Industrial Nailers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207651
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Nailers Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Industrial Nailers Market

(Market Size)
$1.8 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.5 billion
Key Players Stanley Black & Decker, Bosch, Makita, ITW (Paslode), MAX

Market Summary

The industrial nailers market is a critical segment within the manufacturing and construction industries, providing essential tools for fastening applications across various sectors. These pneumatic, electric, and gas-powered tools are designed for efficiency, speed, and reliability, catering to both professional contractors and large-scale industrial operations. The market is characterized by continuous innovation, with manufacturers focusing on enhancing tool performance, safety features, and user ergonomics. Key end-users include residential and commercial construction, woodworking and furniture manufacturing, and packaging industries. The demand for industrial nailers is closely tied to global construction activity, infrastructure development, and urbanization trends. As industries seek to improve productivity and reduce labor costs, the adoption of advanced nailing solutions is expected to remain strong. The market is competitive, with several established players and new entrants vying for market share through product differentiation and strategic partnerships.

Key Highlights

The industrial nailers market is distinguished by several key highlights that underscore its dynamism and growth potential. Technological advancements are a primary driver, with innovations such as brushless motor technology in cordless nailers, improved battery life, and enhanced safety mechanisms. The shift towards cordless and battery-operated nailers is significant, offering greater mobility and convenience for users on job sites. Additionally, the integration of smart features, including tool tracking and performance analytics, is gaining traction. The market also sees a strong emphasis on durability and reliability, with products designed to withstand rigorous industrial use. Environmental considerations are increasingly influencing product development, leading to the introduction of more energy-efficient and eco-friendly models. The competitive landscape is marked by frequent product launches and expansions, as companies strive to capture emerging opportunities in both developed and developing regions.

Drivers, Opportunities & Restraints

The industrial nailers market is propelled by several drivers, including the global growth in construction activities, particularly in emerging economies where urbanization and infrastructure projects are on the rise. Increased investment in residential and commercial construction boosts demand for efficient fastening tools. The trend towards automation and labor cost reduction in manufacturing processes further drives adoption. Opportunities abound in the development of advanced, cordless nailers with longer battery life and faster charging capabilities, catering to the need for portability and efficiency. The growing DIY culture and home improvement projects also present a significant market opportunity. However, the market faces restraints such as high initial costs of advanced nailers, which can be a barrier for small-scale users and contractors. Economic fluctuations and volatility in raw material prices may impact manufacturing costs and pricing strategies. Additionally, stringent safety regulations and standards require continuous compliance efforts, potentially increasing product development costs and time-to-market.

Concentration Insights

The industrial nailers market exhibits a concentrated competitive landscape, with a few major players holding significant market share. Companies such as Stanley Black & Decker, Bosch, Makita, and Hitachi Koki dominate the market, leveraging their strong brand recognition, extensive distribution networks, and robust product portfolios. These industry leaders invest heavily in research and development to introduce innovative products and maintain their competitive edge. Regional players also play a crucial role, particularly in local markets where they offer cost-effective solutions tailored to specific customer needs. The market concentration is further influenced by strategic mergers and acquisitions, as companies seek to expand their geographic presence and enhance their technological capabilities. Collaboration with distributors and retailers is key to reaching a broader customer base, while after-sales service and support are critical for customer retention and brand loyalty.

Type Insights

Industrial nailers are categorized into several types based on their power source and mechanism, including pneumatic, cordless, and electric nailers. Pneumatic nailers, powered by compressed air, are widely used in industrial settings due to their high power, reliability, and cost-effectiveness. They are preferred for heavy-duty applications in construction and manufacturing. Cordless nailers, powered by batteries, are gaining popularity for their portability and convenience, eliminating the need for air compressors and hoses. Advances in battery technology have significantly improved their performance and runtime. Electric nailers, which plug into power outlets, are commonly used for lighter tasks and in environments where air compressors are impractical. Each type offers distinct advantages, with selection depending on the specific application requirements, user preferences, and operational conditions. Manufacturers continue to innovate across all types, focusing on enhancing power, efficiency, and user safety.

Application Insights

Industrial nailers find applications across a diverse range of industries, with construction being the largest segment. In construction, they are used for framing, roofing, siding, and finishing work, providing speed and precision in fastening tasks. The woodworking and furniture manufacturing industry relies heavily on nailers for assembling cabinets, furniture, and other wooden products, where accuracy and aesthetics are paramount. In the packaging industry, nailers are used for crating and pallet assembly, ensuring secure and efficient packaging solutions. Other applications include automotive interiors, upholstery, and DIY projects. The choice of nailer depends on the specific application, with different nail sizes, angles, and power requirements tailored to meet industry needs. The versatility and efficiency of industrial nailers make them indispensable tools in enhancing productivity and quality across various sectors.

