Wooden Decking Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209126
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Wooden Decking Industry Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Wooden Decking Industry Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players Trex, AZEK, Fiberon, Cali Bamboo, TimberTech

Market Summary

The wooden decking industry is a significant segment within the global manufacturing and construction sectors, primarily serving residential, commercial, and industrial applications. This market revolves around the production, distribution, and installation of decking boards and related structures made from various wood types, including pressure-treated lumber, cedar, redwood, and tropical hardwoods. The industry has evolved to incorporate advanced treatment processes and sustainable sourcing practices to enhance durability and environmental credentials. Demand is largely driven by growth in housing construction, renovation activities, and the rising popularity of outdoor living spaces. Key markets include North America, Europe, and Asia-Pacific, each with distinct preferences for wood species and decking designs. The industry is characterized by a mix of large multinational corporations and smaller regional players, all competing on factors such as product quality, price, innovation, and supply chain efficiency. Trends such as urbanization, increasing disposable incomes, and a growing focus on eco-friendly building materials are shaping the market's trajectory, making it a dynamic and competitive field.

Key Highlights

Several key highlights define the wooden decking industry, underscoring its importance and evolution. One major trend is the shift towards sustainable and certified wood products, with initiatives like Forest Stewardship Council (FSC) certification gaining prominence among environmentally conscious consumers and builders. Another highlight is the innovation in wood treatment technologies, which improve resistance to decay, insects, and weathering, thereby extending product lifespan and reducing maintenance costs. The industry also benefits from the robust growth in the construction sector, particularly in residential housing and hospitality projects that emphasize outdoor amenities. Additionally, there is increasing adoption of composite and alternative materials, though traditional wood decking remains popular due to its natural aesthetics and cost-effectiveness. Regional variations are notable, with North America favoring pressure-treated pine and cedar, while markets in Asia and Europe show strong demand for tropical hardwoods and thermally modified woods. Companies like UPM-Kymmene Corporation, West Fraser Timber Co. Ltd., and Weyerhaeuser Company are leading players, driving advancements through research and development and strategic expansions.

Drivers, Opportunities & Restraints

The wooden decking market is influenced by several drivers, including the rising demand for outdoor living spaces, growth in residential construction and remodeling activities, and increasing consumer preference for natural and aesthetically pleasing materials. Urbanization and higher disposable incomes in emerging economies further propel market expansion. Opportunities abound in the development of eco-friendly and durable wood products, such as thermally modified wood and acetylated wood, which offer enhanced performance and sustainability. Expansion into untapped markets in Asia-Pacific and Latin America presents significant growth potential, alongside innovations in digital marketing and e-commerce channels for product distribution. However, the market faces restraints such as volatility in raw material prices and supply chain disruptions, which can impact production costs and profitability. Environmental regulations and concerns about deforestation also pose challenges, pushing manufacturers towards certified sourcing and alternative materials. Competition from composite decking, which requires less maintenance, is another restraint, though many consumers still prefer the authentic look and feel of natural wood.

Concentration Insights

The wooden decking industry exhibits a moderately concentrated landscape, with a mix of large international corporations and numerous regional and local manufacturers dominating different segments. North America and Europe have a higher concentration of established players, such as Universal Forest Products, Inc., Mets? Group, and Setra Group, which leverage extensive distribution networks and brand recognition. In contrast, markets in Asia-Pacific are more fragmented, with many small to medium-sized enterprises catering to local demand. The industry's concentration is influenced by factors like access to sustainable timber resources, technological capabilities in wood processing, and regulatory compliance. Mergers and acquisitions are common strategies for companies seeking to expand their geographic reach and product portfolios. For instance, leading players often acquire smaller firms to gain access to new technologies or markets. Additionally, partnerships with forestry management organizations and certification bodies help companies enhance their credibility and meet environmental standards, further shaping the competitive dynamics.

Type Insights

Wooden decking products are categorized based on wood type and treatment methods, each offering distinct characteristics and applications. Pressure-treated wood, typically made from southern yellow pine or other softwoods, is the most common type due to its affordability and resistance to rot and insects, making it ideal for residential decks and outdoor structures. Cedar and redwood are prized for their natural durability, aesthetic appeal, and resistance to decay, often used in high-end residential and commercial projects. Tropical hardwoods, such as ipe, cumaru, and tigerwood, are renowned for their exceptional hardness and longevity, though they come with higher costs and sustainability concerns. Thermally modified wood, produced through heat treatment processes, offers improved dimensional stability and resistance to biological degradation without chemical preservatives. Acetylated wood, another advanced option, undergoes acetylation to enhance durability and moisture resistance. Each type caters to different market segments, with pressure-treated wood dominating volume sales, while premium options like hardwoods and modified woods appeal to niche markets seeking longevity and environmental benefits.

Application Insights

Wooden decking finds applications across various sectors, primarily in residential, commercial, and industrial settings. In the residential sector, it is extensively used for building decks, patios, pergolas, and other outdoor living spaces, driven by trends in home improvement and the desire for functional and aesthetic outdoor areas. The commercial sector utilizes wooden decking in hospitality venues such as hotels, restaurants, and resorts, where it enhances outdoor dining and recreational spaces. It is also employed in public infrastructure projects like parks, boardwalks, and waterfront developments, owing to its natural look and durability. Industrial applications include decking for transportation and logistics platforms, though these are less common. Within these sectors, demand varies based on factors like climate, maintenance requirements, and budget constraints. For instance, residential users often prefer low-maintenance options like pressure-treated wood or composites, while commercial projects may opt for premium hardwoods for their longevity and visual appeal. The versatility of wooden decking ensures its relevance across diverse applications, supported by ongoing innovations in material science and design.

