Korea and China Spark Plug Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187123
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Korea and China Spark Plug Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Korea and China Spark Plug Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players NGK, Bosch, Denso, Autolite, Federal-Mogul

Market Summary

The spark plug markets in Korea and China represent critical components within the Automotive and Transportation industry, characterized by robust manufacturing bases and high vehicle production volumes. Both nations are pivotal hubs for automotive part manufacturing, supplying domestic needs and a significant global export market. The market is intrinsically linked to vehicle production and sales trends, with a noticeable and accelerating shift towards advanced ignition technologies to meet stringent emission regulations and enhance engine efficiency. In China, the market is vast and highly competitive, driven by the world's largest automotive market, whereas Korea's market, though smaller, is technologically advanced and export-oriented, with strong ties to global automotive OEMs. The demand is further influenced by the increasing complexity of modern engines and the gradual electrification of vehicles, which introduces new challenges and opportunities for spark plug manufacturers operating in these regions.

Key Highlights

Key highlights of the Korea and China spark plug market include the dominant presence of global and regional manufacturers such as NGK Spark Plug, Bosch, Denso, and Federal-Mogul, alongside strong local players in China like Zhuzhou Torch Spark Plug. A significant trend is the rapid technological advancement from traditional copper core plugs to more efficient and durable platinum and iridium variants, which offer longer service life and better performance. The market is also witnessing a surge in demand for spark plugs compatible with turbocharged and direct injection engines, which are becoming standard in new vehicles to improve fuel economy. Furthermore, the robust automotive aftermarket in both countries provides a steady stream of replacement demand, ensuring consistent market activity. The integration of smart manufacturing and Industry 4.0 principles in production facilities is another key highlight, enhancing quality control and production efficiency for major suppliers.

Drivers, Opportunities & Restraints

The primary drivers for the spark plug market in Korea and China are the high volume of vehicle production and the expanding vehicle parc, which generates continuous demand for both OEM fitment and aftermarket replacements. Stringent government regulations aimed at reducing vehicle emissions are compelling automakers to adopt more efficient engine technologies, which in turn necessitates advanced spark plugs. A significant opportunity lies in the development and proliferation of spark plugs for alternative fuel vehicles, including hybrids and vehicles running on compressed natural gas (CNG), which require specialized ignition components. The growing middle class and increasing disposable income in China are also expected to drive vehicle ownership rates higher. However, the market faces restraints from the gradual transition to electric vehicles (EVs), which do not require spark plugs, posing a long-term threat to market growth. Intense price competition, particularly in the Chinese aftermarket, also pressures profit margins for manufacturers.

Concentration Insights

The market concentration in Korea and China exhibits distinct characteristics. The Korean market is highly concentrated, with a few major international players like NGK Spark Plug and Denso holding significant market share, largely due to their strong relationships with domestic automotive giants Hyundai and Kia. These companies benefit from technological expertise and a reputation for high quality. In contrast, the Chinese market is more fragmented, featuring a mix of leading international brands and a multitude of local manufacturers. Companies like Bosch and Zhuzhou Torch Spark Plug compete intensely on both quality and price. The level of competition is fierce, with local players often dominating the lower-tier and price-sensitive segments of the market, while international brands maintain a stronghold on the premium OEM and high-performance aftermarket sectors. This bifurcation defines the competitive landscape.

Type Insights

The spark plug market is segmented by type, primarily into hot spark plugs and cold spark plugs, defined by their heat range, and further by the material of the center electrode, such as copper, platinum, double platinum, and iridium. Copper core plugs, being the most basic and affordable, are commonly used in older vehicle models and represent a significant portion of the replacement market. However, the trend is decisively shifting towards premium iridium and platinum spark plugs. These premium types offer superior durability, often lasting up to 100,000 miles, and provide more consistent ignition, which is crucial for modern high-compression and turbocharged engines. Iridium plugs, with their fine wire electrode design, are particularly favored for their ability to provide a strong spark while requiring lower voltage, contributing to overall engine efficiency and performance, making them a growth segment.

Application Insights

Application insights reveal a bifurcation between OEM (Original Equipment Manufacturer) and aftermarket segments. The OEM segment is directly tied to the production schedules of automotive manufacturers. In both Korea and China, this segment demands high-quality, reliable spark plugs that meet strict technical specifications for new vehicles. The aftermarket segment, conversely, is driven by the need for replacement parts from the vast existing vehicle population. This segment is substantial and less cyclical than OEM demand, providing stable revenue streams for manufacturers and distributors. Within the aftermarket, there is a further distinction between passenger cars, which constitute the bulk of demand, and commercial vehicles, which often have different service intervals and durability requirements. The performance tuning sub-segment also presents a niche but profitable application for high-end spark plugs.

Regional Insights

Regionally, the market dynamics between Korea and China show notable differences. China's market is immense, reflecting its status as the world's largest producer and consumer of automobiles. Demand is nationwide but concentrated in major industrial and economic hubs like Guangdong, Jiangsu, and Shandong provinces, which have high vehicle density and manufacturing presence. The market is characterized by its diversity, catering to everything from low-cost vehicles to luxury imports. Korea's market, while smaller, is highly advanced and integrated into global supply chains. The Ulsan and Gyeonggi-do regions are particularly significant due to the concentration of automotive manufacturing plants. Korean consumer preference and OEM specifications often lean towards technologically advanced components, making it a key market for premium spark plug products. Both markets are also major export centers for spark plugs to other Asian and global markets.

