Solar Panel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194261
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Panel Market size was estimated at USD 180 billion in 2023 and is projected to reach USD 400 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Solar Panel Market

(Market Size)
$180 billion
$400 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 billion
2030 Market Size USD 400 billion
Key Players JinkoSolar, Trina Solar, Canadian Solar, LONGi Solar, JA Solar

Market Summary

The solar panel market represents a critical and rapidly evolving segment within the global energy and power industry, driven by the worldwide transition toward renewable energy sources. This market encompasses the manufacturing, distribution, and installation of photovoltaic panels that convert sunlight into electricity, serving a diverse range of residential, commercial, industrial, and utility-scale applications. Increasing environmental awareness, supportive government policies, and advancements in technology have significantly accelerated adoption rates across both developed and emerging economies. Key industry participants include established manufacturers and innovative newcomers focusing on enhancing efficiency, durability, and cost-effectiveness. The market is characterized by intense competition, ongoing research and development, and strategic partnerships aimed at expanding geographic footprint and product portfolios. As energy security and sustainability become paramount for nations and corporations alike, solar panels are positioned as a cornerstone of future energy infrastructure, fostering economic growth while addressing climate change objectives.

Key Highlights

The solar panel market is distinguished by several pivotal developments that underscore its dynamic nature and future potential. Technological innovation remains a primary highlight, with continuous improvements in photovoltaic cell efficiency, such as the rise of monocrystalline and bifacial panels that offer higher energy output per square meter. Manufacturing scale and cost reductions have made solar energy increasingly competitive with traditional fossil fuels, even without subsidies in many regions. Supply chain resilience and localization efforts are gaining attention, particularly in light of global trade dynamics and raw material availability concerns. Furthermore, integration with energy storage systems, smart grids, and electric vehicle charging infrastructure is enhancing the value proposition of solar installations. Corporate adoption through power purchase agreements and sustainability commitments is also a significant trend, with major companies investing in solar to meet renewable energy targets and reduce operational carbon footprints.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the solar panel market, foremost among them being stringent governmental regulations and policies promoting clean energy, including tax incentives, feed-in tariffs, and renewable portfolio standards. Rising electricity costs from conventional sources and growing consumer awareness about environmental sustainability further stimulate demand. Opportunities abound in emerging applications such as floating solar farms, building-integrated photovoltaics, and solar-powered transportation, which open new revenue streams and market segments. Additionally, technological advancements in perovskite and thin-film solar cells present avenues for higher efficiencies and lower production costs. However, the market faces restraints including intermittency of solar power, which necessitates investment in energy storage solutions, and challenges related to grid integration in some regions. High initial installation costs, though decreasing, remain a barrier for widespread adoption in cost-sensitive markets. Supply chain disruptions, trade tariffs, and geopolitical factors affecting raw material supply, such as polysilicon, also pose significant challenges to market stability and growth.

Concentration Insights

The solar panel market exhibits a concentration of manufacturing and technological expertise primarily in Asia-Pacific, with China dominating production capacity and export volumes. Countries like China, Vietnam, Malaysia, and Thailand host major manufacturing facilities for solar cells and modules, benefiting from economies of scale and supportive industrial policies. North America and Europe also have significant market presence, focusing on high-efficiency panels and innovative technologies, though they rely partly on imports for volume supply. The competitive landscape includes a mix of large vertically integrated companies and specialized firms, with key players such as Jinko Solar, LONGi Solar, Trina Solar, Canadian Solar, and First Solar leading in terms of market share and technological advancements. Concentration is also evident in the downstream segment, where large-scale project developers and EPC contractors play crucial roles in deployment, particularly in utility-scale installations across sunny regions like the Middle East, North America, and parts of Europe.

Type Insights

Solar panels are primarily categorized into three types based on the solar cell technology used: monocrystalline, polycrystalline, and thin-film. Monocrystalline solar panels, made from single-crystal silicon, are known for their high efficiency and sleek appearance, making them popular for residential and commercial applications where space is limited. They generally offer the best performance and longevity but come at a higher cost. Polycrystalline panels, constructed from multiple silicon crystals, are more affordable and have a blue hue, though they are slightly less efficient than their monocrystalline counterparts. Thin-film solar panels, which include technologies such as cadmium telluride, amorphous silicon, and copper indium gallium selenide, are lightweight and flexible, allowing for innovative applications like building-integrated photovoltaics and portable systems. However, they typically have lower efficiency and degrade faster than crystalline silicon panels. Each type caters to different market needs based on budget, space availability, and application requirements.

Application Insights

Solar panel applications are diverse, spanning residential, commercial, industrial, and utility-scale sectors. In the residential segment, homeowners install rooftop solar systems to reduce electricity bills, achieve energy independence, and contribute to environmental sustainability. Commercial applications include solar installations on office buildings, retail spaces, and warehouses, often leveraged through power purchase agreements or leasing models to minimize upfront costs. Industrial sectors utilize solar power for manufacturing processes, water heating, and supplemental energy, helping companies meet corporate social responsibility goals and regulatory mandates. Utility-scale applications involve large solar farms that feed electricity directly into the grid, developed by independent power producers or utilities to supply clean energy to a broad consumer base. Emerging applications such as agricultural solar, floating solar on reservoirs, and solar-powered transportation infrastructure are gaining traction, expanding the market's reach and addressing niche energy needs effectively.

