Garlic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208896
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Garlic Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Garlic Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players Local and regional growers and distributors

Market Summary

The garlic market within the manufacturing and construction industry encompasses the production, processing, and distribution of garlic for various industrial applications beyond direct human consumption. Garlic is utilized in sectors such as food processing, pharmaceuticals, cosmetics, and agricultural inputs due to its functional properties, including antimicrobial and flavor-enhancing characteristics. The market involves multiple stakeholders, from growers and processors to distributors and end-user industries, creating a complex value chain. Key factors influencing this market include agricultural practices, technological advancements in processing, regulatory standards, and evolving consumer preferences for natural and organic products. The industry is characterized by a blend of traditional farming methods and modern manufacturing techniques, aiming to meet the diverse demands of global and regional markets. Companies operating in this space focus on quality control, supply chain efficiency, and innovation to maintain competitiveness and capitalize on emerging opportunities in related sectors.

Key Highlights

The garlic market demonstrates significant relevance in industrial applications, particularly in the food manufacturing sector where it serves as a critical ingredient for sauces, seasonings, and ready-to-eat products. Its use extends to the pharmaceutical industry, leveraging allicin and other bioactive compounds for health supplements and medicinal formulations. In construction and manufacturing ancillary sectors, garlic-derived products find niche applications, such as in natural preservatives or bio-based materials, though this is less prominent. The market is influenced by trends toward clean-label and natural ingredients, driving demand for high-quality, processed garlic. Geographically, production is concentrated in regions with favorable climatic conditions, but processing and value-addition activities are distributed globally to serve end-market needs. Key players include agricultural cooperatives, food processors, and specialized ingredient manufacturers who invest in R&D to enhance product offerings and operational efficiencies.

Drivers, Opportunities & Restraints

Several drivers propel the garlic market in manufacturing and construction contexts, including rising consumer awareness of health benefits associated with garlic consumption, which boosts demand in functional foods and nutraceuticals. The growth of the processed food industry globally further accelerates the need for garlic as a flavoring and preservative agent. Opportunities arise from expanding applications in non-food sectors, such as pharmaceuticals for cardiovascular and immune support products, and in agriculture as a natural pesticide or growth enhancer. However, the market faces restraints like seasonal variability in garlic production, which can lead to supply inconsistencies and price volatility. Regulatory challenges related to food safety standards and import-export policies also pose hurdles. Additionally, competition from synthetic alternatives and the high cost of organic or sustainably grown garlic may limit market expansion in price-sensitive segments.

Concentration Insights

The garlic market exhibits a moderate level of concentration, with key producing regions such as China dominating global supply, accounting for a substantial majority of production. Other significant producers include India, South Korea, and countries in the Mediterranean region. In terms of processing and distribution, the market is fragmented among numerous small to medium-sized enterprises, though large agribusinesses and food conglomerates hold considerable influence through integrated supply chains. Concentration is higher in value-added segments, such as garlic powder or oil production, where specialized manufacturers like Christopher Ranch or Olam International have established strong market positions. Geopolitical factors and trade policies can affect concentration dynamics, with tariffs or sanctions reshaping supply routes. Innovation and mergers among processors are gradually increasing consolidation in advanced product segments.

Type Insights

Garlic types relevant to industrial applications include softneck and hardneck varieties, each with distinct characteristics affecting their suitability for processing. Softneck garlic, commonly used in large-scale manufacturing due to its longer shelf life and milder flavor, is prevalent in powdered and minced forms for food production. Hardneck garlic, known for its robust flavor and larger cloves, is often preferred for fresh consumption and premium products but finds niche use in high-value industrial applications like gourmet foods or extracts. Processed forms such as garlic paste, granules, oil, and powder cater to different industry needs, with powder being widely utilized for its convenience and consistency in manufacturing. Organic garlic is gaining traction, driven by demand for clean-label ingredients, though it represents a smaller segment due to higher costs and certification requirements.

Application Insights

In the manufacturing and construction sphere, garlic applications are diverse, primarily centered on the food and beverage industry where it is used as a flavor enhancer in products like soups, sauces, and snacks. The pharmaceutical sector employs garlic extracts in dietary supplements and herbal medicines, capitalizing on its purported health benefits for heart health and immunity. Construction-related applications are minimal but include experimental uses in eco-friendly materials or natural preservatives for building products. Additionally, garlic finds use in the agricultural industry as a natural pesticide or soil treatment, aligning with trends toward sustainable farming practices. The cosmetics industry incorporates garlic into skincare products for its antimicrobial properties. Each application segment demands specific garlic forms, such as oils for pharmaceuticals or powders for food manufacturing, influencing processing requirements and supply chain strategies.

Regional Insights

Regionally, Asia-Pacific leads the garlic market in both production and consumption, with China as the epicenter of cultivation and export. Countries like India and South Korea also contribute significantly to regional supply, supporting local manufacturing industries. North America and Europe represent major import regions, relying on Asian exports for raw garlic while hosting advanced processing facilities for value-added products. In Europe, Spain and Italy are notable producers, catering to regional food manufacturing demands. Latin America and Africa have emerging markets, with countries such as Argentina and Egypt increasing production for domestic use and export. Regional differences in climatic conditions, agricultural policies, and consumer preferences shape market dynamics, with developed regions emphasizing quality and organic certifications, while developing regions focus on yield and cost-efficiency.

