PV Glazing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209013
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The PV Glazing Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

PV Glazing Market

(Market Size)
$1.25 billion
$2.25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.25 billion
Key Players AGC, Saint-Gobain, NSG, Guardian, Vitro

Market Summary

The PV glazing market is an integral segment within the broader solar energy and building materials industries, serving as a critical component in both manufacturing and construction sectors. PV glazing refers to the specialized glass used in photovoltaic modules, which not only protects the solar cells but also enhances light transmission and energy efficiency. This market has gained significant traction due to the global shift towards sustainable energy solutions and green building practices. Companies and professionals in the construction industry are increasingly incorporating building-integrated photovoltaics (BIPV) into architectural designs, making PV glazing a vital element for modern infrastructure projects. The demand is driven by advancements in glazing technologies that improve durability, thermal insulation, and aesthetic appeal, allowing for seamless integration into residential, commercial, and industrial buildings. As regulations and incentives for renewable energy adoption strengthen worldwide, the PV glazing market is positioned for sustained growth, offering lucrative opportunities for manufacturers, suppliers, and construction firms aiming to capitalize on the green economy.

Key Highlights

The PV glazing market is characterized by several key highlights that underscore its importance and potential. One notable aspect is the innovation in materials, such as the development of anti-reflective and self-cleaning coatings that maximize energy absorption and reduce maintenance costs. Major players like Saint-Gobain, AGC Inc., and NSG Group are leading the charge with cutting-edge products that cater to diverse applications, from skylights to facades. Another highlight is the increasing adoption of BIPV systems, which transform building envelopes into energy-generating assets, aligning with net-zero carbon goals. The market also benefits from supportive government policies and subsidies aimed at promoting solar energy, particularly in regions like Europe and North America. Additionally, the integration of smart glass technologies, which allow for dynamic light and heat control, is emerging as a trend, enhancing both energy efficiency and occupant comfort. These factors collectively highlight the market's robustness and its critical role in the future of sustainable construction and energy generation.

Drivers, Opportunities & Restraints

The growth of the PV glazing market is propelled by several drivers, including the global push for renewable energy sources and stringent building energy efficiency standards. Governments worldwide are implementing policies that encourage the use of solar power, such as tax incentives and renewable energy targets, which directly boost demand for PV glazing products. The construction industry's increasing focus on green building certifications, like LEED and BREEAM, further drives adoption, as developers seek to enhance sustainability credentials. Opportunities abound in the expansion of BIPV applications, particularly in urban environments where space for traditional solar panels is limited. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rapid urbanization and rising energy needs. However, the market faces restraints such as high initial costs associated with advanced glazing technologies, which can deter widespread adoption, especially in cost-sensitive regions. Additionally, technical challenges related to the integration and durability of PV glazing in extreme weather conditions pose hurdles. Despite these restraints, ongoing research and development efforts aimed at cost reduction and performance improvement are expected to mitigate these challenges over time.

Concentration Insights

The PV glazing market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized niche players dominating the landscape. Key companies such as Saint-Gobain, AGC Inc., NSG Group, and Guardian Glass hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders often engage in strategic partnerships, mergers, and acquisitions to strengthen their positions and expand into new geographic regions. The market is also characterized by the presence of smaller firms that focus on innovative technologies, such as thin-film PV glazing or custom solutions for specific applications. Geographically, production and consumption are concentrated in regions with advanced manufacturing infrastructures and high solar energy adoption rates, including North America, Europe, and parts of Asia-Pacific. This concentration influences competitive dynamics, with larger players leveraging economies of scale while smaller companies compete on innovation and customization. As the market evolves, increased collaboration between glass manufacturers, solar panel producers, and construction companies is expected to further shape the competitive landscape.

Type Insights

PV glazing products can be categorized based on type, each offering distinct characteristics and applications. Tempered glass is widely used due to its high strength, safety features, and resistance to thermal stress, making it suitable for outdoor and high-impact environments. Laminated glass, which consists of multiple layers bonded together, provides enhanced safety, security, and sound insulation, often employed in building facades and automotive applications. Anti-reflective coated glass is designed to minimize light reflection, thereby increasing light transmission and improving the efficiency of photovoltaic modules. Self-cleaning glass, incorporating photocatalytic or hydrophobic coatings, reduces maintenance needs by breaking down dirt and allowing rainwater to wash away residues. Additionally, insulated glass units (IGUs) are gaining popularity for their superior thermal performance, contributing to energy savings in buildings. Each type addresses specific requirements of durability, efficiency, and functionality, allowing manufacturers and construction professionals to select the most appropriate solution based on project needs and environmental conditions.

Application Insights

The applications of PV glazing are diverse, spanning various sectors within the manufacturing and construction industries. In building-integrated photovoltaics (BIPV), PV glazing is used in roofs, facades, skylights, and windows, transforming building surfaces into energy-generating elements while maintaining aesthetic appeal. This application is particularly prevalent in commercial and residential construction, where sustainability goals are prioritized. The automotive industry also utilizes PV glazing in sunroofs and windows to power auxiliary systems, contributing to vehicle efficiency. Additionally, PV glazing finds applications in agricultural settings, such as greenhouse covers, where it enables light diffusion and energy generation simultaneously. Industrial sectors employ these products in canopies, parking structures, and noise barriers, leveraging dual functionality for energy production and structural purposes. The versatility of PV glazing allows it to meet the demands of multiple applications, driving innovation and adoption across industries focused on reducing carbon footprints and enhancing energy independence.

