Gardening Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208340
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Gardening Equipment Market size was estimated at USD 95 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Gardening Equipment Market

(Market Size)
$95 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 95 billion
2030 Market Size USD 140 billion
Key Players Deere & Company, Husqvarna, MTD, Toro, STIHL

Market Summary

The gardening equipment market is a significant segment within the manufacturing and construction industry, catering to both residential and commercial landscaping needs. This market encompasses a wide array of tools and machinery, ranging from basic hand tools to sophisticated motorized equipment like lawn mowers, trimmers, and irrigation systems. The demand is largely driven by the growing interest in home gardening, urban green spaces, and professional landscaping services. Manufacturers are continuously innovating to produce more efficient, ergonomic, and environmentally sustainable products. The market is characterized by a blend of established multinational corporations and specialized regional players, all competing on factors such as product quality, durability, technological integration, and price. The integration of smart technology and battery-powered equipment is becoming increasingly prevalent, reflecting a broader industry shift towards automation and eco-friendly solutions. This market is inherently linked to construction and real estate development, as new residential and commercial projects often incorporate landscaping and green areas, thereby fueling demand for professional-grade gardening equipment.

Key Highlights

The gardening equipment market is defined by several pivotal trends and developments. A major highlight is the accelerating transition from traditional gasoline-powered equipment to electric and battery-operated tools, driven by stringent environmental regulations and growing consumer preference for quieter, cleaner alternatives. The adoption of IoT and smart technology is another critical highlight, with manufacturers introducing equipment featuring GPS guidance, automated operation, and performance monitoring through mobile applications. Furthermore, there is a noticeable surge in demand for robotic lawn mowers and automated irrigation systems, which offer convenience and efficiency for both homeowners and commercial landscaping enterprises. The market is also witnessing significant consolidation, with leading players actively engaging in mergers and acquisitions to expand their product portfolios and geographic reach. The emphasis on ergonomic design to reduce operator fatigue and enhance safety is a consistent focus area for innovation. These highlights collectively underscore a market that is rapidly modernizing and aligning with broader sustainability and digitalization trends across the manufacturing sector.

Drivers, Opportunities & Restraints

The growth of the gardening equipment market is propelled by several key drivers. Increasing urbanization and the subsequent development of residential complexes and public parks create a sustained demand for landscaping and maintenance equipment. The rising popularity of gardening as a hobby and a means of enhancing property aesthetics further stimulates market growth. Additionally, government initiatives in many regions promoting green cover and urban beautification projects provide a significant boost. However, the market faces certain restraints, including the high initial cost of advanced, automated equipment which can be a barrier for price-sensitive consumers and small landscaping businesses. Fluctuations in raw material prices also pose a challenge to manufacturing cost stability. Despite these challenges, numerous opportunities abound. The untapped potential in emerging economies, where urbanization and disposable incomes are rising, presents a substantial growth avenue. The development of more efficient and affordable battery technologies opens doors for wider adoption of cordless equipment. There is also a growing opportunity in the rental and sharing economy for high-end gardening tools, catering to users who require them for short-term projects.

Concentration Insights

The competitive landscape of the gardening equipment market is moderately concentrated, with a handful of major global corporations holding significant market share. Key players such as Deere & Company, Husqvarna Group, The Toro Company, STIHL, and MTD Products dominate the industry through their extensive distribution networks, strong brand recognition, and diverse product offerings. These companies compete intensely on the basis of technological innovation, product reliability, and after-sales service. Alongside these giants, there exists a substantial number of small and medium-sized enterprises that often specialize in niche product categories or cater to specific regional markets. The concentration is particularly high in the North American and European markets, where these leading brands have established a strong foothold. In contrast, markets in Asia-Pacific and Latin America are more fragmented, with a mix of international brands and local manufacturers. The market concentration is evolving due to ongoing strategic acquisitions, where larger entities acquire smaller innovators to gain access to new technologies and expand their market presence.

Type Insights

The gardening equipment market is segmented by type into various categories, each serving distinct purposes. Lawn mowers represent a dominant category, including walk-behind, riding, and robotic variants, essential for grass cutting and lawn maintenance. Trimmers and edgers form another crucial segment, used for precise shaping and finishing of lawns and garden borders. The hand tools and wheeled equipment segment includes essential items like shovels, rakes, pruners, and garden carts, which are fundamental for planting, weeding, and soil cultivation. Blowers and vacuums are widely used for clearing leaves and debris from yards and pathways. Furthermore, irrigation equipment, such as sprinklers and drip irrigation systems, is a growing category focused on efficient water management. A significant trend across all types is the shift towards battery-powered cordless equipment, which offers greater mobility and reduces emissions compared to traditional gas-powered tools. Manufacturers are consistently enhancing product design for improved durability, user comfort, and reduced vibration and noise levels.

Application Insights

Application insights reveal that the demand for gardening equipment is bifurcated into residential and commercial segments. The residential application segment is substantial, driven by homeowners and gardening enthusiasts who invest in equipment for yard upkeep, vegetable gardening, and landscape beautification. This segment shows high demand for user-friendly, compact, and aesthetically designed tools. The commercial application segment encompasses a broader range of end-users, including professional landscaping services, golf courses, municipalities for public park maintenance, nurseries, and sports field complexes. Commercial users typically require heavy-duty, high-capacity, and durable equipment that can withstand frequent and rigorous use. They often prioritize productivity, fuel efficiency, and low maintenance costs. There is a growing intersection between these segments, with residential users increasingly seeking professional-grade features, and commercial users adopting more technologically advanced solutions like fleet management software for equipment tracking and maintenance scheduling.

