India Electric Vehicle Chargers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187117
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The India Electric Vehicle Chargers Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 25.00% during the forecast period (2024-2030).

India Electric Vehicle Chargers Market

(Market Size)
$1.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 25.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 5.5 billion
Key Players ABB, Tata Power, Delta Electronics, EVBox, Fortum

Market Summary

The India electric vehicle chargers market is an integral component of the country's evolving automotive and transportation ecosystem, driven by the accelerating adoption of electric vehicles. This market encompasses the infrastructure required to support EV charging, including hardware, software, and services. The growth is closely tied to government initiatives such as the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, which promotes EV adoption and charging infrastructure development. Key stakeholders include manufacturers, service providers, and technology developers, all working towards establishing a robust network. The market is characterized by a mix of public and private charging stations, with increasing investments from both domestic and international players. The focus is on enhancing charging speed, accessibility, and reliability to address range anxiety among consumers. As India moves towards sustainable mobility, the EV chargers market is poised for significant expansion, supporting the broader goals of reducing carbon emissions and fossil fuel dependency.

Key Highlights

The India electric vehicle chargers market showcases several key highlights that underscore its dynamic nature. Technological advancements are leading to the development of fast-charging solutions, reducing charging times significantly. Partnerships between automakers, energy companies, and charging infrastructure providers are becoming commonplace, fostering an integrated approach. The government's support through policies and subsidies is a major catalyst, encouraging private sector participation. The emergence of smart charging solutions, enabled by IoT and AI, allows for efficient energy management and grid stability. Additionally, the market is witnessing a surge in home charging installations, complementing public infrastructure. Companies like Tata Power, ABB, and Delta Electronics are actively expanding their charging networks across urban and semi-urban areas. The emphasis on renewable energy integration for charging stations is also gaining traction, aligning with sustainability goals. These factors collectively highlight the market's progression towards a comprehensive and future-ready EV charging ecosystem.

Drivers, Opportunities & Restraints

Several drivers are propelling the India electric vehicle chargers market forward. Government initiatives and policies, such as the National Electric Mobility Mission Plan (NEMMP) and state-level EV policies, are primary drivers, providing financial incentives and regulatory support. The growing consumer awareness regarding environmental sustainability and the economic benefits of EVs is boosting demand. Increasing investments from both public and private sectors in charging infrastructure development are accelerating market growth. Opportunities abound in the expansion of charging networks to tier-II and tier-III cities, as well as along highways to facilitate long-distance travel. The integration of renewable energy sources with charging stations presents a significant opportunity for green charging solutions. However, the market faces restraints including high initial setup costs, which can deter widespread adoption. Infrastructure challenges such as inadequate power supply and land availability in densely populated areas also pose hurdles. Regulatory complexities and the need for standardization in charging protocols are additional restraints that need addressing to ensure seamless market growth.

Concentration Insights

The concentration of the India electric vehicle chargers market is notably higher in metropolitan cities and urban centers, where EV adoption rates are greatest. Cities like Delhi, Mumbai, Bangalore, and Hyderabad are leading in terms of installed charging stations, driven by higher vehicle density and supportive local policies. These regions benefit from better infrastructure, higher disposable incomes, and greater awareness, making them focal points for market players. However, there is a gradual shift towards expanding coverage to suburban and rural areas to create a more inclusive network. The market concentration is also influenced by the presence of automotive hubs and industrial corridors, where demand for commercial EV charging is rising. Companies are strategically focusing on high-traffic locations such as shopping malls, office complexes, and residential societies to maximize utilization. Government efforts to promote equitable distribution include incentives for setting up stations in underserved regions. This geographical concentration insight highlights the need for balanced growth to support nationwide EV adoption.

Type Insights

The India electric vehicle chargers market is segmented by type into AC chargers, DC chargers, and wireless chargers, each catering to different needs. AC chargers are predominantly used for slow charging, commonly installed in residential and workplace settings due to their lower cost and ease of installation. They are suitable for overnight charging and are widely adopted for private use. DC chargers, on the other hand, offer fast charging capabilities and are essential for public charging stations, reducing downtime for EV users. They are increasingly deployed along highways and in commercial areas to support quick top-ups. Wireless charging technology, though still in nascent stages, represents the future of convenience, allowing for inductive charging without physical connectors. This technology is gaining attention for its potential in autonomous and shared mobility applications. The choice of charger type depends on factors such as charging speed requirements, cost considerations, and infrastructure compatibility, with a trend towards hybrid solutions that combine multiple technologies.

Application Insights

In the India electric vehicle chargers market, applications are broadly categorized into residential, commercial, and public charging. Residential charging involves installations at homes and apartments, primarily using AC chargers for overnight use, supported by incentives for individual consumers. Commercial charging encompasses workplaces, fleet operations, and commercial buildings, where employers and businesses install chargers to support employee and customer EVs, often incorporating smart features for energy management. Public charging is the most visible segment, including stations in parking lots, petrol pumps, and highways, offering both AC and DC options to cater to various EV models and user needs. This segment is critical for addressing range anxiety and promoting long-distance travel. Additionally, specialized applications are emerging for electric buses, trucks, and two-wheelers, each requiring tailored charging solutions. The diversity in applications underscores the need for a multifaceted approach to infrastructure development, ensuring that all segments of the EV ecosystem are adequately supported.

