Industrial Plastic Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210141
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Plastic Bags Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Industrial Plastic Bags Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Berry Global, Mondi, Amcor, Sealed Air, ProAmpac

Market Summary

The industrial plastic bags market is a significant segment within the global packaging industry, catering to a wide array of sectors that require durable, cost-effective, and versatile packaging solutions. These bags are predominantly manufactured from various polymer materials including polyethylene, polypropylene, and PVC, chosen for their strength, flexibility, and resistance to moisture and chemicals. The market serves essential functions in industries such as food and beverage, chemicals, pharmaceuticals, construction, and agriculture, where they are used for packaging, storage, and transportation of goods. The demand is largely driven by the need for efficient packaging that ensures product safety, extends shelf life, and simplifies handling and logistics. Growth is further supported by advancements in material technology, leading to the development of higher-performance and more sustainable options. The market is characterized by intense competition among numerous global and regional players, all striving to innovate and capture market share through product differentiation and strategic expansion.

Key Highlights

The industrial plastic bags market is defined by several key characteristics that underscore its importance and direction. A prominent trend is the increasing integration of sustainable practices, with manufacturers investing heavily in developing recyclable and biodegradable plastic bags to meet stringent environmental regulations and shifting consumer preferences. Innovation in product features is another highlight, with a focus on enhancing functionality through features like anti-static properties, UV resistance, and improved barrier protection against gases and moisture. The market is also witnessing a consolidation phase, where major players are engaging in mergers and acquisitions to broaden their product portfolios and geographic reach. Furthermore, the rise of e-commerce and organized retail globally has created substantial demand for robust packaging solutions, propelling market growth. The adaptability of industrial plastic bags to various printing and labeling techniques also makes them a preferred choice for brand promotion and product information dissemination.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The expansion of end-use industries such as food processing, chemicals, and construction directly fuels demand for reliable and efficient packaging. The inherent advantages of plastic bags, including lightweight nature, low cost, and excellent protective qualities, make them indispensable for bulk packaging and logistics. The global push towards urbanization and the consequent growth in retail and consumer goods sectors further act as a significant growth driver. Opportunities within the market are abundant, particularly in the development and commercialization of eco-friendly alternatives. The increasing consumer awareness and regulatory pressure regarding plastic waste present a substantial opportunity for companies investing in sustainable material research and circular economy models. Emerging economies offer untapped potential due to industrialization and improving supply chain infrastructures. However, the market faces considerable restraints. Stringent government regulations aimed at reducing single-use plastic consumption and mitigating plastic pollution pose a significant challenge. Volatility in raw material prices, primarily derived from petrochemicals, impacts production costs and profit margins. Additionally, growing consumer inclination towards alternative packaging materials like paper and jute acts as a restraining factor for market expansion.

Concentration Insights

The competitive landscape of the industrial plastic bags market is a mix of large multinational corporations and numerous small to medium-sized regional manufacturers, indicating a moderately concentrated market structure. Leading companies such as Novolex, Berry Global Group, and Ampac Holdings LLC command significant market share due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These players compete on factors including product quality, innovation, price, and sustainability credentials. The market also features a high degree of fragmentation at the regional and local levels, where smaller players cater to specific geographic or application-based niches. This concentration dynamic fosters a competitive environment that drives innovation, particularly in sustainable product development and manufacturing efficiency, as companies strive to differentiate themselves and capture a larger portion of the market.

Type Insights

Industrial plastic bags are categorized based on the type of polymer used and their specific construction. The primary types include polyethylene bags, which are further subdivided into high-density polyethylene (HDPE) and low-density polyethylene (LDPE). HDPE bags are known for their high strength-to-density ratio, making them ideal for heavy-duty applications like packaging construction materials and chemicals. LDPE bags offer greater flexibility and clarity, often used for food packaging and retail shopping bags. Polypropylene bags are another major category, valued for their high tensile strength, resistance to fatigue, and excellent clarity, making them suitable for packaging textiles and consumer goods. Other types include polyvinyl chloride (PVC) bags and biodegradable plastic bags. Each type offers distinct properties tailored to meet the specific requirements of different industrial applications, influencing material selection based on factors such as required strength, barrier protection, flexibility, and environmental impact.

Application Insights

The application spectrum for industrial plastic bags is vast and diverse, spanning multiple key industries. In the food and beverage sector, they are extensively used for packaging grains, flour, fruits, vegetables, and frozen foods, providing essential protection against contamination and moisture to ensure food safety and extend shelf life. The chemical industry relies on specialized plastic bags with high chemical resistance for packaging fertilizers, pesticides, and industrial powders. The pharmaceutical industry utilizes sterile and high-clarity plastic bags for packaging medical devices and components. In construction, heavy-duty bags are indispensable for packaging sand, cement, and other aggregates. The agricultural sector uses them for storing and transporting seeds, fertilizers, and produce. Additionally, the retail and e-commerce boom has cemented their role in consumer packaging for a multitude of products, highlighting their critical function across the supply chain.

