System Integrator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207264
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The System Integrator Market size was estimated at USD 35 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

System Integrator Market

(Market Size)
$35 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 35 billion
2030 Market Size USD 65 billion
Key Players Siemens, ABB, Schneider Electric, Rockwell Automation, Honeywell

Market Summary

The system integrator market within the manufacturing and construction industries is a critical segment that focuses on the seamless integration of various hardware and software systems to create cohesive operational environments. System integrators provide essential services that enable businesses to automate processes, enhance efficiency, and improve overall productivity. These professionals design, implement, and manage complex systems that combine machinery, control systems, and enterprise software, ensuring all components work together harmoniously. The demand for system integration is driven by the need for interoperability among disparate systems, which is paramount in modern industrial settings. Companies rely on integrators to reduce operational costs, minimize downtime, and leverage advanced technologies such as IoT and AI. The market is characterized by a high degree of customization, as each integration project is tailored to meet specific client requirements and operational challenges. As industries continue to embrace digital transformation, the role of system integrators becomes increasingly vital in helping organizations achieve their technological and business objectives.

Key Highlights

The system integrator market is distinguished by several key highlights that underscore its importance in the manufacturing and construction sectors. One significant aspect is the ability of integrators to deliver end-to-end solutions that encompass planning, design, installation, and ongoing support. This comprehensive approach ensures that systems are not only integrated effectively but also maintained for long-term performance. Another highlight is the growing adoption of industrial automation and Industry 4.0 principles, which rely heavily on system integration to connect legacy equipment with modern digital tools. System integrators are also at the forefront of implementing cybersecurity measures to protect integrated systems from threats, a critical consideration given the increasing connectivity in industrial environments. Additionally, the market sees a trend towards the use of cloud-based platforms and data analytics, enabling real-time monitoring and decision-making. The expertise of system integrators in managing complex projects and their deep industry knowledge make them indispensable partners for businesses seeking to optimize their operations and stay competitive.

Drivers, Opportunities & Restraints

The system integrator market is propelled by several drivers, including the relentless push towards industrial automation and the need for enhanced operational efficiency. Businesses are increasingly seeking to integrate their systems to reduce manual interventions, lower costs, and improve accuracy and speed in manufacturing and construction processes. The rise of smart factories and connected construction sites also acts as a significant driver, necessitating the integration of IoT devices, sensors, and control systems. Opportunities in this market abound, particularly with the expansion of digital twin technology, which allows for virtual simulations and optimizations of integrated systems. The growing emphasis on sustainability and energy efficiency presents another opportunity, as system integrators can help implement solutions that reduce environmental impact. However, the market faces restraints such as the high initial investment required for integration projects and the complexity involved in merging disparate systems from multiple vendors. Additionally, the shortage of skilled professionals with expertise in both IT and OT (Operational Technology) can hinder market growth. Cybersecurity concerns also pose a restraint, as integrated systems become more vulnerable to attacks, requiring robust protective measures.

Concentration Insights

The concentration of the system integrator market reveals a landscape with a mix of large multinational firms and specialized niche players. Major companies such as Accenture, IBM, and Siemens dominate the market, offering extensive resources and global reach to handle large-scale integration projects across various industries. These players often provide comprehensive services that include consulting, implementation, and managed services, leveraging their broad expertise and established reputations. Alongside these giants, there are numerous smaller and medium-sized enterprises that focus on specific verticals or technologies, such as automation integration for manufacturing or BIM (Building Information Modeling) integration for construction. These niche integrators often excel by offering highly customized solutions and deep domain knowledge. Geographically, the market concentration is higher in developed regions like North America and Europe, where advanced manufacturing and construction practices are prevalent. However, emerging economies in Asia-Pacific are witnessing rapid growth, driven by industrialization and infrastructure development, leading to an increasing presence of both local and international integrators.

Type Insights

The system integrator market can be segmented based on the type of services offered, which include hardware integration, software integration, and consulting services. Hardware integration involves the physical connection of machinery, devices, and networks to ensure they operate together seamlessly. This type is crucial in manufacturing for linking production equipment with control systems and in construction for integrating heavy machinery with monitoring tools. Software integration focuses on combining various software applications, such as ERP (Enterprise Resource Planning), MES (Manufacturing Execution Systems), and CAD (Computer-Aided Design) programs, to enable data flow and process coordination. Consulting services form another key type, where integrators advise clients on the best integration strategies, technology selection, and implementation planning. Additionally, some integrators specialize in vertical-specific solutions, such as integrating robotics in manufacturing or smart building systems in construction. The choice of integration type depends on the client's specific needs, existing infrastructure, and long-term business goals, with many projects involving a combination of these services to achieve optimal results.

Application Insights

In the manufacturing industry, system integrators are extensively applied to automate production lines, integrate supply chain management systems, and implement quality control mechanisms. They help connect PLCs (Programmable Logic Controllers), SCADA (Supervisory Control and Data Acquisition) systems, and MES to create a unified operational framework that enhances productivity and reduces errors. In construction, system integrators play a pivotal role in integrating project management software with field devices, enabling real-time tracking of progress, resource allocation, and safety compliance. Applications also include the integration of BIM with other tools for better design collaboration and construction planning. Another significant application is in energy management, where integrators combine systems to monitor and optimize energy usage in industrial facilities and buildings. Furthermore, system integrators are involved in implementing safety and security systems, such as access controls and surveillance, which are critical in both manufacturing plants and construction sites. The versatility of system integration applications allows businesses to address specific challenges and leverage technology for improved outcomes.

