Submarine Fiber Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194803
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Submarine Fiber Cable Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Submarine Fiber Cable Market

(Market Size)
$12.5 billion
$19.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.8 billion
Key Players Prysmian, Nexans, SubCom, NEC, Huawei Marine

Market Summary

The submarine fiber cable market within the Energy and Power industry represents a critical infrastructure segment enabling high-speed, reliable data transmission across vast oceanic distances, which is essential for modern energy grid management, offshore power projects, and intercontinental communication for utility operators. These cables are engineered to withstand harsh marine environments and provide the backbone for smart grid technologies, renewable energy integration, and real-time monitoring of power distribution networks. The market is characterized by increasing investments in offshore wind farms, oil and gas exploration, and intercountry power interconnections, which necessitate robust and secure data links. Key participants include cable manufacturers, installation service providers, and energy companies leveraging these systems for operational efficiency and cybersecurity. As global energy demands rise and digitalization accelerates, the reliance on submarine fiber optics for resilient and high-bandwidth connectivity in remote and offshore energy installations continues to grow, positioning this market as integral to the future of energy infrastructure.

Key Highlights

The submarine fiber cable market for the Energy and Power sector highlights several pivotal aspects, including the deployment of cables designed specifically for high-voltage direct current (HVDC) transmission alongside fiber optics, enabling simultaneous power and data transfer. This dual functionality supports efficient grid management and fault detection in underwater power cables, enhancing reliability for offshore wind farms and interconnectors. Technological advancements in cable materials, such as improved armor and insulation, extend lifespan and reduce maintenance needs in corrosive seawater conditions. The market also sees growing partnerships between energy firms and telecom providers to share infrastructure costs, leveraging existing cable routes for both communication and energy applications. Additionally, increasing regulatory focus on cybersecurity for critical energy infrastructure drives demand for secure, encrypted data transmission via these submarine networks. These highlights underscore the market's role in facilitating the global transition to decentralized and renewable energy sources, with projects expanding in regions like the North Sea and Asia-Pacific.

Drivers, Opportunities & Restraints

Drivers propelling the submarine fiber cable market in the Energy and Power industry include the escalating global energy consumption, which necessitates enhanced grid connectivity and real-time data for optimizing power flow from offshore sources like wind and tidal energy. The push towards renewable energy integration mandates reliable communication links for monitoring and controlling remote installations, while aging terrestrial infrastructure in many regions accelerates the adoption of submarine alternatives for intercontinental and island connections. Opportunities abound in emerging markets where offshore energy projects are nascent, offering potential for new cable deployments, and in technological innovations such as integrated fiber sensing for leak detection and structural health monitoring in pipelines and power cables. However, restraints include high initial investment and installation costs, which can deter smaller players, alongside environmental concerns and regulatory hurdles related to marine permits and protection of oceanic ecosystems. Geopolitical tensions and supply chain disruptions for raw materials like optical fibers and copper also pose challenges, potentially delaying projects and increasing operational risks.

Concentration Insights

The concentration of the submarine fiber cable market in the Energy and Power sector is notably high among a few established players who dominate due to their extensive experience, technological expertise, and large-scale project capabilities. Companies such as Prysmian Group, Nexans, and SubCom lead the market, offering end-to-end solutions from manufacturing to installation and maintenance. These firms have strong partnerships with energy giants and governments, enabling them to secure contracts for major interconnector and offshore wind farm projects. Regional concentration is evident in Europe and North America, where mature energy markets and supportive policies drive demand, while Asia-Pacific shows rapid growth due to expanding offshore energy investments in countries like China and Japan. The market's oligopolistic nature means that new entrants face significant barriers, including high R&D costs and the need for specialized vessels and equipment, though niche players focusing on innovative materials or services are emerging to cater to specific segments.

Type Insights

In the submarine fiber cable market for Energy and Power, cables are primarily categorized into single-mode and multimode fibers, with single-mode being predominant due to its superior long-distance transmission capabilities and lower attenuation, essential for intercontinental links and deep-water applications. Additionally, cables are differentiated by their construction, such as lightweight designs for shallow waters and heavily armored versions for rocky seabeds or high-traffic areas. Integrated power and fiber cables are gaining traction, combining electrical conductors for energy transmission with optical fibers for data, which is particularly valuable for offshore wind farms and subsea power interconnectors. These types offer cost efficiencies and reduced environmental impact by minimizing seabed disturbance. The choice of cable type depends on factors like water depth, environmental conditions, and required bandwidth, with advancements in fiber technology continuously improving data rates and durability.

Application Insights

Applications of submarine fiber cables in the Energy and Power industry are diverse and critical for modern energy infrastructure. They facilitate communication for offshore wind farms, enabling real-time monitoring of turbine performance, weather data transmission, and control commands to optimize energy output. In oil and gas sectors, these cables support subsea production systems, providing data links for sensors and autonomous underwater vehicles used in exploration and maintenance. Power grid interconnectors between countries rely on submarine fibers for supervisory control and data acquisition (SCADA) systems, ensuring stable electricity exchange and grid stability. Additionally, they are used in tidal and wave energy projects for environmental monitoring and operational data relay. The growing adoption of Internet of Things (IoT) devices in energy systems further drives demand, as submarine cables provide the backbone for collecting and transmitting vast amounts of data from remote locations to onshore centers.

