Underreamers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208019
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Underreamers Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.28 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Underreamers Market

(Market Size)
$850 million
$1.28 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 850 million
2030 Market Size USD 1.28 billion
Key Players Schlumberger, Halliburton, Baker Hughes, National Oilwell Varco, Weatherford

Market Summary

The underreamers market is an integral segment within the oil and gas and construction industries, primarily serving to enlarge wellbores below casing or in open-hole sections. These specialized downhole tools are critical for ensuring optimal wellbore geometry, facilitating efficient cementing operations, and enabling the successful installation of completion equipment. The market is characterized by continuous technological advancements aimed at enhancing tool reliability, durability, and performance in challenging downhole environments, including high-pressure, high-temperature (HPHT) conditions and abrasive formations. Demand is closely tied to global energy exploration and production activities, as well as large-scale infrastructure and construction projects requiring deep foundation piling. Key industry participants are focused on developing robust, application-specific solutions that can improve operational efficiency and reduce non-productive time for operators. The market's evolution is significantly influenced by the adoption of digital technologies and automation in drilling processes, which necessitates compatible and high-performance underreaming tools.

Key Highlights

A prominent highlight of the underreamers market is the strategic focus on research and development to introduce tools with enhanced cutting structures and advanced activation mechanisms. Leading companies are investing in materials science to create cutters that offer superior wear resistance and longevity, directly impacting the cost-effectiveness of drilling operations. The integration of real-time data monitoring capabilities into underreamer systems represents another significant advancement, allowing for precise control and immediate feedback during the reaming process. This connectivity is part of the broader industrial trend towards digitalization and the use of IoT in oilfield services. Furthermore, the market is witnessing a growing preference for modular and customizable underreamer designs that can be tailored to specific well profiles and geological challenges. The competitive landscape is defined by the ability to provide comprehensive technical support and services, making after-sales and field engineering a critical differentiator for market leaders.

Drivers, Opportunities & Restraints

Market growth is primarily driven by sustained global energy demand, which necessitates ongoing exploration and development of both conventional and unconventional hydrocarbon resources. The increasing complexity of well designs, including extended-reach and multilateral wells, requires sophisticated underreaming solutions to ensure well integrity and performance, acting as a key driver. A significant opportunity lies in the expansion of offshore drilling activities, particularly in deepwater and ultra-deepwater basins, where precise wellbore conditioning is paramount. The renewable energy sector, especially geothermal project development, also presents a nascent but promising avenue for market expansion. Conversely, the market faces restraints from the volatility of crude oil prices, which directly impacts capital expenditure decisions of exploration and production companies, leading to project delays or cancellations. High initial costs associated with advanced underreaming tools and the requirement for highly skilled personnel to operate them can also act as barriers to adoption in cost-sensitive markets.

Concentration Insights

The underreamers market demonstrates a moderately concentrated landscape, dominated by a handful of large, diversified oilfield service conglomerates. These established players possess extensive global footprints, robust patent portfolios, and integrated service offerings that include drilling, evaluation, and completion solutions. Their dominance is reinforced by long-term contracts with major national and international oil companies. However, the market also features several specialized, niche manufacturers that compete on the basis of technological innovation, superior product performance in specific applications, and agility in customer service. These smaller entities often focus on developing proprietary cutter technology or unique actuation systems. The competitive intensity is high, with differentiation achieved through product reliability, technical expertise, and the ability to reduce operators' total cost of ownership. Strategic partnerships and mergers and acquisitions are common as companies seek to enhance their technological capabilities and geographic market presence.

Type Insights

The market is segmented by product type, primarily into hydraulic and mechanical underreamers. Hydraulic underreamers are widely favored for their reliability and efficiency in activating cutting arms using drilling fluid pressure, making them suitable for a broad range of standard drilling operations. Their design allows for precise control and they are often integrated into the bottom-hole assembly. Mechanical underreamers, which are activated by applied weight or mechanical means, are valued for their simplicity and robustness in certain applications. A key development is the rise of intelligent or smart underreamers equipped with sensors that provide real-time data on vibration, temperature, and cutter wear. Furthermore, the industry offers specialized variants such as bi-center drill bits that combine drilling and reaming functions, and expandable underreamers designed for through-bore applications, highlighting the trend towards multifunctional and application-specific tool designs.

Application Insights

Application-wise, the oil and gas industry constitutes the largest end-user segment for underreamers, utilizing them extensively in both onshore and offshore drilling operations. Key applications include wellbore enlargement for casing, liner installation, and section milling for abandonment. In the construction and civil engineering sector, underreaming tools are critical for creating belled or enlarged bases for cast-in-situ piles, significantly enhancing the load-bearing capacity of deep foundations for skyscrapers, bridges, and other heavy structures. The geothermal energy industry represents an emerging application area, where underreamers are used to prepare wellbores for efficient heat exchange. The specific requirements of each application, such as borehole diameter, rock hardness, and well depth, dictate the selection of underreamer type, cutter material, and overall tool configuration, underscoring the need for highly customized engineering solutions.

