Marine Scrubber Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187149
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Marine Scrubber Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Marine Scrubber Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players W?rtsil?, Alfa Laval, Yara, CR Ocean Engineering, DuPont

Market Summary

The marine scrubber market represents a critical segment within the maritime industry's efforts to comply with stringent international environmental regulations, particularly those mandating reductions in sulfur oxide emissions from ship exhausts. These systems are installed aboard vessels to cleanse exhaust gases, enabling the continued use of cost-effective heavy fuel oil while adhering to the International Maritime Organization's global sulfur cap. The market is characterized by continuous technological innovation, with systems evolving to handle not only sulfur oxides but also other pollutants, thereby offering vessel operators a pathway to enhanced environmental compliance and operational flexibility. The adoption is driven by a combination of regulatory pressure, economic considerations favoring the price differential between high and low sulfur fuels, and a growing corporate emphasis on sustainability within the global shipping supply chain.

Key Highlights

A paramount highlight of the marine scrubber market is its role as a direct technological response to the IMO 2020 regulation, which has fundamentally altered fuel strategies for ship owners and operators worldwide. The market showcases a diverse range of system types, including open-loop, closed-loop, and hybrid scrubbers, each offering distinct advantages tailored to different vessel operations and geographical restrictions on washwater discharge. Leading manufacturers like W?rtsil?, Alfa Laval, and Yara Marine Technologies are at the forefront, providing integrated solutions that often include advanced monitoring and control systems. The retrofitting of existing vessels constitutes a significant portion of current demand, highlighting a substantial aftermarket and service sector. Furthermore, the development of next-generation systems capable of capturing carbon emissions positions this technology as a long-term investment for the maritime industry's decarbonization journey.

Drivers, Opportunities & Restraints

The primary driver for the marine scrubber market is unequivocally the stringent global and regional emission regulations enforced by the IMO and various national bodies, which compel shipowners to find solutions for compliance. The significant price spread between high-sulfur fuel oil (HSFO) and compliant low-sulfur fuels presents a powerful economic incentive, offering the potential for a rapid return on investment through lower fuel costs. An emerging opportunity lies in the expansion of regulations targeting other pollutants, such as particulate matter and nitrogen oxides, opening new avenues for advanced scrubber systems that can address multiple emissions simultaneously. However, the market faces notable restraints, including high initial capital investment for system installation, operational complexities, and ongoing debates regarding the environmental impact of scrubber washwater discharge, which has led to bans in certain territorial waters and ports, creating operational challenges for vessels equipped with specific scrubber types.

Concentration Insights

The competitive landscape of the marine scrubber market is moderately concentrated, with a mix of established global industrial giants and specialized technology firms dominating the supply. Key players such as W?rtsil?, Alfa Laval, and DuPont de Nemours, Inc. leverage their extensive experience in marine engineering and global service networks to secure large-scale contracts with major shipping conglomerates. These leaders compete on the basis of technological efficacy, system reliability, compliance certification, and the comprehensiveness of their service and support offerings. Alongside these majors, a number of agile specialist companies and regional manufacturers compete by offering cost-competitive solutions or targeting niche vessel segments. This concentration is further influenced by partnerships between scrubber manufacturers and shipyards, which are crucial for both newbuild installations and complex retrofit projects, shaping the market's dynamics and regional availability of expertise.

Type Insights

The marine scrubber market is segmented by technology into open-loop, closed-loop, and hybrid systems, each with distinct operational profiles. Open-loop scrubbers utilize seawater to neutralize sulfur oxides, offering a simpler and more cost-effective design with lower operational expenses, but face increasing scrutiny and regulatory bans in sensitive port areas and inland waters due to concerns over washwater acidity and pollutant content. Closed-loop systems operate with a controlled recirculating process of fresh water treated with alkaline chemicals, producing a waste slurry that is stored onboard for later disposal ashore; this design is favored for operations in regions with strict discharge prohibitions. Hybrid scrubbers provide the utmost flexibility, allowing operators to switch between open-loop and closed-loop modes based on the vessel's location and local regulations, making them a premium and increasingly popular choice for global trading fleets that require compliance in all jurisdictions.

Application Insights

Marine scrubbers find application across a diverse range of vessel types within the commercial maritime fleet. The adoption is most pronounced in large vessels with high fuel consumption, where the economic payback from using cheaper high-sulfur fuel is fastest. This includes container ships, bulk carriers, and oil tankers that operate on long-distance, transoceanic routes. Cruise ships are also significant adopters, driven not only by economics but also by strong public relations and environmental branding imperatives to minimize their environmental footprint in often pristine destination waters. Furthermore, roll-on/roll-off (RoRo) vessels and certain large chemical tankers are integrating scrubber systems. The application is less common in smaller vessels or those with unpredictable trading patterns, where the capital investment is harder to justify against the potential fuel savings.

Regional Insights

Geographically, the adoption and manufacturing of marine scrubbers exhibit distinct regional patterns. Asia-Pacific stands as a dominant hub, both in terms of manufacturing capacity, with major shipbuilding nations like China and South Korea, and as a region with a high concentration of vessel registrations and operations. Europe is another critical market, driven by the presence of leading technology suppliers and stringent regional enforcement of emission control areas (ECAs) in the Baltic and North Seas. North America, particularly with its own ECAs, also represents a significant market. However, regional regulatory differences profoundly impact demand; for instance, washwater discharge bans in key areas like California, some European ports, and elsewhere directly influence the preferred technology type, boosting demand for closed-loop and hybrid systems in fleets trading to these regions.

