Industrial Marking Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207649
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Marking Equipment Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Industrial Marking Equipment Market

(Market Size)
$1.8 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.5 billion
Key Players Danaher (Videojet), Dover (Markem-Imaje), ITW (Diagraph), Matthews, Hitachi

Market Summary

The industrial marking equipment market is a critical segment within the manufacturing and construction sectors, providing solutions for product identification, traceability, and branding. This market encompasses a range of technologies designed to apply permanent marks, codes, logos, and other information on various surfaces and materials. Key applications include part numbering, batch coding, date stamping, and compliance labeling, which are essential for inventory management, quality control, and regulatory adherence. Industries such as automotive, aerospace, electronics, and heavy machinery rely heavily on these systems to ensure operational efficiency and product integrity. The adoption of automated marking systems is increasing due to the rise in manufacturing activities and the need for high precision and speed. Technological advancements are driving the development of more efficient, durable, and versatile marking solutions that cater to diverse industrial requirements. The market is characterized by a mix of established players and innovative newcomers, all competing to offer enhanced functionality and integration capabilities with existing production lines.

Key Highlights

The industrial marking equipment market is distinguished by several key highlights that underscore its importance and evolution. One significant aspect is the integration of Internet of Things (IoT) technologies, enabling real-time monitoring and data collection for improved traceability and predictive maintenance. Another highlight is the growing emphasis on eco-friendly and sustainable marking solutions, such as low-VOC inks and energy-efficient systems, aligning with global environmental regulations. The market also sees a trend towards customization, where equipment can be tailored to specific industry needs, offering flexibility in marking on various materials like metals, plastics, and composites. Additionally, the rise of Industry 4.0 has spurred the adoption of smart marking devices that can seamlessly communicate with other automated systems, enhancing overall production efficiency. The increasing demand for permanent and high-contrast marks in harsh environments further drives innovation in laser and dot peen technologies. Companies like Trumpf, Danaher, and Matthews International are at the forefront, introducing advanced features that reduce downtime and operational costs.

Drivers, Opportunities & Restraints

The industrial marking equipment market is propelled by several drivers, including stringent government regulations mandating product identification for safety and traceability, particularly in sectors like aerospace and healthcare. The expansion of manufacturing capabilities in emerging economies also acts as a significant driver, boosting demand for efficient marking solutions. Additionally, the need for anti-counterfeiting measures in consumer goods and pharmaceuticals encourages the adoption of advanced marking technologies. Opportunities abound in the development of portable and handheld marking devices, which offer versatility for on-site applications in construction and field services. The integration of artificial intelligence and machine learning for error detection and process optimization presents another growth avenue. However, the market faces restraints such as high initial investment costs for advanced systems, which can be a barrier for small and medium-sized enterprises. Technical challenges related to marking on irregular or delicate surfaces may also limit adoption. Economic fluctuations and supply chain disruptions pose additional risks, potentially affecting market growth.

Concentration Insights

The industrial marking equipment market exhibits a concentrated competitive landscape, with a few major players holding significant market share. Companies like Hitachi, Dover Corporation, and Han's Laser dominate due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders focus on strategic acquisitions and partnerships to expand their technological expertise and geographic presence. The market also features numerous niche players specializing in specific technologies or applications, such as laser engraving or inkjet printing, catering to tailored customer needs. Regional concentration is notable, with North America and Europe being mature markets due to high industrialization and regulatory standards, while Asia-Pacific is emerging as a hub for growth, driven by manufacturing expansions in countries like China and India. This concentration fosters intense competition, prompting continuous innovation and cost-effective solutions to maintain competitive advantage.

Type Insights

The industrial marking equipment market is segmented into various types, each catering to distinct application needs. Laser marking systems are highly prevalent due to their precision, speed, and ability to create permanent marks on a wide range of materials without contact. Dot peen markers are favored for their durability and effectiveness on metal surfaces, commonly used in automotive and aerospace industries for part identification. Inkjet printers offer versatility for high-speed coding and labeling on packaging and products, with advancements in UV and thermal inkjet technologies enhancing performance. Stamping and engraving equipment remain relevant for traditional applications requiring deep, resilient marks. Additionally, there is growing adoption of RFID and QR code marking systems, which facilitate digital tracking and data management. Each type presents unique benefits; for instance, laser systems reduce consumable costs, while inkjet systems excel in high-volume environments. The choice of equipment depends on factors like material compatibility, mark permanence, and operational efficiency.

Application Insights

Industrial marking equipment finds applications across diverse sectors within manufacturing and construction. In the automotive industry, it is used for part numbering, VIN engraving, and compliance labeling to ensure traceability and quality control. The aerospace sector relies on these systems for component identification, which is critical for safety standards and maintenance tracking. Electronics manufacturing utilizes marking for PCB serialization, branding, and anti-counterfeiting measures. In construction, equipment is employed for asset tagging, tool identification, and safety signage on materials like steel and concrete. The packaging industry benefits from coding and dating solutions for perishable goods and logistics. Additionally, healthcare applications include medical device marking for regulation compliance and inventory management. Each application demands specific features; for example, harsh environments require durable marks, while high-speed production lines need rapid, automated systems. The versatility of marking technologies enables customization to meet these varied industrial needs effectively.