Regional Insights

Regionally, the submarine fiber cable market for Energy and Power is most active in Europe, driven by ambitious offshore wind projects in the North Sea and Baltic Sea, and interconnectors like the North Sea Link between Norway and the UK. North America follows, with investments in coastal wind energy and grid modernization efforts, particularly in the United States and Canada. The Asia-Pacific region is experiencing rapid growth due to expanding offshore energy capacities in China, Japan, and Southeast Asia, supported by government initiatives for renewable energy and cross-border power trading. Latin America and Africa present emerging opportunities, with projects focusing on connecting island nations and harnessing offshore resources, though progress is slower due to funding and infrastructural challenges. Each region's regulatory environment, natural resources, and energy policies significantly influence market dynamics, with collaborations between regions for transoceanic cables enhancing global energy connectivity.

Company Insights

Key companies in the submarine fiber cable market for the Energy and Power industry include Prysmian Group, a leader known for its comprehensive portfolio of power and fiber optic cables, and involvement in major projects like the DolWin6 offshore wind connection. Nexans specializes in advanced cable systems, offering solutions for subsea interconnectors and renewable energy integrations, with a strong presence in European markets. SubCom (formerly TE SubCom) focuses on long-haul submarine networks, providing tailored solutions for energy applications alongside telecommunications. Other notable players are NKT A/S, which excels in high-voltage DC cables, and ZTT Group, expanding globally with cost-effective offerings. These companies invest heavily in R&D for enhanced durability and efficiency, and often form consortia with energy firms to deploy integrated projects. Their strategies include geographic expansion and technological innovations to maintain competitive edges in this capital-intensive market.

Recent Developments

Recent developments in the submarine fiber cable market for Energy and Power include the completion of several high-profile projects, such as the Seagreen offshore wind farm connection in Scotland, utilizing advanced fiber-integrated cables for data and power transmission. Technological advancements have seen the introduction of cables with improved resistance to hydrogen-induced attenuation and higher data capacities, supporting the next generation of energy IoT applications. Partnerships have intensified, with companies like Prysmian collaborating with renewable energy developers to create shared infrastructure models, reducing costs and environmental impact. Additionally, there is a growing emphasis on sustainability, with manufacturers developing recyclable materials and eco-friendly installation techniques to comply with stricter marine regulations. Recent geopolitical events have also spurred investments in secure and diverse cable routes to mitigate risks of disruptions, influencing project planning and supplier diversification.

Report Segmentation

The report on the submarine fiber cable market for the Energy and Power industry is segmented to provide detailed analysis across various dimensions. By type, it covers single-mode and multimode fibers, as well as integrated power and fiber cables, highlighting their respective applications and market shares. Application segmentation includes offshore wind energy, oil and gas subsea systems, power interconnectors, and tidal energy projects, detailing the specific requirements and growth prospects for each. Geographically, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, key projects, and regulatory influences. Additionally, it segments by end-user, such as utility companies, oil and gas operators, and renewable energy developers, offering insights into demand patterns and investment behaviors. This structured approach enables stakeholders to identify opportunities and challenges in targeted segments.

FAQs

What drives growth in the submarine fiber cable market for energy applications? Growth is primarily driven by increasing offshore renewable energy projects, such as wind farms, which require reliable data transmission for monitoring and control, alongside the need for intercountry power grid interconnections that depend on robust communication links.

Which regions are leading in submarine fiber cable deployments for energy? Europe leads due to extensive offshore wind activities in the North Sea, followed by North America and Asia-Pacific, where countries like the US and China are expanding their offshore energy infrastructures.

What are the key challenges in this market? Major challenges include high installation and maintenance costs, environmental regulations affecting marine permits, and vulnerabilities to geopolitical tensions and natural disasters that can disrupt cable integrity.

How do submarine fiber cables benefit the oil and gas industry? They enable real-time data transmission from subsea sensors and equipment, enhancing exploration efficiency, production monitoring, and safety in deep-water operations.

What technological advancements are shaping this market? Advancements include the development of integrated cables that carry both power and data, improvements in fiber optic capacity and durability, and innovations in installation techniques to reduce environmental impact.

Who are the main players in the submarine fiber cable market for energy? Leading companies are Prysmian Group, Nexans, SubCom, NKT A/S, and ZTT Group, known for their expertise in manufacturing and deploying advanced cable systems for energy applications.

Citius Research has developed a research report titled “Submarine Fiber Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Submarine Fiber Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Submarine Fiber Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Submarine Fiber Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Submarine Fiber Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Submarine Fiber Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of Submarine Fiber Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Submarine Fiber Cable Market
• Cost and Gross Margin Analysis of Submarine Fiber Cable Market
• Submarine Fiber Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Submarine Fiber Cable Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Submarine Fiber Cable Market Key Stakeholders

Below are the key stakeholders for the Submarine Fiber Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Submarine Fiber Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Submarine Fiber Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Submarine Fiber Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Submarine Fiber Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Submarine Fiber Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Submarine Fiber Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Submarine Fiber Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Submarine Fiber Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Submarine Fiber Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Submarine Fiber Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Submarine Fiber Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Submarine Fiber Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Submarine Fiber Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Submarine Fiber Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Submarine Fiber Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Submarine Fiber Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Submarine Fiber Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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