Dock Decking Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208851
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Dock Decking Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Dock Decking Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Bekaert, Ideal, Blomberg, PermaTrak, CMC

Market Summary

The dock decking market is an integral segment within the broader manufacturing and construction industry, primarily focused on providing durable and aesthetically pleasing surfaces for marine and waterfront structures. This market caters to a variety of settings including residential docks, commercial marinas, and public boardwalks, emphasizing materials that can withstand harsh environmental conditions such as moisture, UV exposure, and heavy foot traffic. Key participants in this market include material suppliers, decking manufacturers, contractors, and distributors, all working collaboratively to meet the demands of both new construction and renovation projects. The industry is characterized by a strong emphasis on innovation, particularly in developing sustainable and low-maintenance products that offer longevity and environmental benefits. As waterfront development continues to gain traction globally, the dock decking market is poised to experience steady growth, driven by urbanization, increased leisure activities, and infrastructure investments. Businesses and professionals in this sector must navigate regulatory standards, material performance criteria, and evolving consumer preferences to capitalize on emerging opportunities.

Key Highlights

The dock decking market showcases several key highlights that underscore its dynamic nature and potential for stakeholders. One significant trend is the rising adoption of composite materials, which combine wood fibers and plastics to offer enhanced durability, resistance to rot and insects, and minimal maintenance requirements compared to traditional wood decking. Another highlight is the growing focus on sustainability, with manufacturers increasingly utilizing recycled materials and promoting eco-friendly production processes to appeal to environmentally conscious consumers and comply with stringent regulations. Additionally, technological advancements in manufacturing techniques, such as capstock coatings and improved extrusion methods, are enhancing product performance and expanding design possibilities, allowing for a wider range of colors, textures, and finishes. The market also benefits from robust demand in North America and Europe, where well-established marine infrastructure and high disposable incomes drive investments in premium decking solutions. For businesses, these highlights indicate a competitive landscape where innovation, quality, and sustainability are critical differentiators for success.

Drivers, Opportunities & Restraints

The dock decking market is influenced by several drivers that propel its growth, including increasing investments in waterfront infrastructure development, rising participation in marine recreational activities, and growing awareness of the benefits of low-maintenance decking materials. Urbanization and tourism expansion further stimulate demand, particularly in coastal regions and areas with significant water bodies. Opportunities abound in the development of advanced composite materials that offer superior performance and sustainability, as well as in emerging markets where marine construction is gaining momentum. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability, and regulatory challenges related to environmental standards and building codes. Additionally, competition from alternative materials and the high initial cost of premium decking options may hinder market penetration in cost-sensitive segments. Businesses must strategically address these restraints through innovation, efficient supply chain management, and targeted marketing to leverage growth opportunities effectively.

Concentration Insights

The dock decking market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized regional players dominating key segments. Leading companies such as Trex Company, UPM-Kymmene Corporation, and Westlake Chemical Corporation have established strong market presence through extensive product portfolios, robust distribution networks, and significant investments in research and development. These players often focus on vertical integration to control quality and costs, from raw material sourcing to finished product manufacturing. Regionally, North America and Europe hold substantial market shares due to high demand for marine infrastructure and recreational docking, while Asia-Pacific is emerging as a growth hotspot driven by urbanization and increasing investments in waterfront projects. The market concentration is further characterized by strategic mergers, acquisitions, and partnerships aimed at expanding geographic reach and enhancing technological capabilities. For new entrants and smaller firms, differentiation through niche products, customization, and sustainability initiatives is crucial to competing effectively in this consolidated environment.

Type Insights

In the dock decking market, products are primarily categorized into wood, composite, and plastic decking types, each offering distinct characteristics and catering to different consumer preferences. Wood decking, including varieties like pressure-treated lumber, tropical hardwoods, and cedar, remains popular for its natural aesthetics and traditional appeal, though it requires regular maintenance to prevent decay and weathering. Composite decking, made from a blend of wood fibers and recycled plastics, has gained significant traction due to its durability, resistance to moisture and insects, and low maintenance needs, making it ideal for marine environments. Plastic decking, often constructed from polyvinyl chloride (PVC) or polyethylene, offers excellent resistance to fading, staining, and mold, with a fully synthetic composition that appeals to those seeking maximum longevity and minimal upkeep. Each type presents unique advantages; for instance, composite materials balance eco-friendliness with performance, while plastic options provide uniformity and color stability. Businesses must understand these nuances to effectively market products and meet diverse application requirements.

Application Insights

Dock decking finds applications across various sectors, including residential, commercial, and industrial settings, each with specific demands and usage patterns. In residential applications, decking is commonly used for private docks, piers, and waterfront homes, where aesthetics, safety, and durability are paramount to homeowners seeking enhance their outdoor living spaces. Commercial applications encompass marinas, public boardwalks, restaurants, and hotels, where high traffic volumes necessitate robust materials that can withstand heavy use and exposure to elements while maintaining an attractive appearance. Industrial applications include ports, shipping facilities, and military installations, where decking must meet stringent performance standards for load-bearing capacity, slip resistance, and longevity under extreme conditions. Each application segment drives product innovation; for example, commercial projects often prioritize customizable designs and quick installation, while industrial users focus on compliance with safety regulations and material strength. Understanding these application-specific needs allows businesses to tailor their offerings and capture value across diverse market segments.

Regional Insights

The dock decking market demonstrates varying dynamics across different regions, influenced by factors such as climate, economic development, and regulatory frameworks. North America represents a mature market with high demand driven by extensive coastline properties, well-established marine infrastructure, and strong consumer preference for low-maintenance composite materials. Europe follows a similar trend, with countries like the UK, Germany, and Scandinavia emphasizing sustainable building practices and advanced decking solutions in both residential and commercial projects. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and government initiatives promoting waterfront development and tourism infrastructure in countries such as China, Australia, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets, where growing investments in marine leisure and port facilities are creating new opportunities, though challenges related to economic volatility and infrastructure gaps persist. Regional insights highlight the importance of adapting strategies to local conditions, including material preferences, distribution channels, and competitive landscapes, to achieve market success.

Company Insights

Prominent companies in the dock decking market include Trex Company, a leader in composite decking known for its innovative products and strong brand recognition; UPM-Kymmene Corporation, which focuses on sustainable wood-based solutions; and Westlake Chemical Corporation, offering a range of plastic and composite materials through its subsidiaries. Other key players include AZEK Company, renowned for its low-maintenance decking products, and Mets? Group, which provides wood decking options with an emphasis on ecological sustainability. These companies compete through strategies such as product diversification, technological advancements, and geographic expansion, often investing in research to develop materials with enhanced performance characteristics like UV resistance, slip prevention, and environmental certifications. Additionally, many firms engage in strategic partnerships with distributors and contractors to strengthen their market presence and cater to evolving customer needs. For businesses and professionals, understanding the competitive strategies and core competencies of these industry leaders can provide valuable insights for benchmarking and identifying partnership or investment opportunities.

Recent Developments

Recent developments in the dock decking market reflect a strong focus on sustainability, product innovation, and strategic growth initiatives. Many leading companies have launched new composite decking lines incorporating higher percentages of recycled materials, responding to increasing consumer demand for eco-friendly products and regulatory pressures to reduce environmental impact. Technological advancements have also been prominent, with improvements in capstock coatings that enhance fade resistance and surface durability, as well as the introduction of enhanced fastener systems for easier installation and better long-term performance. On the strategic front, mergers and acquisitions have continued to shape the competitive landscape, such as larger firms acquiring niche players to expand their product portfolios and geographic reach. Additionally, companies are increasingly investing in digital marketing and e-commerce capabilities to reach a broader audience and streamline the purchasing process for contractors and homeowners. These developments indicate a market that is evolving rapidly, with innovation and sustainability at the forefront of industry efforts to meet future challenges and opportunities.

Report Segmentation

The dock decking market report is segmented to provide detailed analysis across multiple dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation by type includes wood decking, composite decking, and plastic decking, each analyzed for market share, growth trends, and material-specific innovations. Application segmentation covers residential, commercial, and industrial uses, highlighting demand patterns, key project types, and performance requirements unique to each sector. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with regional analysis focusing on economic factors, regulatory environments, and competitive landscapes. Additional segmentation may consider distribution channels, such as direct sales, retailers, and online platforms, as well as end-user preferences based on demographics and purchasing behavior. This structured approach allows businesses to identify niche opportunities, assess competitive positioning, and develop targeted strategies based on granular insights into market segments and their respective growth potentials.

FAQs

What are the most common materials used in dock decking? The most common materials include wood, such as pressure-treated lumber and hardwoods; composite, made from wood fibers and recycled plastics; and plastic, including PVC and polyethylene options, each offering different benefits in terms of durability, maintenance, and aesthetics.

How does composite decking compare to wood for docks? Composite decking generally offers superior resistance to moisture, rot, and insects compared to wood, along with lower maintenance requirements and longer lifespan, though it may have a higher initial cost and less natural appearance.

What factors should be considered when choosing dock decking? Key factors include the material's durability in wet environments, slip resistance, maintenance needs, cost, aesthetic appeal, and compliance with local building codes and environmental regulations.

Are there eco-friendly options available in dock decking? Yes, eco-friendly options include composite decking made from recycled materials, sustainably sourced wood decking certified by organizations like FSC, and plastic decking that incorporates recycled content and is recyclable at end-of-life.

Which regions have the highest demand for dock decking? North America and Europe currently have the highest demand due to extensive marine infrastructure and high consumer spending, while Asia-Pacific is rapidly growing due to urbanization and increased investments in waterfront development.

What are the latest trends in dock decking materials? Recent trends include the use of capped composite decking for enhanced durability, increased incorporation of recycled and sustainable materials, and innovations in surface textures and colors to improve aesthetics and safety.

Citius Research has developed a research report titled “Dock Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dock Decking Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dock Decking Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dock Decking Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dock Decking Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dock Decking Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dock Decking Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dock Decking Market
• Cost and Gross Margin Analysis of Dock Decking Market
• Dock Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dock Decking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dock Decking Market Key Stakeholders

Below are the key stakeholders for the Dock Decking Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dock Decking Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dock Decking Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dock Decking Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dock Decking Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dock Decking Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dock Decking Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dock Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dock Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dock Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dock Decking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dock Decking Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dock Decking Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dock Decking Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dock Decking Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dock Decking Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dock Decking Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dock Decking Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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