Soluble Corn Fibre Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195971
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Soluble Corn Fibre Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Soluble Corn Fibre Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Tate & Lyle, ADM, Ingredion, Cargill, Roquette

Market Summary

The soluble corn fibre market is a significant segment within the global food and beverages industry, primarily driven by the increasing consumer demand for healthier and functional food ingredients. Soluble corn fibre, derived from corn through enzymatic processes, serves as a low-calorie sweetener and dietary fibre enhancer. It is widely utilized to improve the nutritional profile of various food and beverage products while maintaining taste and texture. The market is characterized by robust growth in demand across multiple applications, including dairy, bakery, confectionery, and beverages, as manufacturers seek to meet the rising consumer preference for clean label and health-oriented products. Key players in the industry are continuously investing in research and development to enhance product quality and expand application scope. Geographically, North America and Europe are established markets due to high health awareness, while Asia-Pacific is emerging as a lucrative region with growing urbanization and changing dietary habits. The market's evolution is closely tied to regulatory approvals and advancements in production technologies, ensuring safety and efficacy in end-use products.

Key Highlights

The soluble corn fibre market highlights several critical aspects that underscore its importance and growth trajectory. One key highlight is the ingredient's dual functionality as a prebiotic fibre and a sugar replacer, making it highly valuable in formulating reduced-sugar and fibre-fortified products. Major companies like Tate & Lyle, Cargill, and Ingredion Incorporated are leading innovation and production, leveraging their extensive research capabilities and global distribution networks. Another significant highlight is the increasing application in sports nutrition and weight management products, driven by the fibre's ability to promote satiety and support digestive health. Regulatory bodies in various regions have approved soluble corn fibre for use in food and beverages, further bolstering market acceptance. The ingredient's compatibility with a wide range of products, from beverages to baked goods, without compromising sensory attributes, is a notable advantage. Additionally, the trend towards plant-based and non-GMO variants is gaining momentum, aligning with consumer preferences for natural and sustainable ingredients. These factors collectively highlight the market's robust potential and strategic importance for stakeholders.

Drivers, Opportunities & Restraints

The soluble corn fibre market is propelled by several drivers, including the growing prevalence of lifestyle-related health issues such as obesity and diabetes, which is increasing demand for low-calorie and high-fibre food ingredients. Consumer awareness regarding the benefits of dietary fibre in promoting gut health and overall wellness is a significant driver, encouraging manufacturers to incorporate soluble corn fibre into their products. Opportunities abound in expanding applications within emerging economies, where rising disposable incomes and urbanization are fostering healthier eating habits. The development of organic and non-GMO soluble corn fibre variants presents another lucrative opportunity, catering to the clean label trend. However, the market faces restraints such as fluctuating raw material prices, particularly corn, which can impact production costs and profitability. Stringent regulatory frameworks and approval processes in different regions may also pose challenges, delaying product launches and market entry. Additionally, competition from alternative fibres and sweeteners could restrain growth. Despite these restraints, strategic investments in technology and marketing are expected to mitigate challenges and capitalize on opportunities.

Concentration Insights

The soluble corn fibre market exhibits a moderate level of concentration, with a few major players dominating the global landscape. Companies such as Tate & Lyle, Cargill, Ingredion Incorporated, and Archer Daniels Midland Company hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and established supply chains. These industry leaders focus on innovation, product development, and strategic acquisitions to strengthen their market position and cater to diverse consumer needs. Regional players also contribute to the market, particularly in Asia-Pacific and Latin America, where local demand is growing. The competitive landscape is characterized by collaborations between manufacturers and food producers to develop customized solutions for specific applications. Investment in expanding production capacities and enhancing technological processes is a common strategy among key players to meet increasing demand. The market's concentration is influenced by factors such as regulatory compliance, brand reputation, and the ability to offer cost-effective and high-quality products, ensuring sustained competition and innovation.

Type Insights

Soluble corn fibre is available in various types, primarily differentiated by their dextrose equivalent (DE) value and functional properties. Low DE soluble corn fibres are characterized by their high dietary fibre content and low sweetness, making them ideal for applications where fibre enrichment is a priority without adding significant sweetness. These variants are commonly used in products like cereals, snacks, and nutritional bars. High DE soluble corn fibres offer greater sweetness and are often utilized as sugar replacers in beverages, dairy products, and confectionery. Additionally, there is a growing trend towards non-GMO and organic soluble corn fibres, driven by consumer demand for natural and sustainably sourced ingredients. Manufacturers are also developing specialized types with enhanced prebiotic properties to cater to the gut health segment. The choice of type depends on the desired nutritional profile, sensory attributes, and application requirements, allowing formulators to achieve specific health benefits and product characteristics. Continuous innovation in product types is expanding the scope of soluble corn fibre in the food and beverages industry.

Application Insights

Soluble corn fibre finds extensive applications across the food and beverages industry, owing to its versatile functional properties. In the bakery sector, it is used to enhance fibre content, improve moisture retention, and extend shelf life in products like bread, cookies, and cakes. The dairy industry incorporates soluble corn fibre into yogurts, ice creams, and milk-based beverages to provide prebiotic benefits and reduce sugar content without affecting taste. Beverages, including sports drinks, juices, and health drinks, utilize soluble corn fibre as a soluble fibre source and sugar substitute, catering to health-conscious consumers. Confectionery products such as chocolates, gums, and candies benefit from its humectant properties and ability to reduce calorie content. Additionally, it is increasingly used in nutritional supplements, weight management products, and infant formula due to its digestive health benefits. The growing demand for fortified and functional foods is driving innovation in application areas, with manufacturers exploring new product formulations to leverage the health advantages of soluble corn fibre.

