Monorail System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187160
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Monorail System Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Monorail System Market

(Market Size)
$2.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 6.5 billion
Key Players Bombardier, Hitachi, Mitsubishi Heavy Industries, CRRC, Alstom

Market Summary

The monorail system market represents a specialized segment within the broader urban transit and transportation industry, characterized by elevated single-rail track systems. These systems are increasingly recognized for their efficiency in moving large passenger volumes in densely populated urban corridors and specialized environments like airports, theme parks, and commercial complexes. The market is propelled by the global push towards sustainable urban mobility solutions that alleviate traffic congestion and reduce carbon emissions. Key industry participants are engaged in continuous technological advancements, focusing on enhancing system reliability, passenger capacity, and integration with other public transport modalities. The adoption of automated and driverless monorail technologies is a significant trend, improving operational safety and efficiency. Geographically, demand is uneven, with high growth potential in rapidly urbanizing regions facing acute transportation challenges. The market's evolution is closely tied to governmental infrastructure spending, public-private partnership models, and the overarching global agenda of developing smart cities with integrated, multi-modal transit networks.

Key Highlights

The monorail system market is distinguished by several pivotal developments. A primary highlight is the shift towards fully automated, unmanned operations, enhancing safety and optimizing scheduling precision. The integration of advanced materials in train and track construction is reducing overall system weight and maintenance requirements while improving longevity. Another critical aspect is the growing application of monorails beyond traditional urban transit, including their use in large-scale commercial facilities and as tourist attractions, which expands the addressable market. The competitive landscape features both established rolling stock giants and specialized monorail technology providers, fostering an environment of innovation and technological one-upmanship. Furthermore, the design flexibility of monorail systems, allowing them to be constructed above existing roadways with minimal land acquisition, presents a unique value proposition for city planners. The market is also witnessing a trend towards energy-efficient systems, often utilizing electric power, which aligns with global sustainability targets.

Drivers, Opportunities & Restraints

Market growth is fundamentally driven by accelerating global urbanization, which creates immense pressure on existing transportation infrastructure and necessitates high-capacity transit solutions. Government initiatives and substantial investments in public transportation infrastructure, particularly in emerging economies, are powerful drivers propelling market expansion. The inherent advantages of monorails, such as a smaller physical footprint compared to metro systems, lower noise levels, and the ability to navigate tight curves and steep gradients, make them an attractive option for many cities. A significant opportunity lies in the modernization and replacement of aging public transit systems in developed nations, where monorails can be integrated as feeder lines or primary routes. However, the market faces considerable restraints, primarily the high initial capital investment required for system design, development, and deployment. Technical complexities associated with switching and branching on a single rail can also pose engineering challenges. Furthermore, securing project funding and navigating lengthy public approval processes often act as impediments to faster market adoption.

Concentration Insights

The monorail system market exhibits a concentrated vendor landscape, dominated by a handful of multinational corporations with extensive expertise in rail technology and large-scale infrastructure projects. Key players such as Hitachi Rail, Siemens Mobility, Alstom, and CRRC Corporation Limited possess significant market share, leveraging their global reach, robust R&D capabilities, and extensive project portfolios. This concentration is due to the high barriers to entry, including the need for specialized engineering knowledge, substantial financial resources for bidding on large-scale contracts, and a proven track record of successful project execution. These leading companies often engage in fierce competition for major public tenders issued by municipal and national governments. The market also includes specialized firms like BYD Company Ltd. with its SkyRail solution, focusing on specific technologies or regional markets. This concentration suggests that partnerships, technological innovation, and competitive pricing are critical for maintaining a strong position within this niche yet strategically important transportation sector.

Type Insights

The market is primarily segmented by technology into straddle monorails and suspended monorails. The straddle type, where trains ride on top of a single large beam, is the most widely adopted configuration globally. This design is favored for its stability, higher passenger capacity, and operational speed, making it suitable for mainstream urban transit applications. Major systems in cities like Chongqing, China, and S?o Paulo, Brazil, utilize this technology. In contrast, suspended monorails, where the train cars are suspended from the track, are less common but offer distinct advantages in certain scenarios. They typically have a lower visual impact and can be ideal for installations in areas with specific aesthetic or spatial constraints, such as zoos, amusement parks, or historic districts. The choice between these types is influenced by factors including route topography, passenger volume requirements, environmental considerations, and overall project budget, with straddle monorails generally representing the larger share of the market for public transportation purposes.

Application Insights

Monorail systems serve diverse applications, predominantly segmented into urban transit and commercial/theme park usage. The urban transit segment constitutes the largest application, deployed as a primary mode of public transportation in metropolitan areas to connect central business districts with suburbs, airports, and other key hubs. These systems are engineered for high-frequency service and large passenger volumes, directly addressing urban congestion. The commercial application segment includes systems installed in airports to connect terminals, in large shopping malls for internal circulation, and within expansive corporate or university campuses. Theme parks represent a specialized and robust application, where monorails function both as a practical people-mover and an integral part of the guest experience and thematic storytelling. Each application imposes different design and operational requirements, influencing the system's capacity, speed, station design, and level of automation, thereby creating varied demand dynamics within the broader monorail market.

