Sail Gear Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206703
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Sail Gear Market size was estimated at USD 220 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Sail Gear Market

(Market Size)
$220 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 220 million
2030 Market Size USD 400 million
Key Players Harken, Ronstan, Selden, Lewmar, Schaefer

Market Summary

The sail gear market is an integral segment within the broader marine equipment and machinery industry, catering primarily to the sailing and boating sectors. This market encompasses a wide array of products and components essential for the operation, control, and maintenance of sails on various types of watercraft, ranging from small recreational boats to large commercial sailing vessels and competitive racing yachts. Key products include blocks, cleats, winches, travelers, furlers, and various rigging hardware, all designed to enhance performance, safety, and ease of use. The market is characterized by continuous innovation, driven by advancements in materials science and manufacturing technologies, which have led to the development of lighter, stronger, and more durable gear. Demand is influenced by factors such as participation in sailing sports, growth in marine tourism, and the overall health of the boat manufacturing industry. Environmental sustainability is also becoming an increasingly important consideration, with manufacturers exploring eco-friendly materials and production processes. The market is globally distributed, with significant activity in regions with strong maritime traditions and high levels of recreational boating.

Key Highlights

The sail gear market is distinguished by several key highlights that underscore its dynamic nature and future potential. There is a pronounced trend toward the adoption of high-performance materials such as carbon fiber, titanium, and advanced composites, which offer superior strength-to-weight ratios and corrosion resistance compared to traditional metals like stainless steel and aluminum. This shift is particularly evident in the competitive sailing and superyacht segments, where performance optimization is paramount. Another significant highlight is the increasing integration of electronic and hydraulic systems into sail handling equipment, enabling automated control and improving operational efficiency for larger vessels. The market is also witnessing growing demand from emerging economies, where rising disposable incomes and expanding marine leisure industries are fueling sales. Furthermore, leading companies are focusing on customization and bespoke solutions to meet the specific needs of high-end customers and professional racing teams. The aftermarket segment represents a substantial portion of revenue, as boat owners regularly upgrade and replace components to maintain performance and safety standards.

Drivers, Opportunities & Restraints

Several key drivers are propelling growth in the sail gear market. The increasing popularity of recreational sailing and boating activities globally is a primary driver, supported by growing tourism in coastal regions and a rising interest in outdoor water sports. Technological advancements that lead to product innovations, such as more efficient and user-friendly gear, also stimulate demand by enhancing the sailing experience and attracting new participants. Additionally, the replacement cycle of existing equipment on older vessels ensures a steady stream of aftermarket sales. Opportunities in the market are abundant, particularly in the development of smart and connected sail gear that integrates with digital navigation and control systems, offering real-time data and automation. Expansion into emerging markets in Asia-Pacific and Latin America presents significant growth potential due to increasing marine infrastructure development and rising affluence. However, the market faces certain restraints, including the high cost of advanced materials and manufacturing processes, which can limit adoption among budget-conscious consumers. Economic downturns and fluctuations in disposable income can adversely affect discretionary spending on leisure activities like sailing. Environmental regulations concerning marine equipment and the need for sustainable production practices also pose challenges, requiring companies to invest in research and development to comply with evolving standards.

Concentration Insights

The sail gear market exhibits a moderate level of concentration, with a mix of established global players and specialized regional manufacturers dominating the landscape. Key companies such as Harken, Ronstan, and Lewmar hold significant market shares due to their extensive product portfolios, strong brand recognition, and longstanding relationships with boat builders and distributors. These industry leaders often focus on innovation and quality, catering to the high-performance and premium segments of the market. Alongside these major players, there are numerous smaller firms and niche manufacturers that specialize in specific types of gear or cater to particular regional markets, offering customized solutions and competitive pricing. The market concentration is influenced by factors such as technological expertise, distribution networks, and the ability to provide comprehensive customer support and services. Mergers and acquisitions are not uncommon as companies seek to expand their product offerings and geographic reach. The competitive dynamics are further shaped by the need for continuous investment in research and development to keep pace with evolving customer demands and technological trends.

