Video Extensometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207176
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Video Extensometer Market size was estimated at USD 80 million in 2023 and is projected to reach USD 150 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Video Extensometer Market

(Market Size)
$80 million
$150 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 80 million
2030 Market Size USD 150 million
Key Players Instron, Zwick Roell, Shimadzu, MTS Systems, Tinius Olsen

Market Summary

The video extensometer market is an integral segment within the machinery and equipment industry, focused on providing advanced measurement solutions for material testing applications. These non-contact devices utilize high-resolution cameras and sophisticated software algorithms to accurately measure strain and deformation in materials subjected to various stress conditions. The market has evolved significantly from traditional contact-based extensometers, offering superior precision, faster measurement speeds, and the ability to test materials without physical contact that could alter test results. Industries ranging from automotive and aerospace to construction and electronics rely on video extensometers for quality control, research and development, and compliance testing. The technology enables testing of diverse materials including metals, polymers, composites, and textiles under various environmental conditions. Market growth is propelled by increasing demand for high-precision measurement in material science and the continuous advancement of camera and imaging technologies. Leading manufacturers are consistently innovating to enhance measurement accuracy, software capabilities, and system integration features to meet evolving industry requirements.

Key Highlights

The video extensometer market demonstrates several notable characteristics that distinguish it within the testing equipment sector. These systems offer significant advantages over traditional contact extensometers, including the elimination of physical contact with specimens, which prevents any influence on material behavior during testing. Modern video extensometers provide high measurement accuracy often reaching micrometer-level precision, with capabilities to track multiple measurement points simultaneously. The technology supports both static and dynamic testing applications, with some advanced systems capable of capturing thousands of measurements per second. Integration with universal testing machines and other laboratory equipment has become increasingly seamless, with sophisticated software providing real-time data analysis and visualization. The market features both standalone systems for laboratory use and portable solutions for field applications. Key technological trends include the incorporation of artificial intelligence for automated marker recognition, enhanced digital image correlation capabilities, and improved environmental resistance for testing under extreme conditions. These systems are becoming more user-friendly with intuitive software interfaces while maintaining the rigorous accuracy standards required for scientific and industrial applications.

Drivers, Opportunities & Restraints

The video extensometer market is primarily driven by the growing demand for high-precision material testing across multiple industries. The automotive and aerospace sectors particularly contribute to market growth through their stringent quality control requirements and the increasing use of advanced materials that require precise deformation measurement. Technological advancements in camera resolution, processing speed, and software algorithms continue to enhance system capabilities while reducing costs, making these solutions more accessible to a broader range of organizations. The shift toward non-contact measurement methods across various testing applications presents significant growth opportunities, as industries recognize the advantages of avoiding specimen damage and obtaining more comprehensive deformation data.

However, the market faces certain restraints including the high initial investment required for premium video extensometer systems, which may limit adoption among smaller laboratories and educational institutions. The complexity of some systems necessitates trained personnel for operation and data interpretation, creating a barrier for organizations with limited technical resources. Additionally, the presence of established traditional extensometer manufacturers with strong customer relationships presents competitive challenges. Despite these restraints, emerging opportunities exist in developing markets where industrialization and quality standards are rapidly evolving. The increasing adoption of video extensometers in new application areas such as biomedical testing and nanotechnology research further expands market potential. Manufacturers focusing on developing cost-effective solutions without compromising accuracy are well-positioned to capitalize on these opportunities.

Concentration Insights

The video extensometer market exhibits a moderately concentrated landscape with several established players dominating significant market shares. The market concentration is influenced by technological expertise, patent protections, and established customer relationships in key industries. Leading companies such as ZwickRoell, MTS Systems Corporation, and Instron (Illinois Tool Works) maintain strong positions through continuous innovation and comprehensive product portfolios. These companies typically offer integrated testing solutions where video extensometers complement their existing material testing systems. Regional concentration varies, with North American and European companies historically leading in technological development, while Asian manufacturers are increasingly competitive in offering cost-effective solutions. The market also includes specialized smaller companies focusing on niche applications or specific technological advancements. Distribution channels typically involve direct sales to large industrial customers and partnerships with distributors for reaching smaller laboratories and educational institutions. The concentration pattern suggests that while barriers to entry exist due to technological requirements and established customer relationships, opportunities remain for companies offering innovative solutions or targeting specific application segments.

