Harmonic Balancer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185886
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Harmonic Balancer Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Harmonic Balancer Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Schaeffler, Vibratech, Dayco, BorgWarner, AISIN

Market Summary

The harmonic balancer market is an integral segment within the automotive and transportation industry, focused on vibration damping components critical for engine longevity and performance. Also known as crankshaft dampers, these devices are engineered to absorb and neutralize torsional vibrations generated by internal combustion engines, thereby protecting the crankshaft and associated engine parts from premature wear and potential failure. The market serves a broad spectrum of vehicles, including passenger cars, light commercial vehicles, and heavy-duty trucks, with demand closely tied to global automotive production volumes and the aftermarket sector. Technological advancements are steering the market toward the development of more efficient and durable balancers, including elastomer-based and viscous dampers, to meet the evolving requirements of modern, high-performance engines. The industry is characterized by intense competition among established players and a continuous push toward innovation to enhance product efficacy and vehicle reliability.

Key Highlights

The harmonic balancer market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the component's essential role in ensuring engine smoothness and durability, making it a non-negotiable element in vehicle design and manufacturing. The market is witnessing a significant shift toward the adoption of advanced materials and manufacturing techniques, such as the use of high-grade rubber compounds and precision engineering, to improve the damping efficiency and lifespan of these units. Another notable aspect is the growing integration of harmonic balancers in hybrid and electric vehicle platforms, where they are adapted to manage vibrations from internal combustion engines in hybrid systems, indicating the market's adaptability to the industry's electrification transition. Furthermore, the aftermarket segment represents a substantial portion of demand, driven by the need for replacement parts due to wear and tear, which provides a steady revenue stream for manufacturers and distributors alike.

Drivers, Opportunities & Restraints

Market growth is propelled by several drivers, including rising global vehicle production, especially in emerging economies, and increasing consumer demand for enhanced driving comfort and vehicle longevity. Stricter emissions and fuel efficiency regulations worldwide are also compelling automakers to adopt technologies that optimize engine performance, indirectly boosting the need for reliable harmonic balancers. Significant opportunities lie in the expansion of the automotive aftermarket, particularly in regions with aging vehicle fleets, and the potential for product innovation to cater to new engine architectures and hybrid systems. However, the market faces restraints such as the high cost of advanced balancer systems, which can impact adoption in cost-sensitive segments, and the growing popularity of electric vehicles, which do not require traditional harmonic balancers, potentially limiting long-term demand in certain vehicle categories. Economic fluctuations and supply chain disruptions also pose challenges to consistent market growth.

Concentration Insights

The harmonic balancer market exhibits a concentrated competitive landscape, dominated by a mix of large multinational corporations and specialized manufacturers with deep expertise in vibration control and automotive components. Key players such as Schaeffler AG, Vibracoustic GmbH, and Trelleborg AB hold significant market shares, leveraging their extensive research and development capabilities, global distribution networks, and long-standing relationships with major automotive OEMs. These companies compete on factors including product quality, technological innovation, durability, and cost-effectiveness. The market also features several regional players that cater to local demands and specific vehicle segments. Concentration is further influenced by high barriers to entry, including the need for substantial capital investment, technical expertise, and stringent quality certifications required by automotive clients, which consolidates the presence of established entities.

Type Insights

Harmonic balancers are primarily categorized into elastomer dampers and viscous dampers, each with distinct operational characteristics and applications. Elastomer dampers, which utilize a rubber element bonded between the inner hub and outer inertia ring, are widely used in passenger vehicles and light-duty applications due to their cost-effectiveness, reliability, and effective vibration damping properties. They are favored for their simplicity and ability to handle a broad range of vibrational frequencies. Viscous dampers, on the other hand, employ a silicone fluid within a sealed chamber to dissipate energy and are typically found in high-performance engines, heavy-duty trucks, and racing applications where extreme conditions and higher vibration amplitudes are encountered. The choice between types depends on engine specifications, performance requirements, and cost considerations, with ongoing research focused on enhancing the materials and designs of both variants for improved efficiency.

Application Insights

The application of harmonic balancers spans across various vehicle types within the automotive and transportation sector. In passenger cars, they are a standard component in most internal combustion engines, crucial for ensuring smooth operation, reducing noise, and extending engine life. The light commercial vehicle segment similarly relies on these dampers for durability and reliability under frequent stop-start conditions and variable loads. Heavy-duty trucks and buses represent a critical application area due to the high-torque, low-speed nature of diesel engines, which generate significant torsional vibrations necessitating robust damping solutions. Additionally, harmonic balancers are used in off-road and agricultural vehicles, as well as in certain industrial and marine engines. The emergence of hybrid vehicles has created a niche application where balancers are used in conjunction with internal combustion engines that are part of hybrid powertrains.