Regional Insights

The wooden decking market displays distinct regional characteristics influenced by climatic conditions, construction practices, and consumer preferences. North America is a dominant region, with high demand driven by robust residential construction and a strong culture of outdoor living. The United States and Canada favor pressure-treated pine and cedar, supported by well-established supply chains and manufacturing capabilities. Europe follows closely, with countries like Germany, the UK, and Sweden showing strong demand for sustainable and certified wood products, including thermally modified woods and tropical hardwoods sourced from responsible suppliers. The Asia-Pacific region is experiencing rapid growth, particularly in China, Japan, and Australia, fueled by urbanization, rising incomes, and increasing adoption of Western-style outdoor amenities. Markets in Latin America and the Middle East are emerging, with growing interest in decking for residential and commercial projects, though they face challenges related to raw material availability and economic volatility. Each region presents unique opportunities and challenges, shaping the strategies of global and local players in the wooden decking industry.

Company Insights

Several key companies play pivotal roles in the wooden decking industry, leveraging their expertise in forestry, manufacturing, and distribution. UPM-Kymmene Corporation, a Finland-based company, is a major player known for its sustainable wood sourcing and innovative decking products. West Fraser Timber Co. Ltd., headquartered in Canada, excels in producing engineered wood and treated decking materials for North American and international markets. Weyerhaeuser Company, based in the United States, operates extensive timberlands and offers a range of decking solutions, emphasizing sustainability and quality. Universal Forest Products, Inc. is another significant entity, providing treated wood and composite alternatives through a vast distribution network. In Europe, companies like Mets? Group and Setra Group lead with thermally modified wood and certified products. These companies invest heavily in research and development to enhance product durability, environmental performance, and customer satisfaction. Their strategies often include vertical integration, from timber harvesting to finished products, ensuring control over quality and supply chain efficiency. Collaborations with architects, builders, and retailers further strengthen their market presence.

Recent Developments

Recent developments in the wooden decking industry reflect a focus on sustainability, innovation, and market expansion. Many companies are investing in advanced treatment technologies to produce longer-lasting and eco-friendly decking materials, such as acetylated wood and non-toxic preservative systems. There is also a growing emphasis on obtaining certifications like FSC and PEFC to appeal to environmentally conscious consumers and comply with stringent regulations. Strategic acquisitions and partnerships have been notable, with larger firms acquiring smaller innovators to diversify product offerings and enter new geographic markets. For instance, several North American and European companies have expanded into Asia-Pacific through joint ventures and distribution agreements. Digital transformation is another key trend, with enhanced online platforms for product customization, ordering, and customer support. Additionally, industry players are responding to increased demand for low-maintenance solutions by developing wood-polymer composites and hybrid materials that combine the benefits of wood with the durability of synthetics. These developments are shaping a more competitive and responsive market, poised for future growth.

Report Segmentation

This market research report on the wooden decking industry is segmented to provide detailed insights across various dimensions. The segmentation includes by type, covering pressure-treated wood, cedar, redwood, tropical hardwoods, thermally modified wood, and acetylated wood, each analyzed for market share, growth potential, and key trends. By application, the report examines residential, commercial, and industrial uses, highlighting demand drivers and regional variations. Geographic segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets like the US, Canada, Germany, China, and Australia. Additional segments may include distribution channels such as direct sales, retailers, and online platforms, as well as end-user insights into builders, contractors, and DIY consumers. The report also assesses competitive landscapes, profiling leading companies and their strategies, alongside regulatory and environmental factors influencing the market. This comprehensive segmentation enables stakeholders to identify opportunities, understand market dynamics, and make informed decisions based on granular data and analysis.

FAQs

What are the most durable types of wood for decking? Tropical hardwoods like ipe and cumaru are among the most durable, offering high resistance to decay, insects, and weathering. Pressure-treated wood and thermally modified woods also provide excellent durability for various climates and applications.

How does wooden decking compare to composite decking? Wooden decking offers a natural aesthetic and often lower initial cost, but requires regular maintenance such as staining and sealing. Composite decking is low-maintenance and durable but can be more expensive and less authentic in appearance.

What are the environmental impacts of wooden decking? Wooden decking can be sustainable if sourced from certified forests, but concerns include deforestation and chemical treatments. Eco-friendly options like FSC-certified wood and thermally modified woods mitigate these impacts.

Which regions have the highest demand for wooden decking? North America and Europe have high demand due to strong construction sectors and outdoor living trends. Asia-Pacific is growing rapidly, driven by urbanization and increasing disposable incomes.

What maintenance is required for wooden decks? Regular maintenance includes cleaning, staining, and sealing to protect against moisture, UV damage, and wear. The frequency depends on the wood type and climate, with hardwoods generally requiring less upkeep.

Are there fire-resistant wood decking options? Some treated woods and composite materials offer fire resistance, but natural wood is generally combustible. Fire-retardant treatments and building codes in fire-prone areas influence product selection and safety measures.

Citius Research has developed a research report titled “Wooden Decking Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wooden Decking Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wooden Decking Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wooden Decking Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wooden Decking Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wooden Decking Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wooden Decking Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wooden Decking Industry Market
• Cost and Gross Margin Analysis of Wooden Decking Industry Market
• Wooden Decking Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wooden Decking Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wooden Decking Industry Market Key Stakeholders

Below are the key stakeholders for the Wooden Decking Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wooden Decking Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wooden Decking Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wooden Decking Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wooden Decking Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wooden Decking Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wooden Decking Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wooden Decking Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wooden Decking Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wooden Decking Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wooden Decking Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wooden Decking Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wooden Decking Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wooden Decking Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wooden Decking Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wooden Decking Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wooden Decking Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wooden Decking Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports