Industrial Vehicle Components Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185934
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Vehicle Components Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Industrial Vehicle Components Market

(Market Size)
$28 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 28 billion
2030 Market Size USD 45 billion
Key Players Caterpillar, Komatsu, Volvo, Hitachi, Liebherr

Market Summary

The industrial vehicle components market is an integral segment within the broader automotive and transportation industry, focusing on the parts and systems used in material handling and off-highway vehicles. These components are essential for the operation of equipment such as forklifts, industrial trucks, tractors, and construction machinery, ensuring efficiency, safety, and productivity in industrial and logistics operations. The market is characterized by a steady demand driven by the expansion of manufacturing sectors, warehousing, and e-commerce activities globally. Key product categories include engines, transmissions, hydraulics, axles, braking systems, and electronic control units, all of which are critical for the performance and reliability of industrial vehicles. Technological advancements are increasingly shaping the market, with a growing emphasis on electrification, automation, and the integration of smart technologies to enhance operational efficiency and reduce environmental impact. The market is highly competitive, with numerous global and regional players striving to innovate and capture market share through product development and strategic partnerships.

Key Highlights

The industrial vehicle components market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the rapid adoption of electric and hybrid powertrains, which is transforming traditional component systems and driving demand for batteries, electric motors, and advanced control systems. Another highlight is the increasing integration of Internet of Things (IoT) and telematics solutions, enabling real-time monitoring, predictive maintenance, and enhanced operational efficiency for industrial vehicles. Automation and autonomous vehicle technologies are also gaining traction, with components such as sensors, cameras, and navigation systems becoming more prevalent. The market is further characterized by stringent regulatory standards focused on emissions, safety, and energy efficiency, compelling manufacturers to innovate and comply with evolving requirements. Additionally, the rise of Industry 4.0 and smart manufacturing initiatives is fueling the demand for advanced components that support connectivity and data analytics. These trends collectively highlight the market's evolution towards more sustainable, efficient, and intelligent industrial vehicle solutions.

Drivers, Opportunities & Restraints

The industrial vehicle components market is propelled by several key drivers, including the global expansion of logistics and e-commerce, which boosts demand for material handling equipment and their components. Industrialization in emerging economies and the growth of manufacturing sectors also contribute to increased adoption of industrial vehicles. Opportunities abound in the development of eco-friendly and energy-efficient components, driven by regulatory pressures and corporate sustainability goals. The shift towards electrification presents significant growth potential for battery and electric motor manufacturers. However, the market faces restraints such as high costs associated with advanced component technologies, which can limit adoption among small and medium-sized enterprises. Supply chain disruptions and raw material price volatility also pose challenges, affecting production and pricing strategies. Additionally, the complexity of integrating new technologies with existing vehicle systems can hinder rapid innovation and implementation.

Concentration Insights

The industrial vehicle components market exhibits a concentrated competitive landscape with a mix of global conglomerates and specialized manufacturers dominating key segments. Companies like Toyota Industries Corporation, KION Group, and Jungheinrich AG are prominent in providing integrated solutions and components for material handling equipment. The market concentration is particularly high in regions with advanced manufacturing bases, such as North America and Europe, where technological innovation and R&D investments are substantial. However, Asia-Pacific is emerging as a significant hub due to its expanding industrial and logistics sectors, attracting both local and international players. Strategic alliances, mergers, and acquisitions are common as companies seek to enhance their product portfolios and geographic reach. This concentration fosters intense competition but also drives innovation and quality improvements across the market.

Type Insights

The industrial vehicle components market can be segmented by type into various categories, including powertrain components, hydraulic systems, braking systems, and electronic control units. Powertrain components, such as engines and transmissions, are critical for vehicle performance and are evolving with trends towards electrification and hybrid systems. Hydraulic systems remain essential for lifting and loading operations in equipment like forklifts and excavators, with advancements focused on efficiency and reduced leakage. Braking systems are increasingly incorporating electronic and anti-lock technologies to enhance safety. Electronic control units are gaining importance due to the integration of IoT, telematics, and automation, enabling smarter and more connected vehicles. Each component type is undergoing technological transformations to meet demands for higher efficiency, durability, and environmental compliance.