Regional Insights

The industrial marking equipment market demonstrates varied growth patterns across regions, influenced by industrialization levels and regulatory frameworks. North America is a mature market, characterized by high adoption of advanced technologies due to strict FDA and OSHA regulations in industries like pharmaceuticals and automotive. Europe follows a similar trajectory, with strong emphasis on quality standards and sustainability, driving demand for eco-friendly marking solutions. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing sectors in China, India, and Southeast Asia, where increased production activities necessitate efficient marking for export compliance and supply chain management. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to infrastructure development and industrial diversification. Regional differences also arise from economic conditions; for instance, developed regions focus on automation and innovation, while developing areas prioritize cost-effective and scalable solutions. This geographic diversity necessitates tailored strategies for market players to address local demands effectively.

Company Insights

The industrial marking equipment market features several key companies that lead through innovation and market presence. Trumpf Group is renowned for its high-power laser marking systems, widely used in automotive and electronics for precision applications. Danaher Corporation, through its subsidiary Videojet, offers a comprehensive range of coding and marking solutions, emphasizing reliability and integration with production lines. Matthews International Corporation provides diverse technologies, including laser and dot peen systems, with a focus on customization for industry-specific needs. Hitachi Ltd. excels in laser markers known for their efficiency and low maintenance, catering to heavy industrial applications. Other notable players include Han's Laser, which specializes in cost-effective laser solutions, and Dover Corporation, with its Markem-Imaje brand offering inkjet and thermal transfer systems. These companies invest heavily in R&D to introduce features like connectivity, user-friendly interfaces, and enhanced durability. Their strategies often involve expanding product portfolios and strengthening global distribution to capture emerging market opportunities.

Recent Developments

Recent developments in the industrial marking equipment market highlight a trend towards technological innovation and strategic expansions. Companies are increasingly introducing IoT-enabled markers that provide real-time data analytics for predictive maintenance and operational efficiency. For instance, advancements in fiber laser technology have led to more compact and energy-efficient systems, suitable for diverse industrial environments. There is also a growing focus on software integration, allowing seamless communication between marking devices and enterprise resource planning (ERP) systems for streamlined data management. Partnerships and acquisitions are common; recent activities include collaborations between marking equipment manufacturers and software firms to enhance digital capabilities. Additionally, the market has seen launches of portable marking solutions designed for fieldwork in construction and maintenance sectors. Environmental sustainability remains a key focus, with developments in eco-friendly inks and reduced energy consumption. These innovations aim to address evolving customer demands for reliability, speed, and compliance with increasingly stringent industry regulations.

Report Segmentation

This report on the industrial marking equipment market provides a detailed segmentation to offer comprehensive insights into various aspects. The market is segmented by type, including laser marking systems, dot peen markers, inkjet printers, stamping equipment, and others, each analyzed for their market presence and technological advancements. Application segmentation covers automotive, aerospace, electronics, construction, packaging, healthcare, and other industries, highlighting specific use cases and demand drivers. Geographically, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional trends, growth factors, and competitive landscapes. Additionally, the segmentation by technology delves into contact versus non-contact methods, and by end-user, focusing on large enterprises versus small and medium-sized businesses. This structured approach enables a thorough understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions based on precise, categorized data.

FAQs

What are the different types of industrial marking equipment? Industrial marking equipment includes laser markers, dot peen systems, inkjet printers, stamping machines, and engraving tools, each suited for specific materials and applications.

Which industries use industrial marking equipment? Key industries include automotive, aerospace, electronics, construction, packaging, and healthcare, where marking is essential for traceability, safety, and compliance.

What are the benefits of laser marking? Laser marking offers high precision, permanence, non-contact operation, and versatility on various materials, reducing consumable costs and enabling complex designs.

How does industrial marking enhance product traceability? It allows unique identification codes, serial numbers, and barcodes to be applied, facilitating tracking through supply chains, quality control, and recall management.

What factors should be considered when choosing marking equipment? Considerations include material type, mark durability, production speed, environmental conditions, initial cost, and integration with existing systems.

Are there eco-friendly options in industrial marking? Yes, advancements include UV-curable inks, energy-efficient lasers, and systems with reduced waste, aligning with sustainability goals and regulations.

Citius Research has developed a research report titled “Industrial Marking Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Marking Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Marking Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Marking Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Marking Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Marking Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Marking Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Marking Equipment Market
• Cost and Gross Margin Analysis of Industrial Marking Equipment Market
• Industrial Marking Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Marking Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Marking Equipment Market Key Stakeholders

Below are the key stakeholders for the Industrial Marking Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Marking Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Marking Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Marking Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Marking Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Marking Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Marking Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Marking Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Marking Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Marking Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Marking Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Marking Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Marking Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Marking Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Marking Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Marking Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Marking Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Marking Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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