Reach Trucks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208610
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Reach Trucks Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 8.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Reach Trucks Market

(Market Size)
$5.5 billion
$8.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.5 billion
2030 Market Size USD 8.2 billion
Key Players Toyota, Kion, Jungheinrich, Crown, Mitsubishi Logisnext

Market Summary

The reach trucks market is a critical segment within the material handling equipment industry, primarily serving the manufacturing and construction sectors. Reach trucks are specialized forklifts designed for narrow aisle operations, enabling efficient storage and retrieval in high-density warehouse environments. These trucks are characterized by their ability to extend forks beyond the vehicle's base, allowing them to access pallets in tight spaces where conventional forklifts cannot operate. The market is driven by the ongoing expansion of warehousing and logistics infrastructure, coupled with the increasing adoption of automation and energy-efficient solutions. Key players continuously innovate to enhance load capacity, maneuverability, and operator comfort, catering to the evolving demands of modern industrial operations. The integration of advanced technologies such as telematics and IoT for fleet management is further shaping market dynamics, providing businesses with real-time data to optimize productivity and reduce operational costs.

Key Highlights

The reach trucks market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the rising emphasis on electric-powered reach trucks, which offer lower emissions, reduced noise levels, and decreased operational costs compared to internal combustion alternatives. This shift aligns with global sustainability initiatives and stricter environmental regulations. Additionally, the market is witnessing increased demand for high-capacity models capable of handling heavier loads, particularly in manufacturing and construction applications where efficiency and safety are paramount. Another highlight is the growing adoption of automated and semi-automated reach trucks, which enhance precision and reduce labor dependency in material handling processes. Furthermore, advancements in ergonomic design and safety features, such as enhanced visibility and stability systems, are becoming standard, improving operator comfort and reducing workplace accidents. These developments collectively contribute to the market's robust performance and future potential.

Drivers, Opportunities & Restraints

Several drivers propel the reach trucks market forward, including the exponential growth of e-commerce, which necessitates efficient warehousing and inventory management solutions. The expansion of manufacturing and construction activities globally also fuels demand, as these sectors rely heavily on material handling equipment for seamless operations. Opportunities abound in the integration of smart technologies, such as autonomous navigation and predictive maintenance, which can significantly enhance operational efficiency and reduce downtime. The push towards warehouse automation presents another substantial opportunity, encouraging investments in advanced reach truck systems. However, the market faces restraints, including high initial investment costs for advanced models, which may deter small and medium-sized enterprises. Additionally, the need for specialized training for operators and maintenance personnel can pose challenges, potentially limiting adoption rates. Economic fluctuations and supply chain disruptions also represent potential restraints, impacting production and sales cycles within the market.

Concentration Insights

The reach trucks market exhibits a concentrated competitive landscape, with a few dominant players holding significant market share. Companies such as Toyota Industries Corporation, KION Group, and Jungheinrich AG are at the forefront, leveraging their extensive product portfolios and global distribution networks to maintain leadership. These industry giants focus on continuous innovation, introducing models with enhanced efficiency, connectivity, and sustainability features. Regional players also play a crucial role, particularly in emerging markets, where they cater to local demands with cost-effective solutions. The market concentration is further influenced by strategic mergers and acquisitions, as leading companies seek to expand their technological capabilities and geographic reach. Collaboration with logistics and warehousing firms is another trend, enabling manufacturers to develop tailored solutions that address specific operational challenges. This concentration fosters a environment of intense competition and rapid technological advancement.

Type Insights

Reach trucks are categorized into various types based on their design and functionality, each catering to distinct operational needs. The primary types include stand-up reach trucks and sit-down reach trucks, with the former being more prevalent in narrow aisle applications due to their compact design and excellent maneuverability. Stand-up models are favored for their operator visibility and efficiency in high-density storage environments. Another significant category is the double-deep reach truck, which allows access to two pallet depths, maximizing storage space utilization. Additionally, there are multi-directional reach trucks capable of moving sideways, further enhancing flexibility in confined spaces. The market also offers specialized variants such as high-capacity reach trucks for heavy-duty applications and automated guided reach trucks for fully automated operations. Each type addresses specific challenges in material handling, providing businesses with options to optimize their warehouse layouts and improve productivity.

Application Insights

Reach trucks find extensive applications across the manufacturing and construction industries, where efficient material handling is crucial for operational success. In manufacturing, these trucks are used for transporting raw materials, components, and finished goods within production facilities and warehouses. They excel in environments with high racking systems and narrow aisles, enabling maximized storage capacity and streamlined logistics. In the construction sector, reach trucks are employed for handling building materials, tools, and equipment on-site, particularly in large-scale projects requiring organized storage solutions. Beyond these core industries, reach trucks are also utilized in retail distribution centers, cold storage facilities, and ports, highlighting their versatility. The ability to operate in diverse conditions, including temperature-controlled environments, further broadens their application scope, making them indispensable assets for modern industrial operations.