Regional Insights

The PV glazing market demonstrates varying dynamics across different regions, influenced by local policies, economic conditions, and solar energy adoption rates. In North America, stringent energy efficiency regulations and incentives for renewable energy drive demand, with the United States and Canada leading in BIPV installations. Europe is a significant market, supported by ambitious EU climate goals and initiatives like the Renewable Energy Directive, which promote solar integration in buildings. Countries such as Germany, France, and the UK are at the forefront, with robust manufacturing bases and high consumer awareness. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, government subsidies, and increasing investments in solar infrastructure, particularly in China, India, and Japan. Latin America and the Middle East are emerging markets, where solar energy projects are gaining traction due to abundant sunlight and growing energy demands. Each region presents unique opportunities and challenges, shaping the strategies of market players aiming to capitalize on local trends and regulatory environments.

Company Insights

Several key companies dominate the PV glazing market, each contributing to innovation and growth through specialized products and strategic initiatives. Saint-Gobain, a global leader in building materials, offers a range of high-performance PV glazing solutions focused on energy efficiency and sustainability. AGC Inc., known for its advanced glass technologies, provides products with enhanced durability and optical properties tailored for solar applications. NSG Group, through its Pilkington brand, specializes in BIPV glazing that combines aesthetic design with functional performance. Guardian Glass is another major player, emphasizing innovative coatings and tempered glass for photovoltaic modules. Other notable companies include Taiwan Glass Ind. Corp., which focuses on cost-effective solutions, and Onyx Solar, specializing in customized BIPV products. These companies invest heavily in research and development to improve product efficacy, reduce costs, and expand application possibilities. Their competitive strategies often involve partnerships with solar panel manufacturers and construction firms to integrate PV glazing seamlessly into projects, ensuring alignment with market demands and sustainability goals.

Recent Developments

The PV glazing market has witnessed several recent developments that reflect ongoing innovation and industry evolution. Companies are increasingly introducing products with improved energy conversion efficiencies and enhanced durability, such as glass-on-glass modules that offer better protection against environmental factors. There is a growing trend towards the development of smart PV glazing, which incorporates technologies like electrochromism to adjust transparency and thermal properties dynamically, optimizing energy generation and indoor comfort. Strategic collaborations between glass manufacturers and solar technology firms have accelerated, aimed at creating integrated solutions that simplify installation and reduce costs. Additionally, advancements in recycling processes for end-of-life PV glazing products are gaining attention, addressing sustainability concerns and promoting circular economy principles. Regulatory developments, such as updated building codes that mandate renewable energy integration, are also shaping the market, encouraging adoption in new construction and retrofit projects. These developments indicate a market that is responsive to technological advancements and environmental priorities, positioning PV glazing as a key enabler of future energy and construction trends.

Report Segmentation

This report on the PV glazing market is segmented to provide a comprehensive analysis tailored to the needs of industry stakeholders. The segmentation is based on type, including tempered glass, laminated glass, anti-reflective coated glass, self-cleaning glass, and insulated glass units, each examined for their market share, growth potential, and application suitability. Application-wise, the report covers building-integrated photovoltaics (BIPV) for roofs, facades, windows, and skylights; automotive applications; agricultural uses such as greenhouses; and industrial structures like canopies and noise barriers. Geographically, the analysis is divided into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with insights into regional trends, regulatory frameworks, and competitive landscapes. The report also includes a detailed company profiling section, highlighting major players, their product portfolios, strategic initiatives, and market positioning. This structured segmentation enables readers to gain targeted insights into specific areas of interest, facilitating informed decision-making for investment, product development, and market entry strategies.

FAQs

What is PV glazing? PV glazing refers to specialized glass used in photovoltaic modules that not only protects solar cells but also enhances light transmission and energy efficiency. It is integral to building-integrated photovoltaics (BIPV) and various solar applications.

How does PV glazing work? PV glazing works by allowing sunlight to pass through to the underlying photovoltaic cells, which convert solar energy into electricity. Advanced coatings on the glass reduce reflection and improve absorption, maximizing energy output.

What are the benefits of using PV glazing in construction? Benefits include energy generation, reduced electricity costs, enhanced building aesthetics, improved thermal insulation, and compliance with green building standards, contributing to overall sustainability.

Which companies are leading in the PV glazing market? Key players include Saint-Gobain, AGC Inc., NSG Group, Guardian Glass, Taiwan Glass Ind. Corp., and Onyx Solar, known for their innovative products and global presence.

What applications is PV glazing suitable for? It is used in BIPV for roofs, facades, and windows; automotive sunroofs; agricultural greenhouses; and industrial structures like canopies and parking shelters, offering versatile energy solutions.

Are there any challenges associated with PV glazing? Challenges include high initial costs, integration complexities in existing structures, and durability concerns in harsh weather conditions, though ongoing R&D aims to address these issues.

Citius Research has developed a research report titled “PV Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PV Glazing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PV Glazing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PV Glazing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PV Glazing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PV Glazing Market
• Research Methodology
• Executive Summary
• Market Dynamics of PV Glazing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PV Glazing Market
• Cost and Gross Margin Analysis of PV Glazing Market
• PV Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PV Glazing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PV Glazing Market Key Stakeholders

Below are the key stakeholders for the PV Glazing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PV Glazing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PV Glazing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PV Glazing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PV Glazing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PV Glazing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PV Glazing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PV Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PV Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PV Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PV Glazing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PV Glazing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PV Glazing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PV Glazing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PV Glazing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PV Glazing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PV Glazing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PV Glazing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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