Automated Material Handling Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208121
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Automated Material Handling Equipment Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Automated Material Handling Equipment Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Daifuku, Dematic, SSI Schaefer, Honeywell Intelligrated, Murata Machinery

Market Summary

The automated material handling equipment market is a critical component within the manufacturing and construction sectors, focusing on the automation of storage, movement, and control of materials throughout the production and building processes. This market encompasses a wide array of systems designed to enhance operational efficiency, reduce labor costs, and improve workplace safety by minimizing human intervention in material handling tasks. The integration of advanced technologies such as the Internet of Things (IoT), artificial intelligence, and robotics has significantly transformed traditional material handling methods, leading to the development of smarter, more connected, and highly efficient automated solutions. Companies are increasingly adopting these systems to streamline their supply chain operations, optimize warehouse management, and meet the growing demands for faster production cycles and just-in-time delivery. The expansion of e-commerce and the need for sophisticated logistics infrastructure further propel the demand for automated material handling equipment, making it an indispensable element for modern industrial and construction activities.

Key Highlights

The automated material handling equipment market is characterized by several key highlights that underscore its importance and growth trajectory. A prominent trend is the rapid adoption of Industry 4.0 principles, which emphasize the use of cyber-physical systems, IoT, and cloud computing to create smart factories and construction sites. This has led to the development of interconnected material handling systems that can communicate seamlessly with other machinery, providing real-time data analytics for predictive maintenance and operational optimization. Another significant highlight is the increasing use of autonomous mobile robots and automated guided vehicles, which offer flexible and scalable solutions for material transportation without the need for fixed pathways. Additionally, there is a growing emphasis on sustainability, with equipment designed to reduce energy consumption and minimize environmental impact. The market also sees continuous innovation in software solutions that enhance the functionality and integration capabilities of hardware components, enabling comprehensive automation from receiving to shipping.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the automated material handling equipment market. The primary driver is the relentless pursuit of operational efficiency and cost reduction in manufacturing and construction processes. Businesses are under constant pressure to shorten production times, reduce errors, and lower labor expenses, which automated systems effectively address by streamlining material flow and minimizing human intervention. The rise of e-commerce and the associated need for efficient order fulfillment and warehouse management also serve as significant drivers, compelling companies to invest in advanced automation technologies to handle increasing volumes and complexities. Opportunities in this market are abundant, particularly in the integration of artificial intelligence and machine learning for smarter decision-making and in the expansion of automation into emerging economies where industrial and infrastructural development is accelerating. However, the market faces restraints such as the high initial investment required for deploying automated systems, which can be a barrier for small and medium-sized enterprises. Additionally, the complexity of integrating new technologies with existing legacy systems and the need for skilled personnel to operate and maintain advanced equipment pose challenges to widespread adoption.

Concentration Insights

The automated material handling equipment market exhibits a concentrated competitive landscape with a mix of established multinational corporations and specialized technology providers dominating the scene. Key players such as Daifuku Co., Ltd., Siemens AG, and KION Group AG hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global presence. These companies often engage in strategic partnerships, mergers, and acquisitions to expand their technological expertise and geographic reach. There is also a notable presence of niche players focusing on specific types of equipment or innovative solutions, such as robotics and software integration, which cater to particular industry needs. The market concentration is further influenced by the high barriers to entry, including substantial capital requirements for manufacturing and R&D, as well as the necessity for robust after-sales support and service networks. This concentration drives continuous innovation and competitive pricing, benefiting end-users with advanced and cost-effective solutions.

Type Insights

The automated material handling equipment market is segmented into various types, each serving distinct functions within industrial and construction environments. Automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) are widely used for transporting materials autonomously along predefined or dynamic paths, enhancing flexibility in material movement. Automated storage and retrieval systems (AS/RS) are crucial for high-density storage and efficient inventory management, enabling rapid access to goods with minimal human effort. Conveyor systems, including belt, roller, and overhead conveyors, facilitate the continuous movement of materials through production lines and distribution centers. Robotic systems, such as articulated and collaborative robots, are employed for picking, packing, palletizing, and other repetitive tasks, improving precision and speed. Additionally, sortation systems and automated cranes play vital roles in organizing and handling heavy loads, respectively. Each type of equipment is designed to address specific operational challenges, and their integration often results in comprehensive automation solutions that optimize entire material handling processes.

Application Insights

Automated material handling equipment finds applications across diverse sectors within manufacturing and construction, significantly enhancing operational capabilities. In manufacturing, these systems are integral to assembly lines, where they ensure the timely and accurate supply of components, reduce production bottlenecks, and maintain consistent workflow. Warehousing and distribution centers utilize automated equipment for efficient storage, retrieval, and sorting of products, enabling faster order processing and shipment. In the construction industry, automated material handling solutions are employed for transporting heavy building materials, managing inventory on-site, and supporting large-scale projects with improved logistics and safety. The food and beverage sector leverages automation for hygienic and efficient handling of products, while the automotive industry relies on these systems for just-in-sequence delivery of parts to assembly stations. Each application benefits from the precision, reliability, and scalability of automated equipment, driving productivity and reducing operational costs.

