Cold Chain Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187007
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Cold Chain Market size was estimated at USD 280 billion in 2023 and is projected to reach USD 480 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Cold Chain Market

(Market Size)
$280 billion
$480 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 280 billion
2030 Market Size USD 480 billion
Key Players Americold, Lineage Logistics, United States Cold Storage, VersaCold, Nichirei

Market Summary

The cold chain market within the automotive and transportation industry encompasses the specialized logistics and infrastructure required to maintain temperature-sensitive products across the supply chain. This market is integral to numerous sectors, including pharmaceuticals, food and beverages, and chemicals, ensuring products remain within specified temperature ranges from production to consumption. The automotive and transportation segment focuses on the vehicles, refrigeration units, and technologies that enable the safe and efficient movement of perishable goods. Key components include refrigerated trucks, trailers, and containers equipped with advanced cooling systems. The growing demand for perishable goods, coupled with stringent regulatory standards for product safety, drives the need for reliable cold chain solutions. Companies in this market are increasingly adopting technologies such as IoT-enabled monitoring systems to enhance visibility and control over temperature conditions during transit. The expansion of global trade and the rise of e-commerce for temperature-sensitive products further underscore the importance of robust cold chain infrastructure. As a result, the market is witnessing significant investments in fleet modernization and the development of energy-efficient refrigeration systems to meet evolving industry demands.

Key Highlights

The cold chain market in automotive and transportation is characterized by several key highlights that underscore its critical role in global supply chains. Advanced refrigeration technologies, including electric and hybrid systems, are gaining traction due to their efficiency and lower environmental impact. Leading companies such as Thermo King and Carrier Transicold are at the forefront of innovating sustainable cooling solutions that comply with stringent emission regulations. The integration of real-time monitoring and data analytics allows for precise temperature management, reducing product spoilage and ensuring compliance with safety standards. Another highlight is the increasing adoption of autonomous refrigeration units that can maintain temperatures without continuous engine operation, enhancing fuel efficiency and reducing operational costs. The market is also seeing a surge in demand for multi-temperature vehicles capable of transporting diverse products simultaneously. Additionally, the growth of pharmaceutical logistics, particularly for vaccines and biologics, is driving specialized investments in cold chain infrastructure. These developments highlight the industry's focus on reliability, sustainability, and technological advancement to meet the complex demands of temperature-sensitive logistics.

Drivers, Opportunities & Restraints

Several drivers are propelling the cold chain market in the automotive and transportation sector. The increasing consumption of perishable foods, such as dairy, meat, and fruits, necessitates efficient cold chain logistics to extend shelf life and reduce waste. Stringent government regulations regarding food safety and pharmaceutical integrity mandate strict temperature control during transit, further driving market growth. The expansion of international trade in temperature-sensitive goods creates a sustained demand for reliable refrigeration solutions. Opportunities abound in the development of green technologies, such as solar-powered refrigeration units and energy-efficient systems, which align with global sustainability goals. The rise of e-commerce and direct-to-consumer delivery models for perishable products opens new avenues for cold chain services. However, the market faces restraints, including high operational and maintenance costs associated with advanced refrigeration systems. The lack of standardized regulations across regions can complicate cross-border logistics. Additionally, the scarcity of skilled personnel to manage and maintain cold chain infrastructure poses a challenge. Despite these restraints, ongoing technological innovations and increasing investments present significant growth potential for the market.

