Industrial Vehicles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186164
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Vehicles Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Industrial Vehicles Market

(Market Size)
$45 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 45 billion
2030 Market Size USD 68 billion
Key Players Toyota, Hyster, Jungheinrich, Kalmar, Konecranes

Market Summary

The industrial vehicles market is a critical segment within the automotive and transportation industry, encompassing a diverse range of equipment designed for material handling and logistics operations in various industrial settings. This market includes forklifts, tow tractors, industrial trucks, and automated guided vehicles, which are essential for moving raw materials, components, and finished goods within manufacturing plants, warehouses, distribution centers, and ports. The demand for these vehicles is intrinsically linked to the health of global manufacturing and supply chain activities. Growth is propelled by the ongoing expansion of the e-commerce sector, which necessitates highly efficient warehouse operations and logistics infrastructure. Furthermore, the increasing adoption of automation and smart technologies in industrial environments is reshaping the market, driving the integration of IoT-enabled and autonomous vehicles that enhance operational efficiency, safety, and data-driven decision-making. The market is characterized by intense competition among established global players who are continuously innovating to offer more energy-efficient, ergonomic, and connected solutions to meet evolving end-user requirements.

Key Highlights

The industrial vehicles market is distinguished by several pivotal developments. A significant trend is the rapid electrification of vehicle fleets, with a pronounced shift from internal combustion engine models to electric-powered alternatives, including those utilizing lithium-ion battery technology, driven by sustainability goals and lower total cost of ownership. The integration of advanced telematics systems is another key highlight, providing fleet managers with real-time data on vehicle location, utilization, health, and operator behavior, thereby optimizing asset management and productivity. The emergence of autonomous industrial vehicles, or automated guided vehicles (AGVs) and autonomous mobile robots (AMRs), represents a transformative shift towards fully automated material handling solutions, particularly in high-volume e-commerce fulfillment centers. Leading manufacturers such as Toyota Industries Corporation, Kion Group AG, and Jungheinrich AG are at the forefront of these innovations, investing heavily in research and development to introduce smarter, safer, and more efficient vehicles. The market is also witnessing a growing emphasis on operator ergonomics and safety features to reduce workplace accidents and improve comfort, which is becoming a critical differentiator for end-users when selecting equipment.

Drivers, Opportunities & Restraints

The growth of the industrial vehicles market is primarily driven by the relentless expansion of global e-commerce, which demands highly efficient and scalable warehouse and distribution operations. The need for optimizing supply chain logistics to reduce operational costs and improve throughput is a fundamental driver for investment in advanced material handling equipment. Additionally, stringent government regulations concerning workplace safety and emissions are pushing industries to adopt modern, compliant vehicles. A significant opportunity lies in the burgeoning trend of Industry 4.0 and smart factory initiatives, which create a substantial demand for connected, automated, and intelligent vehicles that can seamlessly integrate with other smart systems and IoT platforms. The retrofitting of existing vehicle fleets with automation kits and telematics also presents a lucrative avenue for market players. However, the market faces restraints, including the high initial investment associated with advanced automated guided vehicles and electric forklifts, which can be a barrier for small and medium-sized enterprises. Furthermore, the requirement for specialized infrastructure, such as charging stations for electric vehicles and navigational pathways for AGVs, can complicate and increase the cost of deployment, potentially slowing adoption rates in certain regions and industries.

Concentration Insights

The competitive landscape of the global industrial vehicles market is characterized by a high level of consolidation, with a few major players holding significant market share. These leading companies, including Toyota Industries Corporation, Kion Group AG (which owns brands like Linde and Dematic), Jungheinrich AG, Crown Equipment Corporation, and Mitsubishi Logisnext Co., Ltd., possess extensive global distribution networks, robust product portfolios, and strong financial capabilities for continuous innovation. Their dominance is reinforced by strategic activities such as mergers and acquisitions, partnerships with technology firms, and expansion into emerging markets. These players concentrate their efforts on developing differentiated products with advanced features like automation, energy efficiency, and enhanced connectivity to maintain their competitive edge. Despite this concentration, the market also features numerous regional and specialized manufacturers that compete by offering cost-effective solutions or catering to niche applications. The aftermarket and service segment is another area of intense competition, as companies vie to provide comprehensive maintenance contracts and parts support, which are crucial for customer retention and generating recurring revenue streams.

Type Insights

The industrial vehicles market is segmented by type into several key categories, each serving distinct operational purposes. Forklifts represent the largest and most ubiquitous segment, available in various configurations such as counterbalance, reach trucks, and pallet trucks, powered by electricity, diesel, or propane. Tow tractors are designed for pulling loads of carts in manufacturing and airport settings, prized for their ability to move multiple items simultaneously. Industrial trucks encompass a broader category, including walkie stackers and order pickers, which are essential for high-level storage retrieval. A rapidly growing segment is that of automated guided vehicles (AGVs) and autonomous mobile robots (AMRs), which operate without a human driver, following pre-defined paths or using onboard sensors for navigation. These are increasingly deployed for repetitive and high-precision material transport tasks. Each vehicle type is experiencing innovation, particularly in powertrain technology, with a clear industry-wide shift towards electric models due to their lower emissions, reduced noise levels, and operational cost benefits in indoor environments.

Application Insights

Industrial vehicles find critical applications across a multitude of sectors, with manufacturing being the largest end-user industry. Within manufacturing plants, these vehicles are indispensable for moving raw materials between receiving, production lines, and storage areas, as well as for handling finished goods. The warehousing and logistics sector is another major application area, where the explosion of e-commerce has dramatically increased the demand for efficient picking, packing, and shipping operations, fueling the adoption of high-throughput forklifts and automated systems. Other significant applications include the construction industry, which utilizes robust vehicles for material handling on job sites; the wholesale and retail distribution sector for stock management; and airports for baggage and cargo handling. The specific requirements of each application heavily influence the choice of vehicle; for instance, cold storage warehouses demand electric vehicles with specific components to perform in low temperatures, while outdoor construction sites often rely on powerful internal combustion engine models. The trend towards customization is strong, with manufacturers offering application-specific modifications to meet unique operational challenges.

Regional Insights

The demand for industrial vehicles exhibits distinct regional patterns influenced by local industrial activity, economic development, and infrastructure investment. The Asia Pacific region stands as the dominant market, propelled by the massive manufacturing output of China, the expansion of the automotive sector in India and South Korea, and the advanced technological landscape of Japan. This region is a major production hub for industrial vehicles and a voracious consumer, driven by ongoing industrialization and the growth of e-commerce giants. North America and Europe represent mature yet significant markets characterized by high replacement demand and a strong push towards automation and electrification. In these regions, stringent safety and emission regulations are key factors shaping purchasing decisions. The markets in Latin America and the Middle East and Africa are emerging, with growth potential linked to industrialization efforts, development of new logistics infrastructure, and investments in mining and construction activities. However, adoption rates in these emerging regions can be influenced by economic volatility and infrastructural challenges.

Company Insights

The industrial vehicles market is served by a mix of globally established corporations and specialized regional manufacturers. Toyota Industries Corporation consistently ranks as a global leader, renowned for its comprehensive range of forklifts and material handling equipment, backed by a strong focus on innovation and a vast service network. Kion Group AG, a German powerhouse, holds a formidable position through its iconic Linde brand and its strategic focus on supply chain solutions, including automated guided vehicles through its Dematic division. Jungheinrich AG is another key European player, recognized for its expertise in warehouse technology and intralogistics systems. From the United States, Crown Equipment Corporation is a major competitor, known for its high-quality electric forklifts and deep vertical market integration. Mitsubishi Logisnext Co., Ltd. offers a wide portfolio under brands like UniCarriers and Rocla. Hyster-Yale Materials Handling, Inc. is notable for its durable products designed for challenging applications. These companies compete on factors including product reliability, technological innovation, energy efficiency, total cost of ownership, and the strength of their global sales and service support networks.

Recent Developments

The industrial vehicles market is dynamic, with recent developments centered on technological advancement and strategic expansion. A prominent trend is the launch of new electric vehicle models with improved battery technology, offering longer runtimes and faster charging capabilities. Major players have announced significant investments in expanding their autonomous vehicle portfolios, with new AGV and AMR solutions designed for collaborative work environments. There has been a noticeable increase in partnerships between traditional industrial vehicle manufacturers and technology firms specializing in AI, robotics, and cloud software to develop next-generation smart solutions. Companies are also focusing on enhancing their connectivity offerings, launching advanced fleet management and telematics platforms that provide predictive analytics to prevent downtime. Furthermore, in response to global supply chain pressures, several leading manufacturers have announced plans to establish new production facilities or expand existing ones in key markets to localize supply chains and reduce delivery lead times, ensuring they can meet robust customer demand more effectively.

Report Segmentation

This comprehensive market research report on the industrial vehicles market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type includes forklifts, tow tractors, industrial trucks, and automated guided vehicles, with further breakdowns into sub-categories and power sources. The application segmentation covers key end-use industries such as manufacturing, warehousing & logistics, construction, retail & wholesale distribution, and others, analyzing the specific demands and trends within each sector. Geographically, the report provides in-depth analysis for major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets. Furthermore, the report includes a dedicated competitive landscape section that profiles major players, examining their market share, product portfolios, and recent strategic initiatives. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand competitive dynamics, and make informed strategic decisions based on specific vehicle types, applications, and geographic markets.

FAQs

What are the different types of industrial vehicles?

The market encompasses several types, primarily including forklifts, tow tractors, industrial trucks, and automated guided vehicles (AGVs). Forklifts are the most common, used for lifting and moving materials over short distances.

What is driving the growth of the industrial vehicles market?

Key growth drivers include the expansion of the e-commerce sector, which demands efficient warehouse operations, the global trend towards automation in manufacturing and logistics, and the increasing adoption of electric vehicles due to environmental regulations.

Who are the key players in the industrial vehicles market?

Prominent companies dominating the market include Toyota Industries Corporation, Kion Group AG (owner of Linde Material Handling), Jungheinrich AG, Crown Equipment Corporation, and Mitsubishi Logisnext Co., Ltd.

What are the major applications of industrial vehicles?

Major applications are found in manufacturing plants for material handling, warehouses and distribution centers for logistics, the construction industry for site work, and airports for cargo and baggage handling.

What is the impact of automation on the industrial vehicles market?

Automation is profoundly transforming the market by introducing autonomous guided vehicles and mobile robots that enhance efficiency, reduce labor costs, improve safety, and enable 24/7 operations in warehouses and factories.

Which region has the highest demand for industrial vehicles?

The Asia Pacific region currently exhibits the highest demand, fueled by strong manufacturing activity, rapid infrastructure development, and the booming e-commerce sector in countries like China, India, and Japan.

Citius Research has developed a research report titled “Industrial Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Vehicles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Vehicles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Vehicles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Vehicles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Vehicles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Vehicles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Vehicles Market
• Cost and Gross Margin Analysis of Industrial Vehicles Market
• Industrial Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Vehicles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Vehicles Market Key Stakeholders

Below are the key stakeholders for the Industrial Vehicles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Vehicles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Vehicles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Vehicles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Vehicles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Vehicles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Vehicles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Vehicles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Vehicles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Vehicles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Vehicles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Vehicles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Vehicles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Vehicles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Vehicles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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