PC-Based Automation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207246
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The PC-Based Automation Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

PC-Based Automation Market

(Market Size)
$4.2 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.5 billion
Key Players Siemens, Beckhoff Automation, Mitsubishi Electric, Schneider Electric, Omron

Market Summary

The PC-Based Automation Market represents a critical segment within industrial automation, integrating software and hardware solutions to control machinery and processes via personal computers. This approach is increasingly adopted across the Manufacturing and Construction industries due to its flexibility, scalability, and cost-effectiveness compared to traditional proprietary systems. The market is characterized by the convergence of operational technology (OT) and information technology (IT), enabling enhanced data acquisition, visualization, and control. Key components include industrial PCs, human-machine interfaces (HMIs), programmable automation controllers (PACs), and specialized software for supervisory control and data acquisition (SCADA), distributed control systems (DCS), and programmable logic controller (PLC) functionalities. The shift towards Industry 4.0 and smart manufacturing practices is a fundamental driver, as PC-based systems provide the computational power and connectivity necessary for implementing IoT, artificial intelligence, and data analytics on the factory floor and construction sites. This technology enables real-time monitoring, predictive maintenance, and improved operational efficiency, making it indispensable for modern industrial operations seeking to enhance productivity and reduce downtime.

Key Highlights

The PC-Based Automation Market is distinguished by several pivotal developments. A primary highlight is the growing integration of edge computing capabilities within industrial PCs, allowing for data processing closer to the source, which reduces latency and enhances decision-making speeds for critical applications. The adoption of open architecture standards is another significant trend, providing end-users with greater interoperability between devices from different vendors and reducing long-term dependency on single suppliers. Furthermore, the market is witnessing a surge in the demand for modular and scalable solutions that can be easily upgraded or expanded as operational needs evolve, offering a significant advantage over rigid, traditional PLC systems. The emphasis on cybersecurity has become paramount, with leading providers embedding advanced security features directly into their hardware and software to protect industrial networks from increasing cyber threats. Companies like Siemens, Schneider Electric, and Beckhoff Automation are at the forefront, continuously innovating with more powerful, compact, and energy-efficient industrial PCs. The application of PC-based control in complex robotics and motion control systems within manufacturing and for managing heavy machinery in construction exemplifies its versatility and critical role in advancing industrial automation.

Drivers, Opportunities & Restraints

The expansion of the PC-Based Automation Market is propelled by several powerful drivers. The overarching movement towards industrial digitalization, encapsulated by Industry 4.0 initiatives, is the most significant force, compelling manufacturers and construction firms to adopt intelligent automation solutions for competitive advantage. The need for improved operational efficiency and reduced total cost of ownership is a strong economic driver, as PC-based systems often offer lower hardware costs and simplified maintenance compared to traditional automation hardware. The increasing demand for customized and flexible production lines, capable of handling high-mix, low-volume orders, is perfectly met by the software-centric nature of PC-based automation. Key opportunities lie in the burgeoning fields of industrial IoT and big data analytics, where PC-based platforms serve as the essential gateway for collecting, processing, and analyzing vast amounts of machine data to unlock insights for predictive maintenance and optimized resource allocation. Emerging economies present substantial growth opportunities as their industrial sectors modernize. However, the market faces notable restraints, including concerns regarding the cybersecurity vulnerabilities associated with using standardized PC hardware and operating systems in critical industrial environments. The persistence of legacy systems and a skilled labor shortage, particularly in integrating and maintaining these advanced IT/OT systems, also act as barriers to more rapid adoption in certain segments of the industry.

Concentration Insights

The competitive landscape of the PC-Based Automation Market is concentrated among a mix of large, established industrial automation giants and specialized technology providers. Dominant players such as Siemens AG, Rockwell Automation, Inc., and Schneider Electric SE hold significant market share due to their comprehensive product portfolios, strong global distribution networks, and deep-rooted relationships with major industrial clients. These corporations offer integrated suites that include hardware, software, and services, creating ecosystems that customers often prefer for seamless operation. Alongside these leaders, specialized companies like Beckhoff Automation, Advantech Co., Ltd., and Mitsubishi Electric Corporation have carved out strong positions by focusing on technological innovation, particularly in high-performance industrial PCs, embedded systems, and open automation standards. The market also features a segment of smaller, niche players and system integrators who provide customized solutions and specialized support services. This concentration dynamics indicate a market where technological innovation, global reach, and the ability to offer end-to-end solutions are critical for maintaining a competitive edge, while partnerships and acquisitions are common strategies for expanding technological capabilities and market presence.

