Glass Container Mold Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185874
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Glass Container Mold Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Glass Container Mold Market

(Market Size)
$1.2 billion
$1.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.9 billion
Key Players Owens-Illinois, Saint-Gobain, Ardagh, Vetropack, Vidrala

Market Summary

The glass container mold market serves as a critical component within the broader packaging and manufacturing supply chain, with significant relevance to the automotive and transportation sector. These precision molds are utilized in the production of glass containers that find applications beyond traditional packaging, including specialized automotive fluids, lighting components, and certain interior elements. The market is characterized by a high degree of technical expertise, as the manufacturing of molds requires advanced engineering to meet stringent quality and durability standards. Demand is intrinsically linked to the consumption of glass packaging, which is favored for its premium aesthetic, impermeability, and recyclability. The automotive industry's ongoing evolution, particularly with the rise of electric vehicles and advanced lighting systems, presents a unique set of requirements for glass components, thereby influencing mold design and production. Key market participants are global engineering and manufacturing firms that cater to a diverse clientele, including glass manufacturers and tier-one automotive suppliers. The competitive landscape is shaped by technological innovation, material science advancements, and the ability to provide customized solutions for complex applications.

Key Highlights

A primary highlight of the glass container mold market is its technological sophistication. Manufacturers are increasingly integrating computer-aided design (CAD) and computer-aided manufacturing (CAM) systems to enhance precision and reduce lead times. The use of advanced metals and alloys, which offer superior heat resistance and longevity, is another defining feature, directly impacting mold performance and the quality of the final glass product. Sustainability is a major trend influencing the market, as the entire glass packaging value chain, including mold production, is under pressure to adopt more environmentally friendly practices. This includes efforts to extend mold lifecycles and improve energy efficiency during the glass forming process. Furthermore, the market is witnessing a consolidation trend, with larger entities acquiring specialized smaller players to broaden their technological portfolios and global reach. The automotive segment specifically demands molds capable of producing complex, high-tolerance glass parts for headlamps, instrument panels, and other functional components, pushing innovation in the sector.

Drivers, Opportunities & Restraints

The growth of the glass container mold market is driven by the persistent demand for sustainable packaging solutions. Glass is infinitely recyclable without loss of quality, making it an attractive option for brands focused on circular economy principles. Within automotive and transportation, the increasing complexity of vehicle lighting systems, which often incorporate intricate glass elements for LEDs and sensors, creates sustained demand for high-precision molds. An emerging opportunity lies in the electric vehicle market, which may incorporate new glass applications for battery systems or unique interior designs. However, the market faces significant restraints. The high initial cost and expertise required for mold manufacturing present substantial barriers to entry. The industry is also vulnerable to fluctuations in the raw material costs for specialty steels and alloys. Furthermore, the growing popularity of alternative materials, such as advanced plastics and composites, particularly in automotive applications, poses a competitive threat to glass and, by extension, to the mold market.

Concentration Insights

The global glass container mold market exhibits a concentrated nature, with a handful of established players holding significant market share. These leading companies are typically located in regions with a strong historical presence in glass manufacturing and precision engineering, such as Europe and North America. However, there is a notable and growing production concentration in Asia-Pacific, particularly in China, which has become a major hub for manufacturing due to lower production costs and a robust industrial base. The market concentration is characterized by long-standing relationships between mold manufacturers and large glass container producers like Owens-Illinois and Ardagh Group. These relationships are built on trust, consistent quality, and the ability to deliver on complex technical specifications. While the top tier of companies is well-defined, a segment of smaller, specialized mold makers exists, often focusing on niche applications or providing regional support, creating a multi-layered competitive environment.

Type Insights

Glass container molds are categorized primarily by the forming process they are designed for. The two predominant types are blow-and-blow molds and press-and-blow molds. Blow-and-blow molds are traditionally used for manufacturing narrow-neck containers, such as bottles for automotive chemicals and fluids. This process involves a two-step blowing operation to achieve the desired container shape and thickness. Press-and-blow molds are often employed for producing wide-mouth containers and more complex geometric shapes. This method uses a plunger to press the glass into a preliminary shape before it is blown into its final form, allowing for greater control over glass distribution and the creation of more intricate designs, which is crucial for certain automotive glass components. The selection between mold types is a critical decision for manufacturers, impacting production speed, energy efficiency, and the final characteristics of the glass container, making expertise in both processes valuable for market players.

Application Insights

While the primary application for glass container molds is in the production of packaging for food, beverages, and pharmaceuticals, the automotive and transportation industry represents a specialized and high-value segment. Within this sector, molds are used to create containers for various automotive fluids, including oil, coolant, and specialty additives, where chemical inertness is a key benefit of glass. A more technically demanding application is in the production of glass components for vehicle lighting systems. Modern headlamps and taillights often incorporate complex glass lenses and reflectors that require extremely precise molds to ensure optimal light transmission and durability. Additionally, glass is used for instrument panel covers and other interior elements in premium vehicles. The requirements for these applications differ significantly from standard packaging, often demanding higher tolerance levels, specialized glass compositions, and molds capable of producing smaller batch sizes of highly engineered parts.

