Inverter Duty Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194447
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Inverter Duty Motors Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Inverter Duty Motors Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players ABB, Siemens, WEG, Nidec, Regal Beloit

Market Summary

The inverter duty motors market is a specialized segment within the broader electric motors industry, designed specifically to operate with variable frequency drives (VFDs) or inverters. These motors are engineered to handle the unique electrical stresses imposed by VFDs, such as voltage spikes, harmonic distortions, and rapid switching frequencies, which standard motors are not built to withstand. The primary function of inverter duty motors is to provide precise speed control, enhance energy efficiency, and improve process control across various applications. They are increasingly adopted in industries where variable speed operation is critical, leading to significant energy savings and operational flexibility. The market is characterized by continuous technological advancements aimed at improving motor durability, efficiency, and compatibility with modern drive systems. Key players are focusing on developing motors with higher insulation classes, improved cooling mechanisms, and robust construction to meet the demanding requirements of diverse industrial applications. The growing emphasis on energy conservation and the need for advanced motor control systems are driving the adoption of inverter duty motors globally.

Key Highlights

Inverter duty motors offer several distinct advantages over standard motors, including superior energy efficiency, precise speed control, and reduced mechanical stress on equipment. These motors are specifically designed with enhanced insulation systems to withstand voltage spikes and high-frequency noise generated by inverters, thereby extending their operational lifespan. Another key highlight is their ability to operate efficiently across a wide speed range, making them ideal for applications requiring variable torque and speed. The market is witnessing increased integration with Internet of Things (IoT) and smart technologies, enabling predictive maintenance and real-time monitoring of motor performance. Leading manufacturers are investing in research and development to introduce motors with higher power densities and improved thermal management capabilities. The adoption of inverter duty motors is particularly prominent in industries such as HVAC, water and wastewater treatment, and manufacturing, where energy efficiency and process optimization are paramount. Regulatory initiatives promoting energy-efficient motor systems further bolster market growth.

Drivers, Opportunities & Restraints

The primary drivers for the inverter duty motors market include the global push for energy efficiency, stringent government regulations on energy consumption, and the rising adoption of automation in industrial processes. Industries are increasingly recognizing the cost savings associated with variable speed operations, which reduce energy usage and lower carbon footprints. Opportunities abound in the expansion of renewable energy projects, such as wind and solar power systems, where these motors are used in tracking and positioning mechanisms. The growth of smart manufacturing and Industry 4.0 initiatives also presents significant opportunities for advanced motor solutions integrated with digital control systems. However, the market faces restraints such as the higher initial cost of inverter duty motors compared to standard motors, which can deter budget-conscious consumers. Additionally, technical complexities related to proper motor and drive matching, along with the need for skilled personnel for installation and maintenance, pose challenges. Economic fluctuations and supply chain disruptions can also impact market growth.

Concentration Insights

The inverter duty motors market is concentrated among a few key global players who dominate through extensive product portfolios, technological expertise, and strong distribution networks. Companies such as ABB, Siemens, and Nidec Motor Corporation hold significant market shares due to their continuous innovation and focus on energy-efficient solutions. Regional players also play a crucial role, particularly in emerging economies where industrialization is accelerating. The market concentration is influenced by factors such as research and development capabilities, patent holdings, and strategic partnerships with drive manufacturers. Mergers and acquisitions are common strategies employed by leading companies to expand their geographic presence and enhance their product offerings. The competitive landscape is characterized by intense rivalry, with firms competing on parameters like product efficiency, durability, price, and after-sales service. Technological collaborations with inverter manufacturers are becoming increasingly important to ensure seamless compatibility and performance optimization.

Type Insights

Inverter duty motors are available in various types, including alternating current (AC) motors and direct current (DC) motors, with AC motors being the most prevalent due to their widespread use in industrial applications. Among AC motors, induction motors and synchronous motors are the primary categories, each offering distinct advantages. Induction motors are favored for their robustness, simplicity, and cost-effectiveness, making them suitable for a broad range of applications. Synchronous motors, on the other hand, provide higher efficiency and better power factor correction, ideal for precision-driven tasks. Brushless DC motors are also gaining traction in applications requiring high torque at low speeds and excellent speed control. Manufacturers are developing specialized motors with features such as encapsulated windings, advanced bearing systems, and improved cooling designs to enhance performance under inverter operation. The choice of motor type depends on specific application requirements, including load characteristics, speed range, and environmental conditions.

Application Insights

Inverter duty motors find applications across numerous industries, with significant usage in heating, ventilation, and air conditioning (HVAC) systems, where they enable variable speed control for fans and pumps, leading to substantial energy savings. In the water and wastewater treatment sector, these motors are used in pumps and aerators to optimize flow rates and reduce energy consumption. The manufacturing industry employs inverter duty motors in conveyor systems, machine tools, and robotics to achieve precise motion control and enhance productivity. They are also critical in renewable energy applications, such as solar tracking systems and wind turbine pitch control, where reliability and efficiency are essential. The oil and gas industry utilizes these motors in drilling rigs and pumping stations to improve operational efficiency and reduce downtime. Other key applications include automotive assembly lines, food and beverage processing, and material handling equipment, highlighting their versatility and importance in modern industrial operations.