Regional Insights

The industrial nailers market demonstrates varying dynamics across different regions, influenced by economic conditions, industrialization levels, and construction activities. North America holds a significant share, driven by robust construction industries in the United States and Canada, along with high adoption of advanced tools in manufacturing. Europe follows, with strong demand from Germany, the UK, and France, supported by infrastructure development and renovation projects. The Asia-Pacific region is expected to witness substantial growth, fueled by rapid urbanization, increasing disposable incomes, and large-scale infrastructure initiatives in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa also present growth opportunities, albeit with challenges related to economic volatility and infrastructure gaps. Regional preferences for certain types of nailers, such as pneumatic in industrial hubs and cordless in developing markets, further shape the market landscape.

Company Insights

Key players in the industrial nailers market include Stanley Black & Decker, Bosch, Makita, Hitachi Koki, and Milwaukee Tool, among others. Stanley Black & Decker is renowned for its DeWalt and Bostitch brands, offering a wide range of pneumatic and cordless nailers known for durability and performance. Bosch emphasizes innovation, with advanced cordless nailers featuring brushless motors and smart technology. Makita is a leader in battery-powered tools, providing efficient and ergonomic nailers for professional use. Hitachi Koki, now operating as Metabo HPT, focuses on high-performance nailers for construction and woodworking. Milwaukee Tool is recognized for its robust cordless systems and extensive product lineup. These companies invest significantly in research and development to introduce new features, improve battery life, and enhance user safety. Strategic partnerships, acquisitions, and expansions are common as they aim to strengthen their market position and cater to evolving customer demands.

Recent Developments

The industrial nailers market has seen several recent developments aimed at enhancing product offerings and market reach. Companies are launching new cordless models with improved battery technology, offering longer runtimes and faster charging. For instance, there have been introductions of nailers compatible with existing battery platforms, providing convenience for users invested in a particular tool ecosystem. Safety features have been a focus, with advancements such as depth adjustment mechanisms, anti-dry fire mechanisms, and enhanced trigger controls. Sustainability initiatives are also prominent, with efforts to develop more energy-efficient tools and reduce environmental impact. Collaborations and partnerships between manufacturers and distributors are increasing to expand geographic presence and improve customer access. Additionally, companies are leveraging digital marketing and e-commerce platforms to reach a wider audience and provide detailed product information and support.

Report Segmentation

The industrial nailers market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into pneumatic nailers, cordless nailers, and electric nailers, each catering to different user needs and preferences. The application segment includes construction, woodworking and furniture, packaging, and others, reflecting the diverse uses of these tools across industries. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends and opportunities. This segmentation allows for detailed insights into market dynamics, customer behavior, and competitive landscape within each category. It enables stakeholders to identify growth areas, tailor strategies to specific segments, and make informed decisions based on thorough market analysis.

FAQs

What are the different types of industrial nailers available? Industrial nailers are primarily categorized into pneumatic, cordless, and electric types. Pneumatic nailers use compressed air and are known for their power and reliability. Cordless nailers operate on batteries, offering portability and convenience. Electric nailers are plugged into power outlets and are suitable for lighter tasks.

What industries use industrial nailers the most? The construction industry is the largest user of industrial nailers, followed by woodworking and furniture manufacturing, packaging, and other sectors like automotive and upholstery.

What are the key safety features in modern industrial nailers? Modern industrial nailers include safety features such as depth adjustment, anti-dry fire mechanisms, sequential triggers, and contact trip triggers to prevent accidental firing and ensure user safety.

How do cordless nailers compare to pneumatic nailers in terms of performance? Cordless nailers offer greater mobility and ease of use without hoses or compressors, but pneumatic nailers generally provide higher power and are more cost-effective for heavy-duty applications.

What factors should be considered when choosing an industrial nailer? Key factors include the specific application, power source preferences, nail size and type, ergonomics, battery life for cordless models, and compliance with safety standards.

Who are the leading companies in the industrial nailers market? Leading companies include Stanley Black & Decker, Bosch, Makita, Hitachi Koki (Metabo HPT), and Milwaukee Tool, known for their innovative products and strong market presence.

Citius Research has developed a research report titled “Industrial Nailers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Nailers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Nailers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Nailers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Nailers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Nailers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Nailers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Nailers Market
• Cost and Gross Margin Analysis of Industrial Nailers Market
• Industrial Nailers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Nailers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Nailers Market Key Stakeholders

Below are the key stakeholders for the Industrial Nailers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Nailers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Nailers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Nailers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Nailers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Nailers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Nailers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Nailers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Nailers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Nailers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Nailers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Nailers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Nailers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Nailers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Nailers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Nailers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Nailers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Nailers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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