Regional Insights

The system integrator market exhibits distinct regional characteristics influenced by economic development, industrial base, and technological adoption. North America is a leading region, driven by advanced manufacturing sectors, high investments in automation, and the presence of major integrators like Rockwell Automation and Honeywell. The region's focus on innovation and digital transformation fuels demand for integration services. Europe follows closely, with strong manufacturing and construction industries in countries like Germany and the UK, where Industry 4.0 initiatives and stringent regulatory standards promote system integration. The Asia-Pacific region is experiencing rapid growth, propelled by industrialization in China and India, infrastructure development, and increasing adoption of smart technologies. This region offers significant opportunities due to its expanding industrial base and rising investments in modernizing operations. Latin America and the Middle East & Africa are emerging markets, where growth is supported by developing infrastructure and gradual technological upgrades, though they face challenges related to economic volatility and slower adoption rates compared to more developed regions.

Company Insights

Prominent companies in the system integrator market include established players such as Accenture, IBM, Capgemini, Siemens, and Schneider Electric, which offer broad integration services across multiple industries. These companies leverage their global networks, extensive resources, and diverse expertise to deliver large-scale integration projects. Accenture and IBM are known for their strong capabilities in IT integration and digital transformation, while Siemens and Schneider Electric excel in industrial automation and energy management integration. Additionally, niche players like ATS Automation and Maverick Technologies focus specifically on manufacturing automation, providing specialized services that cater to unique industry needs. Other notable companies include Rockwell Automation, which offers integration solutions for connected enterprises, and Dassault Syst?mes, known for its integration of product lifecycle management software. These companies compete on factors such as technological innovation, service quality, industry knowledge, and ability to provide customized solutions. Partnerships and acquisitions are common strategies to expand capabilities and geographic reach, ensuring they meet the evolving demands of clients in the manufacturing and construction sectors.

Recent Developments

Recent developments in the system integrator market reflect the ongoing evolution towards more advanced and integrated solutions. There has been a significant increase in the adoption of cloud-based integration platforms, allowing for greater scalability and remote management of systems. Companies are also focusing on enhancing cybersecurity measures within integrated systems to address growing threats, incorporating advanced encryption and intrusion detection technologies. Another notable trend is the integration of artificial intelligence and machine learning algorithms to enable predictive maintenance and optimize operational processes. Partnerships between system integrators and technology providers have become more common, aimed at offering more comprehensive and innovative solutions. For instance, collaborations between integrators and IoT platform providers are facilitating better connectivity and data analytics. Additionally, there is a growing emphasis on sustainability, with integrators developing solutions that help reduce energy consumption and environmental impact. The market has also seen increased investment in training and development programs to address the skill gap in IT-OT integration, ensuring a capable workforce to support future projects.

Report Segmentation

The system integrator market report is segmented to provide a detailed analysis across various dimensions. Segmentation by service type includes hardware integration, software integration, and consulting services, each addressing different aspects of system combination and optimization. By application, the market is divided into manufacturing and construction, with further sub-segments such as automation integration, project management integration, and energy system integration. Geographic segmentation covers regions like North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends and opportunities. Additionally, the report may segment by end-user industry, focusing on specific sectors within manufacturing and construction that utilize integration services. Another segmentation criterion is based on the scale of integration projects, ranging from small-scale implementations to enterprise-wide transformations. This structured approach allows for a comprehensive understanding of market dynamics, helping stakeholders identify growth areas and tailor strategies accordingly.

FAQs

What is a system integrator? A system integrator is a professional or company that specializes in combining various subsystems and components into a unified system, ensuring they function together seamlessly to meet specific business objectives.

Why is system integration important in manufacturing? System integration is crucial in manufacturing as it enables automation, improves operational efficiency, reduces costs, and enhances data flow between different systems, leading to better decision-making and productivity.

What services do system integrators offer? System integrators offer services including hardware and software integration, consulting, project management, implementation, and ongoing support and maintenance for integrated systems.

How does system integration benefit the construction industry? In construction, system integration improves project management, enhances collaboration through tools like BIM, enables real-time monitoring, and increases safety and efficiency on site.

What challenges are associated with system integration? Challenges include high initial costs, complexity in integrating disparate systems, cybersecurity risks, and a shortage of skilled professionals with expertise in both IT and operational technology.

What trends are shaping the system integrator market? Key trends include the adoption of IoT and AI, increased focus on cybersecurity, growth of cloud-based integration, and emphasis on sustainability and energy efficiency in integrated solutions.

Citius Research has developed a research report titled “System Integrator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• System Integrator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The System Integrator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

System Integrator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

System Integrator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of System Integrator Market
• Research Methodology
• Executive Summary
• Market Dynamics of System Integrator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of System Integrator Market
• Cost and Gross Margin Analysis of System Integrator Market
• System Integrator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “System Integrator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

System Integrator Market Key Stakeholders

Below are the key stakeholders for the System Integrator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

System Integrator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the System Integrator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the System Integrator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in System Integrator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global System Integrator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global System Integrator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global System Integrator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global System Integrator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global System Integrator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global System Integrator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America System Integrator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America System Integrator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe System Integrator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA System Integrator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific System Integrator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa System Integrator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia System Integrator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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