North America Engines Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194475
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The North America Engines Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

North America Engines Market

(Market Size)
$18 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 18 billion
2030 Market Size USD 32 billion
Key Players Caterpillar, Cummins, Generac, Kohler, MTU Onsite Energy

Market Summary

The North America engines market is a critical component of the region's energy and power industry, characterized by a diverse range of engine types and applications. This market encompasses internal combustion engines, gas turbines, and other prime movers used across various sectors including power generation, automotive, marine, and industrial machinery. The demand for engines in North America is driven by the need for reliable and efficient power solutions, with a strong emphasis on technological advancements and regulatory compliance. The United States dominates the market share, followed by Canada and Mexico, each contributing to regional dynamics through their unique economic and industrial activities. Key players in the market are continuously innovating to meet evolving environmental standards and consumer preferences, focusing on fuel efficiency, reduced emissions, and integration with renewable energy systems. The market is also influenced by trends such as electrification and hybridization, which are reshaping traditional engine applications and creating new opportunities for growth and development.

Key Highlights

The North America engines market is distinguished by several key highlights that underscore its significance and trajectory. One of the foremost aspects is the strong presence of leading engine manufacturers such as Caterpillar, Cummins, and General Electric, who are at the forefront of innovation and market leadership. These companies are investing heavily in research and development to produce engines that comply with stringent emission norms set by agencies like the Environmental Protection Agency in the U.S. and Environment and Climate Change Canada. Another highlight is the increasing adoption of natural gas engines, which offer a cleaner alternative to traditional diesel and gasoline engines, aligning with regional sustainability goals. Additionally, the market is witnessing a surge in demand for backup power solutions, driven by the need for uninterrupted electricity supply in critical infrastructure such as data centers, healthcare facilities, and telecommunications. The integration of digital technologies and IoT in engine systems is also a notable trend, enabling predictive maintenance, enhanced performance monitoring, and improved operational efficiency. These factors collectively highlight the market's robustness and its pivotal role in supporting North America's energy and power infrastructure.

Drivers, Opportunities & Restraints

The North America engines market is influenced by a combination of drivers, opportunities, and restraints that shape its growth and development. Key drivers include the rising demand for electricity and power across various end-use sectors, necessitating reliable and efficient engine systems. Stringent government regulations aimed at reducing greenhouse gas emissions are pushing manufacturers to develop cleaner and more efficient engines, thereby driving technological advancements and adoption. The growth of industrial and manufacturing activities in the region also fuels demand for engines used in machinery and equipment. Opportunities in the market abound, particularly in the realm of alternative fuels and hybrid systems. The shift towards renewable energy integration presents avenues for engines that can operate on biofuels, hydrogen, or other sustainable energy sources. Additionally, the modernization of aging power infrastructure and the expansion of data centers create significant opportunities for engine-based power generation solutions. However, the market faces restraints such as high initial costs associated with advanced engine technologies and the increasing competition from electric motors and batteries in certain applications. Economic fluctuations and supply chain disruptions can also impact market growth, necessitating strategic planning and innovation from industry stakeholders.

Concentration Insights

The concentration of the North America engines market is characterized by the dominance of a few key players and a competitive landscape that includes both multinational corporations and regional manufacturers. The United States holds the largest market concentration, with major engine manufacturers headquartered there, such as Caterpillar, Cummins, and General Electric. These companies have extensive distribution networks, strong brand recognition, and significant investments in research and development, allowing them to maintain a competitive edge. Canada and Mexico also contribute to the market concentration, with presence of both international players and local manufacturers catering to regional demands. The market is moderately concentrated, with top players accounting for a substantial share, but there is also room for smaller and niche players specializing in specific engine types or applications. Collaboration and partnerships are common strategies among companies to enhance their market presence and expand their product portfolios. The concentration is further influenced by regulatory policies, technological advancements, and mergers and acquisitions, which continuously reshape the competitive dynamics of the North America engines market.

Type Insights

The North America engines market is segmented by type into various categories, including internal combustion engines, gas turbines, and steam engines, each serving distinct applications and industries. Internal combustion engines, which include diesel and gasoline engines, are the most prevalent, widely used in automotive, construction, and power generation sectors. Diesel engines are particularly favored for their durability and fuel efficiency in heavy-duty applications, while gasoline engines are common in light-duty vehicles and small equipment. Gas turbines represent another significant segment, primarily utilized for large-scale power generation and industrial processes due to their high efficiency and ability to handle peak load demands. Steam engines, though less common in modern applications, are still used in certain industrial settings and heritage operations. Additionally, there is growing interest in alternative engine types such as natural gas engines and hybrid systems, which offer environmental benefits and align with sustainability trends. The diversity in engine types reflects the varied needs of end-users and the continuous innovation aimed at improving performance, efficiency, and environmental compatibility.

Application Insights

Engines in the North America market find applications across a broad spectrum of industries, highlighting their versatility and critical role in economic activities. The power generation sector is a major application area, where engines are used in standby, prime, and continuous power solutions for residential, commercial, and industrial facilities. The automotive industry relies heavily on engines for passenger vehicles, trucks, and buses, with ongoing shifts towards fuel-efficient and low-emission models. In the marine sector, engines power various vessels including cargo ships, ferries, and recreational boats, necessitating robust and reliable performance in harsh environments. The industrial machinery segment utilizes engines for equipment such as excavators, loaders, and generators, supporting construction, mining, and manufacturing operations. Additionally, engines are employed in agricultural machinery, aerospace auxiliary power units, and oil and gas operations. Each application has specific requirements driving engine design and technology, with trends like electrification and automation influencing future developments. The broad applicability of engines underscores their indispensability in maintaining and advancing North America's infrastructure and productivity.