Regional Insights

The adoption of inverter duty motors varies significantly across regions, influenced by industrialization levels, energy regulations, and economic conditions. North America and Europe are mature markets, driven by strict energy efficiency standards and early adoption of advanced motor technologies. The presence of major manufacturing hubs and a strong focus on sustainability further propels demand in these regions. The Asia-Pacific region is experiencing rapid growth due to accelerating industrialization, urbanization, and increasing investments in infrastructure development. Countries like China, India, and Japan are key contributors, with expanding manufacturing sectors and government initiatives promoting energy-efficient equipment. Latin America and the Middle East are emerging markets, where growth is fueled by investments in oil and gas, water management, and construction projects. Africa shows potential with ongoing industrial development, though market penetration is slower due to economic challenges. Regional regulatory frameworks and availability of technical expertise significantly influence market dynamics.

Company Insights

Prominent companies in the inverter duty motors market include ABB Ltd., Siemens AG, Nidec Motor Corporation, WEG Industries, and Rockwell Automation. ABB is known for its comprehensive range of energy-efficient motors and drives, with a strong focus on digital integration and sustainability. Siemens offers advanced motor solutions tailored for various industrial applications, emphasizing innovation and reliability. Nidec Motor Corporation provides a diverse portfolio of motors, including those designed for harsh environments and specific industry needs. WEG Industries is recognized for its robust and cost-effective motor designs, catering to global markets with a emphasis on customization. Rockwell Automation specializes in integrated motor and control solutions, enhancing operational efficiency through automation. These companies invest heavily in research and development to introduce products with higher efficiency ratings, improved durability, and smart features. Strategic collaborations, acquisitions, and geographic expansion are common tactics to strengthen market position and meet evolving customer demands.

Recent Developments

Recent developments in the inverter duty motors market focus on enhancing energy efficiency, integrating smart technologies, and expanding product lines to meet diverse industrial needs. Leading manufacturers have launched new motor series with higher IE4 and IE5 efficiency ratings, complying with international energy standards. There is a growing trend toward the development of motors with integrated sensors and connectivity features, enabling condition monitoring and predictive maintenance through IoT platforms. Companies are also introducing motors designed for specific applications, such as explosion-proof versions for hazardous environments and washdown motors for the food and beverage industry. Strategic partnerships between motor and drive manufacturers are becoming more common to ensure optimized system performance and compatibility. Additionally, advancements in materials and manufacturing processes are leading to motors with reduced weight, lower noise levels, and improved thermal management. These innovations aim to address the increasing demand for reliable, efficient, and connected motor solutions in various sectors.

Report Segmentation

The inverter duty motors market report is segmented based on type, application, power rating, end-user industry, and geography. By type, the market is categorized into AC motors and DC motors, with further subdivisions into induction motors, synchronous motors, and brushless DC motors. Application-based segmentation includes pumps, fans, compressors, conveyors, and others, reflecting the diverse uses of these motors. Power rating segmentation covers low-voltage, medium-voltage, and high-voltage motors, catering to different operational requirements. End-user industry segmentation encompasses oil and gas, water and wastewater, manufacturing, HVAC, energy and power, automotive, and others, highlighting the broad industrial adoption. Geographic segmentation provides insights into regional markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This comprehensive segmentation enables a detailed analysis of market trends, growth opportunities, and competitive dynamics across various segments and regions.

FAQs

What are the advantages of inverter duty motors over standard motors? Inverter duty motors offer superior energy efficiency, precise speed control, reduced mechanical stress, and longer lifespan due to their design that withstands electrical stresses from variable frequency drives.

Which industries commonly use inverter duty motors? Key industries include HVAC, water and wastewater treatment, manufacturing, oil and gas, renewable energy, and automotive, where variable speed control and energy savings are critical.

What is the difference between inverter duty motors and standard motors? Inverter duty motors are built with enhanced insulation, better cooling, and robust construction to handle voltage spikes and harmonics from inverters, whereas standard motors are not designed for such conditions.

How do inverter duty motors contribute to energy savings? They enable variable speed operation, matching motor speed to load requirements, which reduces energy consumption compared to fixed-speed motors operating at full capacity unnecessarily.

What should be considered when selecting an inverter duty motor? Factors include the type of load, required speed range, environmental conditions, compatibility with the drive, insulation class, and efficiency ratings to ensure optimal performance.

Who are the leading manufacturers of inverter duty motors? Prominent manufacturers include ABB, Siemens, Nidec Motor Corporation, WEG Industries, and Rockwell Automation, known for their innovative and reliable motor solutions.

Citius Research has developed a research report titled “Inverter Duty Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Inverter Duty Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Inverter Duty Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Inverter Duty Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Inverter Duty Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Inverter Duty Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Inverter Duty Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Inverter Duty Motors Market
• Cost and Gross Margin Analysis of Inverter Duty Motors Market
• Inverter Duty Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Inverter Duty Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Inverter Duty Motors Market Key Stakeholders

Below are the key stakeholders for the Inverter Duty Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Inverter Duty Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Inverter Duty Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Inverter Duty Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Inverter Duty Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Inverter Duty Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Inverter Duty Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Inverter Duty Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Inverter Duty Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Inverter Duty Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Inverter Duty Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Inverter Duty Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Inverter Duty Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Inverter Duty Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Inverter Duty Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Inverter Duty Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Inverter Duty Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Inverter Duty Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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