Power Factor Correction Devices Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207821
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Power Factor Correction Devices Market size was estimated at USD 4.1 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Power Factor Correction Devices Market

(Market Size)
$4.1 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 4.1 billion
2030 Market Size USD 6.2 billion
Key Players Eaton, Schneider Electric, ABB, Siemens, General Electric

Market Summary

The Power Factor Correction Devices Market is a critical segment within the manufacturing and construction industries, focusing on technologies designed to improve the efficiency of electrical systems. These devices are essential for optimizing energy consumption, reducing electricity costs, and enhancing the operational performance of industrial equipment. The market is driven by the increasing emphasis on energy efficiency, stringent government regulations promoting sustainable practices, and the rising cost of electricity. Industries such as automotive, metal processing, and heavy manufacturing are significant adopters, utilizing these systems to minimize power losses and improve the lifespan of electrical infrastructure. The integration of smart grid technologies and the Internet of Things (IoT) is further propelling market growth, enabling real-time monitoring and automated correction of power factors. As businesses seek to lower their carbon footprint and operational expenses, the demand for advanced power factor correction solutions continues to expand globally.

Key Highlights

The Power Factor Correction Devices Market is characterized by several key highlights that underscore its importance and growth trajectory. A primary highlight is the technological advancement in active power factor correction systems, which offer superior efficiency and flexibility compared to traditional passive systems. These devices are increasingly being integrated with digital controls and communication interfaces, allowing for seamless integration into smart industrial environments. Another significant aspect is the widespread adoption across diverse applications, including HVAC systems, industrial motors, and lighting networks, where power quality is paramount. The market also benefits from the growing awareness among industrial operators about the financial and operational advantages of maintaining an optimal power factor, such as reduced penalty charges from utilities and improved voltage stability. Furthermore, leading players are focusing on developing customized solutions tailored to specific industry needs, enhancing market competitiveness and innovation.

Drivers, Opportunities & Restraints

The growth of the Power Factor Correction Devices Market is propelled by several drivers, including the escalating global demand for energy efficiency and the implementation of rigorous energy conservation policies. Industries are increasingly adopting these devices to comply with regulatory standards and to achieve significant cost savings on electricity bills. The expansion of manufacturing and construction activities, particularly in emerging economies, further accelerates market demand, as new facilities incorporate energy-efficient technologies from inception. Opportunities abound in the development of IoT-enabled and cloud-based power factor correction systems, which offer predictive maintenance and remote monitoring capabilities, appealing to modern industrial operations. However, the market faces restraints such as the high initial investment required for advanced correction systems, which can deter small and medium-sized enterprises. Additionally, a lack of awareness about the long-term benefits of power factor correction in certain regions may hinder market penetration. Despite these challenges, ongoing technological innovations and the rising focus on sustainable industrial practices present substantial growth prospects.

Concentration Insights

The Power Factor Correction Devices Market exhibits a concentrated competitive landscape with a mix of global leaders and specialized regional players dominating the industry. Key companies such as Eaton, Schneider Electric, ABB, Siemens, and General Electric hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and widespread global presence. These industry giants focus on strategic initiatives like mergers, acquisitions, and partnerships to enhance their technological offerings and expand their geographic reach. Regional players also play a crucial role, particularly in emerging markets, by providing cost-effective solutions tailored to local requirements. The market concentration is further influenced by the high barriers to entry, including the need for substantial technical expertise and capital investment, which consolidates the position of established players. Nonetheless, innovation remains a critical factor, with companies continuously investing in developing advanced, efficient, and smart power factor correction devices to maintain competitiveness.

Type Insights

The Power Factor Correction Devices Market is segmented into various types, primarily including passive and active correction systems. Passive power factor correction devices, such as capacitor banks and reactors, are widely used for their simplicity, reliability, and cost-effectiveness in applications with stable load conditions. These systems are particularly prevalent in manufacturing plants and construction sites where they help reduce reactive power and improve energy efficiency. Active power factor correction devices, on the other hand, utilize electronic components like insulated-gate bipolar transistors (IGBTs) to provide dynamic correction, making them suitable for environments with fluctuating loads and harmonic distortions. Active systems offer higher precision, better performance, and compatibility with modern automated industrial setups. Hybrid systems, which combine elements of both passive and active technologies, are also gaining traction for their balanced approach to cost and efficiency. The choice of device type depends on specific application requirements, load characteristics, and budget considerations, driving diverse adoption across the market.

Application Insights

In the Power Factor Correction Devices Market, applications span across various sectors within manufacturing and construction, highlighting the versatility and necessity of these systems. In the manufacturing industry, these devices are critical for optimizing the performance of heavy machinery, industrial motors, and production lines, where they help reduce energy consumption and minimize operational costs. They are also essential in mitigating voltage drops and improving the reliability of electrical systems. Within the construction sector, power factor correction is applied in large-scale projects for efficient operation of equipment such as cranes, elevators, and temporary power setups, ensuring compliance with energy standards and reducing wastage. Additionally, commercial buildings utilize these systems in HVAC and lighting applications to enhance power quality and achieve sustainability certifications. The broad applicability underscores the integral role of power factor correction in enhancing energy efficiency and operational efficacy across diverse industrial and infrastructural environments.