Type Insights

Video extensometers are available in various configurations designed to meet specific testing requirements and environmental conditions. The market primarily differentiates systems based on their measurement capacity, with options ranging from standard resolution systems for general testing applications to high-resolution systems for precision measurements in research and development. Another significant classification involves measurement speed, with systems designed for either static testing or high-speed dynamic testing applications. Environmental capabilities represent another important differentiation, with standard laboratory systems contrasting with specialized units designed for extreme conditions including high temperatures, cryogenic environments, or controlled atmosphere chambers. Integration capabilities vary significantly, with some systems designed as standalone units while others are optimized for integration with specific testing machine brands. Software functionality represents another key differentiator, with basic systems providing essential measurement features while advanced solutions offer comprehensive data analysis, reporting capabilities, and integration with laboratory information management systems. The diversity in system types reflects the varied requirements across different industries and applications, with manufacturers continually developing specialized solutions to address specific testing challenges.

Application Insights

Video extensometers find applications across numerous industries where precise material deformation measurement is critical. In the automotive industry, these systems are essential for testing components and materials under development and for quality control of production parts. The aerospace sector relies on video extensometers for characterizing advanced composite materials and metallic alloys used in aircraft structures, where accurate strain measurement is crucial for safety and performance. Construction materials testing represents another significant application area, particularly for evaluating the behavior of concrete, steel, and composite building materials under stress. The electronics industry utilizes these systems for testing flexible displays, printed circuits, and miniature components where traditional contact methods are impractical. Biomedical applications include testing of implant materials, tissue engineering scaffolds, and medical device components. Research institutions and universities represent important customers for advanced systems used in material science research and education. Additionally, video extensometers are increasingly used in quality control laboratories across various manufacturing sectors to ensure compliance with international standards and specifications. The versatility of these systems allows adaptation to numerous specialized applications, driving continued market expansion into new industry segments.

Regional Insights

The video extensometer market demonstrates distinct regional characteristics influenced by industrial development, research activities, and quality standards adoption. North America represents a significant market, driven by strong aerospace, automotive, and advanced materials sectors, particularly in the United States where major manufacturers and research institutions are concentrated. Europe maintains a substantial market presence with Germany, France, and the United Kingdom leading in automotive and aerospace applications, supported by stringent quality standards and significant research and development activities. The Asia-Pacific region exhibits the fastest growth potential, with China, Japan, and South Korea expanding their manufacturing capabilities and increasing investment in quality control infrastructure. Emerging economies in Southeast Asia are gradually adopting advanced testing technologies as they develop their manufacturing sectors and enhance quality standards. Latin American and Middle Eastern markets show developing interest, primarily driven by infrastructure development and growing manufacturing sectors. Regional variations in industry focus influence demand patterns, with certain regions showing stronger adoption in specific application areas. Manufacturers typically adapt their strategies to address regional requirements, including compliance with local standards, language support, and distribution network development.

Company Insights

The video extensometer market features several prominent companies that have established strong positions through technological innovation and industry expertise. ZwickRoell GmbH stands as a leading provider with comprehensive material testing solutions that include advanced video extensometer systems integrated with their testing machines. MTS Systems Corporation offers sophisticated measurement technologies including video extensometers for high-end applications in research and quality control. Instron, a division of Illinois Tool Works, provides video extensometer solutions that complement their established testing machine portfolio. Shimadzu Corporation has developed competitive systems leveraging their expertise in precision instrumentation. Other significant players include AMETEK Inc., which offers measurement solutions through its Lloyd Instruments brand, and specialized companies like Imetrum Limited that focus specifically on optical measurement technologies. Chinese manufacturers such as Shanghai Hualong Test Instruments Corporation have been expanding their presence with cost-effective solutions. These companies compete on factors including measurement accuracy, software capabilities, system integration, technical support, and price positioning. The competitive landscape continues to evolve with technological advancements, with companies investing significantly in research and development to enhance system capabilities and address emerging application requirements.