Type Insights

The PC-Based Automation Market can be segmented by type into hardware, software, and services. The hardware segment is foundational, encompassing Industrial PCs (IPCs), which are ruggedized computers designed to withstand harsh industrial environments, Programmable Automation Controllers (PACs) that combine the functions of a PLC and a PC, and various input/output (I/O) modules and communication interfaces. The software segment is equally critical and includes Human-Machine Interface (HMI) software, which provides visualization and operator control; SCADA systems for high-level process supervision and control; and dedicated runtime software for executing control logic and motion control programs. This software layer is what??s the system its flexibility and power, enabling complex algorithms and connectivity to enterprise systems. The services segment includes consulting, installation, integration, maintenance, and training services, which are essential for the successful implementation and long-term operation of these sophisticated systems. The trend is towards tightly integrated hardware and software platforms that offer plug-and-play functionality, reducing engineering time and complexity for end-users.

Application Insights

Within the Manufacturing and Construction industries, PC-based automation finds diverse and critical applications. In discrete manufacturing, it is extensively used for controlling assembly lines, robotic work cells, precision machining centers, and packaging machinery. The technology enables synchronized motion control for complex robotics and high-speed picking and placing operations. In process manufacturing, PC-based systems manage batch processes, quality control systems, and intricate SCADA networks for monitoring pipelines and reactors. The Construction industry leverages this technology for automating heavy machinery like cranes and excavators, managing building automation systems (BAS) for climate control and security, and for project management and visualization tools on large-scale construction sites. A growing application is in the field of additive manufacturing or 3D printing, where PC-based control is essential for managing the precise deposition of materials. Across all these applications, the common thread is the need for robust computing power, real-time data processing, and seamless connectivity to other business systems to improve accuracy, safety, and overall project or production efficiency.

Regional Insights

The adoption of PC-Based Automation exhibits distinct regional patterns influenced by industrial maturity, technological advancement, and economic factors. North America and Europe are established leading markets, characterized by a high concentration of advanced manufacturing facilities, strong emphasis on industrial innovation, and early adoption of Industry 4.0 principles. Countries like Germany, with its Industrie 4.0 initiative, and the United States are particularly significant. The Asia-Pacific region is identified as the fastest-growing market, driven by massive investments in industrial modernization, the expansion of manufacturing capabilities in China, India, and Southeast Asian nations, and supportive government policies promoting smart manufacturing. Japan and South Korea also contribute significantly due to their strong presence in electronics and automotive manufacturing, which are heavy users of automation. Latin America and the Middle East & Africa are emerging markets where growth is linked to industrialization efforts and investments in infrastructure and energy projects, which utilize automated control systems. Each region presents a unique set of opportunities and challenges, from advanced technological demands in developed economies to cost-sensitive and scalability-focused needs in developing regions.

Company Insights

The PC-Based Automation Market features a competitive arena with companies striving to differentiate through technology, reliability, and global service. Siemens AG is a powerhouse, offering its Simatic IPC series and Totally Integrated Automation (TIA) portal software, creating a deeply integrated ecosystem. Rockwell Automation leverages its Logix control platform and FactoryTalk software suite, emphasizing its integration with their traditional PLC offerings. Schneider Electric provides a comprehensive range under its EcoStruxure architecture, focusing on IoT-enabled openness and interoperability. Beckhoff Automation is renowned for its pioneering work in PC-based control technology, emphasizing high-performance Industrial PCs and its TwinCAT software automation suite. Other notable players include ABB Ltd., with its extensive automation portfolio; Mitsubishi Electric Corporation, offering its MELSEC series; and Omron Corporation. Advantech Co., Ltd. stands out as a key provider of embedded and industrial computing solutions that form the hardware backbone for many automation systems. These companies compete not only on product features but also on their ability to provide global support, cybersecurity, and seamless integration with existing enterprise resource planning (ERP) and manufacturing execution systems (MES).