Company Insights

The competitive landscape features a blend of multinational corporations and strong local enterprises. In Korea, NGK Spark Plug Co., Ltd. and Denso Corporation are dominant forces, supplying extensively to Hyundai Motor Group and Kia Corporation. These companies are renowned for their extensive R&D investments and product innovation. In China, the market includes global leaders like Robert Bosch GmbH and Tenneco (which owns Federal-Mogul and the Champion brand), which compete with established domestic players such as Zhuzhou Torch Spark Plug Co., Ltd. and Nanjing Leidian Electronic Technology Co., Ltd. Chinese companies have been increasingly improving product quality and technological capabilities to compete not only in the domestic market but also in international markets. The strategies of these companies often involve expanding production capacity, enhancing distribution networks, and developing new products tailored to evolving engine technologies.

Recent Developments

Recent developments in the Korea and China spark plug market are centered on technological innovation and strategic expansion. Leading companies have been launching new products with advanced materials and designs to improve ignitability and longevity, specifically for downsized, turbocharged engines. There has been a notable increase in mergers and acquisitions activity as larger firms seek to consolidate market share and gain access to new technologies or distribution channels. Investments in automation and smart factory technologies within manufacturing plants have been a key focus to boost production efficiency and maintain consistent product quality. Furthermore, companies are strengthening their online sales and marketing presence to capture a larger share of the digital aftermarket, which is growing rapidly in both countries. Partnerships with automotive OEMs for developing next-generation ignition solutions are also a critical area of activity.

Report Segmentation

This comprehensive market research report on the Korea and China Spark Plug Market offers a detailed segmentation to provide granular insights. The report is segmented by type, categorizing the market into hot spark plugs and cold spark plugs, with further breakdown by electrode material including copper, platinum, and iridium. The application segmentation distinctly analyses the OEM sector versus the aftermarket sector, providing clarity on demand drivers for each. A dedicated regional analysis delves into the specific dynamics of the South Korean market and the various key provincial markets within China. Furthermore, the report includes a detailed company profiling section, which offers an in-depth analysis of the key players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows for a thorough understanding of the market structure and the factors influencing its trajectory.

FAQs

What are the different types of spark plugs available? The primary types are distinguished by their heat range (hot or cold) and the material used for the electrode. Common materials include copper, which is cost-effective but has a shorter lifespan; platinum, which offers better durability and performance; and iridium, which is the most premium option providing the longest service life and highest efficiency for modern engines.

Who are the leading players in the spark plug market? The market is led by global giants such as NGK Spark Plug Co., Ltd., Denso Corporation, and Robert Bosch GmbH. In China, prominent local manufacturers include Zhuzhou Torch Spark Plug Co., Ltd., which holds a significant share of the domestic market and exports.

What is the demand outlook for spark plugs? The demand remains stable, driven by the large existing vehicle population requiring replacements. However, long-term growth is tempered by the automotive industry's gradual shift towards electrification, as battery electric vehicles do not use spark plugs.

How does the aftermarket differ from the OEM market? The OEM market involves supplying spark plugs directly to car manufacturers for installation in new vehicles. The aftermarket involves selling replacement spark plugs to consumers and repair shops for vehicle maintenance. The aftermarket is typically larger and less volatile than the OEM segment.

What are the latest trends in spark plug technology? The latest trends focus on enhancing materials and design to extend service intervals and improve ignition performance for efficient combustion. This includes the development of fine-wire iridium plugs and plugs specifically engineered for new engine types like those with turbochargers and direct injection systems.

How stringent are emission regulations affecting the market? Very stringent. Tighter emission standards in both Korea and China are forcing automakers to improve engine efficiency. Advanced spark plugs play a crucial role in ensuring complete and optimal combustion, which helps reduce harmful emissions and allows vehicles to comply with these regulations.

The Global Korea & China Spark Plug Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Korea & China Spark Plug Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Korea and China Spark Plug Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Korea & China Spark Plug Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Korea and China Spark Plug Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Korea and China Spark Plug Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Korea & China Spark Plug Market
• Research Methodology
• Executive Summary
• Market Dynamics of Korea & China Spark Plug Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Korea & China Spark Plug Market
• Cost and Gross Margin Analysis of Korea & China Spark Plug Market
• Korea & China Spark Plug Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Korea & China Spark Plug Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Korea and China Spark Plug Market Key Stakeholders

Below are the key stakeholders for the Korea & China Spark Plug Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Korea & China Spark Plug Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Korea & China Spark Plug Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Korea & China Spark Plug Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Korea & China Spark Plug Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Korea & China Spark Plug Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Korea and China Spark Plug Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Korea and China Spark Plug Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Korea and China Spark Plug Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Korea and China Spark Plug Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Korea and China Spark Plug Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Korea and China Spark Plug Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Korea and China Spark Plug Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Korea and China Spark Plug Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Korea and China Spark Plug Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Korea and China Spark Plug Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Korea and China Spark Plug Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Korea and China Spark Plug Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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