Metal Crates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210265
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Metal Crates Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Metal Crates Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Schoeller Allibert, Nefab, ORBIS Corporation, CABKA, DS Smith

Market Summary

The metal crates market is a significant segment within the global packaging industry, characterized by the widespread use of durable and reusable containers made from materials such as steel, aluminum, and other alloys. These crates are essential for industries requiring robust packaging solutions that ensure product safety, security, and longevity during storage and transportation. The market caters to diverse sectors including food and beverage, automotive, chemicals, and logistics, where the demand for high-strength packaging is paramount. Metal crates offer advantages such as superior load-bearing capacity, resistance to harsh environmental conditions, and compliance with international safety and hygiene standards. The market is influenced by trends toward sustainability and the circular economy, as metal crates are often recyclable and can be reused multiple times, reducing waste and operational costs. Key players are continuously innovating in design and material technology to enhance functionality, such as incorporating anti-corrosion coatings and modular designs for easy stacking and handling. The market is globally distributed, with significant production and consumption hubs in North America, Europe, and Asia Pacific, driven by industrialization and the growth of end-use industries.

Key Highlights

The metal crates market stands out due to its emphasis on durability and reusability, which align with modern sustainability goals and economic efficiency. These crates are engineered to withstand extreme conditions, including heavy impacts, temperature variations, and moisture, making them ideal for demanding applications like cold chain logistics and heavy machinery transport. Innovations in material science have led to the development of lightweight yet strong alloys, reducing transportation costs without compromising on strength. Customization is a key trend, with manufacturers offering tailored solutions in terms of size, shape, and features like foldability or nesting capabilities to optimize space utilization. The market is also seeing increased adoption of smart crates embedded with IoT sensors for real-time tracking and condition monitoring, enhancing supply chain visibility. Regulatory compliance, such as meeting FDA standards for food contact materials or ISO certifications for quality management, further underscores the reliability of metal crates. Additionally, the growth of e-commerce and global trade has bolstered demand, as businesses seek packaging that ensures product integrity across long distances and multiple handling points.

Drivers, Opportunities & Restraints

Several drivers propel the metal crates market, including the rising need for sustainable packaging solutions that reduce environmental impact and support circular economy initiatives. The expansion of industries such as automotive, agriculture, and food processing, which require sturdy and hygienic packaging, further fuels demand. Opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating new avenues for market growth. The integration of advanced technologies like RFID and GPS tracking presents opportunities for enhanced logistics and inventory management. However, the market faces restraints such as high initial costs compared to plastic or wooden alternatives, which can deter small and medium-sized enterprises. Fluctuations in raw material prices, particularly for steel and aluminum, also pose challenges to cost stability and profitability. Additionally, the weight of metal crates can lead to higher shipping expenses, though this is often offset by their longevity and reusability. Environmental regulations regarding metal production and recycling processes may impose compliance costs, but they also drive innovation in eco-friendly manufacturing practices.

Concentration Insights

The metal crates market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Key companies such as SSI Schaefer, Myers Industries, and Georg Utz Holding AG have established strong global presence through extensive product portfolios and strategic partnerships. These leaders focus on innovation, quality assurance, and customer-centric solutions to maintain competitive advantage. Regional players often cater to local demands with customized offerings, leveraging insights into specific market needs and regulatory environments. The concentration is higher in developed regions like North America and Europe, where advanced manufacturing capabilities and stringent quality standards prevail. In contrast, emerging markets in Asia Pacific and Latin America exhibit fragmented competition, with numerous small-scale manufacturers serving domestic industries. Mergers and acquisitions are common strategies for market consolidation, enabling companies to expand their geographic reach and technological expertise. Collaboration with end-use industries for co-developing specialized crates is another trend, enhancing product relevance and market penetration.

Type Insights

Metal crates are primarily categorized based on material type, with steel and aluminum being the most prevalent. Steel crates are favored for their exceptional strength and durability, making them suitable for heavy-duty applications in industries like construction and automotive, where load capacity and impact resistance are critical. They often feature coatings such as galvanization or powder painting to prevent rust and corrosion, extending their lifespan. Aluminum crates, on the other hand, are lighter and more corrosion-resistant, ideal for industries requiring frequent handling and transportation, such as aerospace and food logistics. Their malleability allows for intricate designs and customization. Other types include crates made from alloys or composite metals, which offer a balance of strength and weight efficiency. Design variations include solid-wall crates for maximum protection, mesh or wire crates for ventilation and visibility, and collapsible models for space-saving storage. Each type addresses specific operational needs, with advancements focusing on improving ergonomics, stackability, and compatibility with automated handling systems.

Application Insights

Metal crates find extensive applications across multiple industries due to their robustness and versatility. In the food and beverage sector, they are used for transporting perishable goods, beverages, and agricultural products, often designed with hygienic surfaces and compliance with food safety standards. The automotive industry relies on metal crates for moving parts, engines, and components, leveraging their ability to withstand heavy loads and prevent damage during transit. In chemicals and pharmaceuticals, these crates ensure safe handling of hazardous materials, with features like spill containment and chemical resistance. The logistics and warehousing sector utilizes them for palletized storage and distribution, enhancing efficiency in supply chains. Additionally, metal crates are employed in retail for display and storage, in agriculture for harvesting and transport, and in military and defense for equipment mobility. Each application demands specific attributes, such as temperature control for cold chain logistics or anti-static properties for electronic components, driving continuous innovation in crate design and functionality.