Regional Insights

Geographically, the harmonic balancer market demonstrates varied dynamics across different regions. Asia-Pacific stands as the largest and fastest-growing market, driven by high automotive production in countries like China, India, Japan, and South Korea, coupled with a vast and expanding vehicle parc that fuels aftermarket demand. North America and Europe are mature markets characterized by stringent vehicle performance and emissions standards, which encourage the adoption of advanced harmonic balancer technologies. These regions also have significant aftermarket activities due to well-established automotive cultures and older vehicle populations. Emerging economies in Latin America and the Middle East & Africa are expected to show gradual growth, influenced by increasing industrialization, urbanization, and rising disposable incomes, which boost vehicle ownership and, consequently, the demand for automotive components including harmonic balancers.

Company Insights

Prominent companies operating in the harmonic balancer market include Schaeffler AG, known for its INA and LuK brands; Vibracoustic GmbH, a specialist in vibration control technology; Trelleborg AB; Dayco Products, LLC; and BorgWarner Inc. These industry leaders invest heavily in research and development to create products that meet evolving automotive standards and customer expectations. Their strategies often focus on developing lightweight, more efficient balancers that contribute to overall vehicle weight reduction and improved fuel economy. Many of these firms have global manufacturing footprints and supply directly to major automotive OEMs such as Volkswagen, General Motors, Ford, Toyota, and BMW. The competitive environment pushes continuous innovation, with companies also engaging in strategic partnerships, mergers, and acquisitions to expand their product portfolios and geographic reach.

Recent Developments

The harmonic balancer market has seen several recent developments aimed at enhancing product performance and aligning with industry trends. Key players have introduced new balancer designs utilizing advanced composite materials and manufacturing processes like additive manufacturing to reduce weight while maintaining or improving damping characteristics. There is a growing focus on developing solutions for hybrid vehicle applications, where space constraints and different vibration profiles present new engineering challenges. Companies are also expanding their production capacities in high-growth regions, particularly in Asia-Pacific, to better serve local OEMs and reduce logistics costs. Furthermore, investments in automation and Industry 4.0 technologies within manufacturing facilities are increasing to improve precision, consistency, and production efficiency of harmonic balancers, ensuring they meet the rigorous quality demands of the automotive industry.

Report Segmentation

This comprehensive market report on harmonic balancers provides a detailed analysis segmented by type, application, and geography. The type segmentation covers elastomer dampers and viscous dampers, offering insights into the adoption trends, advantages, and market share of each variant. Application segmentation delves into the usage across passenger cars, light commercial vehicles, and heavy commercial vehicles, analyzing the specific demands and growth prospects in each category. Geographical segmentation breaks down the market into key regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, examining regional production, consumption patterns, regulatory influences, and competitive landscapes. This structured approach allows for a granular understanding of market dynamics, enabling stakeholders to identify opportunities and make informed strategic decisions.

FAQs

What is a harmonic balancer? A harmonic balancer is a device attached to the crankshaft of an internal combustion engine designed to reduce torsional vibrations and prevent potential damage to the engine components.

What does a harmonic balancer do? It absorbs and dampens the harmful vibrations generated by the engine's firing pulses, protecting the crankshaft and ensuring smoother engine operation.

What are the symptoms of a bad harmonic balancer? Common symptoms include engine vibration, unusual noises from the engine front, visible wear or separation of the balancer components, and misalignment of timing marks.

How does a harmonic balancer work? It works by using an inertia ring connected to the crankshaft via an elastic medium (like rubber) or a viscous fluid, which absorbs vibrational energy and dissipates it as heat.

Can you drive with a bad harmonic balancer? Driving with a faulty harmonic balancer is not recommended as it can lead to severe engine damage, including crankshaft failure, due to unchecked vibrations.

What is the difference between a harmonic balancer and a vibration damper? The terms are often used interchangeably; both refer to the same component designed to reduce crankshaft torsional vibrations in an engine.

Citius Research has developed a research report titled “Harmonic Balancer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Harmonic Balancer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Harmonic Balancer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Harmonic Balancer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Harmonic Balancer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Harmonic Balancer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Harmonic Balancer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Harmonic Balancer Market
• Cost and Gross Margin Analysis of Harmonic Balancer Market
• Harmonic Balancer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Harmonic Balancer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Harmonic Balancer Market Key Stakeholders

Below are the key stakeholders for the Harmonic Balancer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Harmonic Balancer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Harmonic Balancer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Harmonic Balancer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Harmonic Balancer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Harmonic Balancer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Harmonic Balancer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Harmonic Balancer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Harmonic Balancer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Harmonic Balancer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Harmonic Balancer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Harmonic Balancer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Harmonic Balancer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Harmonic Balancer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Harmonic Balancer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Harmonic Balancer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Harmonic Balancer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Harmonic Balancer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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