Insert Automotive Thermostat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185937
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Insert Automotive Thermostat Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Insert Automotive Thermostat Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Mahle, Stant, BorgWarner, Vernet, Kirpart

Market Summary

The automotive thermostat market is an integral segment within the global automotive and transportation industry, focused on the production and distribution of engine cooling system components. These thermostats are critical for maintaining optimal engine temperature, ensuring efficient fuel combustion, reducing emissions, and preventing overheating, which can lead to engine damage. The market is characterized by a consistent demand driven by the global vehicle parc, including both passenger cars and commercial vehicles. Technological advancements are leading to the development of more intelligent and electronically controlled thermostats that offer greater precision in temperature management. The aftermarket segment represents a significant portion of the business due to the wear-and-tear nature of the component, requiring periodic replacement. Geographically, the market's dynamics are influenced by regional automotive production rates, climatic conditions, and the adoption of stringent emission regulations. Key players are engaged in continuous research to enhance product durability and integration with modern engine management systems, catering to the evolving needs of automotive manufacturers worldwide.

Key Highlights

The automotive thermostat market is defined by several pivotal aspects that underscore its importance and trajectory. A primary highlight is the critical function of the thermostat in vehicle engine management, directly impacting performance, efficiency, and longevity. The market is witnessing a significant technological shift from traditional wax-based thermostats to advanced electronic and intelligent thermostats that provide more accurate thermal control and are integral to modern engine designs. Another key highlight is the robust and steady demand from the automotive aftermarket, as thermostats are wear-prone components that require replacement over a vehicle's lifecycle, creating a consistent revenue stream. The competitive landscape is intense, with established players like Mahle GmbH, Stant Corporation, and BorgWarner Inc. focusing on innovation, global expansion, and strategic partnerships to strengthen their market positions. Furthermore, the increasing stringency of global emission standards is a powerful catalyst for product innovation, pushing manufacturers to develop components that contribute to lower emissions and better fuel economy.

Drivers, Opportunities & Restraints

The growth of the automotive thermostat market is propelled by several key drivers. The most prominent is the global expansion of the automotive industry itself, particularly in emerging economies, which increases the production of new vehicles and enlarges the existing vehicle fleet. Stricter government regulations aimed at reducing vehicle emissions and improving fuel efficiency are compelling automakers to adopt advanced engine technologies, for which precise thermal management is essential, thereby driving demand for high-performance thermostats. The rising consumer preference for enhanced vehicle performance and reliability further supports market growth. Significant opportunities lie in the development and integration of smart thermostats for electric and hybrid vehicles, which have unique thermal management requirements for batteries and electric motors. The expansion of the global automotive aftermarket also presents a substantial growth avenue. However, the market faces restraints, including the high cost associated with advanced electronic thermostats, which can hinder adoption in cost-sensitive market segments. Furthermore, the increasing reliability and longevity of modern thermostats could potentially elongate replacement cycles in the aftermarket, slightly tempering growth rates.

Concentration Insights

The competitive concentration in the automotive thermostat market is characterized by the presence of a mix of large multinational corporations and specialized regional players, creating a moderately consolidated landscape. A handful of major companies, including Mahle GmbH, Stant Corporation, BorgWarner Inc., and Vernet, hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established relationships with global OEMs. These leading players compete on factors such as technological innovation, product quality, global supply chain efficiency, and cost-effectiveness. The market also features numerous smaller and medium-sized enterprises that often focus on specific regional markets or specialize in the aftermarket segment. This structure ensures a high level of competition, which drives continuous product improvement and innovation. Strategic initiatives such as mergers and acquisitions, partnerships with automotive manufacturers, and expansion into high-growth emerging economies are common tactics employed by key players to consolidate their positions and increase their market concentration.

Type Insights

The automotive thermostat market is segmented by product type, primarily into traditional wax-type thermostats and advanced electronic thermostats. Wax-type thermostats have been the industry standard for decades, operating on a simple principle where a wax pellet expands with heat to open a valve. They are valued for their reliability, simplicity, and cost-effectiveness, making them prevalent in a wide range of vehicles, especially in older models and cost-sensitive segments. In contrast, electronic thermostats represent the technological evolution in this space. They are controlled by the vehicle's engine control unit (ECU) and use electric heating elements to provide faster and more precise temperature regulation. This allows for optimized engine performance, reduced warm-up time, improved fuel efficiency, and lower emissions. The adoption of electronic thermostats is growing rapidly, particularly in newer gasoline and diesel engines, and they are considered essential for hybrid and electric vehicles where thermal management of the battery and power electronics is critical.

Application Insights

Application insights reveal that the automotive thermostat market serves two primary vehicle segments: passenger cars and commercial vehicles. The passenger car segment constitutes the largest application area, driven by the immense global production and ownership of cars. Demand in this segment is fueled by the need for comfort, performance, and adherence to emission norms, with thermostats being a standard component in nearly every internal combustion engine. The commercial vehicle segment, which includes light commercial vehicles, trucks, and buses, is another critical application. These vehicles often operate under more demanding conditions and for longer durations, placing greater stress on engine components and making reliable thermal management even more crucial. The failure of a thermostat in a commercial vehicle can lead to significant downtime and repair costs, emphasizing the need for high-quality, durable products. The growth of logistics and transportation industries worldwide directly influences demand within this segment.

