segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, regulatory influences, and competitive landscapes. Additionally, the report may include segmentation by sales channel, such as OEM and aftermarket, to assess distribution strategies. This structured approach allows stakeholders to identify niche opportunities, understand competitive positioning, and make informed decisions based on granular insights into each segment's performance and potential.

FAQs

What is a steering column? A steering column is a fundamental automotive component that connects the steering wheel to the steering mechanism, enabling drivers to control vehicle direction. It often includes features for adjustment and safety, such as tilt mechanisms and energy-absorbing structures.

How does an electric power steering column work? An electric power steering column uses an electric motor to assist with steering effort, replacing traditional hydraulic systems. It provides variable assistance based on driving conditions, improving fuel efficiency and enabling integration with advanced driver-assistance systems.

What are the safety features in modern steering columns? Modern steering columns incorporate safety features like collapsible designs that absorb impact energy during collisions, reducing injury risks. They also integrate with airbags and electronic stability control systems for enhanced protection.

Why are steering columns important in autonomous vehicles? In autonomous vehicles, steering columns are adapted for steer-by-wire technology, allowing electronic control without mechanical linkages. This supports autonomous driving functions by enabling precise vehicle maneuvering and integration with sensor systems.

What is the difference between manual and electric steering columns? Manual steering columns require physical effort for adjustments like tilt and telescopic changes, whereas electric steering columns use motors for automated adjustments, offering greater convenience and often including memory settings for multiple users.

How do steering columns contribute to vehicle ergonomics? Steering columns enhance vehicle ergonomics by allowing drivers to customize steering wheel position for comfort and control. Features like adjustable height and reach reduce driver fatigue and improve overall driving experience.

Citius Research has developed a research report titled “Steering Columns Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steering Columns Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steering Columns Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steering Columns Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steering Columns Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steering Columns Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steering Columns Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steering Columns Market
• Cost and Gross Margin Analysis of Steering Columns Market
• Steering Columns Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steering Columns Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steering Columns Market Key Stakeholders

Below are the key stakeholders for the Steering Columns Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steering Columns Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steering Columns Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steering Columns Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steering Columns Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steering Columns Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steering Columns Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steering Columns Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steering Columns Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steering Columns Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steering Columns Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steering Columns Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steering Columns Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steering Columns Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steering Columns Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steering Columns Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steering Columns Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steering Columns Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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