Recent Developments

The video extensometer market has witnessed several significant developments reflecting technological advancement and evolving industry requirements. Recent innovations have focused on enhancing measurement accuracy through improved camera technologies and advanced image processing algorithms. Many manufacturers have introduced systems with higher resolution cameras capable of capturing finer details and measuring smaller deformations with greater precision. Software enhancements have been particularly notable, with developments in artificial intelligence and machine learning enabling automated marker recognition and improved measurement reliability. Integration capabilities have expanded, with systems offering better compatibility with various testing machines and laboratory information management systems. Environmental testing capabilities have advanced, with new systems designed for operation in extreme conditions including high-temperature chambers and cryogenic environments. Portable and compact systems have gained attention, addressing the need for field testing and applications where space constraints exist. Several companies have introduced systems with enhanced user interfaces, making advanced measurement capabilities more accessible to operators with varying technical backgrounds. These developments reflect the market's response to increasing demand for precise, reliable, and versatile deformation measurement solutions across diverse applications and industries.

Report Segmentation

The video extensometer market report typically incorporates multiple segmentation parameters to provide comprehensive market analysis. Segmentation by product type generally includes differentiation based on measurement capacity, with categories for standard resolution systems, high-resolution precision systems, and specialized systems for extreme conditions. Speed capability represents another important segmentation criterion, distinguishing between systems designed for static testing and those capable of high-speed dynamic measurements. The report typically segments the market by application, covering major end-use industries including automotive, aerospace, construction materials, electronics, biomedical, and research institutions. Geographic segmentation provides regional analysis covering North America, Europe, Asia-Pacific, and rest of the world markets, with further breakdown by key countries within each region. Additional segmentation may consider system integration capabilities, distinguishing between standalone systems and those designed for integration with specific testing machine brands. The report may also segment based on price positioning, differentiating between premium, mid-range, and economy segment offerings. This multi-dimensional segmentation approach enables comprehensive market understanding and helps identify specific growth opportunities across different segments and regions.

FAQs

What is a video extensometer used for?

A video extensometer is used for non-contact measurement of strain and deformation in materials during mechanical testing. It provides precise measurements without physically contacting the specimen, making it ideal for testing delicate, small, or high-temperature materials where traditional contact extensometers might influence test results or be impractical to use.

How does a video extensometer work?

A video extensometer works by using high-resolution cameras to capture images of a specimen before, during, and after deformation. Specialized software then analyzes these images to track specific points or patterns on the specimen surface, calculating the strain based on the movement of these reference points throughout the testing process.

What are the advantages of video extensometers over traditional extensometers?

Video extensometers offer several advantages including non-contact measurement that eliminates specimen damage, ability to measure multiple points simultaneously, capability to test at high temperatures or in environmental chambers, and suitability for testing small or delicate specimens. They also provide full-field strain measurement rather than single-point data.

Which industries use video extensometers?

Video extensometers are used across multiple industries including automotive for component testing, aerospace for composite material characterization, construction for building material evaluation, electronics for flexible display and circuit testing, and biomedical for implant and tissue engineering research. Research institutions and universities also extensively use these systems.

What factors should be considered when selecting a video extensometer?

Key factors include measurement accuracy requirements, testing speed needs, environmental conditions, specimen size and type, integration with existing testing equipment, software capabilities, technical support availability, and budget constraints. The specific application requirements should guide the selection process to ensure the system meets all necessary performance criteria.

Who are the leading manufacturers of video extensometers?

Prominent manufacturers in the video extensometer market include ZwickRoell, MTS Systems Corporation, Instron (Illinois Tool Works), Shimadzu Corporation, and AMETEK. These companies offer various systems with different capabilities ranging from basic laboratory units to advanced research-grade systems with sophisticated measurement features.

Citius Research has developed a research report titled “Video Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Video Extensometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Video Extensometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Video Extensometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Video Extensometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Video Extensometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Video Extensometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Video Extensometer Market
• Cost and Gross Margin Analysis of Video Extensometer Market
• Video Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Video Extensometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Video Extensometer Market Key Stakeholders

Below are the key stakeholders for the Video Extensometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Video Extensometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Video Extensometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Video Extensometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Video Extensometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Video Extensometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Video Extensometer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Video Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Video Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Video Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Video Extensometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Video Extensometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Video Extensometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Video Extensometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Video Extensometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Video Extensometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Video Extensometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Video Extensometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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