Concentration Insights

The cold chain market in automotive and transportation is highly concentrated among a few key players who dominate through technological expertise and extensive global networks. Companies such as Thermo King, Carrier Transicold, and Wabash National Corporation lead the market with their comprehensive portfolios of refrigeration units and transportation solutions. These players focus on continuous innovation, offering products with enhanced fuel efficiency, lower emissions, and advanced telematics for real-time monitoring. The market also features strong regional players who cater to specific geographic needs, particularly in emerging economies where cold chain infrastructure is rapidly developing. Collaboration and partnerships between automotive manufacturers and logistics companies are common, aimed at creating integrated solutions that streamline cold chain operations. The concentration of expertise and resources among top players creates high barriers to entry for new competitors, reinforcing the dominance of established brands. However, niche players specializing in sustainable or custom solutions are gradually gaining traction, contributing to a dynamic competitive landscape. This concentration ensures a focus on quality and reliability, critical for maintaining the integrity of temperature-sensitive shipments.

Type Insights

The cold chain market in automotive and transportation is segmented by the type of refrigeration systems and vehicles used. Refrigerated trucks and trailers represent the largest segment, equipped with mechanical compression units powered by diesel or electric systems. These vehicles are essential for regional and long-haul transportation of perishable goods. Another significant type is refrigerated containers, often used in intermodal transport, which integrate seamlessly with ships, trains, and trucks. These containers feature advanced insulation and cooling technologies to maintain stable temperatures during extended journeys. Additionally, there is growing adoption of passive cooling systems, which use phase-change materials or dry ice for short-distance or last-mile delivery. The market also includes multi-temperature vehicles that allow simultaneous transport of products at different temperature zones, enhancing operational efficiency. Innovations such as cryogenic cooling systems, which use liquid nitrogen or carbon dioxide, are emerging for ultra-low temperature applications, particularly in pharmaceutical logistics. Each type addresses specific needs within the cold chain, reflecting the diversity and complexity of temperature-controlled logistics.

Application Insights

The application of cold chain in automotive and transportation spans multiple industries, each with unique requirements. The food and beverage sector is the largest application, involving the transport of frozen foods, dairy products, and fresh produce. This segment demands rigorous temperature control to prevent spoilage and ensure food safety. The pharmaceutical industry is another critical application, particularly for vaccines, biologics, and other temperature-sensitive medications that require strict adherence to cold chain protocols to maintain efficacy. Chemical products, including certain industrial materials and agrochemicals, also rely on cold chain logistics to prevent degradation. Additionally, the floral industry utilizes cold chain services to preserve the freshness of cut flowers during transit. Each application necessitates tailored solutions; for instance, pharmaceutical logistics often require ultra-low temperature capabilities and real-time monitoring, while food transport may focus on multi-temperature flexibility. The growing demand for these applications drives innovation in refrigeration technology and logistics planning, ensuring products reach end-users in optimal condition.

Regional Insights

The cold chain market in automotive and transportation exhibits distinct regional dynamics influenced by economic development, regulatory frameworks, and consumer behavior. North America and Europe are mature markets characterized by advanced infrastructure and stringent safety regulations. These regions see high adoption of energy-efficient and sustainable refrigeration technologies, driven by environmental policies. The Asia-Pacific region is experiencing rapid growth due to expanding middle-class populations, increasing consumption of perishable goods, and investments in cold chain infrastructure. Countries like China and India are key contributors, with governments promoting cold chain development to reduce food waste and improve pharmaceutical distribution. Latin America and the Middle East & Africa are emerging markets where cold chain adoption is growing, albeit from a lower base, supported by economic development and increasing trade activities. Each region presents unique challenges, such as varying climate conditions and infrastructure gaps, which influence the adoption and customization of cold chain solutions. Despite regional differences, the global nature of supply chains ensures interconnected growth and innovation across markets.

Company Insights

Prominent companies in the cold chain market for automotive and transportation include Thermo King, a subsidiary of Trane Technologies, known for its comprehensive range of transport refrigeration systems. Carrier Transicold, part of Carrier Global Corporation, offers advanced cooling solutions for trucks, trailers, and containers, emphasizing sustainability and efficiency. Wabash National Corporation specializes in refrigerated trailers and truck bodies, integrating innovative materials and technologies to enhance performance. Other key players include Utility Trailer Manufacturing Company, which produces refrigerated vans and trailers, and Schmitz Cargobull, a European leader in refrigerated transportation equipment. These companies focus on research and development to introduce products with lower emissions, improved fuel efficiency, and smart connectivity features. Strategic partnerships with logistics firms and automotive manufacturers are common, aimed at providing end-to-end cold chain solutions. The competitive landscape is marked by continuous innovation, with companies investing in electric and hybrid systems, telematics, and autonomous technologies to meet evolving market demands and regulatory requirements.