Regional Insights

Geographically, the Asia-Pacific region asserts itself as the dominant force in the monorail system market, driven by massive urbanization, government-led infrastructure modernization programs, and the presence of rapidly growing economies. China and Japan are particularly significant, with Japan being a pioneer in monorail technology and China home to some of the world's largest and most extensive monorail networks, such as in Chongqing. Southeast Asian nations, including Indonesia and Thailand, are also emerging as high-growth markets with several planned and ongoing projects. North America and Europe represent mature markets characterized by selective deployments, often focused on airport connectors, tourist attractions, or as niche solutions within integrated transit networks. The Middle East & Africa region shows potential, with investments in urban transit in Gulf Cooperation Council countries as part of broader economic diversification and city development plans, such as those in the United Arab Emirates and Saudi Arabia.

Company Insights

The competitive framework of the monorail system market is defined by the strategic activities of its key players. Hitachi Rail is a foremost leader, renowned for its advanced and automated monorail technologies deployed in various international markets. Siemens Mobility offers comprehensive rail solutions and has expertise in developing efficient and sustainable transit systems, including monorail components. Alstom, following its acquisition of Bombardier Transportation, possesses a strengthened portfolio and global presence in the urban mobility space. CRRC Corporation Limited, the world's largest rolling stock manufacturer, is a formidable competitor, particularly in the Asia-Pacific region, often competing on price and scale. BYD Company Ltd. has emerged as a significant player with its proprietary SkyRail system, marketing it as an affordable and elevated transit solution. These companies compete intensely on technology, project cost, reliability, and the ability to deliver turnkey solutions, often forming consortia to bid for large-scale international projects.

Recent Developments

The monorail system market has been dynamic, marked by several recent strategic developments. A prominent trend is the announcement of new large-scale projects, particularly across Asia and the Middle East, signaling continued investment in this mode of transport. There has been a noticeable uptick in the adoption of contract models favoring public-private partnerships (PPPs), which help mitigate the financial burden on public authorities. Technologically, vendors are focusing on developing next-generation trainsets that offer improved energy efficiency through regenerative braking and lightweight materials. The integration of digital technologies for predictive maintenance, real-time passenger information systems, and enhanced security surveillance is becoming standard in new projects. Furthermore, key industry players have been actively engaging in mergers, acquisitions, and strategic collaborations to expand their technological capabilities and geographic footprint, ensuring they are well-positioned to capitalize on the growing global demand for urban transit solutions.

Report Segmentation

This comprehensive market report on monorail systems provides a detailed analysis structured through methodical segmentation to offer granular insights. The segmentation is primarily based on type, categorizing the market into straddle and suspended monorails, each analyzed for its market presence and growth parameters. The report further segments the market by application, distinguishing between large-scale urban transit systems and specialized commercial or recreational applications such as airports and theme parks. A crucial component of the segmentation is the regional analysis, which provides a country-level and regional-level assessment of market size, growth trends, and key projects across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-dimensional segmentation allows for a thorough understanding of demand patterns, investment hotspots, and competitive dynamics within each distinct segment of the global monorail system market.

FAQs

What are the key factors driving the growth of the monorail system market?

The growth is primarily driven by rapid urbanization, increasing need for efficient public transportation to reduce traffic congestion, government initiatives and investments in sustainable infrastructure, and the advantages monorails offer such as a small footprint and ability to navigate difficult terrains.

Which region holds the largest share in the monorail system market?

The Asia-Pacific region dominates the global monorail system market. This leadership is attributed to massive infrastructure development, high urbanization rates, and the presence of major systems in countries like China and Japan.

Who are the leading companies in the monorail system market?

Prominent companies operating in this market include Hitachi Rail, Siemens Mobility, Alstom, CRRC Corporation Limited, and BYD Company Ltd. These firms are known for their technological expertise and extensive project experience.

What are the different types of monorail systems?

The two main types of monorail systems are straddle monorails, where the train rides on top of a beam, and suspended monorails, where the train is suspended from the track. The straddle type is more commonly used for urban transit.

What are the main applications of monorail systems?

Monorail systems are primarily applied in urban mass transit for moving passengers within cities. Other significant applications include people-mover systems in airports, circulation within large commercial complexes like malls, and transportation in theme parks and tourist attractions.

What are the major restraints affecting the monorail system market?

The market faces challenges such as the high initial capital investment and installation costs, technical complexities in system design especially for switching, and lengthy planning and approval processes for public infrastructure projects.

Citius Research has developed a research report titled “Monorail System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Monorail System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Monorail System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Monorail System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Monorail System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Monorail System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Monorail System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Monorail System Market
• Cost and Gross Margin Analysis of Monorail System Market
• Monorail System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Monorail System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Monorail System Market Key Stakeholders

Below are the key stakeholders for the Monorail System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Monorail System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Monorail System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Monorail System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Monorail System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Monorail System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Monorail System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Monorail System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Monorail System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Monorail System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Monorail System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Monorail System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Monorail System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Monorail System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Monorail System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Monorail System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Monorail System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Monorail System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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