Regional Insights

Regionally, the India electric vehicle chargers market exhibits varied growth patterns across different states and union territories. Southern states like Karnataka, Tamil Nadu, and Telangana are at the forefront, driven by proactive government policies, high EV adoption, and strong industrial presence. Western regions, including Maharashtra and Gujarat, are also significant contributors due to their urban centers and manufacturing hubs. Northern India, particularly the National Capital Region (NCR), benefits from stringent pollution control measures and incentives, leading to rapid infrastructure deployment. Eastern and northeastern regions are gradually catching up, with initiatives aimed at improving accessibility and awareness. The central government's focus on developing charging corridors along major highways is helping to bridge regional disparities. Each region presents unique opportunities and challenges, influenced by factors such as population density, economic activity, and regulatory support, necessitating tailored strategies for effective market penetration and growth.

Company Insights

Key players in the India electric vehicle chargers market include both domestic and international companies, each bringing distinct strengths. Tata Power is a leading domestic player, extensively expanding its charging network through partnerships and collaborations. ABB and Delta Electronics are prominent global participants, offering advanced charging technologies and solutions. Other notable companies include Exicom Tele-Systems, which focuses on power management, and Volttic, known for its innovative charging stations. Startups like Statiq and Charzer are also making strides with tech-driven approaches, enhancing user experience through mobile apps and subscription models. These companies are engaged in competitive strategies such as product innovation, geographic expansion, and strategic alliances to strengthen their market position. The competitive landscape is dynamic, with continuous efforts to improve charging efficiency, reduce costs, and integrate smart features, reflecting the industry's commitment to supporting India's EV transition.

Recent Developments

Recent developments in the India electric vehicle chargers market highlight rapid advancements and increased activity. There has been a surge in partnerships between automakers and charging infrastructure providers to create seamless ecosystems; for example, collaborations between EV manufacturers and energy companies to deploy exclusive charging stations. Technological innovations are focusing on ultra-fast charging solutions and battery swapping models to reduce wait times. Government announcements regarding new policies and funding for charging infrastructure under schemes like FAME II are encouraging further investments. Companies are also piloting solar-powered charging stations to promote sustainability. Additionally, the integration of digital platforms for locating and paying for charging services is becoming standard, enhancing user convenience. These developments indicate a maturing market that is responsive to both consumer needs and regulatory directives, paving the way for accelerated growth and adoption.

Report Segmentation

This report on the India electric vehicle chargers market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type into AC chargers, DC chargers, and wireless chargers, each analyzed for their market share and growth prospects. By application, the segmentation covers residential, commercial, and public charging, examining trends and demand patterns across these categories. Regional segmentation breaks down the market into North, South, East, West, and Central India, highlighting key states and their contributions. Additionally, the report includes segmentation by connector type, such as CCS, CHAdeMO, and Type 2, relevant for compatibility and standardization discussions. The competitive landscape segment profiles major players, their strategies, and market positioning. This structured approach ensures a thorough understanding of the market dynamics, enabling stakeholders to identify opportunities and make informed decisions based on granular data and analysis.

FAQs

What are the different types of EV chargers available in India? The market offers AC chargers for slow charging, typically used at homes; DC chargers for fast charging in public spaces; and emerging wireless chargers for convenience.

How does the government support the EV charging infrastructure? Government support includes subsidies under FAME II, policies promoting installation, and initiatives for charging corridors along highways.

Which companies are leading in the EV charger market in India? Key players include Tata Power, ABB, Delta Electronics, Exicom Tele-Systems, and startups like Statiq and Charzer.

What are the challenges in setting up EV charging stations? Challenges include high initial costs, infrastructure limitations, land availability issues, and the need for standardized protocols.

Are there opportunities for investment in this market? Yes, opportunities exist in expanding networks to tier-II cities, renewable integration, and developing fast-charging technologies.

What is the future outlook for wireless charging in India? Wireless charging is in early stages but holds potential for growth, especially in shared mobility and autonomous vehicles, driven by technological advancements.

Citius Research has developed a research report titled “India Electric Vehicle Chargers Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• India Electric Vehicle Chargers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The India Electric Vehicle Chargers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

India Electric Vehicle Chargers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

India Electric Vehicle Chargers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of India Electric Vehicle Chargers Market
• Research Methodology
• Executive Summary
• Market Dynamics of India Electric Vehicle Chargers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of India Electric Vehicle Chargers Market
• Cost and Gross Margin Analysis of India Electric Vehicle Chargers Market
• India Electric Vehicle Chargers Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “India Electric Vehicle Chargers Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

India Electric Vehicle Chargers Market Key Stakeholders

Below are the key stakeholders for the India Electric Vehicle Chargers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

India Electric Vehicle Chargers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the India Electric Vehicle Chargers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the India Electric Vehicle Chargers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in India Electric Vehicle Chargers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global India Electric Vehicle Chargers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global India Electric Vehicle Chargers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global India Electric Vehicle Chargers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global India Electric Vehicle Chargers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global India Electric Vehicle Chargers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global India Electric Vehicle Chargers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America India Electric Vehicle Chargers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America India Electric Vehicle Chargers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe India Electric Vehicle Chargers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA India Electric Vehicle Chargers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific India Electric Vehicle Chargers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa India Electric Vehicle Chargers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia India Electric Vehicle Chargers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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