Destemmer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207472
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Destemmer Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Destemmer Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players Bucher Vaslin, Pellenc, Scharfenberger, Zambelli Enotech, Criveller Group

Market Summary

The destemmer market is an integral segment within the manufacturing and construction industry, primarily serving the wine production sector but also finding relevance in other fruit processing applications. Destemmers are mechanical devices designed to separate grapes from their stems, a critical initial step in winemaking that significantly influences the quality and characteristics of the final product. The market is characterized by a blend of traditional mechanical systems and advanced automated solutions that enhance efficiency and output consistency. Key manufacturers are continuously innovating to develop equipment that minimizes berry damage, improves sanitation, and increases processing capacity to meet the demands of modern wineries and beverage producers. The adoption of destemmers is closely tied to global wine consumption trends, vineyard harvest yields, and investments in agricultural and food processing infrastructure. As winemaking practices evolve and expand into new geographical regions, the demand for reliable and efficient destemming equipment is expected to remain robust, supporting the broader agricultural processing equipment market.

Key Highlights

The destemmer market is distinguished by several key factors that underscore its importance. Technological innovation is a primary highlight, with leading companies introducing features such as adjustable rotation speeds, gentle processing mechanisms, and easy-clean designs that cater to the need for quality and hygiene. The integration of destemmers with crusher units to form combined destemmer-crushers is a significant trend, offering space and cost savings for processing facilities. Another notable aspect is the material construction of these machines, with a strong preference for food-grade stainless steel to ensure durability, corrosion resistance, and compliance with international food safety standards. The market is also witnessing a gradual shift towards energy-efficient and low-maintenance models, driven by the industry's focus on operational cost reduction and sustainability. Furthermore, the customization of destemmers for different grape varieties and scales of operation, from boutique wineries to large industrial producers, is a critical capability offered by manufacturers to address diverse client needs.

Drivers, Opportunities & Restraints

The growth of the destemmer market is propelled by several drivers, primarily the steady global consumption of wine and the consequent expansion of vineyard acreage and winery capacities. The increasing preference for premium quality wines necessitates the use of advanced processing equipment like destemmers to ensure product integrity from harvest to bottle. Technological advancements that improve efficiency and reduce labor costs present significant opportunities for market expansion. The rising popularity of other fruit wines and fermented beverages opens new application avenues for destemming equipment beyond traditional grape processing. However, the market faces restraints including the high initial investment required for advanced destemming machinery, which can be a barrier for small-scale producers and new entrants. Economic fluctuations impacting discretionary spending on alcoholic beverages can affect winery investments in new equipment. Additionally, the need for regular maintenance and technical expertise to operate sophisticated machines can pose challenges in regions with limited skilled labor.

Concentration Insights

The competitive landscape of the destemmer market is moderately concentrated, with a mix of established international players and specialized regional manufacturers dominating the scene. Companies such as Bucher Industries, Scott Laboratories, and Pera Pellenc have significant market presence, offering a wide range of equipment from basic manual destemmers to fully automated lines integrated with sorting and crushing systems. These leaders compete on factors including technological innovation, machine reliability, after-sales service, and global distribution networks. The market also features several niche players that focus on specific regions or custom solutions for artisanal producers. This concentration dynamic fosters a competitive environment where continuous product development is essential. Manufacturers are increasingly focusing on forming strategic partnerships with wineries and agricultural cooperatives to secure long-term contracts and enhance their market position. The concentration is higher in regions with mature wine industries like Europe and North America, while emerging wine-producing regions show more fragmented competitive landscapes.

Type Insights

Destemmers are primarily categorized based on their capacity, level of automation, and specific design features. The main types include centrifugal destemmers, which use a rotating mechanism to separate berries from stems through centrifugal force, and roller-type destemmers, which employ counter-rotating rollers for a gentler separation process suitable for delicate grape varieties. Equipment is further segmented into stationary models, which are fixed installations in wineries, and mobile units that can be transported between different processing sites. Another key distinction is between standalone destemmers and combined destemmer-crusher units, with the latter gaining popularity for their space and efficiency benefits. The level of automation ranges from manual and semi-automatic machines, which require operator intervention, to fully automatic systems integrated with programmable logic controllers (PLCs) for precise control over processing parameters. Manufacturers are increasingly developing models with adjustable cage sizes and rotation speeds to handle various fruit types and processing requirements.

Application Insights

The primary application of destemmers is in the wine industry, where they are an indispensable part of the initial grape processing line in wineries of all sizes. Their use is critical for producing quality red, white, and ros? wines, as removing stems prevents the extraction of undesirable tannins and green flavors into the must. Beyond commercial winemaking, destemmers are also utilized in experimental and research wineries attached to academic institutions. An emerging application is in the production of other fruit wines, such as those made from berries, cherries, or apples, where stem removal is equally important for product quality. Some distilleries also employ destemmers in the processing of fruits for brandies and eaux-de-vie. Additionally, there is a niche application in the production of non-alcoholic grape juices and concentrates, where destemming is a necessary step to ensure clarity and flavor profile. The equipment's design and settings are often adjusted based on the specific application and desired outcome.

