Cocoa Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195112
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Cocoa Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Cocoa Market

(Market Size)
$12 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 12 billion
2030 Market Size USD 25 billion
Key Players Barry Callebaut, Cargill, Olam, Blommer, Cémoi

Market Summary

The global cocoa market is a critical segment within the food and beverages industry, serving as the foundational ingredient for chocolate and a multitude of other confectionery and culinary products. The market is characterized by a complex value chain that begins with the cultivation of cocoa beans primarily in equatorial regions and extends through processing, trading, and manufacturing to reach consumers worldwide. Key industry dynamics include fluctuating raw material prices, which are heavily influenced by climatic conditions in major producing countries, and evolving consumer preferences towards sustainable and ethically sourced cocoa. The demand for cocoa is consistently strong, driven by its irreplaceable role in chocolate production and its growing application in sectors such as cosmetics and pharmaceuticals. The market operates within a framework of stringent quality standards and certifications, with a significant push towards improving farming practices and supply chain transparency to address environmental and social concerns. Major chocolate manufacturers and processors are central players, constantly innovating to meet the demand for premium and specialty cocoa products.

Key Highlights

The cocoa market is distinguished by several pivotal factors that underscore its current state and future trajectory. A primary highlight is the increasing consumer demand for dark chocolate and premium cocoa products, which are often associated with health benefits and higher cocoa content. This trend is prompting manufacturers to invest in high-quality bean selection and sophisticated processing techniques. Another significant aspect is the industry's heightened focus on sustainability, with major corporations and multi-stakeholder initiatives actively working to combat deforestation and improve the livelihoods of cocoa farmers through programs promoting sustainable agriculture. Furthermore, the market is witnessing substantial innovation in product development, with new applications emerging in the health and wellness sector, leveraging cocoa's antioxidant properties. The volatility of cocoa bean prices remains a critical challenge, directly impacting profit margins across the value chain and necessitating robust risk management strategies from all participants, from traders to end-product manufacturers.

Drivers, Opportunities & Restraints

The growth of the cocoa market is propelled by a confluence of drivers, primarily the robust and consistent global demand for chocolate and cocoa-based products, which is ingrained in many cultures and celebratory occasions. The rising disposable income in emerging economies is expanding the consumer base, allowing for greater expenditure on premium and indulgent goods. A significant opportunity lies in the burgeoning demand for organic and fair-trade certified cocoa, which caters to the ethically conscious consumer and allows companies to command premium prices. Additionally, the exploration of cocoa's application beyond food, particularly in the cosmetics industry for its moisturizing properties, presents a promising new revenue stream. However, the market faces considerable restraints, including the susceptibility of cocoa crops to diseases and adverse weather conditions, which threaten supply stability. Furthermore, increasing scrutiny and regulatory pressure concerning deforestation and labor practices in cocoa farming necessitate significant investment and operational changes, posing a challenge to market players.

Concentration Insights

The global cocoa market exhibits a high degree of concentration at both the production and processing levels. A very small number of countries, namely C?te d'Ivoire and Ghana, dominate the world's supply of raw cocoa beans, creating a geographic concentration that introduces significant supply chain risks related to political stability, weather patterns, and agricultural policies in these regions. This concentration at the origin is mirrored downstream by an oligopolistic processing sector, where a limited number of large multinational corporations control a substantial portion of the global grinding capacity. Companies such as Barry Callebaut, Cargill, and Olam International are pivotal in transforming raw beans into cocoa butter, cocoa liquor, and cocoa powder. This concentration empowers these processors with considerable influence over pricing, quality standards, and the adoption of sustainability initiatives across the industry, while smaller players often operate in niche segments like artisanal or certified organic cocoa.

Type Insights

The cocoa market is segmented primarily by product type into cocoa butter, cocoa liquor, and cocoa powder, each serving distinct applications and end-use industries. Cocoa butter, valued for its rich fat content and melting properties, is the essential ingredient for chocolate manufacturing, providing the characteristic smooth texture and mouthfeel. It is also a sought-after commodity in the cosmetics and personal care industry for its moisturizing benefits. Cocoa liquor, also known as chocolate liquor, is the paste produced from grinding cocoa nibs and forms the basis of all chocolate products; its quality directly dictates the flavor profile of the final chocolate. Cocoa powder is created by partially defatting the cocoa liquor and is widely used as a flavoring agent in a diverse range of applications including bakery goods, beverages, ice cream, and dairy products. The demand dynamics for each type are influenced by trends in their respective application sectors, with premiumization driving growth in high-fat cocoa butter and liquor for dark chocolate.

Application Insights

Cocoa finds its primary application in the confectionery industry, where it is the indispensable core ingredient for producing chocolate in all its forms, including bars, candies, and coatings. This segment consumes the largest volume of global cocoa output. Beyond confectionery, the bakery industry is a major consumer, utilizing cocoa powder in products like cakes, cookies, biscuits, and pastries to impart flavor and color. The beverage sector also represents a significant application area, with cocoa being used in milkshakes, hot chocolate drinks, and some alcoholic beverages. A growing and innovative application segment is the dairy industry, where cocoa is incorporated into ice creams, flavored milks, and yogurts. Furthermore, non-food applications are gaining traction, particularly in the cosmetics and pharmaceutical industries, where cocoa butter is prized for its emollient properties in lotions, lip balms, and soaps, and cocoa extracts are explored for their health-beneficial compounds.