Regional Insights

The metal crates market exhibits distinct regional dynamics influenced by industrialization levels, economic growth, and end-user demand. North America is a mature market, characterized by high adoption in advanced logistics, automotive, and food industries, with stringent regulations promoting sustainable packaging. Europe follows a similar pattern, with strong emphasis on recycling and environmental standards, driving demand for reusable metal crates. The Asia Pacific region is the fastest-growing market, propelled by rapid industrialization in countries like China and India, expansion of manufacturing sectors, and increasing investments in infrastructure and supply chain modernization. Latin America and the Middle East & Africa show emerging potential, supported by growth in agriculture, mining, and oil & gas industries, though adoption may be slower due to economic variability. Regional preferences also vary; for instance, North America and Europe favor lightweight and customizable designs, while Asia Pacific often prioritizes cost-effectiveness and durability. Trade policies and raw material availability further shape regional production and consumption patterns.

Company Insights

Prominent companies in the metal crates market include SSI Schaefer, a global leader known for its comprehensive range of logistics and packaging solutions, focusing on innovation and sustainability. Myers Industries, through its Buckhorn division, offers durable metal crates with a emphasis on reusable packaging systems for various industries. Georg Utz Holding AG specializes in plastic and metal packaging, providing customized crates with advanced features like foldability and tracking integration. Other key players include Allibert Group, which offers metal and composite crates for industrial applications, and Schoeller Allibert, known for its focus on circular economy solutions. These companies compete on factors such as product quality, technological integration, global distribution networks, and customer service. Strategies involve continuous R&D to develop lighter, stronger, and smarter crates, as well as expanding into emerging markets through partnerships and acquisitions. Smaller players often niche down by serving specific regions or industries, offering tailored solutions that address unique challenges like regulatory compliance or specialized material requirements.

Recent Developments

Recent developments in the metal crates market reflect a trend toward technological integration and sustainability. Companies are increasingly incorporating IoT-enabled features, such as sensors for real-time monitoring of temperature, humidity, and location, enhancing supply chain transparency and efficiency. There is a growing focus on developing eco-friendly manufacturing processes, including the use of recycled metals and energy-efficient production techniques, to reduce environmental footprint. Innovations in design include collapsible and nestable crates that optimize storage and transportation space, addressing logistics cost concerns. Strategic partnerships between crate manufacturers and logistics firms are on the rise, aiming to create integrated packaging solutions that streamline operations. Additionally, advancements in coating technologies, such as nano-coatings for improved corrosion resistance, are extending product lifespans. Market players are also expanding their geographic presence through acquisitions and joint ventures, particularly in high-growth regions like Asia Pacific. Regulatory developments, such as updates in safety standards for food and hazardous material transport, are driving product enhancements to ensure compliance and market relevance.

Report Segmentation

This report on the metal crates market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. It is segmented by material type, including steel, aluminum, and other alloys, each analyzed for their market share, growth potential, and application suitability. The report further segments by design type, covering solid-wall, mesh, collapsible, and other specialized crates, highlighting trends in functionality and user preference. Application-based segmentation encompasses key industries such as food and beverage, automotive, chemicals, logistics, and others, examining demand drivers and future outlooks for each sector. Geographic segmentation covers major regions including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, providing regional analysis of market dynamics, growth opportunities, and competitive landscape. Additionally, the report includes segmentation by end-user size, focusing on large enterprises and small to medium-sized businesses, to address varying needs and adoption patterns. This multidimensional approach ensures a holistic understanding of the market, aiding stakeholders in strategic decision-making and identifying niche opportunities.

FAQs

What are the common applications of metal crates? Metal crates are widely used in industries such as food and beverage for transporting perishables, automotive for moving parts, chemicals for hazardous materials, and logistics for efficient storage and distribution, due to their durability and reusability.

Which materials are primarily used in metal crate manufacturing? Steel and aluminum are the most common materials, with steel offering high strength for heavy-duty applications and aluminum providing lightness and corrosion resistance for industries requiring frequent handling.

How do metal crates compare to plastic or wooden alternatives? Metal crates are generally more durable, reusable, and environmentally sustainable than plastic or wood, though they may have higher initial costs and weight, which can affect transportation expenses.

What factors are driving the growth of the metal crates market? Key drivers include the demand for sustainable packaging, growth in end-use industries like automotive and logistics, and advancements in material and design technologies enhancing functionality.

Which regions show the highest demand for metal crates? North America and Europe have mature markets with high demand, while Asia Pacific is the fastest-growing region due to industrialization and infrastructure development.

Are there innovations in metal crate designs? Yes, innovations include collapsible and nestable designs for space efficiency, IoT integration for tracking, and advanced coatings for improved durability and corrosion resistance.

Citius Research has developed a research report titled “Metal Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Metal Crates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Metal Crates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Metal Crates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Metal Crates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Metal Crates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Metal Crates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Metal Crates Market
• Cost and Gross Margin Analysis of Metal Crates Market
• Metal Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Metal Crates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Metal Crates Market Key Stakeholders

Below are the key stakeholders for the Metal Crates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Metal Crates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Metal Crates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Metal Crates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Metal Crates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Metal Crates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Metal Crates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Metal Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Metal Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Metal Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Metal Crates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Metal Crates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Metal Crates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Metal Crates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Metal Crates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Metal Crates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Metal Crates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Metal Crates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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