Regional Insights

Geographically, the demand for industrial plastic bags is global, with varying growth patterns across different regions. The Asia-Pacific region stands as the largest and fastest-growing market, driven by rapid industrialization, expanding manufacturing sectors, and a booming population in countries like China and India. The growth of end-use industries such as food processing, chemicals, and retail in this region creates immense demand. North America and Europe represent mature markets characterized by stringent environmental regulations which are shaping demand towards sustainable and advanced material solutions. These regions are at the forefront of adopting biodegradable and recyclable plastic bags. The Middle East and Africa, along with Latin America, are emerging markets showing promising growth potential, fueled by economic development, increasing investments in industrial and infrastructure projects, and a gradual shift towards organized retail and modern packaging solutions.

Company Insights

The market is served by a competitive array of companies ranging from global giants to specialized regional manufacturers. Prominent players exerting significant influence include Novolex, a leader known for its diverse portfolio of packaging products and focus on sustainability initiatives. Berry Global Group is another major force, leveraging its global scale and innovation capabilities to serve a wide range of industries. Ampac Holdings LLC is recognized for its flexible packaging solutions and customer-focused approach. Other notable companies such as Poly-America, Inteplast Group, and Rutan Poly Industries also hold considerable market shares. These companies compete intensely through strategies like capacity expansion, new product launches, strategic acquisitions, and a strong emphasis on developing environmentally responsible products to align with global sustainability trends and regulatory demands.

Recent Developments

The industrial plastic bags market is dynamic, with recent activities focused heavily on innovation and strategic growth. A predominant theme across the industry is the significant investment in developing and scaling up production of biodegradable and compostable plastic bags made from materials like polylactic acid (PLA) to address environmental concerns. Companies are also launching bags with post-consumer recycled (PCR) content to promote circularity. On the strategic front, mergers and acquisitions continue to be a key tactic for market consolidation and geographic expansion. For instance, several leading players have acquired smaller specialized manufacturers to enhance their technological capabilities and product offerings. Furthermore, advancements in manufacturing technologies aimed at improving efficiency and reducing material usage are being widely adopted. Companies are also increasingly engaging in partnerships with waste management organizations to improve the recyclability of their products and meet corporate sustainability goals.

Report Segmentation

This comprehensive market report on industrial plastic bags provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, which includes categories such as polyethylene, polypropylene, and others, detailing the market dynamics for each material type. The report is further segmented by application, covering critical sectors like food and beverage, chemicals and pharmaceuticals, construction, agriculture, and others, analyzing the demand drivers and trends specific to each application area. Geographic segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, providing insights into regional growth patterns, regulatory landscapes, and competitive scenarios. This multi-faceted segmentation allows for a thorough understanding of the market, enabling stakeholders to identify growth opportunities, assess competition, and make informed strategic decisions.

FAQs

What are the different types of industrial plastic bags? Industrial plastic bags are primarily categorized by the polymer used. The main types include polyethylene bags, which are split into high-density polyethylene and low-density polyethylene, polypropylene bags, and other variants like PVC and biodegradable plastic bags, each offering unique properties for specific applications.

Which industries use industrial plastic bags? These bags are utilized across a wide range of industries. Key sectors include the food and beverage industry for packaging edible goods, the chemical industry for safe storage of hazardous materials, the pharmaceutical sector for sterile packaging, construction for heavy-duty material handling, and agriculture for storing produce and fertilizers.

What are the key drivers for the industrial plastic bags market? Major drivers include growth in end-use industries like food processing and chemicals, the cost-effectiveness and functional benefits of plastic bags, the global expansion of retail and e-commerce, and technological advancements in material science that enhance bag performance and sustainability.

What are the major challenges facing this market? The market faces significant challenges from stringent government regulations aimed at reducing plastic waste and pollution. Other challenges include volatility in raw material prices and a growing consumer shift towards alternative, eco-friendly packaging materials such as paper and fabric.

Who are the leading companies in the industrial plastic bags market? The market is populated by several key players. Prominent companies include Novolex, Berry Global Group, Ampac Holdings LLC, Poly-America, Inteplast Group, and Rutan Poly Industries, among others, who compete on a global scale.

What are the latest trends in industrial plastic bags? Current trends are heavily centered on sustainability. This includes the development and increased adoption of biodegradable and compostable bags, incorporation of recycled content, and advancements in manufacturing processes to reduce environmental impact. There is also a trend towards product innovation for enhanced features like improved barrier properties.

Citius Research has developed a research report titled “Industrial Plastic Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Plastic Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Plastic Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Plastic Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Plastic Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Plastic Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Plastic Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Plastic Bags Market
• Cost and Gross Margin Analysis of Industrial Plastic Bags Market
• Industrial Plastic Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Plastic Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Plastic Bags Market Key Stakeholders

Below are the key stakeholders for the Industrial Plastic Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Plastic Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Plastic Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Plastic Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Plastic Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Plastic Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Plastic Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Plastic Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Plastic Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Plastic Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Plastic Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Plastic Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Plastic Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Plastic Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Plastic Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Plastic Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Plastic Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Plastic Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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