Current Transformer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194032
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Current Transformer Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Current Transformer Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players ABB, Siemens, Schneider Electric, GE, Mitsubishi Electric

Market Summary

The current transformer market is a critical segment within the energy and power industry, primarily responsible for the accurate measurement and monitoring of electrical currents in power systems. These devices are essential for ensuring the safety, efficiency, and reliability of electrical networks by stepping down high currents to measurable levels for instrumentation and protective relaying. The market is characterized by steady demand from utilities, industrial sectors, and renewable energy installations, where precise current measurement is indispensable for grid stability and operational control. Technological advancements are leading to the development of more compact, efficient, and digital current transformers that integrate with smart grid infrastructure. The expansion of power generation capacities, coupled with the modernization of aging grid systems in developed regions and the rapid electrification in emerging economies, sustains market growth. Key players are continuously innovating to enhance product performance, reduce losses, and meet evolving international standards and regulations.

Key Highlights

The current transformer market is distinguished by several key highlights that underscore its importance and trajectory. There is a pronounced shift towards non-conventional instrument transformers, including optical and Rogowski coil types, which offer advantages in terms of size, weight, and performance in complex network environments. The integration of current transformers with digital substation architectures and IoT-based monitoring systems represents a significant technological leap, enabling real-time data analytics and predictive maintenance. The market is also witnessing a surge in demand from the renewable energy sector, particularly in solar and wind farms, where these devices are crucial for inverter output monitoring and grid connection stability. Furthermore, stringent government regulations mandating the use of accurate metering and protection equipment to enhance grid safety and efficiency are acting as a major catalyst for market development. The competitive landscape is marked by strategic collaborations between manufacturers and technology firms to develop next-generation solutions.

Drivers, Opportunities & Restraints

The growth of the current transformer market is propelled by several key drivers. The global push for grid modernization and the deployment of smart grids are primary factors, as these initiatives require advanced monitoring and protection equipment to handle bidirectional power flows and integrate distributed energy resources. The rising investments in power transmission and distribution infrastructure, especially in Asia-Pacific and the Middle East, are creating substantial demand. The increasing adoption of renewable energy sources necessitates specialized current transformers for efficient power conversion and grid synchronization. However, the market faces certain restraints, including the high initial cost of advanced electronic and optical current transformers and the presence of alternative technologies that may compete in specific applications. Price sensitivity in developing regions can also challenge market penetration for premium products. Significant opportunities lie in the development of ultra-high-voltage transmission projects and the expansion of microgrids, which require robust and reliable current measurement solutions. The ongoing digitalization of the energy sector opens avenues for smart, connected current transformers that provide valuable data for grid optimization.

Concentration Insights

The current transformer market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Leading companies such as ABB, Siemens, General Electric, and Schneider Electric hold significant market shares due to their extensive product portfolios, strong global distribution networks, and continuous investment in research and development. These established players often compete on the basis of technological innovation, product reliability, and the ability to offer integrated solutions for power systems. Alongside these giants, there are numerous medium and small-sized manufacturers that cater to niche segments or specific geographic markets, often competing on price and customization. The market concentration is influenced by high barriers to entry, including the need for technical expertise, compliance with international standards, and established customer relationships. Mergers and acquisitions are a common strategy for larger firms to expand their technological capabilities and geographic reach.

Type Insights

The current transformer market is segmented by type into various categories, each serving distinct applications and performance requirements. Wound current transformers are among the most traditional and widely used types, known for their accuracy and reliability in metering and protection circuits for low and medium current applications. Toroidal current transformers, which do not possess a primary winding, are popular for their compact design and ease of installation around a conductor, making them ideal for panel mounting and energy meter applications. Bar-type current transformers are designed for high-current applications and are often used in switchgear and generator circuits. A growing segment is that of optical current transformers, which use the Faraday effect to measure current optically, providing benefits such as high bandwidth, immunity to electromagnetic interference, and enhanced safety due to their non-conductive nature. Rogowski coils represent another innovative type, offering flexibility and the ability to measure large, complex-shaped conductors, which is valuable in power quality analysis and retrofitting projects.

Application Insights

Current transformers find critical applications across the entire energy and power value chain. In metering applications, they are indispensable for the accurate billing of electricity consumption in residential, commercial, and industrial settings, ensuring revenue protection for utilities. For protective relaying, current transformers are vital components that detect fault conditions, such as overcurrents and short circuits, and trigger circuit breakers to isolate faulty sections, thereby preventing equipment damage and ensuring personnel safety. They are also extensively used in load monitoring and energy management systems within industrial facilities to optimize power usage and improve operational efficiency. In the realm of renewable energy, current transformers are deployed in solar inverters and wind turbine converters to monitor output current and ensure stable grid integration. Furthermore, they play a key role in power quality analysis, helping to identify harmonics and other disturbances in the electrical network.