Regional Insights

The reach trucks market demonstrates varying dynamics across different regions, influenced by economic development, industrial growth, and infrastructure investments. North America and Europe represent mature markets, characterized by high adoption rates of advanced material handling equipment and stringent safety regulations. These regions witness significant demand from well-established logistics, manufacturing, and retail sectors. The Asia-Pacific region, led by China, India, and Japan, is experiencing rapid growth driven by expanding e-commerce, manufacturing hubs, and urbanization. This region offers substantial opportunities due to its large consumer base and increasing investments in warehouse automation. Latin America and the Middle East & Africa are emerging markets, where growth is fueled by industrialization and infrastructure development projects. Each region presents unique challenges and opportunities, necess tailored strategies from market players to address local demands and regulatory environments effectively.

Company Insights

Prominent companies in the reach trucks market include Toyota Industries Corporation, KION Group AG, Jungheinrich AG, Crown Equipment Corporation, and Mitsubishi Logisnext Co., Ltd. These leaders are renowned for their innovative product offerings, robust research and development capabilities, and strong global presence. Toyota Industries Corporation, for instance, is recognized for its comprehensive range of electric reach trucks that emphasize energy efficiency and operator safety. KION Group AG, through its brands Linde Material Handling and STILL, focuses on integrating smart technologies and automation solutions. Jungheinrich AG excels in providing customized reach trucks with advanced ergonomic features, while Crown Equipment Corporation is noted for its durability and reliability in demanding environments. Mitsubishi Logisnext Co., Ltd. offers versatile models suited for various applications, reinforcing its competitive stance. These companies continuously invest in technological advancements to maintain their market positions and meet evolving customer needs.

Recent Developments

The reach trucks market has witnessed several recent developments aimed at enhancing product performance, sustainability, and connectivity. Major players have introduced new electric models with improved battery technologies, offering extended operation times and faster charging capabilities. There is a growing trend towards the incorporation of IoT and telematics systems, enabling real-time monitoring of fleet performance, predictive maintenance, and operational analytics. Automation remains a key focus, with companies launching autonomous reach trucks that can operate seamlessly in collaboration with human workers or within fully automated warehouses. Additionally, advancements in material science have led to the development of lighter yet stronger components, improving energy efficiency and load handling capacities. Strategic partnerships and acquisitions are also prevalent, as firms seek to expand their technological expertise and market reach. These developments reflect the industry's commitment to innovation and adaptation to changing market demands.

Report Segmentation

This report on the reach trucks market is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation includes type, such as stand-up reach trucks, sit-down reach trucks, double-deep reach trucks, and multi-directional reach trucks, each examined for their market presence and growth potential. Application segmentation covers key sectors including manufacturing, construction, retail & e-commerce, logistics & warehousing, and others, highlighting specific use cases and demand patterns. Regional segmentation delves into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic trends and opportunities. Additionally, the report segments the market based on power source, distinguishing between electric and internal combustion models, and by capacity, categorizing trucks into light, medium, and heavy-duty variants. This detailed segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are the main types of reach trucks available? The main types include stand-up reach trucks, sit-down reach trucks, double-deep reach trucks, and multi-directional reach trucks, each designed for specific warehouse and material handling needs.

Which industries primarily use reach trucks? Reach trucks are predominantly used in manufacturing, construction, retail & e-commerce, and logistics & warehousing industries for efficient material handling and storage solutions.

What are the benefits of electric reach trucks? Electric reach trucks offer lower emissions, reduced noise levels, decreased operational costs, and better energy efficiency compared to internal combustion models.

How do reach trucks improve warehouse efficiency? Reach trucks enhance warehouse efficiency by enabling high-density storage in narrow aisles, reducing aisle width requirements, and improving load retrieval times through their extending fork capabilities.

Who are the key players in the reach trucks market? Key players include Toyota Industries Corporation, KION Group AG, Jungheinrich AG, Crown Equipment Corporation, and Mitsubishi Logisnext Co., Ltd., among others.

What recent technological advancements are seen in reach trucks? Recent advancements include the integration of IoT for fleet management, automation features for autonomous operation, improved ergonomics for operator comfort, and enhanced battery technologies for electric models.

Citius Research has developed a research report titled “Reach Trucks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Reach Trucks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Reach Trucks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Reach Trucks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Reach Trucks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Reach Trucks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Reach Trucks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Reach Trucks Market
• Cost and Gross Margin Analysis of Reach Trucks Market
• Reach Trucks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Reach Trucks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Reach Trucks Market Key Stakeholders

Below are the key stakeholders for the Reach Trucks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Reach Trucks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Reach Trucks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Reach Trucks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Reach Trucks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Reach Trucks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Reach Trucks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Reach Trucks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Reach Trucks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Reach Trucks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Reach Trucks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Reach Trucks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Reach Trucks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Reach Trucks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Reach Trucks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Reach Trucks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Reach Trucks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Reach Trucks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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