Automotive Tie Rod Assembly Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186466
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Tie Rod Assembly Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Tie Rod Assembly Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players ZF, MOOG, Federal-Mogul, TRW, Mevotech

Market Summary

The automotive tie rod assembly market is a critical segment within the global automotive and transportation industry, focusing on the steering mechanisms that ensure vehicle control and safety. These assemblies are integral components connecting the steering system to the wheels, allowing for precise directional changes. The market is characterized by steady demand driven by the continuous production of passenger cars, commercial vehicles, and the expanding aftermarket sector. Technological advancements are leading to the development of more durable and efficient tie rod assemblies, including those designed for electric and autonomous vehicles. The market is highly competitive, with numerous global and regional players striving to enhance product quality and expand their geographical footprint. Factors such as increasing vehicle parc, rising average vehicle age, and stringent safety regulations are sustaining market growth. The market is also influenced by trends like vehicle lightweighting and the adoption of advanced materials to improve fuel efficiency and performance. Overall, the automotive tie rod assembly market remains a vital and evolving part of the automotive supply chain, with consistent demand from both OEM and replacement channels.

Key Highlights

The automotive tie rod assembly market is distinguished by several key highlights that underscore its importance and trajectory. A primary highlight is the critical role these components play in vehicle safety and handling, making them subject to rigorous quality standards and certifications. The market is witnessing a significant shift towards the development of products compatible with electric vehicles and advanced driver-assistance systems, reflecting broader automotive industry trends. Another notable aspect is the consolidation among major players through mergers and acquisitions to enhance technological capabilities and market reach. The aftermarket segment represents a substantial portion of revenue, driven by the need for periodic replacement due to wear and tear. Innovation in materials, such as the use of high-strength alloys and composites, is improving product longevity and performance. Furthermore, the market is supported by a global network of distributors and retailers, ensuring product availability. These highlights collectively emphasize the market's resilience, innovation-driven nature, and its essential function in maintaining vehicular safety and operational efficiency.

Drivers, Opportunities & Restraints

The automotive tie rod assembly market is propelled by several drivers, including the global increase in vehicle production and sales, particularly in emerging economies. The rising average age of vehicles on the road boosts demand for replacement parts in the aftermarket. Stringent government regulations mandating vehicle safety and periodic inspections further drive the need for reliable steering components. Opportunities abound in the development of tie rod assemblies for electric and autonomous vehicles, which require specialized designs. The growing emphasis on predictive maintenance and connected car technologies opens new avenues for smart tie rod systems with sensors. However, the market faces restraints such as the high cost of advanced materials and manufacturing processes, which can increase product prices. Economic fluctuations and supply chain disruptions pose challenges to consistent growth. Additionally, the increasing popularity of steer-by-wire systems in some vehicle segments may reduce the long-term demand for traditional mechanical tie rods. Balancing these drivers, opportunities, and restraints is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The automotive tie rod assembly market exhibits a concentration of key players in regions with strong automotive manufacturing bases, such as North America, Europe, and Asia-Pacific. Leading companies like ZF Friedrichshafen, MOOG Parts, and TRW Automotive dominate the market with extensive product portfolios and global distribution networks. The market is moderately consolidated, with top players holding significant shares due to their technological expertise and longstanding relationships with major automakers. There is also a presence of numerous regional and local manufacturers that cater to specific markets or offer cost-competitive alternatives. Concentration is higher in the OEM segment, where partnerships with vehicle manufacturers are critical, while the aftermarket is more fragmented with a mix of global brands and smaller suppliers. Innovation and quality certifications are key factors influencing market concentration, as companies invest in research and development to meet evolving industry standards. This concentration dynamic ensures a competitive landscape that drives continuous improvement and innovation in product offerings.

Type Insights

In the automotive tie rod assembly market, products are primarily categorized into inner tie rods and outer tie rods, each serving distinct functions within the steering system. Inner tie rods connect the steering gear to the outer tie rods, facilitating the transfer of motion, while outer tie rods link to the steering knuckles, directly influencing wheel movement. There are variations based on vehicle type, with passenger cars typically using lighter designs compared to heavy-duty commercial vehicles that require more robust assemblies. Materials used include forged steel, aluminum alloys, and composite materials, chosen for strength, durability, and weight considerations. Recent advancements include the development of adjustable and heavy-duty tie rods for performance and off-road vehicles. The market also sees differentiation between hydraulic power steering tie rods and those designed for electric power steering systems. Understanding these type insights is essential for manufacturers to tailor products to specific vehicle requirements and for consumers to make informed purchasing decisions based on compatibility and performance needs.

Application Insights

Automotive tie rod assemblies find applications across various vehicle segments, including passenger cars, light commercial vehicles, and heavy commercial vehicles. In passenger cars, these components are crucial for ensuring smooth and responsive steering, contributing to driver comfort and safety. Light commercial vehicles, such as vans and pickup trucks, require durable tie rods capable of handling higher loads and frequent use. Heavy commercial vehicles, including trucks and buses, demand the most robust assemblies due to extreme operating conditions and weight requirements. The aftermarket application is significant, with replacements needed due to normal wear, road conditions, and accidents. Additionally, specialty vehicles like off-road and performance cars use custom-designed tie rods for enhanced durability and precision. The emergence of electric vehicles has led to applications in new steering system architectures, adapting to different weight distributions and performance characteristics. These application insights highlight the versatility and critical role of tie rod assemblies across the entire spectrum of automotive transportation.