Regional Insights

The North America engines market exhibits distinct regional characteristics across the United States, Canada, and Mexico. The United States is the largest and most influential market, driven by its advanced industrial base, high energy consumption, and stringent regulatory framework. States like Texas, California, and Ohio are key contributors due to their strong manufacturing and energy sectors. The U.S. market benefits from robust investments in infrastructure, technology, and defense, all of which demand reliable engine systems. Canada's market is shaped by its vast natural resources and focus on sustainable energy, with significant activity in provinces like Alberta and Ontario. The Canadian market emphasizes environmental compliance and innovation in clean technologies. Mexico, while smaller in comparison, is growing steadily due to industrialization, urbanization, and investments in energy reform. The Mexican market shows potential in manufacturing and power generation, with increasing adoption of modern engine technologies. Regional policies, economic conditions, and natural resource availability play crucial roles in shaping demand and trends across these countries, making the North America engines market a diverse and dynamic landscape.

Company Insights

The competitive landscape of the North America engines market features several prominent companies that lead in innovation, market share, and technological expertise. Caterpillar Inc. is a key player known for its durable and efficient diesel and natural gas engines used in power generation, construction, and industrial applications. Cummins Inc. is another major competitor, offering a wide range of engines for automotive, marine, and power generation sectors, with a strong focus on emission reduction and fuel efficiency. General Electric (GE) is influential in the gas turbine segment, providing advanced solutions for large-scale power plants and industrial processes. Other significant players include Rolls-Royce Holdings, which specializes in marine and power systems engines, and Deutz Corporation, known for its innovative engine technologies in various applications. These companies invest heavily in research and development to enhance engine performance, comply with regulations, and explore alternative fuels. Strategic partnerships, acquisitions, and expansions are common as firms seek to strengthen their market position and cater to evolving customer needs. The presence of these established players ensures a competitive and innovative market environment in North America.

Recent Developments

Recent developments in the North America engines market reflect ongoing trends towards sustainability, technological integration, and strategic growth. Leading companies have introduced new engine models with improved fuel efficiency and lower emissions to meet stricter environmental regulations. For instance, advancements in natural gas engine technology have gained traction, offering a cleaner alternative for power generation and transportation. There has been increased investment in hybrid engine systems that combine traditional internal combustion with electric propulsion, particularly in the automotive and marine sectors. Digitalization is another key trend, with engines now featuring IoT connectivity for real-time monitoring, predictive maintenance, and performance optimization. Collaborations and partnerships between engine manufacturers and technology firms are on the rise, aiming to accelerate innovation and expand market reach. Additionally, mergers and acquisitions have been observed as companies seek to consolidate their positions and diversify their product offerings. These developments indicate a market that is rapidly evolving to address environmental challenges, leverage new technologies, and capitalize on emerging opportunities in the energy and power landscape.

Report Segmentation

This market research report on the North America engines market provides a comprehensive analysis segmented by various parameters to offer detailed insights. The segmentation includes engine type, covering internal combustion engines, gas turbines, and others, each analyzed for their market dynamics and growth potential. Application segmentation encompasses power generation, automotive, marine, industrial machinery, and other sectors, highlighting demand patterns and future prospects. The report further breaks down the market by fuel type, such as diesel, gasoline, natural gas, and alternative fuels, examining trends and adoption rates. Regional segmentation covers the United States, Canada, and Mexico, providing a comparative analysis of market conditions, regulatory impacts, and growth opportunities in each country. Additionally, the report includes segmentation by power output and end-user industry, offering granular insights into specific market segments. This structured approach ensures that stakeholders can identify key trends, opportunities, and challenges relevant to their interests, facilitating informed decision-making and strategic planning in the North America engines market.

FAQs

What are the key drivers of the North America engines market? The key drivers include rising demand for reliable power generation, stringent emission regulations, growth in industrial and automotive sectors, and technological advancements in engine efficiency and alternative fuels.

Which companies lead the North America engines market? Leading companies include Caterpillar, Cummins, General Electric, Rolls-Royce, and Deutz, known for their innovation, extensive product portfolios, and strong market presence.

What are the major applications of engines in North America? Major applications include power generation, automotive vehicles, marine propulsion, industrial machinery, and agricultural equipment, each demanding specific engine characteristics and performance.

How are environmental regulations impacting the market? Environmental regulations are pushing manufacturers to develop cleaner, more efficient engines with lower emissions, driving adoption of natural gas, hybrid systems, and advanced emission control technologies.

What regional trends are observed in the North America engines market? The United States dominates with advanced infrastructure and regulations, Canada focuses on sustainability and resource-based applications, and Mexico shows growth through industrialization and energy reforms.

What is the future outlook for engine technologies in North America? The future outlook includes increased integration of digital technologies, growth in hybrid and alternative fuel engines, and ongoing innovation to meet sustainability goals and regulatory requirements.

Citius Research has developed a research report titled “North America Engines Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Engines Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Engines Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Engines Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Engines Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Engines Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Engines Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Engines Market
• Cost and Gross Margin Analysis of North America Engines Market
• North America Engines Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Engines Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Engines Market Key Stakeholders

Below are the key stakeholders for the North America Engines Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Engines Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Engines Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Engines Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Engines Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Engines Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Engines Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Engines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Engines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Engines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Engines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Engines Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Engines Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Engines Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Engines Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Engines Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Engines Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Engines Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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