Industrial Catalytic Converters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207630
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Catalytic Converters Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Industrial Catalytic Converters Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players BASF, Johnson Matthey, Umicore, Clean Diesel Technologies, Tenneco

Market Summary

The industrial catalytic converters market is a critical segment within the manufacturing and construction industry, focusing on emission control systems designed to reduce harmful pollutants from industrial exhaust streams. These systems are essential for compliance with stringent environmental regulations aimed at minimizing the release of nitrogen oxides, carbon monoxide, hydrocarbons, and particulate matter. Industries such as chemical processing, power generation, oil and gas, and metal fabrication heavily rely on these technologies to meet emission standards and promote sustainable operations. The market is characterized by continuous technological advancements aimed at enhancing converter efficiency, durability, and adaptability to various industrial processes. Key materials used include platinum, palladium, and rhodium, which act as catalysts to facilitate chemical reactions that convert toxic gases into less harmful substances. The growing emphasis on environmental sustainability and corporate responsibility is driving adoption across global markets, with manufacturers innovating to develop solutions that cater to diverse industrial applications while optimizing operational costs.

Key Highlights

The industrial catalytic converters market is distinguished by its focus on advanced emission control technologies that integrate seamlessly into industrial operations. A significant highlight is the development of multi-functional catalytic systems capable of handling complex exhaust compositions from varied industrial sources. Companies like BASF, Johnson Matthey, and Clariant are at the forefront, offering tailored solutions that enhance catalytic activity and extend product lifespan. Another key aspect is the adoption of nanotechnology and improved substrate materials, which boost conversion rates and reduce pressure drops in exhaust systems. The market also sees a trend towards modular and scalable converter designs, allowing for easier integration into existing infrastructure and retrofitting applications. Additionally, the shift towards circular economy principles is prompting innovations in catalyst recycling and recovery processes, reducing dependency on precious metals and lowering environmental impact. These highlights underscore the market's role in enabling industries to achieve regulatory compliance while maintaining operational efficiency and sustainability goals.

Drivers, Opportunities & Restraints

Drivers propelling the industrial catalytic converters market include stringent government regulations worldwide aimed at curbing industrial emissions, such as the EPA standards in the United States and directives from the European Union. Increasing awareness of environmental health and corporate sustainability initiatives further accelerates demand. Technological advancements in catalyst formulations and system designs enhance performance, making these solutions more attractive to industries seeking efficient emission control. Opportunities abound in emerging economies where industrialization is rapid, and environmental regulations are becoming stricter, creating new markets for adoption. The expansion of industries like waste incineration, cement production, and marine applications also presents growth avenues. However, restraints include high costs associated with precious metal catalysts, which can fluctuate due to market volatility, potentially impacting affordability. Technical challenges in handling diverse and high-temperature exhaust streams may limit effectiveness in certain applications. Additionally, the complexity of retrofitting older industrial equipment with modern catalytic systems poses operational and financial hurdles for some businesses.

Concentration Insights

The industrial catalytic converters market exhibits a concentrated landscape with a few major players holding significant market share due to their technological expertise and extensive product portfolios. Companies such as BASF SE, Johnson Matthey, and Umicore dominate, leveraging their strong R&D capabilities and global presence to cater to diverse industrial needs. These leaders focus on innovation, often collaborating with industrial clients to develop customized solutions for specific emission challenges. Regional manufacturers also play a crucial role, particularly in markets with localized demand, offering cost-effective alternatives. The concentration is further influenced by mergers and acquisitions, as larger firms seek to expand their technological base and geographic reach. Despite this concentration, the market sees participation from niche players specializing in applications like marine or chemical processing, contributing to a competitive yet collaborative environment aimed at advancing emission control technologies.

Type Insights

Industrial catalytic converters are categorized based on catalyst type and application-specific designs, with oxidation catalysts, reduction catalysts, and three-way catalysts being prominent. Oxidation catalysts are widely used for converting carbon monoxide and hydrocarbons into carbon dioxide and water, ideal for applications in engines and turbines. Reduction catalysts, such as selective catalytic reduction systems, focus on breaking down nitrogen oxides using ammonia or urea, common in power plants and heavy machinery. Three-way catalysts combine both oxidation and reduction processes, suitable for industries requiring comprehensive emission control. Another segmentation involves substrate materials, including ceramic and metallic monoliths, which influence durability and efficiency. Each type is engineered to address specific pollutant profiles and operational conditions, with advancements leading to hybrid systems that offer multifunctional capabilities. The choice of type depends on factors like exhaust composition, temperature ranges, and regulatory requirements, driving continuous innovation to optimize performance across industrial sectors.

Application Insights

Industrial catalytic converters find applications across various sectors within manufacturing and construction, including chemical plants, power generation facilities, oil refineries, metal processing units, and construction machinery. In chemical manufacturing, they control emissions from reactors and furnaces, ensuring compliance with air quality standards. Power plants utilize them in turbines and boilers to reduce nitrogen oxides and other pollutants. The oil and gas industry employs catalytic converters in refining processes to minimize volatile organic compounds and hazardous air pollutants. Metal fabrication and processing applications involve controlling fumes from smelters and foundries. Construction equipment, such as diesel engines in excavators and cranes, integrates these systems to meet emission norms. Each application demands tailored solutions based on exhaust characteristics, operational temperatures, and regulatory frameworks, driving specialized product development and integration strategies to enhance environmental performance.