Regional Insights

Regionally, the automotive thermostat market demonstrates distinct dynamics across the globe. The Asia-Pacific region stands as the largest and fastest-growing market, a status driven by its massive automotive manufacturing base, particularly in China, Japan, South Korea, and India. Rising disposable incomes, urbanization, and increasing vehicle production and sales in these countries are primary growth factors. Europe and North America represent mature markets characterized by high vehicle ownership and strict regulatory frameworks for emissions and fuel efficiency. These regions are at the forefront of adopting advanced electronic thermostat technologies. The aftermarket is particularly strong in these regions due to the age of the vehicle fleet. Other regions, such as Latin America and the Middle East and Africa, are emerging markets with growing potential. Their growth is linked to increasing industrialization, economic development, and a gradual expansion of the automotive sector, though they currently hold a smaller share of the global market.

Company Insights

The competitive landscape of the automotive thermostat market features several prominent companies that have established strong reputations through innovation and quality. Mahle GmbH, a German automotive parts manufacturer, is a global leader known for its comprehensive portfolio of thermal management products and its strong OEM relationships. Stant Corporation, based in the United States, is another key player with a long history and a focus on both OEM and aftermarket solutions. BorgWarner Inc., a renowned American supplier, provides advanced propulsion system technologies, including sophisticated thermal management modules that often incorporate smart thermostats. Vernet, a French company, is also a significant participant with a specialization in thermostats and cooling system components. Other notable companies include TAMA Enterprises and Nippon Thermostat. These players compete intensely by investing in research and development to create more efficient and integrated products, expanding their global manufacturing footprints, and forming strategic alliances to secure supply contracts with major automotive manufacturers worldwide.

Recent Developments

The automotive thermostat market has been active with recent developments focused on technological innovation and strategic corporate movements. A dominant trend is the accelerated development and launch of smart, electronically controlled thermostats designed for next-generation vehicles, including those with hybrid and electric powertrains. These products offer enhanced connectivity with the vehicle's ECU for optimal thermal management. Companies are also investing in materials science to improve the durability and response time of thermostat components. On the strategic front, key market players have been engaged in mergers and acquisitions to bolster their technological capabilities and expand their geographic reach. For instance, there has been a focus on acquiring firms with expertise in electronic controls and sensors. Furthermore, partnerships between thermostat manufacturers and automotive OEMs are becoming more common to co-develop customized thermal management solutions for specific vehicle platforms, reflecting a move towards more integrated and collaborative supply chains.

Report Segmentation

This market research report on the automotive thermostat industry provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on type, categorizing the market into wax-type thermostats and electronic thermostats, analyzing the adoption trends, technological features, and market share of each. The report is further segmented by application, delving into the specific demands and growth patterns within the passenger cars and commercial vehicles segments. A crucial component of the segmentation is the regional analysis, which breaks down the market size and forecast for key geographic areas including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation allows for a granular understanding of market dynamics, identifying high-growth segments and regional hotspots. It enables stakeholders to pinpoint precise opportunities and tailor their strategies according to specific product types, vehicle applications, and geographical markets.

FAQs

What is the function of an automotive thermostat?

The primary function of an automotive thermostat is to regulate the flow of coolant through the engine's cooling system. It remains closed when the engine is cold to allow it to warm up quickly and opens once the engine reaches its optimal operating temperature to maintain it, ensuring efficiency and preventing overheating.

What are the signs of a failing car thermostat?

Common indicators of a failing thermostat include engine overheating, temperature fluctuations on the gauge, poor heater performance, coolant leaks around the thermostat housing, and lower-than-usual fuel economy due to the engine running too cool or too hot.

How long does a car thermostat last?

The lifespan of a car thermostat is not defined by a specific time but rather by mileage and operating conditions. They can typically last between 60,000 to 120,000 kilometers, but failure can occur earlier due to factors like coolant quality and extreme driving conditions.

Can you drive with a bad thermostat?

Driving with a malfunctioning thermostat is strongly discouraged. A stuck-closed thermostat will cause the engine to overheat rapidly, potentially leading to severe and costly damage like a warped cylinder head or a blown head gasket. A stuck-open thermostat will cause the engine to run too cool, reducing efficiency and increasing wear.

What is the difference between a mechanical and an electronic thermostat?

A mechanical, or wax-type, thermostat operates using a temperature-sensitive wax pellet that physically expands to open a valve. An electronic thermostat is controlled by the vehicle's engine computer (ECU), which uses sensors and an electric heater to actuate the valve, allowing for faster and more precise temperature control.

Are thermostats used in electric vehicles?

Yes, thermostats and advanced thermal management systems are critically important in electric vehicles. However, their role expands beyond engine cooling to precisely managing the temperature of the high-voltage battery pack, power electronics, and electric motor to ensure optimal performance, longevity, and safety.

Citius Research has developed a research report titled “Insert Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Insert Automotive Thermostat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Insert Automotive Thermostat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Insert Automotive Thermostat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Insert Automotive Thermostat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Insert Automotive Thermostat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Insert Automotive Thermostat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Insert Automotive Thermostat Market
• Cost and Gross Margin Analysis of Insert Automotive Thermostat Market
• Insert Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Insert Automotive Thermostat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Insert Automotive Thermostat Market Key Stakeholders

Below are the key stakeholders for the Insert Automotive Thermostat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Insert Automotive Thermostat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Insert Automotive Thermostat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Insert Automotive Thermostat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Insert Automotive Thermostat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Insert Automotive Thermostat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Insert Automotive Thermostat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Insert Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Insert Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Insert Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Insert Automotive Thermostat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Insert Automotive Thermostat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Insert Automotive Thermostat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Insert Automotive Thermostat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Insert Automotive Thermostat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Insert Automotive Thermostat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Insert Automotive Thermostat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Insert Automotive Thermostat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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