Farm Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186152
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Farm Equipment Market size was estimated at USD 150 billion in 2023 and is projected to reach USD 220 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Farm Equipment Market

(Market Size)
$150 billion
$220 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 150 billion
2030 Market Size USD 220 billion
Key Players John Deere, CNH Industrial, AGCO, Kubota, CLAAS

Market Summary

The farm equipment market is a critical component of the automotive and transportation industry, encompassing a wide range of machinery designed to enhance agricultural productivity and efficiency. This market includes equipment such as tractors, harvesters, planting equipment, and irrigation systems, all of which are essential for modern farming operations. The adoption of advanced technologies, including automation, GPS guidance, and IoT-enabled devices, is transforming traditional farming practices, leading to increased demand for sophisticated equipment. Key players in this market are continuously innovating to offer products that cater to the evolving needs of farmers, focusing on sustainability, fuel efficiency, and reduced environmental impact. The market is characterized by a strong emphasis on research and development, with companies investing heavily in new product launches and technological advancements. Geographically, the market is diverse, with significant contributions from both developed and developing regions. The integration of smart farming techniques and precision agriculture is driving growth, as farmers seek to optimize yields and reduce operational costs. Overall, the farm equipment market is poised for steady growth, supported by technological advancements and the increasing need for food security globally.

Key Highlights

The farm equipment market is distinguished by several key highlights that underscore its dynamic nature and future potential. One of the most significant trends is the rapid integration of digital technologies, such as telematics and autonomous operations, which are enhancing equipment functionality and farmer productivity. Major companies like Deere & Company, CNH Industrial, and AGCO Corporation are leading the charge in developing innovative solutions that address labor shortages and operational inefficiencies. Another highlight is the growing emphasis on sustainable farming practices, driving demand for equipment that supports conservation tillage, reduced chemical usage, and efficient resource management. The market is also witnessing increased consolidation through mergers and acquisitions, as firms strive to expand their product portfolios and geographic reach. Additionally, government subsidies and support programs in various regions are encouraging farmers to invest in modern equipment, further stimulating market growth. The rise of rental and leasing services for farm machinery is another notable development, providing cost-effective access to advanced equipment for small and medium-sized farms. These highlights collectively indicate a market that is evolving rapidly, driven by technology, sustainability, and changing agricultural demands.

Drivers, Opportunities & Restraints

The farm equipment market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the increasing global population and rising food demand, which necessitate higher agricultural productivity through mechanization. Technological advancements, such as precision farming and automation, are also major drivers, enabling farmers to achieve greater efficiency and yield. Government initiatives and subsidies in many countries further encourage the adoption of modern farm machinery. However, the market faces several restraints, including the high cost of advanced equipment, which can be prohibitive for small-scale farmers. Economic volatility and fluctuating commodity prices also impact farmers' purchasing power, leading to delayed investments in new machinery. Additionally, the lack of skilled operators for sophisticated equipment poses a challenge in some regions. Despite these restraints, numerous opportunities exist. The growing trend towards sustainable agriculture presents opportunities for equipment that supports organic farming and resource conservation. Emerging markets in Asia-Pacific and Latin America offer significant growth potential due to increasing mechanization rates. The development of rental and shared economy models for farm equipment is another opportunity, making advanced machinery accessible to a broader range of farmers. Overall, while challenges persist, the drivers and opportunities suggest a positive outlook for the market.

Concentration Insights

The farm equipment market exhibits a concentrated structure, with a few major players dominating the global landscape. Companies such as Deere & Company, CNH Industrial, AGCO Corporation, Kubota Corporation, and CLAAS Group hold significant market shares, leveraging their extensive product portfolios and strong distribution networks. These industry leaders focus on continuous innovation, investing heavily in research and development to introduce advanced features like autonomous tractors, telematics, and electric-powered equipment. The market concentration is further reinforced by strategic mergers and acquisitions, allowing companies to enhance their technological capabilities and expand their geographic presence. For instance, recent acquisitions have enabled firms to integrate smart farming solutions and data analytics into their offerings. Regional players also contribute to the market, often catering to specific local needs and preferences. However, the high barriers to entry, including substantial capital requirements and technological expertise, limit the emergence of new competitors. The concentrated nature of the market fosters intense competition among key players, driving advancements in product quality, efficiency, and sustainability. This dynamic ensures that the market remains innovative and responsive to evolving agricultural demands.