Recent Developments

Recent developments in the cold chain market for automotive and transportation highlight a shift towards sustainability and digitalization. Major players have launched electric and hybrid refrigeration units to reduce carbon emissions and comply with environmental regulations. For instance, Thermo King introduced its fully electric trailer refrigeration system, designed for urban delivery and cold storage applications. Carrier Transicold has expanded its NaturaLINE series, which uses natural refrigerants to minimize environmental impact. There is increased integration of IoT and blockchain technologies for real-time temperature monitoring and supply chain transparency, enhancing product integrity and traceability. Automation in cold chain logistics is advancing, with developments in autonomous refrigerated vehicles and drones for last-mile delivery. Partnerships between technology firms and logistics companies are fostering innovations such as predictive maintenance and energy management systems. Additionally, the COVID-19 pandemic accelerated investments in pharmaceutical cold chain capabilities, particularly for vaccine distribution, leading to advancements in ultra-low temperature storage and transport solutions. These developments reflect the industry's commitment to efficiency, sustainability, and resilience.

Report Segmentation

This report on the cold chain market in automotive and transportation provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, including refrigerated trucks, trailers, containers, and others, each analyzed for their market presence and technological advancements. Application segmentation covers food and beverages, pharmaceuticals, chemicals, and other sectors, highlighting specific requirements and growth trends. Regional segmentation examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regional dynamics, key players, and opportunities. The report also includes segmentation by technology, such as mechanical compression, cryogenic systems, and passive cooling, evaluating their adoption and future potential. Each segment is analyzed in terms of market trends, challenges, and innovations, providing stakeholders with actionable intelligence. The segmentation approach ensures a thorough understanding of the market structure, enabling businesses to identify growth areas and make informed strategic decisions.

FAQs

What is cold chain logistics? Cold chain logistics refers to the transportation and storage of temperature-sensitive products under controlled conditions to maintain their quality and safety from origin to destination.

Why is cold chain important in automotive and transportation? It ensures that perishable goods like food and pharmaceuticals remain within required temperature ranges during transit, preventing spoilage and ensuring compliance with health standards.

What are the key technologies used in cold chain transportation? Key technologies include mechanical refrigeration units, cryogenic cooling systems, telematics for real-time monitoring, and insulation materials to maintain temperature stability.

How does cold chain impact the pharmaceutical industry? It is critical for transporting vaccines and biologics that require strict temperature control to remain effective, ensuring patient safety and regulatory compliance.

What are the challenges in cold chain logistics? Challenges include high energy costs, maintenance of equipment, regulatory variations across regions, and the need for skilled personnel to manage complex operations.

Which regions are leading in cold chain market growth? North America and Europe are mature markets, while Asia-Pacific is experiencing rapid growth due to increasing demand for perishable goods and infrastructure development.

Citius Research has developed a research report titled “Cold Chain Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cold Chain Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cold Chain Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cold Chain Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cold Chain Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cold Chain Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cold Chain Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cold Chain Market
• Cost and Gross Margin Analysis of Cold Chain Market
• Cold Chain Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cold Chain Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cold Chain Market Key Stakeholders

Below are the key stakeholders for the Cold Chain Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cold Chain Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cold Chain Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cold Chain Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cold Chain Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cold Chain Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cold Chain Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cold Chain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cold Chain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cold Chain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cold Chain Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cold Chain Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cold Chain Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cold Chain Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cold Chain Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cold Chain Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cold Chain Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cold Chain Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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