Regional Insights

The automotive tie rod assembly market demonstrates distinct regional characteristics influenced by local automotive production, regulatory environments, and economic conditions. Asia-Pacific is a dominant region, driven by high vehicle production in countries like China, Japan, and India, along with a vast aftermarket due to large vehicle parc. North America holds a significant share, supported by a strong presence of automotive manufacturers and a mature aftermarket sector with high demand for replacement parts. Europe is another key market, characterized by stringent safety standards and a robust automotive industry focusing on premium and performance vehicles. Emerging regions such as Latin America and the Middle East & Africa are experiencing growth due to increasing vehicle ownership and industrialization. Regional insights also reveal variations in consumer preferences, with North America and Europe showing higher demand for advanced and durable assemblies, while price sensitivity may be more pronounced in emerging markets. These regional dynamics shape strategic decisions for market players regarding production, distribution, and marketing efforts.

Company Insights

Prominent companies in the automotive tie rod assembly market include ZF Friedrichshafen, MOOG Parts, TRW Automotive, MAS Industries, and RareParts. These players are recognized for their extensive product ranges, technological innovations, and strong global presence. ZF Friedrichshafen leverages its expertise in chassis systems to offer high-performance tie rod assemblies for various vehicle types. MOOG Parts is renowned in the aftermarket for its durability and reliability, often preferred for replacement needs. TRW Automotive, now part of ZF, provides advanced steering solutions integrated with safety technologies. MAS Industries and RareParts focus on supplying quality components for both OEM and aftermarket segments, with an emphasis on customer service. These companies invest significantly in research and development to introduce products that meet evolving automotive standards, such as those for electric vehicles. Strategic partnerships with automakers and distributors are common to enhance market penetration. Company insights reveal a competitive landscape where innovation, quality, and supply chain efficiency are key to maintaining leadership and capturing market share.

Recent Developments

Recent developments in the automotive tie rod assembly market reflect ongoing innovation and strategic movements among key players. There has been a noticeable increase in the development of lightweight and corrosion-resistant assemblies using advanced materials like carbon composites and specialized coatings to enhance longevity. Companies are also integrating sensor technologies for real-time monitoring of wear and alignment, aligning with the trend towards connected and autonomous vehicles. Strategic acquisitions and partnerships have been prominent, such as larger automotive suppliers acquiring specialized component manufacturers to broaden their product portfolios. Investments in manufacturing automation and Industry 4.0 practices are improving production efficiency and quality control. Additionally, there is a growing focus on sustainability, with efforts to reduce environmental impact through recyclable materials and energy-efficient processes. These developments indicate a market that is rapidly adapting to technological advancements and changing industry demands, ensuring that tie rod assemblies continue to meet the highest standards of performance and reliability.

Report Segmentation

The automotive tie rod assembly market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes inner tie rods and outer tie rods, each analyzed for their market share, growth trends, and material compositions. By application, the market is divided into passenger cars, light commercial vehicles, and heavy commercial vehicles, with insights into demand patterns specific to each segment. Geographical segmentation covers key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional production, consumption, and regulatory influences. Additional segmentation may consider sales channels, distinguishing between OEM and aftermarket distributions. This structured approach allows for a comprehensive understanding of market dynamics, enabling stakeholders to identify growth opportunities, assess competitive landscapes, and make informed strategic decisions based on detailed, categorized data.

FAQs

What is the function of a tie rod assembly in a vehicle?

The tie rod assembly is a critical component of the steering system that connects the steering mechanism to the wheels, allowing for precise control of vehicle direction by translating the driver's input into wheel movement.

How long do tie rod assemblies typically last?

Tie rod assemblies generally have a lifespan aligned with vehicle usage and conditions, often requiring inspection every 50,000 to 100,000 miles, though harsh driving environments can necessitate earlier replacement.

What are the signs of a failing tie rod assembly?

Common indicators include uneven tire wear, steering wheel vibration, loose or imprecise steering feel, and clunking noises when turning, which suggest wear or damage requiring immediate attention.

Can I replace a tie rod assembly myself?

While it is possible for those with advanced mechanical skills, replacement is recommended to be performed by professionals due to the need for precise alignment and calibration to ensure safety and proper vehicle handling.

Are there different tie rod assemblies for different vehicles?

Yes, tie rod assemblies are designed specifically for vehicle makes and models, varying in size, material, and design to accommodate different steering systems and load requirements.

What is the average cost to replace a tie rod assembly?

Replacement costs vary based on vehicle type and labor rates, typically involving parts and alignment services, with prices ranging moderately depending on whether OEM or aftermarket parts are used.

Citius Research has developed a research report titled “Automotive Tie Rod Assembly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Tie Rod Assembly Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Tie Rod Assembly Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Tie Rod Assembly Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Tie Rod Assembly Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Tie Rod Assembly Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Tie Rod Assembly Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Tie Rod Assembly Market
• Cost and Gross Margin Analysis of Automotive Tie Rod Assembly Market
• Automotive Tie Rod Assembly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Tie Rod Assembly Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Tie Rod Assembly Market Key Stakeholders

Below are the key stakeholders for the Automotive Tie Rod Assembly Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Tie Rod Assembly Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Tie Rod Assembly Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Tie Rod Assembly Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Tie Rod Assembly Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Tie Rod Assembly Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Tie Rod Assembly Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Tie Rod Assembly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Tie Rod Assembly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Tie Rod Assembly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Tie Rod Assembly Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Tie Rod Assembly Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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