Regional Insights

The demand for current transformers exhibits distinct regional patterns influenced by economic development, energy policies, and infrastructure investment. The Asia-Pacific region is a dominant and rapidly growing market, driven by massive investments in power infrastructure in countries like China and India, rapid urbanization, industrialization, and ambitious renewable energy targets. North America and Europe represent mature markets characterized by a strong focus on grid modernization, replacement of aging infrastructure, and the integration of smart grid technologies. Stringent regulatory standards in these regions also fuel the demand for high-accuracy and advanced current transformers. The Middle East and Africa region shows promising growth potential, supported by investments in power generation and transmission projects to meet rising electricity demand. Latin America, while a smaller market, is experiencing growth linked to renewable energy projects and efforts to improve grid reliability and reduce transmission losses.

Company Insights

The competitive landscape of the current transformer market features several prominent players that have established strong positions through innovation and global reach. ABB Ltd. is a key player, offering a comprehensive range of instrument transformers, including advanced digital and optical solutions for modern substations. Siemens AG is another major contributor, known for its high-quality products that cater to utility, industrial, and renewable energy applications. General Electric provides robust current transformer solutions that are integral to its broader portfolio of grid equipment and digital energy services. Schneider Electric specializes in offering efficient and compact designs suitable for a variety of metering and protection applications. Other significant companies include Arteche Group, which has a strong focus on innovation and custom solutions, and Pfiffner Group, recognized for its expertise in high-voltage instrument transformers. These companies compete intensely on technology, product performance, and the ability to provide customized solutions to meet specific client requirements.

Recent Developments

The current transformer market has been dynamic, with several recent developments shaping its future. A prominent trend is the increased investment in research and development aimed at creating more compact, lightweight, and environmentally friendly designs that use less raw material without compromising performance. There is a noticeable push towards the digitalization of current transformers, with leading manufacturers introducing products equipped with digital interfaces and embedded sensors for seamless integration into digital substations and IoT platforms. Strategic partnerships and acquisitions have been common, as companies seek to enhance their technological capabilities and expand their geographic footprint. For instance, collaborations between traditional transformer manufacturers and software companies are occurring to develop advanced analytics platforms for the data collected by these devices. Furthermore, the market is responding to the global emphasis on sustainability, with efforts to develop products that support the efficient integration of renewable energy and contribute to the reduction of carbon footprints in power systems.

Report Segmentation

This market research report on the current transformer market provides a detailed and structured analysis through comprehensive segmentation. The report is segmented by type to analyze the demand and innovation across different product categories such as wound, toroidal, bar-type, optical, and Rogowski coil current transformers. It is further segmented by application to provide insights into the usage patterns in critical areas including metering, protective relaying, load monitoring, and renewable energy systems. A regional segmentation offers a geographical breakdown of the market, examining trends and opportunities in key regions like North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report includes a competitive landscape section that profiles leading market players, discusses their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows for a granular understanding of the market dynamics, enabling stakeholders to identify growth pockets and make informed strategic decisions.

FAQs

What is a current transformer? A current transformer is an instrument transformer designed to step down high alternating currents in a power system to a lower, measurable value that is safe for operating measuring instruments and protective relays. It electrically isolates the high-voltage primary circuit from the secondary measuring circuit.

How does a current transformer work? A current transformer works on the principle of electromagnetic induction. The alternating current in the primary conductor creates a magnetic field, which induces a proportional current in the secondary winding. The transformation ratio determines the amount by which the current is reduced.

What are the different types of current transformers? The main types include wound type, toroidal (window-type), bar-type, optical current transformers (using the Faraday effect), and Rogowski coils. Each type is suited for specific applications based on required accuracy, physical size, and installation constraints.

Where are current transformers used? They are ubiquitously used in electrical power systems for metering energy consumption for billing, protective relaying to detect and isolate faults, load flow monitoring in industries, and in renewable energy systems like solar and wind farms for inverter monitoring and grid synchronization.

What is the difference between a current transformer and a potential transformer? A current transformer is used to measure electric current, while a potential (or voltage) transformer is used to measure electric voltage. Both are types of instrument transformers but serve fundamentally different measurement purposes in a power system.

Why are current transformers important? They are critically important for the safety, efficiency, and reliability of power systems. They enable the accurate measurement of high currents without direct contact, facilitate protective functions that prevent equipment damage and hazards, and are essential for energy management and billing processes.

Citius Research has developed a research report titled “Current Transformer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Current Transformer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Current Transformer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Current Transformer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Current Transformer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Current Transformer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Current Transformer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Current Transformer Market
• Cost and Gross Margin Analysis of Current Transformer Market
• Current Transformer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Current Transformer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Current Transformer Market Key Stakeholders

Below are the key stakeholders for the Current Transformer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Current Transformer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Current Transformer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Current Transformer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Current Transformer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Current Transformer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Current Transformer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Current Transformer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Current Transformer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Current Transformer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Current Transformer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Current Transformer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Current Transformer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Current Transformer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Current Transformer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Current Transformer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Current Transformer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Current Transformer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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