Type Insights

The farm equipment market is segmented by type into various categories, each serving distinct functions in agricultural operations. Tractors represent the largest segment, essential for tasks such as plowing, planting, and hauling. They are available in multiple horsepower ranges to suit different farm sizes and applications. Harvesting equipment, including combine harvesters and forage harvesters, is crucial for efficiently gathering crops and reducing labor costs. Planting equipment, such as seed drills and planters, ensures precise seed placement and optimal spacing, enhancing yield potential. Irrigation systems, including center pivots and drip irrigation, play a vital role in water management, particularly in regions facing water scarcity. Soil preparation equipment, like plows and harrows, is used for tillage and land leveling, creating ideal conditions for crop growth. Additionally, hay and forage equipment, including balers and mowers, supports livestock farming by processing fodder. Each equipment type is evolving with technological integrations, such as GPS guidance and automated controls, to improve accuracy and efficiency. The diversity in equipment types allows farmers to select machinery tailored to their specific needs, driving overall market growth and innovation.

Application Insights

The application of farm equipment varies across different agricultural activities, highlighting its versatility and critical role in modern farming. Primary applications include land development and soil preparation, where equipment like tractors and plows are used to clear, level, and till land, creating a suitable seedbed for planting. Sowing and planting applications involve seed drills and planters that ensure precise seed placement, promoting uniform crop emergence and growth. Fertilizing and spraying equipment is used for applying nutrients and pesticides, enhancing crop health and protecting against pests and diseases. Harvesting applications utilize combines and pickers to efficiently gather crops, minimizing loss and labor requirements. Post-harvest handling equipment, such as graders and dryers, processes and preserves agricultural produce, maintaining quality and extending shelf life. Transportation equipment, including trailers and trucks, facilitates the movement of goods from farms to markets. Additionally, equipment for livestock farming, such as milking machines and feeders, supports animal husbandry operations. The integration of smart technologies across these applications enables precision farming, allowing farmers to optimize inputs, reduce waste, and increase productivity. This broad range of applications underscores the indispensable nature of farm equipment in achieving agricultural efficiency and sustainability.

Regional Insights

The farm equipment market demonstrates distinct regional characteristics, influenced by varying agricultural practices, economic conditions, and technological adoption rates. North America is a significant market, driven by large-scale farming operations and high mechanization levels. The United States and Canada lead in the adoption of advanced equipment, such as autonomous tractors and precision farming tools, supported by strong government subsidies and robust R&D activities. Europe follows closely, with countries like Germany, France, and the United Kingdom emphasizing sustainable agriculture and efficient resource management. The European market is characterized by stringent environmental regulations, prompting demand for eco-friendly equipment. Asia-Pacific represents a rapidly growing region, fueled by increasing population, rising food demand, and government initiatives to modernize agriculture. Countries such as China, India, and Japan are witnessing heightened adoption of tractors and harvesters, though small landholdings pose challenges. Latin America, with major contributors like Brazil and Argentina, benefits from extensive agricultural lands and export-oriented farming, driving demand for high-capacity machinery. The Middle East and Africa show potential growth, supported by investments in irrigation systems and mechanization to combat water scarcity and low productivity. Each region's unique dynamics shape the demand for farm equipment, offering diverse opportunities for market players.

