Shrink Wrapping Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208669
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Shrink Wrapping Machine Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Shrink Wrapping Machine Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players ARPAC, Weldotron, Italdibipack, PDC, Sealed Air

Market Summary

The shrink wrapping machine market is an integral segment within the manufacturing and construction industries, characterized by its critical role in product packaging, protection, and presentation. These machines are employed across diverse sectors to securely wrap products using plastic film, which is then heated to shrink tightly around the items. The market has witnessed steady growth due to increasing demand for efficient, cost-effective, and durable packaging solutions that enhance product safety during storage and transportation. Key end-users include food and beverage, pharmaceuticals, consumer goods, and construction materials suppliers, where packaging integrity is paramount. Technological advancements have led to the development of automated and semi-automatic machines that improve operational efficiency and reduce labor costs. The market is also influenced by trends such as sustainability, with a growing emphasis on recyclable materials and energy-efficient equipment. Regions with robust manufacturing bases, such as Asia-Pacific and North America, are significant contributors to market dynamics. The competitive landscape features both global players and regional manufacturers striving to innovate and capture market share through product differentiation and strategic expansions.

Key Highlights

The shrink wrapping machine market is distinguished by several key highlights that underscore its importance and evolution. Automation and integration with Industry 4.0 technologies are transforming operations, enabling higher throughput, precision, and connectivity in packaging lines. Companies are increasingly adopting robotic shrink wrapping systems to handle complex packaging tasks with minimal human intervention. Another highlight is the rising demand for customizable machines that cater to specific product dimensions and packaging requirements, particularly in e-commerce and logistics. Energy efficiency has become a critical focus, with manufacturers developing machines that consume less power and reduce operational costs. The market is also seeing a shift towards the use of biodegradable and recyclable shrink films, aligning with global sustainability initiatives. Additionally, safety features such as advanced sensors and emergency stop mechanisms are being enhanced to protect workers and ensure compliance with industrial standards. These developments are driving innovation and competitiveness among key players like ARPAC Group, Duravant, and Ossid, who are leading the charge in product advancements and market expansion.

Drivers, Opportunities & Restraints

The shrink wrapping machine market is propelled by several drivers, including the expanding e-commerce sector, which demands robust packaging solutions to protect goods during transit. Growth in the food and beverage industry, particularly for perishable items, necessitates reliable shrink wrapping to extend shelf life and maintain hygiene. Increased manufacturing activities globally, especially in emerging economies, further boost demand for efficient packaging machinery. Opportunities abound in the development of smart machines equipped with IoT capabilities for real-time monitoring and predictive maintenance, offering significant value to end-users. The push towards sustainable packaging presents another opportunity, with potential for innovations in eco-friendly materials and energy-efficient designs. However, the market faces restraints such as high initial investment costs for advanced machinery, which may deter small and medium-sized enterprises. Fluctuations in raw material prices, particularly for plastic films, can impact profitability and adoption rates. Additionally, stringent regulations regarding plastic usage and waste management in various regions pose challenges, necessitating compliance and adaptation from manufacturers.

Concentration Insights

The concentration of the shrink wrapping machine market reveals a landscape with a mix of global giants and specialized regional players. Key companies such as ARPAC Group, Duravant, and Ossid dominate with extensive product portfolios and strong distribution networks. These players focus on innovation, often introducing automated and high-speed machines to cater to large-scale industrial needs. The market is moderately concentrated, with the top players holding significant shares due to their technological expertise and brand reputation. However, there is also a presence of numerous small and medium-sized manufacturers, particularly in Asia-Pacific, offering cost-effective solutions that appeal to local markets. Mergers and acquisitions are common strategies for expansion, as seen with companies like Pro Mach and Axon Group, which have acquired smaller firms to enhance their capabilities and geographic reach. Regional concentration is notable in areas with high manufacturing output, such as China, the United States, and Germany, where demand for packaging machinery is consistently strong. This concentration dynamics encourage continuous innovation and competitive pricing, benefiting end-users across industries.