Regional Insights

The Power Factor Correction Devices Market demonstrates varied growth patterns across different regions, influenced by industrial development, energy policies, and economic conditions. North America and Europe are mature markets characterized by stringent energy efficiency regulations and high adoption of advanced technologies in manufacturing and construction. These regions see significant demand driven by the need to upgrade aging electrical infrastructure and reduce carbon emissions. The Asia-Pacific region is experiencing rapid growth due to expanding industrialization, urbanization, and increasing investments in smart grid projects. Countries like China, India, and Japan are major contributors, with rising awareness about energy conservation and government initiatives promoting efficient power usage. Latin America and the Middle East & Africa are emerging markets, where growth is fueled by developing industrial sectors and construction activities, though adoption rates may be slower due to economic constraints. Overall, regional dynamics are shaped by local energy challenges, regulatory frameworks, and the pace of technological adoption.

Company Insights

Prominent companies in the Power Factor Correction Devices Market include Eaton Corporation, Schneider Electric SE, ABB Ltd., Siemens AG, and General Electric Company, among others. These industry leaders are renowned for their innovative product offerings, extensive global networks, and strong focus on research and development. Eaton, for instance, provides a wide range of power quality solutions, including advanced capacitor banks and harmonic filters, tailored for industrial applications. Schneider Electric offers integrated energy management systems that incorporate power factor correction for enhanced efficiency. ABB is known for its robust portfolio of passive and active correction devices, emphasizing sustainability and digitalization. Siemens and General Electric also play pivotal roles with their comprehensive solutions that cater to diverse sectoral needs, from manufacturing to infrastructure. These companies engage in strategic activities such as product launches, technological collaborations, and geographic expansions to strengthen their market position and address evolving customer demands.

Recent Developments

Recent developments in the Power Factor Correction Devices Market reflect a trend towards innovation and strategic growth initiatives. Key players have been introducing advanced products with IoT integration and smart features, enabling real-time monitoring and automated control of power factors. For example, several companies have launched cloud-based platforms that allow remote management and predictive maintenance of correction systems, enhancing usability and efficiency. There has also been a surge in partnerships and acquisitions aimed at expanding technological capabilities and market reach; notable collaborations between device manufacturers and software firms are fostering the development of integrated energy management solutions. Additionally, increasing investments in research and development are leading to the creation of more compact, efficient, and environmentally friendly devices. Regulatory developments promoting energy efficiency continue to influence market dynamics, driving adoption across various industries. These advancements underscore the market's evolution towards smarter, more connected, and sustainable power correction technologies.

Report Segmentation

The Power Factor Correction Devices Market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into passive power factor correction devices, active power factor correction devices, and hybrid systems, each catering to different operational needs and load conditions. Application-wise segmentation covers manufacturing industries, construction sectors, commercial buildings, and others, highlighting the diverse usage across various environments. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional trends and growth opportunities. This segmented approach allows for detailed insights into specific market facets, enabling stakeholders to identify key growth areas, understand competitive landscapes, and make informed decisions based on targeted data and analysis.

FAQs

What are power factor correction devices? Power factor correction devices are electrical equipment used to improve the power factor of an electrical system, enhancing energy efficiency by reducing reactive power and minimizing losses.

How do power factor correction devices work? These devices work by supplying reactive power locally to counteract the effects of inductive loads, thereby optimizing the power factor and improving the overall efficiency of the electrical system.

What industries use power factor correction devices? Industries such as manufacturing, construction, automotive, metal processing, and commercial buildings extensively use these devices to reduce energy costs and enhance operational performance.

What are the benefits of using power factor correction devices? Benefits include reduced electricity bills, elimination of utility penalties, improved voltage stability, extended equipment lifespan, and enhanced system capacity.

What types of power factor correction devices are available? Available types include passive devices like capacitor banks, active devices using electronic controls, and hybrid systems that combine both technologies for optimal performance.

How to choose the right power factor correction device? Selection depends on factors such as load characteristics, harmonic presence, budget, and specific application requirements, often necessitating professional assessment for optimal results.

Citius Research has developed a research report titled “Power Factor Correction Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Power Factor Correction Devices Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Power Factor Correction Devices Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Power Factor Correction Devices Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Power Factor Correction Devices Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Power Factor Correction Devices Market
• Research Methodology
• Executive Summary
• Market Dynamics of Power Factor Correction Devices Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Power Factor Correction Devices Market
• Cost and Gross Margin Analysis of Power Factor Correction Devices Market
• Power Factor Correction Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Power Factor Correction Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Power Factor Correction Devices Market Key Stakeholders

Below are the key stakeholders for the Power Factor Correction Devices Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Power Factor Correction Devices Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Power Factor Correction Devices Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Power Factor Correction Devices Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Power Factor Correction Devices Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Power Factor Correction Devices Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Power Factor Correction Devices Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Power Factor Correction Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Power Factor Correction Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Power Factor Correction Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Power Factor Correction Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Power Factor Correction Devices Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Power Factor Correction Devices Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Power Factor Correction Devices Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Power Factor Correction Devices Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Power Factor Correction Devices Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Power Factor Correction Devices Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Power Factor Correction Devices Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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