Smart Parking Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187232
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Parking Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.50% during the forecast period (2024-2030).

Smart Parking Market

(Market Size)
$5.5 billion
$15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 15 billion
Key Players Amano, Siemens, Swarco, Bosch, ParkMobile

Market Summary

The smart parking market is an integral component of the broader automotive and transportation industry, focusing on advanced solutions that optimize parking space utilization and enhance user convenience. This market leverages technologies such as IoT sensors, real-time data analytics, and mobile applications to address urban parking challenges. Increasing vehicle ownership and urbanization have exacerbated parking congestion in cities worldwide, driving demand for intelligent parking systems. These systems not only reduce the time spent searching for parking but also contribute to lower carbon emissions by minimizing unnecessary vehicle circulation. Key stakeholders include technology providers, parking operators, municipal authorities, and automotive manufacturers. The adoption of smart parking is gaining momentum across both public and private sectors, supported by initiatives aimed at developing smart cities. The integration of payment systems and reservation platforms further streamlines the parking experience, making it a critical area of innovation within urban mobility solutions.

Key Highlights

The smart parking market is characterized by the deployment of sensor-based systems that detect parking space occupancy and relay information to drivers via digital platforms. Leading companies are investing in AI and machine learning to predict parking availability and optimize pricing dynamically. The market sees significant collaboration between technology firms and urban planners to implement scalable solutions. Innovations include automated valet parking and integration with autonomous vehicle systems, positioning smart parking as a future-ready infrastructure. The emphasis on reducing traffic congestion and improving urban livability is a universal driver, with projects underway in major metropolitan areas globally. The proliferation of smartphones and high-speed internet has accelerated consumer adoption, making real-time parking management a expected feature in modern cities. Security and data privacy remain paramount, with advancements in encrypted transactions and secure user authentication.

Drivers, Opportunities & Restraints

Primary drivers for the smart parking market include rapid urbanization, increasing vehicle penetration, and government policies promoting smart city development. The need to reduce traffic congestion and environmental pollution is pushing municipalities to adopt intelligent transportation systems. Technological advancements in IoT and cloud computing provide the backbone for these solutions, enabling seamless data exchange and system integration. Opportunities abound in the integration of smart parking with electric vehicle charging stations and mobility-as-a-service platforms. The emergence of 5G technology offers potential for faster and more reliable connectivity, enhancing real-time functionality. However, the market faces restraints such as high initial installation costs and the complexity of retrofitting existing infrastructure. Privacy concerns related to data collection and the lack of standardization across regions also pose challenges. Despite these hurdles, the long-term benefits of efficiency and sustainability continue to drive investment and innovation.

Concentration Insights

The competitive landscape of the smart parking market is concentrated with several key players dominating through technological expertise and strategic partnerships. Companies like Amano Corporation, Bosch, Siemens, and Streetline lead in providing comprehensive parking management solutions. There is a noticeable trend of mergers and acquisitions, as larger firms seek to expand their technological portfolios and geographic reach. Innovation hubs are primarily located in North America and Europe, where early adoption of smart city initiatives is prevalent. The market also sees active participation from startups focusing on niche applications such as blockchain for secure transactions or AI for predictive analytics. Collaboration with automotive OEMs is becoming common, integrating parking solutions into vehicle navigation systems. Regional players are emerging in Asia-Pacific, catering to local demands and contributing to market diversification. This concentration fosters a environment of continuous improvement and customer-centric development.

Type Insights

Smart parking solutions are categorized into hardware, software, and services. Hardware includes sensors, cameras, and signage that form the physical infrastructure for detecting and guiding parking availability. Ultrasonic and infrared sensors are widely used for occupancy detection due to their accuracy and reliability. Software platforms encompass management systems that process data from hardware components, offering features like reservation management, dynamic pricing, and analytics dashboards. Mobile applications serve as the user interface, allowing drivers to locate, reserve, and pay for parking spaces seamlessly. Services involve installation, maintenance, and consulting, ensuring system efficiency and uptime. The adoption of cloud-based software solutions is rising, providing scalability and remote management capabilities. Integration with existing urban infrastructure remains a focus, with modular designs allowing for incremental implementation. The evolution towards fully automated systems is evident, reducing human intervention and enhancing user experience.

Application Insights

Smart parking applications span government and commercial sectors. Government applications include on-street parking management in urban areas, where municipalities deploy systems to reduce congestion and generate revenue through efficient pricing. These projects often part of broader smart city initiatives, incorporating data into traffic management centers for holistic urban planning. Commercial applications cover off-street parking facilities such as shopping malls, airports, and corporate campuses, where enhancing customer experience and operational efficiency is paramount. Transportation hubs utilize smart parking to manage high vehicle turnover and integrate with public transit systems. The healthcare and hospitality industries adopt these solutions to improve visitor convenience. Additionally, smart parking is being integrated with electric vehicle charging infrastructure, supporting the transition to sustainable transportation. The versatility of applications demonstrates the adaptability of smart parking technologies to various environments and user needs.