Regional Insights

The adoption and growth of automated material handling equipment vary significantly across regions, influenced by industrial development, technological advancement, and economic conditions. North America and Europe are mature markets with high penetration of automation technologies, driven by strong manufacturing bases, advanced logistics networks, and stringent labor regulations that encourage automation to reduce dependency on manual labor. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing activities, increasing investments in infrastructure development, and the rising adoption of e-commerce, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets where gradual industrialization and construction booms are creating opportunities for automated material handling solutions, though adoption is slower due to economic volatility and infrastructure challenges. Each region presents unique dynamics, with local regulations, cultural factors, and economic stability playing crucial roles in market development.

Company Insights

Leading companies in the automated material handling equipment market are at the forefront of innovation, continuously developing advanced solutions to meet evolving industry demands. Daifuku Co., Ltd. is a global leader known for its comprehensive range of AS/RS, AGVs, and conveyor systems, serving diverse sectors with reliable and efficient automation. Siemens AG offers integrated automation solutions that combine hardware and software for seamless material handling processes, leveraging its expertise in digitalization and industrial IoT. KION Group AG, through its brands Linde Material Handling and Dematic, provides a wide array of equipment including forklifts, warehouse automation systems, and supply chain software. Other notable players include Honeywell International Inc., with its intelligent automation solutions, and Toyota Industries Corporation, which excels in material handling equipment and logistics technology. These companies invest heavily in research and development to introduce innovations such as AI-driven analytics, energy-efficient systems, and enhanced safety features, maintaining their competitive edge and addressing the specific needs of their clients.

Recent Developments

The automated material handling equipment market has witnessed several recent developments that highlight its dynamic nature and continuous evolution. There has been a surge in the adoption of collaborative robots (cobots) that work alongside human operators, enhancing flexibility and safety in material handling tasks. Companies are increasingly focusing on developing eco-friendly equipment with reduced energy consumption and lower carbon footprints, aligning with global sustainability goals. The integration of 5G technology is enabling faster and more reliable communication between automated systems, facilitating real-time data exchange and improved operational control. Additionally, advancements in machine learning algorithms are enhancing the predictive maintenance capabilities of equipment, reducing downtime and extending lifespan. Strategic collaborations between equipment manufacturers and software providers are becoming common, aiming to offer end-to-end automation solutions that cover both hardware and control systems. These developments reflect the market's response to the growing demand for smarter, more efficient, and sustainable material handling solutions.

Report Segmentation

This report on the automated material handling equipment market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including automated guided vehicles, automated storage and retrieval systems, conveyor systems, robotic systems, and sortation systems, each analyzed for their market presence and growth potential. Application segmentation covers manufacturing, warehousing and distribution, construction, food and beverage, automotive, and other industries, highlighting the specific uses and benefits of automation in each sector. Geographic segmentation examines regional markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing local trends, adoption rates, and future opportunities. Additionally, the report includes segmentation by component, distinguishing between hardware, software, and services, to understand the contribution of each element to the overall market. This structured approach enables a thorough analysis of market dynamics, competitive landscape, and growth prospects across different segments.

FAQs

What is automated material handling equipment? Automated material handling equipment refers to systems and machinery that automate the movement, storage, control, and protection of materials throughout the manufacturing, distribution, consumption, and disposal processes, reducing manual labor and increasing efficiency.

What are the benefits of using automated material handling systems? The benefits include improved operational efficiency, reduced labor costs, enhanced workplace safety, greater accuracy in material handling, increased throughput, better space utilization, and the ability to operate in hazardous environments.

Which industries use automated material handling equipment? Industries such as manufacturing, warehousing and distribution, construction, food and beverage, automotive, pharmaceuticals, and retail extensively use automated material handling equipment to streamline their operations.

What types of automated material handling equipment are available? Common types include automated guided vehicles (AGVs), automated storage and retrieval systems (AS/RS), conveyor systems, robotic systems (including collaborative robots), sortation systems, and automated cranes.

How does automated material handling equipment improve safety? By minimizing human involvement in repetitive, heavy, or hazardous tasks, automated equipment reduces the risk of injuries, accidents, and exposure to dangerous conditions, thereby enhancing overall workplace safety.

What factors should be considered when implementing automated material handling systems? Key considerations include the initial investment cost, compatibility with existing infrastructure, scalability, required training for personnel, maintenance needs, and the specific operational requirements of the business.

Citius Research has developed a research report titled “Automated Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automated Material Handling Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automated Material Handling Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automated Material Handling Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automated Material Handling Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automated Material Handling Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automated Material Handling Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automated Material Handling Equipment Market
• Cost and Gross Margin Analysis of Automated Material Handling Equipment Market
• Automated Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automated Material Handling Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automated Material Handling Equipment Market Key Stakeholders

Below are the key stakeholders for the Automated Material Handling Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automated Material Handling Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automated Material Handling Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automated Material Handling Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automated Material Handling Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automated Material Handling Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automated Material Handling Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automated Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automated Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automated Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automated Material Handling Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automated Material Handling Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automated Material Handling Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automated Material Handling Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automated Material Handling Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automated Material Handling Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automated Material Handling Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automated Material Handling Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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