Motorcycle Hub Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186644
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Motorcycle Hub Motor Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.50% during the forecast period (2024-2030).

Motorcycle Hub Motor Market

(Market Size)
$1.2 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 19.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 4.2 billion
Key Players QS Motor, Bosch, Zero Motorcycles, Lightning Motorcycle, Cake

Market Summary

The motorcycle hub motor market represents a specialized segment within the electric vehicle propulsion system industry, focusing on the integration of electric motors directly into the wheel hub of motorcycles. This design eliminates the need for complex mechanical transmission systems like chains, belts, or drive shafts, offering a simplified and efficient powertrain solution. The market is primarily driven by the global shift towards electric mobility and the increasing consumer demand for high-performance, low-maintenance electric motorcycles. Manufacturers are continuously innovating to enhance power output, thermal management, and overall durability of hub motors to meet the rigorous demands of two-wheeled transportation. The technology is gaining significant traction among both established OEMs and new electric motorcycle startups seeking to differentiate their offerings with sleek designs and improved riding dynamics. The adoption is further supported by advancements in battery technology that provide the necessary energy density to power these motors effectively over practical ranges.

Key Highlights

A pivotal highlight of the motorcycle hub motor market is the technological evolution towards more compact and powerful radial flux and axial flux motor designs. Companies like QS Motor, Heinzmann GmbH, and TDCM are at the forefront, developing motors that deliver exceptional torque and power-to-weight ratios. Another significant trend is the integration of smart features, including regenerative braking capabilities and connectivity for diagnostics and performance tuning, which enhances the overall value proposition. The market is also characterized by a clear segmentation between geared and gearless hub motor types, catering to different performance and cost requirements. High-performance applications often favor sophisticated geared systems for their torque characteristics, while commuter segments frequently adopt robust gearless designs for their reliability. The development of lightweight materials for motor construction is a critical focus area, directly impacting vehicle efficiency and range, which are paramount concerns for consumers.

Drivers, Opportunities & Restraints

The primary driver for the motorcycle hub motor market is the stringent global regulatory push for zero-emission vehicles, compelling automotive manufacturers to invest heavily in electric powertrain technologies. Government subsidies and incentives for electric vehicle purchases significantly lower the entry barrier for consumers, thereby stimulating market growth. Concurrently, rising consumer environmental consciousness and the desire for reduced vehicle operating costs, such as lower maintenance and charging expenses compared to internal combustion engines, are powerful market catalysts. A major opportunity lies in the expansion of product portfolios to include hub motors for a wider range of motorcycle segments, including premium performance bikes, cruisers, and off-road models, which are currently underrepresented. However, the market faces considerable restraints, including the high initial development and production costs associated with advanced motor technologies. Technical challenges such as managing unsprung weight, which can affect vehicle handling and ride comfort, and heat dissipation under continuous high-load conditions remain significant hurdles for widespread adoption that engineers are actively working to overcome.

Concentration Insights

The global motorcycle hub motor market exhibits a concentrated competitive landscape, with a mix of established automotive component suppliers and specialized electric motor manufacturers holding significant market share. Asia-Pacific, particularly China and Taiwan, is a dominant hub for production and innovation, home to leading players like QS Motor and TDCM who supply a vast global network. Europe and North America also host key technologically advanced manufacturers, such as Heinzmann GmbH and Elaphe Propulsion Technologies, who focus on high-performance and premium applications. The market concentration is further characterized by strategic partnerships and collaborations between hub motor specialists and electric motorcycle OEMs like Zero Motorcycles and Harley-Davidson's LiveWire line. This synergy is crucial for co-developing customized motor solutions that meet specific vehicle platform requirements. The competitive intensity is high, with companies competing on parameters of power density, efficiency, reliability, and cost, driving continuous research and development across the industry.