Company Insights

The competitive field in the marine scrubber market comprises companies with deep expertise in marine systems and environmental technology. W?rtsil?, a Finnish corporation, is a preeminent player known for its comprehensive portfolio of open-loop, closed-loop, and hybrid systems, backed by a robust global service network. Alfa Laval, a Swedish company, offers the PureSOx scrubber system and is recognized for its advanced separation and heat transfer technology applied to marine exhaust gas cleaning. Yara Marine Technologies, originating from Norway, provides innovative scrubber solutions and has a strong focus on emission reduction technologies. Other notable participants include CR Ocean Engineering, LLC, and Valmet, each contributing specialized engineering and technological innovations to the market, fostering a competitive environment focused on efficiency, reliability, and regulatory compliance.

Recent Developments

The marine scrubber market is witnessing ongoing advancements focused on enhancing system efficiency, reducing footprint, and addressing a broader spectrum of emissions. Recent trends include the development of multi-stream systems capable of servicing multiple engines through a single scrubber unit, optimizing space and cost for shipowners. There is a growing integration of digitalization and IoT capabilities for real-time performance monitoring, data logging for regulatory reporting, and predictive maintenance, which enhances operational reliability. Furthermore, research and development efforts are increasingly directed towards creating carbon capture readiness or integration within scrubber systems, aligning with the industry's long-term decarbonization goals. Manufacturers are also responding to port-specific regulations by refining closed-loop and hybrid technologies to ensure zero-discharge capability where required.

Report Segmentation

This market research report on the marine scrubber industry provides a detailed and structured analysis segmented across several key dimensions to offer granular insights. The segmentation by type categorizes the market into open-loop systems, closed-loop systems, and hybrid scrubber systems, analyzing the adoption trends, regulatory acceptance, and market share for each technology. The application segmentation delves into the demand from different vessel types, including container ships, tankers, bulk carriers, roll-on/roll-off vessels, and cruise ships, highlighting the specific drivers and economic considerations unique to each segment. Furthermore, the report offers a thorough geographical segmentation, providing regional analysis for North America, Europe, Asia-Pacific, and the Rest of the World, examining regional regulatory frameworks, installation hotspots, and market growth potential. This multi-faceted segmentation allows for a comprehensive understanding of the market dynamics from every critical angle.

FAQs

What is a marine scrubber? A marine scrubber is an exhaust gas cleaning system installed on ships to remove harmful pollutants, primarily sulfur oxides (SOx), from the engine's exhaust gases, allowing vessels to burn less expensive high-sulfur fuel while still complying with international environmental regulations.

How does a scrubber work on a ship? Scrubbers work by spraying a neutralizing agent, which can be seawater or a freshwater-alkali mixture, into the vessel's exhaust stream. This process chemically reacts with the sulfur oxides, converting them into harmless compounds like sulfate salts, which are either discharged (under regulations) or collected for disposal.

What is the difference between open loop and closed loop scrubbers? Open-loop scrubbers use seawater for scrubbing and discharge the treated washwater back into the ocean. Closed-loop scrubbers use a recirculating mixture of freshwater and alkali, creating a sludge that is stored onboard for disposal at port reception facilities, making them suitable for areas with washwater discharge bans.

Are marine scrubbers banned? Marine scrubbers as a technology are not globally banned. However, the discharge of washwater from open-loop scrubbers is prohibited in the territorial waters of several countries and specific ports due to environmental concerns, such as in parts of the USA, Europe, and Asia. This has increased demand for closed-loop and hybrid systems.

What are the challenges associated with marine scrubbers? Key challenges include the high upfront capital cost for purchase and installation, the physical space required onboard, especially for retrofits, the operational complexity and need for crew training, and the evolving regulatory landscape concerning washwater discharge, which can limit where certain scrubber types can operate.

Who are the leading manufacturers of marine scrubbers? The market is led by several established companies, including W?rtsil? (Finland), Alfa Laval (Sweden), and Yara Marine Technologies (Norway). Other significant players include CR Ocean Engineering, LLC (USA) and Valmet (Finland), all of which provide advanced technological solutions for exhaust gas cleaning.

Citius Research has developed a research report titled “Marine Scrubber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Marine Scrubber Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Marine Scrubber Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Marine Scrubber Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Marine Scrubber Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Marine Scrubber Market
• Research Methodology
• Executive Summary
• Market Dynamics of Marine Scrubber Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Marine Scrubber Market
• Cost and Gross Margin Analysis of Marine Scrubber Market
• Marine Scrubber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Marine Scrubber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Marine Scrubber Market Key Stakeholders

Below are the key stakeholders for the Marine Scrubber Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Marine Scrubber Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Marine Scrubber Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Marine Scrubber Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Marine Scrubber Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Marine Scrubber Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Marine Scrubber Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Marine Scrubber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Marine Scrubber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Marine Scrubber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Marine Scrubber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Marine Scrubber Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Marine Scrubber Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Marine Scrubber Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Marine Scrubber Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Marine Scrubber Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Marine Scrubber Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Marine Scrubber Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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