Recent Developments

The PC-Based Automation Market is dynamic, with continuous innovation shaping its trajectory. A prominent recent trend is the intensified focus on integrating artificial intelligence and machine learning algorithms directly into control systems, enabling predictive quality control and autonomous decision-making. There has been a significant push towards the development of more robust cybersecurity solutions specifically designed for PC-based control platforms, with companies embedding security at the chip and firmware levels. The rollout of 5G technology is opening new possibilities for wireless PC-based automation, promising ultra-reliable low-latency communication for mobile equipment and robotics. Major players have been actively launching next-generation industrial PCs with enhanced processing power, often leveraging Intel's latest processors, and designed for edge computing applications. Furthermore, strategic partnerships and acquisitions are frequent, as larger entities seek to acquire niche technology firms specializing in software analytics or specific industrial applications to bolster their offerings and capture a larger share of the evolving automation landscape.

Report Segmentation

This comprehensive market research report on the PC-Based Automation Market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is structured by type, categorizing the market into hardware, software, and services, with further breakdowns within hardware to include industrial PCs, PLCs, PACs, and I/O modules. Software segmentation covers HMI, SCADA, and other dedicated control platforms. The application segmentation delves into its uses within discrete industries, process industries, and the construction sector, with sub-segments such as automotive, food & beverage, pharmaceuticals, and heavy machinery operation. A crucial component of the report is the geographic segmentation, which provides analysis and forecasts for key regions including North America, Europe, Asia-Pacific, and the rest of the world, with country-level analysis for major markets like the US, Germany, China, and Japan. This multi-layered segmentation allows stakeholders to understand specific market dynamics, growth patterns, and opportunities within their area of interest, whether it is a particular product type, an industrial application, or a geographic market.

FAQs

What is PC-based automation?

PC-based automation refers to industrial control systems where a personal computer, typically a ruggedized industrial PC, serves as the central platform for executing control logic, operating human-machine interfaces, and managing data communication. It replaces or complements traditional dedicated hardware like PLCs with a software-based approach, offering greater flexibility, computing power, and integration capabilities with higher-level business systems.

What are the advantages of PC-based control?

The advantages of PC-based control are numerous, including lower hardware costs due to the use of commercial off-the-shelf components, superior processing power for complex algorithms and data handling, enhanced flexibility and scalability for system modifications, and easier integration with IT networks for data analytics and enterprise connectivity, which is crucial for Industry 4.0 applications.

How does PC-based automation differ from PLC-based systems?

PC-based automation differs from traditional PLC-based systems primarily in its architecture. While PLCs are purpose-built, hardened hardware with dedicated software, PC-based systems use a standard computer platform running automation software. This gives PC-based systems more computing power, openness, and easier access to IT functionalities, whereas PLCs are often valued for their extreme reliability and simplicity in less complex tasks.

What industries use PC-based automation?

PC-based automation is utilized across a wide spectrum of industries. It is heavily adopted in manufacturing sectors including automotive, electronics, food and beverage, and pharmaceuticals for machine control and production line automation. It is also increasingly used in the construction industry for building automation, heavy equipment control, and project management systems, as well as in energy, water treatment, and other infrastructure sectors.

What is the role of software in PC-based automation?

Software is the core of PC-based automation. It performs the critical functions of executing control logic, providing the graphical user interface (HMI) for operators, managing data acquisition and supervision (SCADA), and facilitating communication between devices and enterprise networks. The software defines the system's capabilities, and its flexibility allows for customization and the incorporation of advanced features like data analytics and cloud connectivity.

What are the key considerations for implementing PC-based automation?

Key considerations for implementation include selecting hardware robust enough for the industrial environment, choosing software that meets the application's technical requirements, ensuring strong cybersecurity measures are in place to protect the network, and securing the necessary expertise for system integration, programming, and ongoing maintenance. A thorough analysis of the total cost of ownership and expected return on investment is also crucial.

Citius Research has developed a research report titled “PC-Based Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PC-Based Automation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PC-Based Automation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PC-Based Automation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PC-Based Automation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PC-Based Automation Market
• Research Methodology
• Executive Summary
• Market Dynamics of PC-Based Automation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PC-Based Automation Market
• Cost and Gross Margin Analysis of PC-Based Automation Market
• PC-Based Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PC-Based Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PC-Based Automation Market Key Stakeholders

Below are the key stakeholders for the PC-Based Automation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PC-Based Automation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PC-Based Automation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PC-Based Automation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PC-Based Automation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PC-Based Automation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PC-Based Automation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PC-Based Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PC-Based Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PC-Based Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PC-Based Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PC-Based Automation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PC-Based Automation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PC-Based Automation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PC-Based Automation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PC-Based Automation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PC-Based Automation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PC-Based Automation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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