Application Insights

Industrial vehicle components find applications across a diverse range of equipment, including forklifts, industrial trucks, construction machinery, agricultural vehicles, and airport ground support vehicles. In material handling, components like lift mechanisms and load wheels are crucial for forklifts and pallet trucks, supporting logistics and warehouse operations. Construction machinery relies heavily on robust hydraulic and powertrain components for digging, lifting, and earthmoving tasks. Agricultural vehicles utilize specialized components for planting, harvesting, and transporting, with a growing focus on precision farming technologies. Airport ground support vehicles require components that ensure reliability and safety in aircraft servicing. Each application sector has unique requirements, driving innovation in component design, materials, and functionality to enhance performance and meet specific operational challenges.

Regional Insights

The industrial vehicle components market demonstrates varied growth patterns across different regions, influenced by economic development, industrialization levels, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent emission norms, driving demand for innovative and eco-friendly components. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, expanding manufacturing sectors, and investments in infrastructure development in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with potential growth opportunities, though they face challenges related to economic volatility and infrastructure limitations. Regional insights highlight the importance of tailoring component solutions to local needs and regulations, with global players often establishing local production facilities to better serve these diverse markets.

Company Insights

Leading companies in the industrial vehicle components market include globally recognized players such as Toyota Industries Corporation, KION Group, Jungheinrich AG, Hyster-Yale Materials Handling, and Crown Equipment Corporation. These companies are renowned for their comprehensive product portfolios, strong R&D capabilities, and extensive distribution networks. Other key players like Bosch Rexroth, Dana Incorporated, and ZF Friedrichshafen AG specialize in critical components such as hydraulic systems, axles, and transmissions. The competitive strategies of these firms often focus on technological innovation, sustainability initiatives, and strategic partnerships to enhance their market position. Company insights reveal a trend towards vertical integration and diversification, as manufacturers seek to offer end-to-end solutions and capture value across the entire industrial vehicle ecosystem.

Recent Developments

Recent developments in the industrial vehicle components market reflect ongoing trends towards electrification, automation, and digitalization. Major players have launched new electric powertrain components and battery systems to cater to the growing demand for zero-emission vehicles. There has been increased investment in autonomous vehicle technologies, with companies developing advanced sensors and control systems for automated guided vehicles (AGVs) and autonomous mobile robots (AMRs). Partnerships and acquisitions are prevalent, such as collaborations between component manufacturers and technology firms to integrate IoT and AI solutions. Regulatory developments, including stricter emission standards and safety regulations, are also driving innovation in component design and functionality. These advancements underscore the market's dynamic nature and its alignment with broader industrial and technological trends.

Report Segmentation

This report on the industrial vehicle components market is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into powertrain components, hydraulic systems, braking systems, electronic control units, and others, each examined for their market dynamics and growth prospects. Application segmentation covers material handling equipment, construction machinery, agricultural vehicles, and other industrial vehicles, highlighting specific component requirements and trends in each sector. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic variations in demand, regulatory influences, and competitive landscapes. This structured approach ensures a detailed understanding of market opportunities and challenges across different segments and regions.

FAQs

What are the key drivers of the industrial vehicle components market? The key drivers include the growth of e-commerce and logistics, industrialization in emerging economies, and technological advancements in electrification and automation.

Which companies are leading in the industrial vehicle components market? Leading companies include Toyota Industries Corporation, KION Group, Jungheinrich AG, Hyster-Yale Materials Handling, and Crown Equipment Corporation.

What are the main types of industrial vehicle components? Main types include powertrain components, hydraulic systems, braking systems, and electronic control units.

How is electrification impacting the industrial vehicle components market? Electrification is driving demand for batteries, electric motors, and control systems, reducing emissions and enhancing efficiency.

What are the applications of industrial vehicle components? Applications include material handling equipment, construction machinery, agricultural vehicles, and airport ground support vehicles.

Which regions are prominent in the industrial vehicle components market? Prominent regions are North America, Europe, and Asia-Pacific, with the latter experiencing rapid growth due to industrialization and infrastructure development.

Citius Research has developed a research report titled “Industrial Vehicle Components Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Vehicle Components Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Vehicle Components Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Vehicle Components Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Vehicle Components Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Vehicle Components Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Vehicle Components Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Vehicle Components Market
• Cost and Gross Margin Analysis of Industrial Vehicle Components Market
• Industrial Vehicle Components Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Vehicle Components Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Vehicle Components Market Key Stakeholders

Below are the key stakeholders for the Industrial Vehicle Components Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Vehicle Components Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Vehicle Components Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Vehicle Components Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Vehicle Components Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Vehicle Components Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Vehicle Components Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Vehicle Components Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Vehicle Components Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Vehicle Components Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Vehicle Components Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Vehicle Components Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Vehicle Components Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Vehicle Components Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Vehicle Components Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Vehicle Components Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Vehicle Components Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Vehicle Components Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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