Regional Insights

The cocoa market demonstrates distinct regional dynamics, sharply divided between producing and consuming regions. The production of cocoa beans is overwhelmingly concentrated in the equatorial belt of West Africa, with C?te d'Ivoire and Ghana collectively accounting for a dominant share of global output. Other significant producing regions include Latin America, notably Ecuador and Brazil, and parts of Asia, such as Indonesia. In stark contrast, the consumption and processing of cocoa are centered in Europe and North America. Europe stands as the world's largest consumer of cocoa, housing many of the globe's leading chocolate manufacturers and processors. North America follows as another major consuming region, with a strong demand for chocolate and cocoa-based products. The Asia Pacific region is identified as a high-growth market, driven by rising urbanization, increasing disposable incomes, and the growing adoption of Western dietary habits, which is accelerating the demand for chocolate and cocoa-infused products.

Company Insights

The competitive landscape of the cocoa market is defined by the presence of large-scale multinational corporations that dominate the processing and B2B supply segments. Barry Callebaut AG is a world leader, providing a comprehensive range of cocoa and chocolate products to food manufacturers and professional users. Cargill Incorporated operates extensive cocoa processing plants globally and is a key supplier of cocoa ingredients. Olam International Limited is another major player with significant interests in cocoa sourcing, processing, and trading. These companies compete not only on price and product quality but also on their sustainability credentials and ability to provide traceable, certified cocoa. The market also includes numerous smaller players and cooperatives that often focus on niche markets, such as supplying certified organic, fair-trade, or single-origin cocoa beans and products to artisanal chocolate makers and specialty brands, catering to the premium segment of the market.

Recent Developments

The cocoa industry is continuously evolving, with recent developments largely centered on sustainability, technology, and product innovation. A prominent trend is the acceleration of commitments from major corporations to source 100% sustainable cocoa, often verified by external certifications like UTZ and Rainforest Alliance, to address environmental and social challenges in the supply chain. Technological advancements are being adopted to enhance traceability, with companies implementing blockchain and GPS mapping to track beans from farm to factory, ensuring transparency for consumers. There is also a growing investment in farmer support programs aimed at improving agricultural yields and promoting agroforestry practices to make farming more resilient to climate change. In terms of product development, there is increased activity in creating cocoa offerings with health-focused attributes, such as high-flavanol content, and in expanding the use of cocoa into new categories like sports nutrition and functional foods, demonstrating the ingredient's versatility beyond traditional confectionery.

Report Segmentation

This comprehensive market research report on the cocoa industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is designed to provide stakeholders with actionable intelligence. The report is segmented by type, delving into the specific dynamics, demand patterns, and growth prospects for key product forms including cocoa butter, cocoa liquor, and cocoa powder. It is further segmented by application, analyzing the consumption and future potential within confectionery, bakery, beverages, dairy, and other non-food sectors. A critical geographical segmentation offers a regional analysis, examining market size, trends, and opportunities in key regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This multi-faceted approach allows for a thorough understanding of the market forces at play in each segment, enabling targeted strategy development for businesses operating within this space.

FAQs

What are the different types of cocoa? The main types of cocoa products are cocoa butter, a fat extracted from the bean used in chocolate and cosmetics; cocoa liquor, a paste made from ground beans that is the base of all chocolate; and cocoa powder, which is made by pressing the fat out of the liquor and is used for flavoring.

What are the health benefits of cocoa? Cocoa is rich in flavonoids, which are antioxidants associated with several health benefits. These include supporting heart health by improving blood flow and lowering blood pressure, reducing inflammation, and potentially enhancing cognitive function. It is important to note that these benefits are often linked to cocoa products with high cocoa content and minimal sugar.

Which country is the largest producer of cocoa? C?te d'Ivoire, also known as Ivory Coast, is the world's largest producer of cocoa beans, supplying a significant portion of the global market. It is closely followed by its neighbor, Ghana. Together, these two West African nations are the dominant force in global cocoa bean production.

What is the difference between cacao and cocoa? The terms are often used interchangeably, but technically, "cacao" typically refers to the raw bean or the tree itself, while "cocoa" refers to the product after the beans have been fermented, dried, and roasted. In the market, "cacao" is sometimes used to market products that are less processed and perceived as more natural.

How is the cocoa market evolving? The cocoa market is evolving significantly towards greater sustainability and transparency. There is a strong industry-wide push for certified and ethically sourced beans to address environmental concerns like deforestation and social issues such as fair farmer wages. Concurrently, product innovation is expanding into health and wellness applications beyond traditional chocolate confectionery.

Citius Research has developed a research report titled “Cocoa Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cocoa Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cocoa Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cocoa Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cocoa Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cocoa Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cocoa Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cocoa Market
• Cost and Gross Margin Analysis of Cocoa Market
• Cocoa Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cocoa Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cocoa Market Key Stakeholders

Below are the key stakeholders for the Cocoa Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cocoa Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cocoa Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cocoa Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cocoa Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cocoa Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cocoa Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cocoa Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cocoa Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cocoa Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cocoa Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cocoa Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cocoa Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cocoa Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cocoa Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cocoa Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cocoa Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cocoa Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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