Company Insights

The farm equipment market features several prominent companies that lead through innovation, extensive product offerings, and global reach. Deere & Company, commonly known as John Deere, is a market leader renowned for its advanced tractors, harvesters, and precision farming solutions. The company emphasizes technology integration, such as its JDLink telematics system, to enhance equipment performance and farmer connectivity. CNH Industrial, through its brands Case IH and New Holland, offers a comprehensive range of machinery, including tractors, combines, and balers, with a focus on sustainability and automation. AGCO Corporation, with brands like Massey Ferguson and Fendt, provides equipment tailored to diverse farming needs, leveraging innovations in smart farming and data analytics. Kubota Corporation is a key player, particularly in compact and utility tractors, serving small to medium-sized farms with reliable and efficient machinery. CLAAS Group specializes in harvesting equipment, known for its combine harvesters and forage harvesters that prioritize efficiency and operator comfort. Other significant players include SDF Group, Mahindra & Mahindra, and Iseki & Co., each contributing to the market with unique strengths and regional focus. These companies engage in strategic initiatives, such as partnerships, acquisitions, and R&D investments, to maintain competitive advantage and address evolving agricultural challenges.

Recent Developments

The farm equipment market has witnessed several recent developments that reflect its evolving landscape and focus on innovation. Major companies have launched new products equipped with advanced technologies, such as autonomous tractors and electric-powered machinery, aimed at enhancing efficiency and reducing environmental impact. For instance, Deere & Company introduced its fully autonomous tractor, integrating AI and machine learning for unmanned operations. CNH Industrial expanded its precision farming portfolio with enhanced telematics and data management solutions, enabling farmers to make informed decisions. Strategic acquisitions have also been prominent, with companies like AGCO Corporation acquiring technology firms to bolster their smart farming capabilities. Partnerships between equipment manufacturers and tech companies are increasing, focusing on integrating IoT, GPS, and drone technology for precision agriculture. Additionally, there is a growing emphasis on sustainability, leading to the development of equipment that supports reduced tillage, lower emissions, and efficient resource use. Government policies and subsidies in regions like Europe and North America are encouraging the adoption of such advanced equipment. These developments highlight the market's commitment to addressing contemporary agricultural challenges through technological innovation and strategic growth initiatives.

Report Segmentation

The farm equipment market report is segmented to provide a detailed analysis of various aspects influencing the industry. The segmentation by type includes tractors, harvesting equipment, planting equipment, irrigation systems, and others, each analyzed for their market dynamics and growth potential. Tractors are further subdivided by horsepower to cater to different farm sizes and applications. The application segmentation covers land development, sowing and planting, fertilizing and spraying, harvesting, and others, highlighting the diverse uses of farm machinery in agricultural operations. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region examined for its unique trends, drivers, and opportunities. Additionally, the report may segment based on technology, distinguishing between conventional and advanced equipment with features like automation, GPS, and telematics. This comprehensive segmentation allows for a thorough understanding of market nuances, enabling stakeholders to identify growth areas, assess competitive landscapes, and make informed decisions. The report also considers factors such as farmer preferences, economic conditions, and regulatory environments within each segment, providing a holistic view of the market.

FAQs

What are the key drivers of the farm equipment market? The key drivers include increasing global food demand, technological advancements in precision farming, government subsidies, and the need for enhanced agricultural productivity.

Who are the major players in the farm equipment market? Major players include Deere & Company, CNH Industrial, AGCO Corporation, Kubota Corporation, and CLAAS Group.

What types of equipment are included in the farm equipment market? The market includes tractors, harvesting equipment, planting equipment, irrigation systems, and soil preparation machinery.

How is technology impacting the farm equipment market? Technology is revolutionizing the market through automation, GPS guidance, telematics, and IoT integration, leading to increased efficiency and precision in farming operations.

Which regions are leading in the adoption of farm equipment? North America and Europe are leading regions due to high mechanization levels, while Asia-Pacific is rapidly growing due to increasing agricultural modernization.

What are the opportunities in the farm equipment market? Opportunities include the growth of sustainable agriculture, expansion in emerging markets, and the development of rental and leasing models for equipment access.

Citius Research has developed a research report titled “Farm Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Farm Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Farm Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Farm Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Farm Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Farm Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Farm Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Farm Equipment Market
• Cost and Gross Margin Analysis of Farm Equipment Market
• Farm Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Farm Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Farm Equipment Market Key Stakeholders

Below are the key stakeholders for the Farm Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Farm Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Farm Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Farm Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Farm Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Farm Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Farm Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Farm Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Farm Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Farm Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Farm Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Farm Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Farm Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Farm Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Farm Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Farm Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Farm Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Farm Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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