Regional Insights

The soluble corn fibre market demonstrates distinct regional dynamics, influenced by varying consumer preferences, regulatory environments, and economic factors. North America is a prominent market, driven by high consumer awareness of health and wellness, robust food processing industry, and presence of key players like Tate & Lyle and Cargill. The region's demand is fueled by the prevalence of obesity and diabetes, prompting increased adoption of low-calorie ingredients. Europe follows closely, with strong regulatory support for dietary fibre usage and a growing trend towards clean label products. Countries like Germany, France, and the UK are significant contributors. The Asia-Pacific region is experiencing rapid growth, attributed to rising disposable incomes, urbanization, and shifting dietary patterns towards healthier options. China, India, and Japan are key markets, with local manufacturers expanding production capacities. Latin America and the Middle East & Africa are emerging regions, offering growth opportunities due to increasing health awareness and economic development. Regional insights highlight the importance of tailored strategies to address local needs and capitalize on growth potential.

Company Insights

Leading companies in the soluble corn fibre market include Tate & Lyle PLC, Cargill Incorporated, Ingredion Incorporated, Archer Daniels Midland Company, and Roquette Fr?res. Tate & Lyle is renowned for its Promitor Soluble Corn Fibre, widely used in various food and beverage applications due to its high fibre content and low calorie profile. Cargill offers Oliggo-Fiber, emphasizing non-GMO and clean label attributes, catering to the growing demand for natural ingredients. Ingredion Incorporated provides Vitafiber, focusing on prebiotic benefits and versatility in formulations. Archer Daniels Midland Company leverages its extensive global network to supply soluble corn fibre for diverse applications, supported by strong R&D initiatives. Roquette Fr?res emphasizes sustainable sourcing and innovation, developing advanced fibre solutions. These companies invest significantly in research and development to enhance product functionality, expand application scope, and meet regulatory standards. Strategic partnerships, mergers, and acquisitions are common practices to strengthen market presence and address evolving consumer demands. Their efforts are pivotal in driving market growth and innovation.

Recent Developments

Recent developments in the soluble corn fibre market reflect ongoing innovation and strategic initiatives by key players. Tate & Lyle expanded its production capacity for soluble corn fibre to meet increasing global demand, particularly in Asia-Pacific and North America. Cargill launched a new non-GMO project verified version of its Oliggo-Fiber, aligning with consumer preferences for clean label products. Ingredion Incorporated introduced a novel soluble corn fibre with enhanced prebiotic properties, targeting the gut health segment. Archer Daniels Midland Company acquired a specialized fibre manufacturer to broaden its product portfolio and enhance its technological capabilities. Roquette Fr?res invested in sustainable sourcing practices and advanced processing technologies to improve product quality and environmental footprint. Additionally, regulatory approvals in emerging markets have facilitated market entry and expansion for these companies. Collaborations with food and beverage manufacturers to develop customized solutions for specific applications are also prominent. These developments underscore the market's dynamic nature and the continuous efforts to innovate and capture growth opportunities.

Report Segmentation

The soluble corn fibre market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is categorized into low DE and high DE soluble corn fibres, with sub-segments for non-GMO and organic variants. Low DE fibres are preferred for high-fibre applications, while high DE fibres serve as sugar replacers. Application segmentation includes bakery, dairy, beverages, confectionery, nutritional supplements, and others. The bakery segment leads due to extensive use in fibre enrichment, followed by dairy and beverages, driven by health trends. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. North America and Europe are mature markets with high adoption rates, while Asia-Pacific is the fastest-growing region due to rising health awareness. Each segment is analyzed for market trends, growth factors, and competitive landscape, offering insights into opportunities and challenges. The segmentation enables stakeholders to identify niche markets, tailor strategies, and make informed decisions based on detailed regional and application-specific analysis.

FAQs

What is soluble corn fibre? Soluble corn fibre is a dietary fibre derived from corn through enzymatic processing, used as a low-calorie sweetener and fibre enhancer in food and beverages.

What are the health benefits of soluble corn fibre? It promotes digestive health, acts as a prebiotic, helps in weight management, and supports blood sugar control.

Which companies are the key players in the soluble corn fibre market? Major players include Tate & Lyle, Cargill, Ingredion Incorporated, Archer Daniels Midland Company, and Roquette Fr?res.

In which applications is soluble corn fibre commonly used? It is used in bakery products, dairy items, beverages, confectionery, nutritional supplements, and weight management products.

How does soluble corn fibre impact food texture? It improves moisture retention, enhances shelf life, and maintains desired texture without adding significant sweetness or calories.

Citius Research has developed a research report titled “Soluble Corn Fibre Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soluble Corn Fibre Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soluble Corn Fibre Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soluble Corn Fibre Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soluble Corn Fibre Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soluble Corn Fibre Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soluble Corn Fibre Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soluble Corn Fibre Market
• Cost and Gross Margin Analysis of Soluble Corn Fibre Market
• Soluble Corn Fibre Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soluble Corn Fibre Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soluble Corn Fibre Market Key Stakeholders

Below are the key stakeholders for the Soluble Corn Fibre Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soluble Corn Fibre Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soluble Corn Fibre Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soluble Corn Fibre Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soluble Corn Fibre Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soluble Corn Fibre Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soluble Corn Fibre Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soluble Corn Fibre Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soluble Corn Fibre Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soluble Corn Fibre Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soluble Corn Fibre Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soluble Corn Fibre Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soluble Corn Fibre Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soluble Corn Fibre Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soluble Corn Fibre Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soluble Corn Fibre Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soluble Corn Fibre Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soluble Corn Fibre Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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