Regional Insights

The demand for destemmers is strongly correlated with global wine production patterns, leading to distinct regional market dynamics. Europe represents a dominant region, driven by its long-standing tradition of winemaking in countries such as France, Italy, Spain, and Germany, where both large-scale cooperatives and premium estates continually invest in modern processing equipment. North America, particularly the United States with its significant wine industry in California, Washington, and Oregon, is another major market characterized by high adoption of advanced and automated destemming solutions. The Asia Pacific region is experiencing growth, fueled by the expanding wine industries in countries like China, Australia, and New Zealand, where new wineries are being established and existing ones are scaling up production. South America, with Chile and Argentina as key producers, also contributes substantially to market demand. Emerging wine regions in Eastern Europe, South Africa, and even parts of India are gradually adopting destemming technology, presenting future growth opportunities.

Company Insights

The destemmer market features a roster of key players known for their engineering expertise and industry focus. Prominent companies include Bucher Industries, a Swiss multinational with a strong portfolio of wine processing equipment under its Bucher Vaslin brand, renowned for its hydraulic presses and destemmers. Scott Laboratories, based in the United States, is a significant supplier to the North American market, offering equipment alongside yeast and fermentation products. Pera Pellenc from France is recognized for its innovative and precision sorting and destemming machinery, often used by premium wineries. Other notable participants include Zambelli Enotech from Italy, which provides a range of equipment for small to medium-sized wineries, and Criveller Group, another Italian manufacturer with a global footprint. These companies compete through continuous research and development to introduce features that enhance gentleness, efficiency, and sanitation, while also expanding their service and distribution networks to support clients worldwide.

Recent Developments

The destemmer market has witnessed several noteworthy developments focused on enhancing performance, sustainability, and user experience. A prominent trend is the integration of Internet of Things (IoT) capabilities and smart sensors into destemming equipment, allowing for real-time monitoring of performance metrics such as throughput, stem removal efficiency, and potential mechanical issues, facilitating predictive maintenance. Manufacturers are increasingly designing machines with a focus on reducing water and energy consumption, aligning with the industry's sustainability goals. There is a growing emphasis on improving the hygiene and cleanability of machines, with designs featuring fewer crevices, CIP (Clean-in-Place) systems, and improved access for sanitation. Another development is the creation of more modular and scalable destemming systems that can be easily upgraded or integrated with other winery equipment as a producer's needs evolve. Collaborations between destemmer manufacturers and optical sorting companies have also led to the development of integrated lines that combine destemming, crushing, and sorting in a single, efficient process flow.

Report Segmentation

This comprehensive market research report on the destemmer market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is structured to cater to the strategic needs of businesses, investors, and stakeholders. The report is segmented by type, categorizing the market into centrifugal destemmers, roller destemmers, destemmer-crushers, and others, analyzing the adoption trends and technological nuances of each. It is further segmented by capacity, covering small, medium, and large-scale machines to address the requirements of different-sized operations from artisanal wineries to industrial producers. The application segmentation delves into the use of destemmers in red wine production, white wine production, and other applications like fruit wine and juice processing. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia Pacific, South America, and the Middle East and Africa, highlighting regional production trends, key consuming countries, and growth potential in each area.

FAQs

What is a destemmer used for?

A destemmer is a mechanical device primarily used in winemaking to separate grapes from their stems immediately after harvesting. This process is crucial as it prevents harsh tannins from the stems from leaching into the grape juice, which can negatively impact the flavor and quality of the wine.

What are the different types of destemmers?

The main types of destemmers include centrifugal destemmers, which use a spinning action for separation, and roller destemmers, which employ gentler rollers. They are also available as standalone units or combined with crushers in destemmer-crusher machines, and vary in automation from manual to fully automatic systems.

How does a destemmer crusher work?

A destemmer-crusher operates by first receiving clusters of grapes into a rotating cage. Paddles or beaters inside the cage help separate the berries from the stems. The stems are ejected out one end, while the berries fall through openings in the cage. Subsequently, the berries pass through adjustable crusher rollers that gently break their skins to release the juice, preparing the must for fermentation.

Which companies are the leading manufacturers of destemmers?

Leading manufacturers in the global destemmer market include Bucher Industries (Bucher Vaslin), Scott Laboratories, Pera Pellenc, Zambelli Enotech, and Criveller Group. These companies are recognized for their technological innovation, product reliability, and strong distribution networks in major wine-producing regions.

What are the key applications of a destemmer beyond red wine?

While essential for red wine production to manage tannin extraction, destemmers are also used in white and ros? winemaking for some styles, and increasingly in the processing of other fruits for fruit wines, brandies, and high-quality non-alcoholic fruit juices where stem removal is necessary for a clean flavor profile.

What are the latest trends in destemmer technology?

Current trends focus on enhancing gentleness to preserve berry integrity, improving energy and water efficiency, and incorporating smart technology for IoT connectivity and data analytics. There is also a strong focus on designs that facilitate easier and more effective cleaning and sanitation to meet strict hygiene standards.

Citius Research has developed a research report titled “Destemmer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Destemmer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Destemmer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Destemmer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Destemmer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Destemmer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Destemmer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Destemmer Market
• Cost and Gross Margin Analysis of Destemmer Market
• Destemmer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Destemmer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Destemmer Market Key Stakeholders

Below are the key stakeholders for the Destemmer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Destemmer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Destemmer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Destemmer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Destemmer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Destemmer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Destemmer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Destemmer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Destemmer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Destemmer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Destemmer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Destemmer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Destemmer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Destemmer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Destemmer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Destemmer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Destemmer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Destemmer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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