Steam Turbines Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194535
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Steam Turbines Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Steam Turbines Market

(Market Size)
$18 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 18 billion
2030 Market Size USD 32 billion
Key Players GE Power, Siemens Energy, Mitsubishi Power, Toshiba, Doosan

Market Summary

The steam turbines market is a critical segment within the global energy and power industry, characterized by its essential role in electricity generation and mechanical drive applications across various sectors. Steam turbines convert thermal energy from steam into mechanical work, which is then used to generate electricity or power industrial machinery. These systems are predominantly utilized in power plants, including coal, nuclear, gas, and renewable energy facilities, as well as in industries such as oil and gas, chemicals, and manufacturing. The market is influenced by factors such as increasing energy demand, the shift toward sustainable power generation, and technological advancements aimed at improving efficiency and reducing environmental impact. Key players in this market include established multinational corporations and specialized manufacturers who focus on innovation and geographic expansion to maintain competitive advantage. The market is also shaped by regulatory policies promoting clean energy and the retrofitting of existing power infrastructure to enhance performance and comply with emission standards.

Key Highlights

The steam turbines market showcases several key highlights that underscore its significance and evolution. One prominent aspect is the integration of advanced materials and design innovations, which have led to higher efficiency rates and longer operational lifespans for turbines. Another highlight is the growing adoption of combined-cycle power plants, where steam turbines work in conjunction with gas turbines to maximize energy output and minimize fuel consumption. Additionally, the market is witnessing increased demand from emerging economies, where rapid industrialization and urbanization are driving the need for reliable and scalable power generation solutions. The role of steam turbines in supporting renewable energy sources, such as biomass and concentrated solar power, is also a critical highlight, as these applications contribute to diversifying the energy mix and reducing carbon footprints. Furthermore, strategic collaborations and mergers among leading companies are enhancing product portfolios and expanding market reach, ensuring sustained growth and innovation in the sector.

Drivers, Opportunities & Restraints

Several drivers are propelling the steam turbines market forward, including the global rise in electricity consumption, particularly in developing regions where infrastructure development is accelerating. The push for energy efficiency and the modernization of aging power plants also serve as significant drivers, encouraging investments in upgraded turbine technologies. Opportunities abound in the expansion of renewable energy integration, where steam turbines are used in geothermal, solar thermal, and waste-to-energy projects, offering sustainable alternatives to conventional power generation. The growing emphasis on decentralized power systems and cogeneration applications presents further opportunities for market growth. However, the market faces restraints such as high initial capital costs and lengthy installation times, which can deter investment in new projects. Environmental regulations and the phase-out of coal-fired plants in some regions also pose challenges, although they simultaneously drive demand for cleaner and more efficient turbine solutions. Economic volatility and supply chain disruptions can additionally impact market dynamics, necessitating adaptive strategies from industry stakeholders.

Concentration Insights

The steam turbines market is characterized by a high level of concentration among a few major players who dominate the global landscape. Companies such as General Electric, Siemens Energy, Mitsubishi Heavy Industries, and Toshiba Energy Systems & Solutions hold significant market shares due to their extensive product portfolios, technological expertise, and strong global presence. These industry leaders focus on continuous research and development to introduce innovative turbines with enhanced performance metrics, such as improved efficiency, reliability, and flexibility in fuel usage. The market concentration is also evident in strategic partnerships and acquisitions, which allow companies to expand their geographic footprint and cater to diverse customer needs. Regional players and specialized manufacturers contribute to the market by offering customized solutions for niche applications, but they often operate in collaboration with or as subsidiaries of larger corporations. This concentrated structure ensures a competitive yet consolidated market environment, where innovation and customer-centric approaches are key to maintaining leadership positions.

Type Insights

Steam turbines are categorized into various types based on their design and application, primarily including condensing, extraction, and back-pressure turbines. Condensing turbines are widely used in power generation for their high efficiency in converting steam energy into electricity, typically employed in large-scale power plants. Extraction turbines allow for the withdrawal of steam at intermediate pressures for industrial processes or heating, making them suitable for cogeneration and combined heat and power systems. Back-pressure turbines exhaust steam at a pressure higher than atmospheric, often utilized in industries where process steam is required alongside power generation. Additionally, turbines can be classified by their staging, such as impulse or reaction turbines, each offering distinct advantages in terms of efficiency and operational characteristics. The choice of turbine type depends on factors like plant size, energy requirements, and specific industrial applications, with ongoing advancements focusing on hybrid designs and modular configurations to meet evolving market demands.

Application Insights

Steam turbines find applications across a broad spectrum of industries, with the power generation sector being the largest end-user. In fossil fuel-based power plants, including coal, natural gas, and oil-fired facilities, steam turbines are integral to electricity production. Nuclear power plants also rely heavily on steam turbines to convert thermal energy from reactors into electrical power. Beyond traditional power generation, steam turbines are used in renewable energy applications such as biomass plants, geothermal facilities, and solar thermal power stations, where they help harness sustainable energy sources. Industrial applications include their use in cogeneration systems for manufacturing plants, refineries, and chemical processing units, where they provide both power and process steam. The maritime industry utilizes steam turbines for ship propulsion, although this application has declined in favor of diesel engines. Emerging applications in carbon capture and storage integration and hydrogen production are also gaining traction, highlighting the versatility and adaptability of steam turbine technology.