Type Insights

Shrink wrapping machines are categorized into several types based on their operation and application, each serving distinct packaging needs. Automatic shrink wrapping machines are highly efficient, designed for high-volume production lines with minimal manual intervention, offering speeds that can handle hundreds of packages per hour. Semi-automatic machines provide a balance between automation and flexibility, suitable for medium-scale operations where product variability is common. Manual machines are cost-effective and ideal for small businesses or low-volume packaging tasks, though they require more labor. Another classification includes sleeve wrappers, which are used for bundling multiple products together, and tunnel wrappers, which convey products through a heated tunnel to shrink the film. L-sealers are popular for their ability to create secure seals on various product shapes and sizes. Each type incorporates advancements such as adjustable settings, user-friendly interfaces, and compatibility with different film materials, allowing businesses to choose machines that align with their specific operational requirements and budget constraints.

Application Insights

Shrink wrapping machines find applications across a wide range of industries, highlighting their versatility and critical role in packaging. In the food and beverage sector, these machines are essential for wrapping items like bottled drinks, canned goods, and perishable products, ensuring freshness and preventing contamination. The pharmaceutical industry utilizes shrink wrapping for bundling medicine boxes and securing products against tampering, adhering to strict regulatory standards. Consumer goods, including electronics, cosmetics, and household items, rely on shrink wrapping for aesthetic appeal and protection during shipping. In the construction industry, shrink wrapping is used for packaging materials such as pipes, fittings, and hardware, providing durability against environmental factors. Additionally, the logistics and e-commerce sectors employ these machines to prepare shipments for safe transit, reducing damage and loss. Each application demands specific machine features, such as hygiene-compliant designs for food and pharmaceuticals or heavy-duty capabilities for construction materials, driving continuous innovation in the market.

Regional Insights

The shrink wrapping machine market exhibits varied dynamics across different regions, influenced by industrial development, economic conditions, and consumer demand. North America is a significant market, driven by advanced manufacturing sectors, high adoption of automation, and strong presence of key players in the United States and Canada. Europe follows closely, with countries like Germany, the UK, and France leading in technological innovation and stringent packaging regulations that boost demand for efficient machinery. The Asia-Pacific region is the fastest-growing market, fueled by expanding manufacturing activities in China, India, and Southeast Asia, along with rising e-commerce penetration and urbanization. Latin America and the Middle East & Africa are emerging markets, with growth spurred by industrialization and increasing investment in packaging infrastructure. Each region presents unique opportunities and challenges, such as regulatory hurdles in Europe regarding plastic use or cost sensitivity in developing economies, shaping the strategies of manufacturers and distributors operating globally.

Company Insights

Prominent companies in the shrink wrapping machine market include ARPAC Group, known for its comprehensive range of automated packaging solutions and strong focus on innovation. Duravant stands out through its diverse portfolio and strategic acquisitions, enhancing its market reach and technological capabilities. Ossid, a part of Pro Mach, specializes in high-performance packaging machinery with an emphasis on reliability and customer support. Other key players like Axon Group, Integrated Packaging Machinery, and Sharp Packaging Systems contribute significantly through product differentiation and regional expertise. These companies invest heavily in research and development to introduce advanced features such as IoT integration, energy efficiency, and customizable options. They also engage in partnerships and expansions to strengthen their global presence, catering to the evolving needs of industries such as food and beverage, pharmaceuticals, and consumer goods. The competitive landscape is marked by a focus on sustainability, with companies developing eco-friendly machines and supporting circular economy initiatives to align with market trends and regulatory requirements.