Regional Insights

The demand and production for glass container molds are distributed unevenly across the globe, influenced by regional industrial capabilities and end-market consumption. Europe and North America represent mature markets with a strong presence of leading mold manufacturers and advanced glass production facilities. These regions are characterized by a focus on high-value, precision molds for specialized applications, including those in the automotive sector. The Asia-Pacific region is the largest and fastest-growing market, driven by massive manufacturing capacity in countries like China and India. This region is a major producer of glass containers for both domestic consumption and export, fueling demand for molds. However, the focus in Asia-Pacific has often been on high-volume, cost-effective production. South America and the Middle East and Africa represent smaller markets with growth potential, often dependent on imports or localized production to serve regional packaging and manufacturing needs.

Company Insights

The competitive landscape of the glass container mold market features a mix of globally recognized specialists and smaller regional players. Leading companies such as OCME, Vitro, and Toyo Glass Machinery have established strong reputations through decades of experience and continuous innovation. These industry giants often provide comprehensive solutions, encompassing mold design, manufacturing, and after-sales services like repair and refurbishment. Their client portfolios include the world's largest glass manufacturers. Other significant players include Heye International, Bottero, and BDF Industries, each bringing specific expertise in different forming technologies or geographic markets. Competition is based on several factors: technological prowess, the ability to produce durable and precise molds, lead times, cost-effectiveness, and the capacity to offer custom engineering solutions. Established relationships with glass manufacturers are a critical asset, making it challenging for new entrants to gain significant market share without a distinct technological advantage.

Recent Developments

The glass container mold market is experiencing a wave of innovation focused on enhancing efficiency and capabilities. A prominent trend is the digitalization of mold design and manufacturing processes. Companies are increasingly adopting additive manufacturing, or 3D printing, for rapid prototyping of complex mold components, significantly accelerating development cycles. There is also a strong focus on material science, with research directed towards developing new steel alloys and coatings that offer enhanced thermal resistance, reduced wear, and longer operational lifespans, thereby lowering the total cost of ownership for glass manufacturers. Sustainability initiatives are also a key area of development, with companies exploring ways to make the mold manufacturing process itself more energy-efficient and less wasteful. In terms of corporate strategy, mergers and acquisitions continue as larger firms seek to acquire niche technologies and expand their global service and production footprints to better serve international clients.

Report Segmentation

This comprehensive report on the glass container mold market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to help stakeholders identify specific growth pockets and strategic opportunities. The market is broken down by mold type, distinguishing between key processes such as blow-and-blow and press-and-blow, among others. It is further segmented by application, with dedicated analysis for automotive and transportation uses, including fluid containers and lighting components, alongside other industrial and consumer packaging applications. A crucial geographical segmentation provides insights into regional dynamics across North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report includes a detailed competitive landscape section, profiling key market players, their market shares, product portfolios, and recent strategic initiatives. This multi-faceted segmentation ensures the analysis caters to the specific intelligence needs of mold manufacturers, glass producers, automotive suppliers, and investors.

FAQs

What are the different types of glass container molds? The primary types are distinguished by the forming process: blow-and-blow molds for narrow-neck containers and press-and-blow molds for wide-mouth and more complex shapes. Other specialized types exist for unique applications.

Who are the leading players in the glass container mold market? Prominent companies include OCME, Vitro, Toyo Glass Machinery, Heye International, and Bottero. These firms are recognized for their technical expertise and global presence.

What materials are used to make glass container molds? They are typically manufactured from specialized alloy steels that offer high resistance to thermal fatigue, erosion, and deformation to withstand the intense heat and pressure of the glass forming process.

What is the lifecycle of a typical glass container mold? The lifecycle varies based on the type of glass being produced and maintenance schedules, but with proper care and refurbishment, molds can remain in service for hundreds of thousands of production cycles.

How is the automotive industry influencing this market? The automotive sector demands high-precision molds for producing glass parts for lighting systems and fluid containers, driving innovation towards more complex designs and durable materials.

What are the key trends in glass container mold manufacturing? Major trends include the adoption of digital technologies like CAD/CAM and 3D printing for prototyping, the development of advanced alloy materials, and a focus on sustainability through extended mold lifecycles.

Citius Research has developed a research report titled “Glass Container Mold Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glass Container Mold Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glass Container Mold Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glass Container Mold Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glass Container Mold Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glass Container Mold Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glass Container Mold Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glass Container Mold Market
• Cost and Gross Margin Analysis of Glass Container Mold Market
• Glass Container Mold Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glass Container Mold Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glass Container Mold Market Key Stakeholders

Below are the key stakeholders for the Glass Container Mold Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glass Container Mold Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glass Container Mold Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glass Container Mold Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glass Container Mold Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glass Container Mold Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glass Container Mold Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glass Container Mold Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glass Container Mold Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glass Container Mold Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glass Container Mold Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glass Container Mold Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glass Container Mold Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glass Container Mold Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glass Container Mold Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glass Container Mold Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glass Container Mold Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glass Container Mold Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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