Type Insights

The sail gear market can be segmented by product type into several key categories, each serving distinct functions in sail handling and control. Blocks and pulleys are fundamental components used to change the direction of lines and reduce friction, with variations including ball-bearing blocks for high-performance applications. Winches are critical for mechanical advantage in trimming sails, available in manual, electric, and hydraulic models to suit different vessel sizes and purposes. Cleats and cam cleats provide secure points for fastening lines, essential for managing sail adjustments quickly and safely. Travelers and cars allow for precise control of the mainsail and jib sheets, enabling optimal sail shape and performance. Furlers and reefing systems facilitate the easy deployment and stowing of sails, enhancing convenience and safety, especially on cruising boats. Other important gear includes vangs, which control boom movement, and various rigging hardware such as shackles and turnbuckles. Each product type is continually evolving, with manufacturers focusing on improvements in durability, weight reduction, and ease of use to meet the demands of both recreational and professional sailors.

Application Insights

Applications of sail gear span across various segments of the maritime industry, each with specific requirements and preferences. The recreational sailing sector is a major application area, encompassing everything from small dinghies and day sailers to large cruising yachts used for leisure and family outings. In this segment, ease of use, reliability, and cost-effectiveness are often prioritized. The competitive sailing and racing segment demands high-performance gear that is lightweight, strong, and capable of withstanding extreme conditions; here, innovation and precision engineering are critical. Commercial applications include use on fishing vessels, ferries, and other workboats where sail assist systems may be employed for fuel efficiency, requiring robust and durable equipment. The superyacht and luxury sailing vessel market represents a high-value application, characterized by custom-designed gear that combines advanced technology with aesthetic appeal. Additionally, sail gear is used in educational and training contexts, such as sailing schools and naval academies, where durability and safety are paramount. Each application influences product development and marketing strategies, driving manufacturers to tailor their offerings to meet the unique needs of different user groups.

Regional Insights

Regionally, the sail gear market demonstrates varied dynamics influenced by geographical, economic, and cultural factors. North America and Europe are traditionally strong markets, owing to well-established sailing cultures, high participation rates in recreational boating, and the presence of major boat manufacturers and sailing events. Countries like the United States, the United Kingdom, Germany, and France are key contributors, with demand driven by both replacement sales and new boat production. The Asia-Pacific region is emerging as a significant growth area, fueled by increasing disposable incomes, growing marine tourism, and government initiatives to develop waterfront infrastructure. Nations such as Australia, China, and Japan are seeing rising interest in sailing, boosting market prospects. Latin America and the Middle East & Africa present opportunities tied to tourism development and the expansion of marina facilities, though these regions currently account for a smaller share of the global market. Regional differences also affect product preferences; for example, regions with predominantly warm climates may see higher demand for gear suited to casual cruising, while areas with strong racing traditions prioritize high-performance equipment.

Company Insights

Prominent companies in the sail gear market are recognized for their innovation, quality, and global reach. Harken, Inc., based in the United States, is a leading manufacturer known for its high-performance blocks, winches, and furling systems, widely used in competitive sailing and superyachts. Ronstan International, with a strong presence in Australia and global distribution, offers a comprehensive range of hardware including blocks, cleats, and travelers, catering to both recreational and racing markets. Lewmar, part of the Power Products division, is another key player renowned for its winches, hatches, and anchoring systems, serving a broad customer base from small boats to large vessels. Other significant participants include Antal, which specializes in high-quality racing gear, and Selden Mast, known for its rigging systems and spars. These companies compete on factors such as product innovation, material technology, brand reputation, and customer service. Many engage in sponsorships of sailing events and teams to enhance brand visibility and demonstrate product reliability under demanding conditions. The competitive landscape is dynamic, with continuous efforts to develop new products and expand into emerging markets.