Regional Insights

The steam turbines market exhibits varied dynamics across different regions, influenced by energy policies, industrialization levels, and infrastructure development. North America and Europe represent mature markets with a focus on upgrading existing power plants and integrating renewable energy sources, driven by stringent environmental regulations and sustainability goals. The Asia-Pacific region is a significant growth hub, led by countries such as China and India, where rapid urbanization, industrial expansion, and increasing electricity demand are fueling investments in new power generation capacities, including coal, nuclear, and renewable projects. The Middle East and Africa show potential growth due to investments in oil and gas infrastructure and emerging renewable energy initiatives. Latin America is also witnessing steady demand, particularly in countries like Brazil and Mexico, where energy diversification and economic development are priorities. Regional disparities in resource availability, regulatory frameworks, and economic conditions shape market strategies, with companies tailoring their offerings to meet local requirements and capitalize on growth opportunities.

Company Insights

Leading companies in the steam turbines market include General Electric, which offers a wide range of turbines for various applications with a focus on digital solutions and efficiency enhancements. Siemens Energy is another key player, known for its advanced turbine technologies and services aimed at improving plant performance and sustainability. Mitsubishi Heavy Industries provides robust turbine solutions with expertise in high-efficiency designs and aftermarket services. Toshiba Energy Systems & Solutions specializes in turbines for thermal and nuclear power plants, emphasizing reliability and innovation. Other notable players include Doosan ?koda Power, which focuses on custom turbine solutions, and Elliott Group, known for its industrial steam turbines. These companies invest heavily in research and development to introduce cutting-edge technologies, such as advanced blade designs, coatings, and control systems, that enhance turbine performance and longevity. Strategic initiatives, including partnerships, acquisitions, and geographic expansion, are common among these firms to strengthen their market positions and address evolving customer needs in a competitive landscape.

Recent Developments

Recent developments in the steam turbines market reflect a strong emphasis on innovation, sustainability, and strategic growth. Companies have been introducing new turbine models with higher efficiency ratings and lower emissions, aligning with global clean energy trends. For instance, advancements in material science have led to turbines capable of operating at higher temperatures and pressures, thereby improving overall cycle efficiency. There has also been a surge in digitalization efforts, with the integration of IoT and AI for predictive maintenance and performance optimization, reducing downtime and operational costs. Partnerships and collaborations are frequent, such as joint ventures between turbine manufacturers and energy companies to develop integrated solutions for power plants. Additionally, several players have expanded their service offerings to include lifetime extensions and upgrades for existing turbines, catering to the retrofit market. Geographically, investments are increasing in emerging markets, where new power projects are underway, and in developed regions, where focus is on modernizing aging infrastructure to meet future energy demands sustainably.

Report Segmentation

The steam turbines market report is segmented based on type, application, capacity, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into condensing, extraction, and back-pressure turbines, each serving distinct operational needs in power generation and industrial processes. Application segmentation covers power generation, industrial, and others, with power generation further broken down into fossil fuel, nuclear, and renewable energy plants. Industrial applications include sectors like oil and gas, chemicals, and manufacturing. Capacity segmentation categorizes turbines into small, medium, and large capacity ranges, addressing diverse requirements from decentralized systems to utility-scale power plants. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic-specific dynamics, growth drivers, and competitive landscapes. This detailed segmentation enables stakeholders to identify niche markets, assess demand patterns, and formulate targeted strategies for business development and investment.

FAQs

What are the main types of steam turbines? The main types of steam turbines include condensing turbines, which are used primarily for power generation by fully condensing exhaust steam; extraction turbines, which allow steam to be withdrawn at certain pressures for industrial use; and back-pressure turbines, which exhaust steam at higher pressures for process applications. Each type is designed for specific efficiency and operational requirements in various settings.

How do steam turbines contribute to renewable energy? Steam turbines play a crucial role in renewable energy by converting thermal energy from sources like biomass, geothermal, and solar thermal into electricity. They enable the efficient harnessing of sustainable energy, supporting the transition to cleaner power generation and reducing reliance on fossil fuels.

Which regions are leading in steam turbine adoption? The Asia-Pacific region, particularly China and India, is leading in steam turbine adoption due to rapid industrialization and energy demand. North America and Europe also have significant markets, focused on upgrades and renewable integration, while emerging regions like the Middle East and Latin America are growing steadily.

What are the key challenges facing the steam turbines market? Key challenges include high capital costs and long project timelines, which can hinder new installations. Environmental regulations phasing out coal-based power and economic uncertainties also pose restraints, alongside competition from alternative energy technologies like gas turbines and renewables.

Who are the major companies in the steam turbines market? Major companies include General Electric, Siemens Energy, Mitsubishi Heavy Industries, Toshiba Energy Systems & Solutions, Doosan ?koda Power, and Elliott Group. These firms lead through technological innovation, extensive product portfolios, and global service networks.

What recent innovations are shaping the steam turbines market? Recent innovations include the development of advanced materials for higher temperature operation, digitalization with IoT for predictive maintenance, and designs supporting hybrid energy systems. Efforts are also focused on improving efficiency and integrating with carbon capture technologies to enhance sustainability.

Citius Research has developed a research report titled “Steam Turbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steam Turbines Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steam Turbines Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steam Turbines Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steam Turbines Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steam Turbines Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steam Turbines Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steam Turbines Market
• Cost and Gross Margin Analysis of Steam Turbines Market
• Steam Turbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steam Turbines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steam Turbines Market Key Stakeholders

Below are the key stakeholders for the Steam Turbines Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steam Turbines Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steam Turbines Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steam Turbines Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steam Turbines Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steam Turbines Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steam Turbines Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steam Turbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steam Turbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steam Turbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steam Turbines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steam Turbines Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steam Turbines Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steam Turbines Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steam Turbines Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steam Turbines Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steam Turbines Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steam Turbines Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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