Scissor Lifts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207888
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Scissor Lifts Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Scissor Lifts Market

(Market Size)
$4.2 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.2 billion
Key Players JLG, Genie, Skyjack, Haulotte, Snorkel

Market Summary

The scissor lifts market is a critical segment within the access equipment industry, primarily serving the manufacturing and construction sectors. These versatile aerial work platforms provide safe and efficient elevated access for tasks ranging from maintenance and installation to large-scale construction projects. The market is characterized by a diverse range of product types, including electric, diesel, and hybrid models, each catering to specific operational needs and environmental conditions. Key manufacturers are continuously engaged in research and development to enhance product features, focusing on improvements in platform capacity, height reach, mobility, and energy efficiency. The demand for scissor lifts is intrinsically linked to the health of the global construction industry and capital expenditure in industrial maintenance. As urbanization and infrastructure development projects continue to expand worldwide, the need for reliable and safe access equipment remains strong. The market is also witnessing a gradual shift towards more sustainable and emission-free equipment, particularly in indoor applications and environmentally sensitive areas.

Key Highlights

The scissor lifts market is distinguished by several key factors that underline its importance. A primary highlight is the unwavering industry focus on operator safety, leading to the integration of advanced features such as pothole protection systems, tilt sensors, and overload alarms. Another significant aspect is the technological evolution towards electric and rough-terrain scissor lifts, offering enhanced performance and reduced environmental impact. The market is also marked by the strategic activities of leading players like JLG Industries, Terex Corporation, and Haulotte Group, who dominate through extensive product portfolios and global service networks. The versatility of scissor lifts is a major strength, with applications spanning construction sites, warehouse logistics, shipbuilding, and airport maintenance. Furthermore, the rental market constitutes a substantial portion of overall business, providing flexible access solutions for companies without the capital for outright purchase. The consistent introduction of new models with improved battery life, faster charging, and greater reach demonstrates the industry's commitment to innovation and meeting evolving customer demands.

Drivers, Opportunities & Restraints

Growth in the scissor lifts market is propelled by several powerful drivers. The most prominent is the global surge in construction activities, particularly in emerging economies, which creates sustained demand for aerial work platforms. Stringent government regulations and safety standards mandating the use of certified equipment for work-at-height tasks further compel industries to adopt scissor lifts over traditional, less safe methods like ladders and scaffolding. Additionally, the ongoing trend of industrial automation and the expansion of large-scale warehousing and logistics centers present significant opportunities for market expansion, especially for electric models suited for indoor use. However, the market also faces notable restraints. The high initial investment and maintenance costs associated with scissor lifts can be a barrier for small and medium-sized enterprises. Fluctuations in raw material prices, particularly steel, can impact manufacturing costs and profitability. Economic downturns that lead to a slump in construction and industrial activity directly affect market demand. Furthermore, the availability of a skilled workforce to operate this machinery safely and efficiently remains a persistent challenge for the industry.

Concentration Insights

The competitive landscape of the global scissor lifts market is characterized by a high level of consolidation, with a few major international players holding a significant share of the revenue. This concentration is the result of extensive research and development capabilities, robust distribution and dealer networks, and a strong focus on after-sales service and support. North America and Europe are established hubs for these leading manufacturers, including companies like JLG Industries, Genie (a Terex company), and Snorkel. These corporations compete intensely on the basis of product innovation, reliability, service reach, and financing options. Alongside these giants, there exists a segment of regional and local manufacturers who compete primarily on price and cater to specific domestic or niche market needs. The market's concentration means that technological advancements and major strategic shifts, such as mergers, acquisitions, or significant product launches by these top companies, have a profound impact on overall market dynamics and direction, often setting trends that others follow.

Type Insights

The scissor lifts market is segmented by type, primarily defined by power source and terrain capability, which dictates their application. Hydraulic scissor lifts are a traditional and widely used type, known for their powerful lifting capacity and reliability, making them a staple on many outdoor construction sites. Electric scissor lifts have gained immense popularity due to their zero emissions, quiet operation, and suitability for indoor environments such as warehouses, shopping malls, and manufacturing plants. Their development has been accelerated by advancements in battery technology, leading to longer run times. Rough-terrain scissor lifts are engineered for challenging outdoor conditions on unprepared surfaces, featuring large, rugged tires and often powered by diesel engines. There are also specialized variants, including slab-based models for interior construction and heavy-duty models designed for extreme loads. The choice between these types is a critical decision for end-users, balancing factors like jobsite requirements, environmental regulations, power availability, and total cost of ownership.

Application Insights

Scissor lifts serve a multitude of applications across various industries, with the construction sector being the largest end-user. In construction, they are indispensable for tasks such as electrical installations, drywall placement, painting, and glazing on both commercial and residential projects. The manufacturing industry utilizes scissor lifts extensively for plant maintenance, machinery installation, and assembly line operations where safe and flexible access is required. The warehousing and logistics sector represents a rapidly growing application area, driven by the expansion of e-commerce and the need for efficient inventory management in high-bay storage facilities. Other significant applications include their use in the entertainment industry for setting up stages and lighting rigs, in shipbuilding for interior fitting and maintenance, and at airports for servicing aircraft and infrastructure. The broad applicability of scissor lifts underscores their role as a fundamental tool for improving productivity and safety in work-at-height scenarios across the economy.

Regional Insights

The demand for scissor lifts exhibits distinct regional patterns influenced by economic development, industrialization, and infrastructure investment. North America represents a mature and highly developed market, characterized by strict safety regulations and a well-established rental industry. Technological adoption and replacement cycles are key drivers here. Europe follows a similar pattern, with a strong emphasis on energy-efficient and low-emission equipment, bolstered by supportive EU regulations. The Asia-Pacific region is the fastest-growing market, fueled by massive infrastructure projects, rapid urbanization, and growing industrial output in countries like China, India, and Southeast Asian nations. Government initiatives such as "Smart Cities" and investments in transportation infrastructure are major growth catalysts in this region. Latin America and the Middle East & Africa present emerging opportunities, with growth tied to economic stability and investment in construction and oil & gas sectors. Each region requires tailored strategies concerning product type, marketing, and distribution to address its unique market dynamics and customer preferences.

Company Insights

The scissor lifts market is led by a group of globally recognized manufacturers known for their engineering excellence and extensive product lines. JLG Industries, a Oshkosh Corporation company, is a perennial leader, offering a comprehensive range of products from small electric models to large rough-terrain machines. Genie, a subsidiary of Terex Corporation, is another powerhouse, renowned for its innovation and strong presence in the rental channel. Haulotte Group from France is a major player in the EMEA region, competing with a diverse portfolio of aerial work platforms. Skyjack, known for its durable and simple-to-maintain equipment, holds a significant market share, particularly in the North American rental market. Other notable contributors include Snorkel, which has a strong heritage in the industry, and Linamar Corporation's Skywitch brand. These companies compete not only on product features and quality but also on their global distribution networks, financial services, and comprehensive after-sales support and parts availability, which are critical for customer retention.

Recent Developments

The scissor lifts market is dynamic, with recent developments focusing on technological innovation and strategic business moves. A dominant trend is the accelerated electrification of product lines. Major manufacturers are launching new electric models with lithium-ion battery technology, which offers benefits like faster charging, longer run times, and reduced maintenance. There is also a growing integration of telematics and IoT solutions, allowing fleet managers to monitor equipment location, usage, and health in real-time, enabling predictive maintenance and improving fleet utilization. In terms of corporate strategy, market leaders have been actively engaging in acquisitions to expand their product portfolios and geographic reach. Furthermore, companies are increasingly focusing on developing hybrid models that offer the flexibility of dual power sources (e.g., diesel and electric) to cater to a wider range of job site requirements. Enhancements in operator comfort and safety, such as improved platform designs and more intuitive control systems, continue to be a key area of product development.

Report Segmentation

This comprehensive market research report on the scissor lifts industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows stakeholders to understand specific facets of the market in depth. The report is first divided by type, analyzing the market for hydraulic, electric, and rough-terrain scissor lifts, detailing the unique characteristics and demand drivers for each category. It is further segmented by application, providing insights into adoption trends within key sectors such as construction, manufacturing, warehousing & logistics, and others. A crucial segmentation is by height, categorizing lifts into low-level, mid-level, and high-level platforms to address the different needs and specifications required for various tasks. Geographically, the report provides a thorough regional analysis, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further country-level analysis for major markets within these regions. This multi-dimensional segmentation ensures a holistic view of the market landscape, competitive environment, and growth prospects.

FAQs

What are the different types of scissor lifts available?

The market primarily offers three main types based on power source and application: electric scissor lifts for indoor and emission-sensitive environments, rough-terrain scissor lifts with diesel engines for outdoor construction sites, and hydraulic models known for their powerful lifting capabilities.

What industries commonly use scissor lifts?

Scissor lifts are ubiquitous across several industries. The primary users are the construction and manufacturing sectors. They are also extensively used in warehousing and logistics for inventory management, as well as in entertainment, shipbuilding, and airport maintenance operations.

What are the key safety features of a scissor lift?

Modern scissor lifts are equipped with numerous safety features including automatic pothole protection, tilt sensors to prevent operation on unstable surfaces, overload alarms, emergency lowering systems, and ground controls for overriding platform functions in case of an issue.

How does one choose the right scissor lift for a project?

Selecting the right scissor lift requires evaluating several project-specific factors: the required working height and platform capacity, the nature of the terrain (indoor vs. rough outdoor), the power source availability and emission regulations, and the need for any specialized features like non-marking tires or insulated platforms.

What is the difference between a scissor lift and a boom lift?

The fundamental difference lies in the range of motion. A scissor lift only provides vertical elevation, making it ideal for stable, centralized work areas. A boom lift, equipped with an articulating or telescopic arm, provides both vertical and horizontal reach, allowing operators to maneuver around obstacles.

Who are the leading manufacturers of scissor lifts?

The global market is led by established manufacturers such as JLG Industries, Genie (a Terex company), Skyjack, Haulotte Group, and Snorkel. These companies are recognized for their extensive product portfolios, innovation, and global service networks.

Citius Research has developed a research report titled “Scissor Lifts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Scissor Lifts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Scissor Lifts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Scissor Lifts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Scissor Lifts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Scissor Lifts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Scissor Lifts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Scissor Lifts Market
• Cost and Gross Margin Analysis of Scissor Lifts Market
• Scissor Lifts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Scissor Lifts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Scissor Lifts Market Key Stakeholders

Below are the key stakeholders for the Scissor Lifts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Scissor Lifts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Scissor Lifts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Scissor Lifts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Scissor Lifts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Scissor Lifts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Scissor Lifts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Scissor Lifts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Scissor Lifts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Scissor Lifts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Scissor Lifts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Scissor Lifts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Scissor Lifts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Scissor Lifts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Scissor Lifts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Scissor Lifts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Scissor Lifts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Scissor Lifts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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