Regional Insights

Geographically, North America holds a substantial market share, driven by active shale plays and a high number of horizontal drilling operations in the United States and Canada. The region's market is characterized by a strong demand for advanced, reliable tools that can improve drilling efficiency in complex wells. The Middle East remains a crucial region due to its vast conventional oil reserves and continuous investment in maximizing oilfield recovery, necessitating extensive well intervention and workover operations. Asia-Pacific is anticipated to exhibit significant growth, fueled by increasing energy?? in countries like China and India, coupled with ongoing offshore exploration projects in Southeast Asia. Europe's market is steady, with activity focused on the North Sea and a growing emphasis on geothermal projects. Latin America and Africa offer potential growth opportunities tied to new offshore discoveries and infrastructure development projects.

Company Insights

The competitive fabric of the market includes globally recognized oilfield service giants and specialized equipment manufacturers. Schlumberger, Halliburton, and Baker Hughes are dominant forces, offering underreamers as part of their comprehensive drilling and completion portfolios. Their strength lies in extensive R&D capabilities, global logistics, and the ability to provide integrated service solutions. National Oilwell Varco (NOV) is another key player, known for its advanced drilling tools and equipment. Beyond these, several strong niche players compete effectively. Weatherford International brings significant expertise in well construction and intervention tools. Specialist companies like Ulterra Drilling Technologies and Varel Energy Solutions are recognized for their focus on cutting technology and performance drilling tools. These companies compete intensely on innovation, product performance, durability, and the provision of value-added technical services to drilling contractors and operators worldwide.

Recent Developments

The underreamers market has recently been shaped by a wave of product innovations and strategic corporate movements. A prominent trend is the development of underreamers compatible with logging-while-drilling (LWD) and measurement-while-drilling (MWD) systems, enabling real-time data transmission for improved decision-making downhole. There has been a notable increase in the introduction of tools designed specifically for extreme drilling environments, featuring enhanced materials that resist erosion and withstand higher pressures and temperatures. On the corporate front, strategic acquisitions have been observed as larger entities seek to absorb innovative technologies and expand their market reach. Furthermore, collaborations between underreamer manufacturers and drilling contractors are becoming more common, aimed at co-developing customized solutions for specific field challenges. The industry is also placing a greater emphasis on sustainability, with efforts directed towards designing tools that contribute to more efficient drilling processes, thereby reducing the overall environmental footprint of operations.

Report Segmentation

This comprehensive market report on underreamers provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into hydraulic and mechanical underreamers, among other specialized variants, analyzing the adoption trends and technological preferences for each. Application segmentation delves into the distinct uses within oil and gas operations, such as wellbore enlargement and section milling, as well as applications in construction for foundation piling and in the geothermal sector. The regional segmentation offers a geographical breakdown, assessing market dynamics and growth potential across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America. Furthermore, the report includes a detailed company landscape, profiling key players and analyzing their market strategies, product portfolios, and recent developments. This multi-faceted segmentation allows for a thorough understanding of current market conditions, emerging trends, and future opportunities across different segments and regions.

FAQs

What is an underreamer used for? An underreamer is a downhole tool used in drilling operations to enlarge the diameter of a wellbore below a restrictive casing or in an open hole section. This process is crucial for facilitating the subsequent installation of casing strings, liners, or other completion equipment, ensuring proper zonal isolation, and improving well integrity.

How does an underreamer work? An underreamer features retractable cutting arms that are extended hydraulically, using the pressure from the drilling fluid, or mechanically, once the tool is in the target zone. As the drill string rotates, these armed cutters scrape and cut the formation walls, systematically enlarging the borehole to the desired diameter before the arms are retracted for retrieval.

What are the different types of underreamers? The primary types are hydraulic underreamers, which are activated by mud flow, and mechanical underreamers, which are activated by weight or mechanical force. Other specialized types include bi-center bits, which drill and underream simultaneously, and expandable underreamers designed for specific through-tubing applications.

What industries use underreamers? While the oil and gas industry is the primary user for well construction and intervention, underreamers are also critically important in the construction industry for creating enlarged base foundations for piles. Their use is expanding into the geothermal energy sector for well preparation.

Who are the leading manufacturers of underreamers? The market is led by major oilfield service companies such as Schlumberger, Halliburton, Baker Hughes, and National Oilwell Varco (NOV). Other significant manufacturers include Weatherford International, Ulterra Drilling Technologies, and Varel Energy Solutions, among other specialized firms.

What are the key considerations when selecting an underreamer? Selection depends on multiple factors including the specific application (e.g., casing, open hole), wellbore conditions (pressure, temperature, formation hardness), desired borehole diameter, compatibility with the existing bottom-hole assembly, and the requirement for any real-time data feedback during the operation.

Citius Research has developed a research report titled “Underreamers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Underreamers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Underreamers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Underreamers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Underreamers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Underreamers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Underreamers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Underreamers Market
• Cost and Gross Margin Analysis of Underreamers Market
• Underreamers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Underreamers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Underreamers Market Key Stakeholders

Below are the key stakeholders for the Underreamers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Underreamers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Underreamers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Underreamers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Underreamers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Underreamers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Underreamers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Underreamers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Underreamers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Underreamers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Underreamers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Underreamers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Underreamers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Underreamers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Underreamers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Underreamers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Underreamers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Underreamers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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