Type Insights

The motorcycle hub motor market is segmented based on motor type, primarily into geared and gearless variants, each with distinct advantages and application areas. Geared hub motors incorporate an internal planetary gear reduction system. This design allows the motor itself to spin at high RPMs to generate power, which is then translated into higher torque at the wheel through the gear reduction. This results in excellent acceleration and hill-climbing capability, making geared motors particularly suitable for performance-oriented and off-road electric motorcycles. The trade-off is potentially increased maintenance due to the moving parts within the gear system and slightly lower efficiency from mechanical losses. In contrast, gearless hub motors, also known as direct-drive motors, operate without any internal gearing. The outer casing of the motor is directly fixed to the wheel, creating a simple and robust design known for exceptional reliability and virtually maintenance-free operation. They also offer the benefit of regenerative braking. However, they are typically larger, heavier, and may require more power to achieve similar torque levels at low speeds compared to their geared counterparts, making them a common choice for urban commuter scooters and motorcycles where reliability is prioritized over extreme performance.

Application Insights

Application insights reveal a diverse adoption of hub motor technology across various motorcycle segments. The strongest penetration is observed in the electric scooters and mopeds segment, where the simplicity, low maintenance, and compact design of hub motors align perfectly with the requirements of urban commuting and last-mile delivery solutions. The electric motorcycle segment represents a high-growth application, with manufacturers utilizing powerful hub motors to compete directly with traditional internal combustion engine bikes on performance metrics like top speed and acceleration. Within this segment, there is further stratification; commuter motorcycles often utilize cost-effective and reliable gearless motors, while premium performance and adventure models increasingly adopt advanced geared hub motors for their superior torque characteristics. Furthermore, a niche but emerging application is in the retrofit and conversion kit market, where enthusiasts and small businesses use hub motors to convert conventional gasoline-powered motorcycles into electric vehicles, demonstrating the technology's versatility and adaptability beyond OEM production lines.

Regional Insights

Regionally, the Asia-Pacific market dominates the global landscape, driven by massive production capabilities in China and Taiwan and supportive government policies promoting electric vehicle adoption in densely populated countries like India and Vietnam. This region is not only the largest consumer but also the primary manufacturing and export hub for motorcycle hub motors, catering to both domestic demand and international markets. Europe represents a significant and technologically advanced market, characterized by high consumer awareness, strict emission norms, and the presence of leading electric motorcycle brands. Countries like Germany, France, and the Netherlands are at the forefront of adoption, with a strong emphasis on quality, performance, and innovation. North America is a rapidly growing market, with the United States and Canada witnessing increased investment in electric motorcycle infrastructure and a rising consumer base interested in high-performance electric bikes. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is anticipated to accelerate as urbanization increases and awareness of electric mobility benefits grows, though currently, adoption rates are lower compared to the leading regions.

Company Insights

The competitive framework of the motorcycle hub motor market includes a blend of specialized electric motor companies and broader automotive component suppliers. Prominent players such as QS Motor have established a strong global reputation by offering a wide range of high-power hub motors for various applications, from entry-level to extreme performance. Heinzmann GmbH, a German company, is recognized for its precision engineering and high-quality motors often found in premium European electric motorcycle brands. TDCM is another key player known for its innovative integrated motor and controller solutions. Other significant contributors include Elaphe Propulsion Technologies, which focuses on in-wheel propulsion solutions, and NTN Corporation, a Japanese company with expertise in precision machinery. These companies compete intensely on technological innovation, focusing on improving power density, thermal efficiency, and overall system integration. Strategic initiatives commonly involve forming long-term supply agreements with OEMs, investing in proprietary magnet and winding technologies, and expanding production capacity to meet the escalating global demand for electric motorcycle components.