Regional Insights

The industrial catalytic converters market demonstrates varied growth patterns across regions, influenced by regulatory frameworks, industrial activities, and environmental awareness. North America and Europe lead in adoption due to strict emission regulations and advanced industrial infrastructure, with countries like the United States, Germany, and the UK emphasizing sustainable practices. The Asia-Pacific region is experiencing rapid growth, driven by industrialization in China, India, and Southeast Asia, where expanding manufacturing sectors and tightening environmental laws boost demand. Latin America and the Middle East show emerging potential, particularly in oil refining and power generation industries seeking to align with global standards. Africa presents opportunities in mining and heavy industries, though adoption is slower due to economic constraints. Regional insights highlight the importance of localized strategies, with manufacturers adapting products to meet specific regulatory and operational needs in each geography.

Company Insights

Key companies in the industrial catalytic converters market include BASF SE, Johnson Matthey, Umicore, Clariant AG, and Heraeus Holding, among others. BASF SE is renowned for its innovative catalyst technologies and global supply chain, offering solutions for diverse industrial applications. Johnson Matthey excels in emission control catalysts, with a strong focus on sustainability and custom engineering. Umicore leverages its expertise in precious metals and recycling, providing efficient catalytic systems. Clariant AG specializes in high-performance catalysts for chemical and process industries. Heraeus Holding contributes with advanced material solutions enhancing catalyst durability. These companies invest heavily in research and development to improve product efficacy and reduce costs, often engaging in partnerships with industrial clients to address specific emission challenges. Their strategies include expanding into emerging markets and developing integrated services, such as catalyst management and recycling, to strengthen market position and support client sustainability goals.

Recent Developments

Recent developments in the industrial catalytic converters market focus on technological innovations and strategic initiatives to enhance product performance and market reach. Companies are introducing advanced catalyst formulations with improved resistance to poisoning and higher activity at lower temperatures, broadening application scope. For instance, developments in zeolite-based catalysts are gaining traction for selective catalytic reduction in demanding environments. There is also a push towards digital integration, with smart monitoring systems that optimize catalyst performance and predict maintenance needs. Sustainability trends are driving efforts in catalyst recycling and the use of alternative materials to reduce reliance on precious metals. Collaborations between catalyst manufacturers and industrial equipment providers are increasing to offer integrated emission control solutions. Additionally, expansions in production capacities and geographic presence, particularly in Asia-Pacific, reflect responses to growing demand. These developments underscore the market's dynamic nature, aimed at meeting evolving regulatory and environmental challenges while supporting industrial efficiency.

Report Segmentation

This report on the industrial catalytic converters market is segmented to provide detailed analysis across multiple dimensions. Segmentation by type includes oxidation catalysts, reduction catalysts, three-way catalysts, and others, each analyzed for their market presence and technological attributes. By application, the report covers chemical processing, power generation, oil and gas, metal processing, construction machinery, and other industrial sectors, highlighting specific demand drivers and challenges. Geographic segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering regional insights into regulatory impacts and growth opportunities. Additional segmentation may focus on substrate materials, such as ceramic and metallic substrates, and catalyst materials like platinum group metals and alternatives. This structured approach enables a comprehensive understanding of market dynamics, trends, and competitive landscape, aiding stakeholders in making informed decisions based on targeted insights.

FAQs

What are industrial catalytic converters? Industrial catalytic converters are emission control devices used in various industries to reduce harmful pollutants from exhaust gases through catalytic chemical reactions, converting toxins like nitrogen oxides and carbon monoxide into less harmful substances.

How do industrial catalytic converters work? They work by facilitating chemical reactions using catalysts such as platinum, palladium, or rhodium, which promote the conversion of pollutants into carbon dioxide, water, and nitrogen without being consumed in the process, operating effectively at specific temperatures.

What industries use industrial catalytic converters? Key industries include chemical manufacturing, power generation, oil and gas refining, metal processing, and construction, where they are integrated into equipment like boilers, turbines, engines, and industrial furnaces to meet emission standards.

What are the main types of industrial catalytic converters? Main types include oxidation catalysts for converting carbon monoxide and hydrocarbons, reduction catalysts like SCR systems for nitrogen oxides, and three-way catalysts that handle multiple pollutants simultaneously, each designed for specific applications.

What challenges are associated with industrial catalytic converters? Challenges include high costs due to precious metal catalysts, technical issues in handling high-temperature or corrosive exhaust streams, and the need for regular maintenance to prevent catalyst deactivation from poisoning or fouling.

How are industrial catalytic converters maintained? Maintenance involves periodic inspection, cleaning to remove deposits, and monitoring catalyst activity through performance testing; some systems include regeneration processes or replacement schedules to ensure optimal efficiency and compliance.

Citius Research has developed a research report titled “Industrial Catalytic Converters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Catalytic Converters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Catalytic Converters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Catalytic Converters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Catalytic Converters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Catalytic Converters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Catalytic Converters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Catalytic Converters Market
• Cost and Gross Margin Analysis of Industrial Catalytic Converters Market
• Industrial Catalytic Converters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Catalytic Converters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Catalytic Converters Market Key Stakeholders

Below are the key stakeholders for the Industrial Catalytic Converters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Catalytic Converters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Catalytic Converters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Catalytic Converters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Catalytic Converters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Catalytic Converters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Catalytic Converters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Catalytic Converters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Catalytic Converters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Catalytic Converters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Catalytic Converters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Catalytic Converters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Catalytic Converters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Catalytic Converters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Catalytic Converters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Catalytic Converters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Catalytic Converters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Catalytic Converters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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