Recent Developments

Recent developments in the shrink wrapping machine market reflect ongoing innovation and strategic movements among key players. Companies have introduced machines with enhanced automation features, such as robotic arms and AI-driven controls, to improve precision and reduce operational costs. There is a growing emphasis on sustainability, with developments in machines compatible with biodegradable and recyclable films, addressing environmental concerns. Partnerships and acquisitions have been notable, such as Duravant's expansion through buying smaller firms to broaden its product offerings and geographic footprint. Technological advancements include the integration of IoT for real-time monitoring and predictive maintenance, allowing businesses to minimize downtime and optimize efficiency. Additionally, manufacturers are focusing on user-friendly designs with touchscreen interfaces and remote troubleshooting capabilities. These developments are driven by the need to meet increasing demand from e-commerce and logistics sectors, as well as to comply with stringent regulatory standards across various regions, ensuring the market remains dynamic and responsive to industry needs.

Report Segmentation

The shrink wrapping machine market report is segmented to provide detailed analysis and insights across various dimensions. Segmentation by type includes automatic, semi-automatic, and manual machines, each catering to different production volumes and operational requirements. Application segmentation covers key industries such as food and beverage, pharmaceuticals, consumer goods, construction, and logistics, highlighting specific needs and adoption trends. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering a comparative analysis of growth drivers, challenges, and opportunities in each geography. Further segmentation may consider machine capacity, technology integration, and end-user preferences, providing a comprehensive view of market dynamics. This structured approach enables stakeholders to identify niche segments, assess competitive landscapes, and make informed decisions regarding investments, product development, and market entry strategies, ensuring a thorough understanding of the shrink wrapping machine ecosystem.

FAQs

What are the benefits of using shrink wrapping machines? Shrink wrapping machines offer numerous benefits, including enhanced product protection against moisture, dust, and tampering, improved shelf appeal through tight, transparent wrapping, and increased operational efficiency with automated options that reduce labor costs and speed up packaging processes.

How do automatic shrink wrapping machines differ from semi-automatic ones? Automatic shrink wrapping machines are designed for high-volume, continuous operation with minimal human intervention, often integrated into production lines. Semi-automatic machines require some manual input, such as loading products, making them suitable for medium-scale operations where flexibility is needed.

What industries commonly use shrink wrapping machines? Shrink wrapping machines are widely used in industries such as food and beverage for packaging perishables, pharmaceuticals for securing medicinal products, consumer goods for retail readiness, construction for material protection, and logistics for safe shipment preparation.

What materials are used in shrink wrapping? Common materials include polyethylene (PE), polyvinyl chloride (PVC), and polyolefin films, chosen for their durability, clarity, and shrink properties. There is a growing trend towards biodegradable and recyclable films to support sustainability goals.

How has technology impacted shrink wrapping machines? Technology has led to advancements such as IoT integration for real-time monitoring, automation for higher efficiency, energy-efficient designs to reduce costs, and enhanced safety features, making machines smarter, more reliable, and adaptable to various industrial needs.

What should businesses consider when choosing a shrink wrapping machine? Businesses should consider factors like production volume, product types and sizes, available space, budget, desired automation level, and compliance with industry regulations to select a machine that best meets their operational requirements and long-term goals.

Citius Research has developed a research report titled “Shrink Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shrink Wrapping Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shrink Wrapping Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shrink Wrapping Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shrink Wrapping Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shrink Wrapping Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shrink Wrapping Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shrink Wrapping Machine Market
• Cost and Gross Margin Analysis of Shrink Wrapping Machine Market
• Shrink Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shrink Wrapping Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shrink Wrapping Machine Market Key Stakeholders

Below are the key stakeholders for the Shrink Wrapping Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shrink Wrapping Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shrink Wrapping Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shrink Wrapping Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shrink Wrapping Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shrink Wrapping Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shrink Wrapping Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shrink Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shrink Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shrink Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shrink Wrapping Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shrink Wrapping Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shrink Wrapping Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shrink Wrapping Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shrink Wrapping Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shrink Wrapping Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shrink Wrapping Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shrink Wrapping Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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