Company Insights

Prominent companies in the garlic market include Christopher Ranch, a major U.S.-based producer and processor known for its fresh and value-added garlic products. Olam International operates globally, engaging in garlic sourcing, processing, and distribution for industrial clients. Other key players like Italian-based Aglio di Voghiera and China's Jinxiang County Huiyuan Garlic Co. Ltd. specialize in regional varieties and exports. These companies invest in vertical integration, from farming to processing, to ensure quality control and supply chain resilience. Smaller enterprises and cooperatives also play vital roles, particularly in organic and specialty segments. Competitive strategies focus on product innovation, such as developing black garlic or fortified extracts, and expanding into emerging markets. Partnerships with food manufacturers and retailers help secure long-term contracts and market presence.

Recent Developments

Recent developments in the garlic market reflect trends toward sustainability and technological advancement. Companies are adopting precision agriculture techniques to improve yield and reduce environmental impact, such as drip irrigation and integrated pest management. There is increased investment in processing technologies like cold pressing and ultrasonic extraction to enhance the quality of garlic oils and powders for industrial use. Market players are also expanding organic certification programs to meet growing demand for natural ingredients. Geopolitical shifts, such as trade negotiations between major producing and consuming countries, have influenced supply chains, prompting diversification of sourcing strategies. Additionally, R&D efforts focus on developing new applications in pharmaceuticals and functional foods, with recent studies exploring garlic's potential in antimicrobial coatings or health supplements, driving innovation and collaboration across industries.

Report Segmentation

This report on the garlic market is segmented to provide detailed insights across multiple dimensions. The type segmentation covers varieties such as softneck and hardneck garlic, along with processed forms including powder, paste, oil, and granules. Application segmentation analyzes uses in food manufacturing, pharmaceuticals, cosmetics, agriculture, and other industrial sectors. Regional segmentation offers breakdowns for key geographies: North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, highlighting production, consumption, and trade patterns. Further segmentation may include analysis by distribution channel, such as direct sales to manufacturers versus retail, and by certification, such as organic versus conventional garlic. This structured approach enables stakeholders to identify specific opportunities and challenges within niche segments, supporting informed decision-making for investment and strategy development.

FAQs

What are the main health benefits of garlic? Garlic is renowned for its potential health benefits, including supporting cardiovascular health by helping to regulate blood pressure and cholesterol levels. It possesses antimicrobial and anti-inflammatory properties, which may boost immune function and reduce the risk of certain infections. Some studies suggest garlic could have anticancer effects, though more research is needed. These attributes make it valuable in pharmaceutical and nutraceutical applications.

How is garlic processed for industrial use? Industrial processing of garlic involves several steps: cleaning and peeling raw garlic, followed by slicing or crushing. Common methods include dehydration to produce powder or granules, oil extraction through steam distillation or cold pressing, and fermentation for specialty products like black garlic. These processes ensure consistency, shelf stability, and suitability for various manufacturing applications, from food flavoring to health supplements.

Which countries are the largest producers of garlic? China is the world's largest producer of garlic, accounting for a significant majority of global output. Other major producers include India, South Korea, Egypt, and Spain. These countries benefit from favorable climatic conditions and established agricultural practices, supplying both domestic markets and international exports to regions like North America and Europe.

What are the challenges in garlic cultivation? Garlic cultivation faces challenges such as susceptibility to pests and diseases like white rot or nematodes, which can reduce yields. Climate variability, including droughts or excessive rainfall, impacts growth and quality. Labor-intensive harvesting and post-harvest handling add to costs, while market price fluctuations and regulatory requirements for pesticides or exports further complicate farming operations.

How is garlic used in the food industry? In the food industry, garlic is widely used as a flavoring agent in products such as sauces, soups, dressings, and ready-to-eat meals. It is available in various forms, including fresh, powdered, minced, or as paste and oil, providing convenience and consistent taste profiles. Garlic also acts as a natural preservative due to its antimicrobial properties, enhancing product shelf life in processed foods.

What is the difference between hardneck and softneck garlic? Hardneck garlic varieties typically have a stiff central stalk and larger, easier-to-peel cloves, with a stronger flavor profile, making them suitable for fresh use and gourmet applications. Softneck garlic, more common in commercial production, has a flexible stalk, longer shelf life, and milder flavor, ideal for processing into powders, braiding, or large-scale manufacturing where consistency and storage are priorities.

Citius Research has developed a research report titled “Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Garlic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Garlic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Garlic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Garlic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Garlic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Garlic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Garlic Market
• Cost and Gross Margin Analysis of Garlic Market
• Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Garlic Market Key Stakeholders

Below are the key stakeholders for the Garlic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Garlic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Garlic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Garlic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Garlic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Garlic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Garlic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Garlic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Garlic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Garlic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Garlic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Garlic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Garlic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Garlic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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