Recent Developments

Recent developments in the sail gear market reflect ongoing trends toward innovation, sustainability, and market expansion. Companies have been introducing new products incorporating advanced materials like carbon fiber and composites to reduce weight while maintaining strength, appealing to the performance sailing segment. There is also a growing emphasis on electronic integration, with the launch of electrically operated winches and control systems that offer greater convenience and precision. Sustainability initiatives are gaining traction, with manufacturers exploring recycled materials and more environmentally friendly production processes to reduce the ecological footprint of their products. Strategic partnerships and acquisitions have been observed as firms seek to enhance their technological capabilities and market presence; for example, some companies have collaborated with sailing teams to co-develop and test new gear. Additionally, expansion into emerging markets through distribution agreements and localized marketing efforts is a common strategy to capture growth opportunities. These developments indicate a market that is responsive to technological advancements and evolving consumer preferences, positioning itself for future growth.

Report Segmentation

The sail gear market report is meticulously segmented to provide a detailed and comprehensive analysis of various aspects influencing the industry. Segmentation by type includes categories such as blocks, winches, cleats, furlers, travelers, and other rigging hardware, allowing for an in-depth examination of each product segment's market dynamics, trends, and growth prospects. Application-based segmentation covers recreational sailing, competitive racing, commercial vessels, and others, highlighting the specific demands and opportunities within each application area. Geographically, the report is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by major countries within these regions to offer localized insights. Additionally, the report may segment the market based on material type, such as metal, composite, or other advanced materials, and by distribution channel, including original equipment manufacturers (OEMs) and aftermarket sales. This multi-faceted segmentation enables stakeholders to identify niche opportunities, understand regional variations, and make informed decisions based on precise market data.

FAQs

What are the key materials used in sail gear manufacturing? Sail gear is commonly manufactured using materials such as stainless steel, aluminum, titanium, and advanced composites including carbon fiber. These materials are chosen for their strength, durability, corrosion resistance, and weight properties, with composites increasingly favored in high-performance applications for their lightweight characteristics.

Who are the leading companies in the sail gear market? Leading companies in the sail gear market include Harken, Ronstan, Lewmar, Antal, and Selden Mast. These firms are recognized for their innovative products, strong brand presence, and extensive distribution networks, catering to both recreational and professional sailing sectors globally.

What factors are driving growth in the sail gear market? Growth in the sail gear market is driven by increasing participation in sailing and boating activities, technological advancements leading to product innovations, rising demand from emerging economies, and the continuous need for replacement and upgrades in the aftermarket segment.

How is technological innovation impacting the sail gear market? Technological innovation is significantly impacting the sail gear market through the development of lighter and stronger materials, integration of electronic and hydraulic systems for automated control, and the creation of smart gear that connects with digital navigation systems, enhancing performance and user experience.

Which regions dominate the sail gear market? The sail gear market is dominated by North America and Europe, due to established sailing cultures and high levels of recreational boating. However, the Asia-Pacific region is emerging as a key growth area, driven by increasing disposable incomes and expanding marine tourism infrastructure.

What are the main applications of sail gear? The main applications of sail gear include recreational sailing, competitive racing, commercial vessels using sail assist systems, and educational or training purposes. Each application has specific requirements, influencing the design and features of the gear used.

Citius Research has developed a research report titled “Sail Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sail Gear Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sail Gear Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sail Gear Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sail Gear Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sail Gear Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sail Gear Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sail Gear Market
• Cost and Gross Margin Analysis of Sail Gear Market
• Sail Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sail Gear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sail Gear Market Key Stakeholders

Below are the key stakeholders for the Sail Gear Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sail Gear Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sail Gear Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sail Gear Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sail Gear Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sail Gear Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sail Gear Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sail Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sail Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sail Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sail Gear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sail Gear Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sail Gear Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sail Gear Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sail Gear Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sail Gear Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sail Gear Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sail Gear Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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