Recent Developments

The motorcycle hub motor market is dynamic, with recent developments centered on technological breakthroughs and strategic corporate movements. A key trend is the advancement towards oil-cooling systems integrated directly into the motor housing, allowing for sustained high-power output and overcoming previous limitations related to heat management under strenuous conditions. Manufacturers are also achieving new benchmarks in power-to-weight ratios by employing advanced materials like carbon fiber composites and high-strength aluminum alloys in motor construction. On the corporate front, there has been a noticeable increase in partnerships between hub motor specialists and major automotive OEMs aiming to co-develop next-generation electric motorcycle platforms. Investment in automation and scaling up of manufacturing facilities, particularly in Southeast Asia, is another significant development to secure supply chains and reduce production costs. Furthermore, R&D efforts are increasingly focused on creating more compact motor designs to allow for greater flexibility in vehicle chassis design and to accommodate larger battery packs, thereby directly addressing range anxiety among potential consumers.

Report Segmentation

This comprehensive market report on motorcycle hub motors provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on motor type, categorizing the market into geared hub motors and gearless hub motors, analyzing the adoption, growth, and technological trends within each category. The report further breaks down the market by application, examining the distinct needs and growth patterns in electric scooters and mopeds, electric motorcycles, and other application areas such as retrofit kits. A crucial segment of the analysis is based on power rating, distinguishing between low-power, mid-power, and high-power hub motors, which cater to different vehicle classes and performance tiers. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional production capacities, regulatory landscapes, key consuming countries, and growth potential. This multi-faceted segmentation allows stakeholders to identify precise opportunities, understand competitive dynamics in specific niches, and make informed strategic decisions based on targeted market intelligence.

FAQs

What is a hub motor on a motorcycle?

A hub motor is an electric motor that is integrated directly into the hub of a motorcycle's wheel. It functions by using electromagnetic forces to rotate the wheel, eliminating the need for external transmission components like chains, belts, or gears, thereby simplifying the drivetrain.

How does a hub motor work?

A hub motor works on the principle of electromagnetism. It contains a stationary part (the stator, equipped with copper windings) and a rotating part (the rotor, which contains permanent magnets). When electric current from the battery is supplied to the stator windings, it creates a magnetic field that interacts with the magnets on the rotor, causing it and the attached wheel to rotate.

What are the advantages of a hub motor?

Key advantages include a simplified design with fewer moving parts leading to lower maintenance, improved efficiency by eliminating mechanical power loss from transmissions, the enabling of regenerative braking to recapture energy, and allowing for more flexible vehicle design due to the compact and self-contained nature of the system.

What are the disadvantages of a hub motor?

Primary disadvantages can include an increase in unsprung weight which may negatively impact suspension performance and handling, challenges with heat dissipation during sustained high-power use, and generally higher costs compared to traditional central motor and transmission setups, especially for high-performance applications.

Are hub motors reliable?

Yes, hub motors are generally considered highly reliable due to their sealed and simple design with minimal moving parts. Gearless direct-drive motors, in particular, are exceptionally robust as they have no internal gears that could wear out, making them a durable choice for electric motorcycles.

Who makes hub motors for motorcycles?

The market features several prominent manufacturers including QS Motor, Heinzmann GmbH, TDCM, Elaphe Propulsion Technologies, and NTN Corporation. These companies supply hub motors to both established electric motorcycle OEMs and newer startups in the industry.

Citius Research has developed a research report titled “Motorcycle Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Motorcycle Hub Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Motorcycle Hub Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Motorcycle Hub Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Motorcycle Hub Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Motorcycle Hub Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Motorcycle Hub Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Motorcycle Hub Motor Market
• Cost and Gross Margin Analysis of Motorcycle Hub Motor Market
• Motorcycle Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Motorcycle Hub Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Motorcycle Hub Motor Market Key Stakeholders

Below are the key stakeholders for the Motorcycle Hub Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Motorcycle Hub Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Motorcycle Hub Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Motorcycle Hub Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Motorcycle Hub Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Motorcycle Hub Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Motorcycle Hub Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Motorcycle Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Motorcycle Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Motorcycle Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Motorcycle Hub Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Motorcycle Hub Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Motorcycle Hub Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Motorcycle Hub Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Motorcycle Hub Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Motorcycle Hub Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Motorcycle Hub Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Motorcycle Hub Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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