Regional Insights

The adoption and growth of the solar panel market vary significantly across regions, influenced by factors such as solar irradiance, government policies, economic conditions, and energy infrastructure. Asia-Pacific leads globally in both production and installation, with China, India, Japan, and Australia being major markets due to strong governmental support, growing energy demand, and favorable climatic conditions. North America, particularly the United States, has a robust market driven by federal and state incentives, corporate renewable energy procurement, and declining costs. Europe remains a key region with countries like Germany, Spain, the Netherlands, and France advancing solar deployment through ambitious renewable energy targets and subsidy programs. Latin America and the Middle East & Africa are emerging as high-growth regions, with projects in Chile, Brazil, Saudi Arabia, and South Africa benefiting from abundant sunlight and increasing investments in renewable energy to diversify power sources and support economic development.

Company Insights

The solar panel market features a competitive landscape with several prominent companies driving innovation, scale, and market expansion. Jinko Solar is recognized as one of the largest manufacturers globally, offering a wide range of high-efficiency modules. LONGi Solar specializes in monocrystalline technology and has a significant market share in wafer and module production. Trina Solar is known for its advanced photovoltaic products and global reach, while Canadian Solar operates as a vertically integrated manufacturer and project developer. First Solar stands out in the thin-film segment, particularly with its cadmium telluride modules suited for utility-scale projects. Other notable players include Hanwha Q CELLS, SunPower, and JA Solar, each contributing to technological advancements and cost reductions. These companies invest heavily in research and development to improve panel efficiency, durability, and sustainability, while also expanding manufacturing capacities and forming strategic alliances to strengthen their market positions.

Recent Developments

Recent developments in the solar panel market highlight ongoing innovation and strategic movements among key industry participants. Technological advancements have seen increases in module efficiency, with several companies launching panels that exceed 22% efficiency through improvements in cell design and materials. There is a growing emphasis on sustainability in manufacturing, with efforts to reduce carbon footprint and utilize recycled materials. Major acquisitions and partnerships have been announced, such as collaborations between solar manufacturers and energy storage firms to offer integrated solutions. Policy developments in various countries, including extensions of tax credits and new renewable energy targets, continue to influence market dynamics. Additionally, companies are expanding production capacities, particularly in Southeast Asia and the United States, to mitigate supply chain risks and cater to growing regional demand. The emergence of bifacial panels, which capture sunlight from both sides, and agrivoltaics, combining solar power generation with agriculture, represent innovative trends gaining market traction.

Report Segmentation

This comprehensive market report on the solar panel industry is segmented to provide detailed analysis and insights across multiple dimensions. The segmentation by type includes monocrystalline, polycrystalline, and thin-film solar panels, examining the market share, growth trends, and technological attributes of each category. Application segmentation covers residential, commercial, industrial, and utility-scale sectors, analyzing adoption patterns, key drivers, and future potential in each segment. Geographical segmentation offers a regional breakdown, highlighting market dynamics, regulatory environments, and growth opportunities in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Additionally, the report includes segmentation by installation type, such as ground-mounted and rooftop systems, and by grid connectivity, encompassing grid-connected and off-grid solutions. This structured approach enables stakeholders to gain nuanced understanding and make informed decisions based on specific areas of interest within the broader solar panel market.

FAQs

How long do solar panels last? Solar panels are designed for long-term use, typically with a lifespan of 25 to 30 years. Most manufacturers offer performance warranties guaranteeing that panels will still produce at least 80% of their original output after 25 years. Regular maintenance and proper installation can help maximize their longevity and efficiency over time.

What are the benefits of solar energy? Solar energy offers numerous benefits, including reduction in electricity bills, decrease in carbon footprint, and enhancement of energy independence. It is a renewable resource that contributes to environmental sustainability, requires low operating costs, and can increase property value. Additionally, solar power supports grid stability and creates jobs in manufacturing, installation, and maintenance.

How do solar panels work? Solar panels work by converting sunlight into electricity through the photovoltaic effect. When photons from sunlight strike the semiconductor material in solar cells, typically silicon, they knock electrons loose, creating an electric current. This direct current is then converted to alternating current by an inverter, making it usable for homes, businesses, and the grid.

Are solar panels worth it? The value of solar panels depends on factors such as location, energy consumption, local incentives, and installation costs. In regions with high electricity rates and ample sunlight, solar panels can offer significant savings over time, often paying for themselves within several years through reduced energy bills and available tax credits or rebates.

What is the efficiency of solar panels? Solar panel efficiency refers to the percentage of sunlight that can be converted into usable electricity. Most commercial panels have efficiencies ranging from 15% to 22%, with premium models exceeding 22%. Efficiency is influenced by the type of panel, technology used, and environmental conditions, with ongoing research aimed at????? performance.

Can solar panels work on cloudy days? Yes, solar panels can generate electricity on cloudy days, though at reduced efficiency compared to sunny conditions. They capture diffuse sunlight, and modern panels are designed to perform under various weather conditions. However, energy output will be lower, and the specific reduction depends on cloud density and panel technology.

Citius Research has developed a research report titled “Solar Panel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Panel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Panel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Panel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Panel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Panel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Panel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Panel Market
• Cost and Gross Margin Analysis of Solar Panel Market
• Solar Panel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Panel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Panel Market Key Stakeholders

Below are the key stakeholders for the Solar Panel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Panel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Panel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Panel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Panel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Panel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Panel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Panel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Panel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Panel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Panel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Panel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Panel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Panel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Panel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Panel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Panel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Panel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports