CVT Torque Converter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185840
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The CVT Torque Converter Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

CVT Torque Converter Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players BorgWarner, Valeo, Schaeffler, EXEDY, Aisin

Market Summary

The CVT torque converter market is an integral segment within the global automotive and transportation industry, primarily supporting continuously variable transmissions which are increasingly adopted for their efficiency benefits. This market revolves around the production and supply of torque converters specifically designed to work with CVT systems, enabling smooth power transfer from the engine to the transmission without traditional fixed gears. Key industry participants include automotive OEMs and specialized transmission component manufacturers who focus on enhancing performance and fuel economy. The market is characterized by ongoing technological innovations aimed at reducing weight, improving durability, and minimizing energy loss during operation. Geographically, production and demand are concentrated in regions with strong automotive manufacturing bases, particularly Asia Pacific and North America. The evolution towards more automated and efficient vehicle transmissions continues to drive steady growth in this niche but critical market segment.

Key Highlights

Prominent highlights of the CVT torque converter market include the critical role these components play in achieving superior fuel efficiency and smoother acceleration compared to conventional automatic transmissions. Leading automotive manufacturers such as Toyota, Honda, and Nissan extensively utilize CVT systems in their vehicle lineups, underscoring the importance of reliable torque converter supply. Technological advancements focus on optimizing lock-up clutch performance to reduce slip and enhance direct drive efficiency, which is a key area of innovation. The aftermarket segment also represents a significant opportunity, with replacement demand driven by the wear and tear of high-mileage vehicles. Additionally, the integration of electronic control systems allows for more precise management of torque converter operation, aligning with broader vehicle electrification and automation trends. These factors collectively highlight the market's dynamic nature and its alignment with automotive industry shifts towards efficiency and performance.

Drivers, Opportunities & Restraints

Key drivers propelling the CVT torque converter market include the global push for improved vehicle fuel economy and stringent emissions regulations, which incentivize automakers to adopt efficient transmission technologies. The growing consumer preference for smooth and responsive driving experiences further bolsters demand for CVTs and their associated components. Significant opportunities exist in the expansion of hybrid and electric vehicles, where adapted torque converter designs can contribute to optimized power management in electrified drivetrains. Emerging markets present additional growth avenues as automotive production and ownership rates increase. However, the market faces restraints such as the high cost of advanced torque converter systems compared to conventional alternatives, which can deter cost-sensitive segments. Technical challenges related to heat dissipation and durability under high-stress conditions also pose hurdles. Moreover, the rise of alternative transmission technologies, including dual-clutch systems, could potentially limit market expansion in certain vehicle categories.

Concentration Insights

The CVT torque converter market exhibits a concentrated landscape with a mix of global automotive suppliers and specialized transmission component manufacturers dominating production. Key players include established companies such as ZF Friedrichshafen, Schaeffler Group, and EXEDY Corporation, which leverage extensive R&D capabilities and longstanding relationships with major automakers. These industry leaders often operate through direct supply agreements with OEMs, ensuring a steady flow of components for new vehicle production. Geographically, manufacturing is heavily concentrated in regions with robust automotive industries, including Japan, Germany, the United States, and South Korea, where technical expertise and production infrastructure are well-developed. The aftermarket segment is more fragmented, featuring numerous smaller suppliers and remanufacturers catering to replacement demand. This concentration dynamic emphasizes the importance of technological innovation and cost competitiveness for market participants seeking to maintain or expand their presence.

Type Insights

CVT torque converters are primarily categorized based on their design and locking mechanism features, with common types including single-stage and multi-stage converters. Single-stage torque converters are widely used for their simplicity and cost-effectiveness, providing basic torque multiplication and smooth operation in many passenger vehicles. Multi-stage variants incorporate additional stator and impeller arrangements to enhance efficiency across a broader range of operating conditions, making them suitable for higher-performance applications. Another key differentiation involves lock-up clutch systems; modern torque converters often integrate electronic lock-up clutches that minimize slippage and improve fuel economy by creating a direct mechanical link between the engine and transmission at certain speeds. The choice of type depends on vehicle requirements, balancing factors such as cost, performance, and fuel efficiency. Ongoing innovations focus on refining these designs to reduce weight and further optimize energy transfer within the CVT system.

Application Insights

CVT torque converters find primary application in passenger vehicles, including compact cars, sedans, SUVs, and crossovers, where they contribute to smooth acceleration and improved fuel economy. The adoption is particularly strong among Japanese and American automakers who have widely integrated CVT transmissions into their models. Beyond passenger cars, these components are also utilized in certain light commercial vehicles and utility vehicles where transmission efficiency is a priority. Emerging applications include hybrid electric vehicles, where torque converters are adapted to work alongside electric motors, managing power flow between the engine and the transmission in stop-start and low-speed scenarios. The aftermarket represents another critical application area, with replacement demand arising from component wear or failure in existing vehicles. Each application segment imposes specific requirements on torque converter design, influencing characteristics such as torque capacity, size, and cooling needs.

Regional Insights

The CVT torque converter market demonstrates distinct regional patterns influenced by automotive production and consumer preferences. Asia Pacific dominates both production and consumption, with Japan and South Korea serving as key hubs for manufacturing and technological innovation. Countries like China and India are rapidly growing markets due to increasing vehicle production and adoption of fuel-efficient technologies. North America holds a significant share, driven by consumer demand for vehicles with smooth automatic transmissions and the presence of major automakers incorporating CVTs in their offerings. Europe exhibits steady demand, with a focus on premium and efficient vehicles, though market penetration varies by country based on automotive trends. Emerging regions in Latin America and the Middle East are witnessing gradual adoption as local vehicle production expands and consumer awareness grows. Each region's regulatory environment and infrastructure development further shape market dynamics and growth potential.

Company Insights

Leading companies in the CVT torque converter market include global automotive suppliers and specialized transmission component manufacturers with strong technological capabilities. ZF Friedrichshafen is a prominent player, offering advanced torque converter solutions integrated with its transmission systems for various vehicle applications. EXEDY Corporation is another key participant, known for its extensive product range and supply relationships with major Japanese automakers. Schaeffler Group provides innovative torque converter components, focusing on efficiency and durability enhancements. Aisin Seiki Co. also holds a significant market position, leveraging its expertise in automatic transmission systems. These companies invest heavily in research and development to improve product performance, reduce weight, and enhance compatibility with evolving transmission technologies. Competitive strategies often involve forming strategic partnerships with automakers, expanding production capacity in key regions, and developing aftermarket channels to capture replacement demand. The competitive landscape is characterized by continuous innovation and a focus on meeting stringent automotive industry standards.

Recent Developments

Recent developments in the CVT torque converter market reflect ongoing efforts to enhance efficiency, durability, and integration with modern vehicle systems. Manufacturers are introducing lightweight designs using advanced materials and manufacturing techniques to reduce overall weight and improve fuel economy. There is increased focus on optimizing lock-up clutch technology to enable earlier and smoother engagement, minimizing energy loss during operation. Integration with hybrid and electric drivetrains is a key area of innovation, with companies developing torque converters that efficiently manage power between internal combustion engines and electric motors. Supply chain adaptations have been observed to address disruptions and meet fluctuating demand from automakers. Additionally, advancements in simulation and testing technologies allow for more precise development and validation of torque converter performance under various conditions. These developments collectively aim to align CVT torque converter offerings with the automotive industry's shift towards electrification, automation, and sustainability.

Report Segmentation

This report on the CVT torque converter market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, distinguishing between single-stage and multi-stage torque converters, as well as variants with different lock-up clutch configurations. Application segmentation covers passenger vehicles, light commercial vehicles, and other emerging uses, highlighting specific demand patterns across vehicle categories. Geographical segmentation includes analysis of key regions such as North America, Europe, Asia Pacific, and Rest of the World, with further breakdowns into major countries within each region. The report also segments the market by sales channel, examining OEM and aftermarket distribution paths. Each segment is analyzed in terms of market trends, growth influences, and competitive landscape, providing stakeholders with actionable intelligence. This structured approach enables readers to understand specific market dynamics and identify opportunities within niche segments.

FAQs

What is a CVT torque converter? A CVT torque converter is a fluid coupling device used in continuously variable transmissions to transfer power from the engine to the transmission, enabling smooth acceleration and operation without traditional gears.

How does a CVT torque converter work? It operates by transmitting engine torque through hydraulic fluid between an impeller connected to the engine and a turbine connected to the transmission, allowing variable power transfer based on speed and load conditions.

What are the advantages of a CVT torque converter? Key advantages include smoother acceleration, improved fuel efficiency compared to conventional automatics, reduced shift shock, and better performance in stop-and-go driving conditions.

How long does a CVT torque converter last? With proper maintenance, a CVT torque converter typically lasts the lifespan of the vehicle, though factors like driving habits and maintenance intervals can influence durability, often ranging from 150,000 to 200,000 miles.

What are common problems with CVT torque converters? Common issues include overheating due to fluid degradation, shuddering during acceleration, lock-up clutch failures, and fluid leaks, which can affect performance and require attention.

Can a CVT torque converter be repaired? Yes, specialized repair shops can often rebuild or repair faulty torque converters by replacing worn components like seals, clutches, and bearings, though severe damage may necessitate complete replacement.

Citius Research has developed a research report titled “CVT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• CVT Torque Converter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The CVT Torque Converter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

CVT Torque Converter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

CVT Torque Converter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of CVT Torque Converter Market
• Research Methodology
• Executive Summary
• Market Dynamics of CVT Torque Converter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of CVT Torque Converter Market
• Cost and Gross Margin Analysis of CVT Torque Converter Market
• CVT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “CVT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

CVT Torque Converter Market Key Stakeholders

Below are the key stakeholders for the CVT Torque Converter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

CVT Torque Converter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the CVT Torque Converter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the CVT Torque Converter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in CVT Torque Converter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global CVT Torque Converter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global CVT Torque Converter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global CVT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global CVT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global CVT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global CVT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America CVT Torque Converter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America CVT Torque Converter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe CVT Torque Converter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA CVT Torque Converter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific CVT Torque Converter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa CVT Torque Converter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia CVT Torque Converter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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