Regional Insights

North America holds a significant share in the smart parking market, driven by early technology adoption and supportive government policies for smart infrastructure. The United States leads with numerous pilot projects in cities like San Francisco and New York, focusing on reducing urban congestion. Europe follows closely, with countries such as Germany and the UK implementing advanced parking systems as part of their smart city agendas. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization in countries like China and India, where increasing vehicle numbers necessitate efficient parking solutions. Middle East and Africa are emerging markets, with investments in smart city projects in UAE and Saudi Arabia boosting adoption. Latin America shows potential, with Brazil and Mexico exploring smart parking to address traffic challenges in metropolitan areas. Each region exhibits unique demand patterns influenced by local infrastructure, regulatory frameworks, and economic conditions.

Company Insights

Prominent companies in the smart parking market include Amano Corporation, Bosch, Siemens, Streetline, and Smart Parking Limited. Amano Corporation is known for its integrated parking management systems and revenue control solutions. Bosch offers advanced sensors and software platforms that enhance parking automation and user experience. Siemens provides infrastructure solutions that integrate parking with broader urban mobility systems. Streetline, acquired by Bosch, specializes in sensor technology and mobile applications for real-time parking information. Smart Parking Limited focuses on end-to-end solutions including bay sensors and management software. These companies invest heavily in R&D to incorporate AI, IoT, and data analytics into their offerings. Strategic partnerships with city authorities and technology firms are common, aiming to deploy scalable and interoperable systems. The competitive dynamics encourage continuous innovation, focusing on reliability, cost-effectiveness, and customer satisfaction.

Recent Developments

Recent developments in the smart parking market include the adoption of AI and machine learning for predictive analytics, allowing systems to forecast parking demand based on historical data and events. Companies are launching cloud-based platforms that offer greater flexibility and real-time updates for users. There is increased integration with navigation systems from providers like Google and Apple, enabling direct routing to available parking spaces. Partnerships between parking solution providers and automotive manufacturers are rising, embedding parking functionalities into vehicle infotainment systems. The emergence of contactless payment options, accelerated by the COVID-19 pandemic, has become standard in new installations. Investments in smart city projects globally have led to large-scale deployments, particularly in Asia and the Middle East. Sustainability initiatives are driving the incorporation of solar-powered sensors and EV charging compatibility, aligning with environmental goals.

Report Segmentation

This report on the smart parking market provides detailed segmentation to offer comprehensive insights. It is segmented by type into hardware, software, and services, examining the adoption and innovation trends within each category. Application segmentation covers government and commercial sectors, analyzing demand patterns across different industries such as transportation, retail, and healthcare. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, highlighting geographic trends and growth opportunities. The report also delves into technology segmentation, focusing on sensor types, communication protocols, and software platforms. Each segment is analyzed in terms of market dynamics, key players, and future prospects. This structured approach enables stakeholders to identify niche opportunities and make informed strategic decisions based on granular data and analysis.

FAQs

What is smart parking? Smart parking refers to automated systems that use sensors and software to manage parking spaces efficiently, providing real-time information to drivers and operators.

How does smart parking work? It utilizes sensors to detect vehicle presence in parking spots, transmitting data to a central system which then guides drivers via apps or signage to available spaces.

What are the benefits of smart parking? Benefits include reduced traffic congestion, lower emissions, time savings for drivers, increased revenue for operators, and enhanced urban mobility.

Which technologies are used in smart parking? Key technologies include IoT sensors, cloud computing, mobile applications, AI for analytics, and wireless communication protocols like LoRaWAN and NB-IoT.

Who are the major players in the smart parking market? Leading companies are Amano Corporation, Bosch, Siemens, Streetline, and Smart Parking Limited, among others.

Where is smart parking being adopted? Adoption is global, with significant implementation in North America, Europe, and Asia-Pacific, particularly in urban areas and smart city projects.

Citius Research has developed a research report titled “Smart Parking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Parking Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Parking Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Parking Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Parking Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Parking Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Parking Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Parking Market
• Cost and Gross Margin Analysis of Smart Parking Market
• Smart Parking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Parking Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Parking Market Key Stakeholders

Below are the key stakeholders for the Smart Parking Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Parking Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Parking Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Parking Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Parking Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Parking Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Parking Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Parking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Parking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Parking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Parking Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Parking Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Parking Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Parking Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Parking Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Parking Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Parking Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Parking Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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