Regional Insights

Regionally, the gardening equipment market exhibits distinct patterns of demand and growth. North America and Europe are mature markets characterized by high adoption rates of advanced gardening tools and a strong culture of home gardening and professional landscaping. These regions are at the forefront of adopting robotic and smart gardening solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, expansion of the construction sector, rising disposable incomes, and increasing awareness of green spaces in countries like China, India, and Japan. Government initiatives aimed at developing smart cities with integrated green infrastructure are particularly influential in this region. Latin America and the Middle East & Africa represent emerging markets with growing potential, driven by economic development and increasing investment in residential and commercial infrastructure projects. However, market penetration in these regions can be influenced by economic volatility and climatic conditions that affect gardening practices.

Company Insights

The competitive arena of the gardening equipment market is led by several prominent companies that have established strong global reputations. Deere & Company is renowned for its commercial-grade lawn and garden tractors and turf maintenance equipment, often used on large properties and golf courses. The Husqvarna Group offers a comprehensive portfolio that includes robotic lawn mowers, chainsaws, trimmers, and riding mowers, emphasizing innovation and sustainability. The Toro Company is a key player known for its irrigation systems, professional mowers, and underground construction equipment, serving both residential and commercial markets. STIHL manufactures a wide range of handheld outdoor power equipment, including blowers, trimmers, and chainsaws, celebrated for their durability and performance. MTD Products is a major manufacturer of lawn and garden equipment under various brand names, catering primarily to the mass market. These companies compete through continuous research and development, strategic marketing, and expansive distribution channels to maintain and grow their market positions.

Recent Developments

The gardening equipment market has been dynamic, with several recent developments shaping its trajectory. A prominent trend is the intensified focus on sustainability, leading to the launch of new lines of battery-powered equipment with improved battery life and power output, reducing reliance on fossil fuels. Major acquisitions have occurred, with larger corporations acquiring smaller technology firms specializing in robotics and AI to enhance their automated product offerings. There has been a significant push towards developing smart, connected equipment that can be integrated into the Internet of Things (IoT) ecosystem, allowing for remote monitoring and control. Companies are also investing heavily in enhancing their direct-to-consumer e-commerce platforms to complement traditional retail channels, a shift accelerated by changing consumer purchasing behaviors. Furthermore, collaborations between gardening equipment manufacturers and software companies are on the rise to develop advanced fleet management and predictive maintenance solutions for commercial clients.

Report Segmentation

This market research report on the gardening equipment market provides a detailed and structured analysis through comprehensive segmentation. The report is segmented by type, which includes lawn mowers, trimmers and edgers, blowers and vacuums, irrigation equipment, and hand tools & wheeled equipment. Each type is analyzed in terms of market trends, technological advancements, and demand patterns. Furthermore, the report is segmented by application, distinguishing between residential and commercial uses, providing insights into the specific needs, purchasing drivers, and growth prospects for each segment. The power source is another critical segmentation criterion, covering gas-powered, electric-corded, electric-cordless, and manual equipment, highlighting the shift towards battery-operated tools. Additionally, the report offers a regional breakdown, covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, analyzing regional market dynamics, key countries, and competitive landscapes. This multi-faceted segmentation allows for a granular understanding of the market, enabling businesses to identify specific growth opportunities and tailor their strategies accordingly.

FAQs

What are the different types of gardening equipment? Gardening equipment is categorized into several types including lawn mowers (walk-behind, riding, robotic), trimmers and edgers, blowers and vacuums, irrigation systems, and a wide range of hand tools like shovels, rakes, and pruners.

What is the future of the gardening equipment market? The future is oriented towards smart, connected, and autonomous equipment driven by IoT, a strong shift to battery-powered tools for sustainability, and growth in emerging markets due to urbanization and increasing green space initiatives.

Who are the key players in the gardening equipment market? The market is led by major players such as Deere & Company, Husqvarna Group, The Toro Company, STIHL, and MTD Products, who compete on innovation, brand strength, and global distribution.

What are the latest trends in gardening tools? Key trends include the integration of robotics and GPS in lawn mowers, the proliferation of cordless battery-powered equipment, the development of ergonomic designs for user comfort, and the growth of the equipment rental market.

How is technology impacting gardening equipment? Technology is revolutionizing the market through the introduction of smart features like app connectivity for remote control, automated operation via robotics, improved battery efficiency, and data analytics for predictive maintenance in commercial settings.

What factors are driving the demand for gardening equipment? Demand is driven by growth in residential landscaping, increase in commercial construction and green spaces, government regulations promoting eco-friendly tools, and the rising popularity of gardening as a recreational activity.

Citius Research has developed a research report titled “Gardening Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gardening Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gardening Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gardening Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gardening Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gardening Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gardening Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gardening Equipment Market
• Cost and Gross Margin Analysis of Gardening Equipment Market
• Gardening Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gardening Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gardening Equipment Market Key Stakeholders

Below are the key stakeholders for the Gardening Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gardening Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gardening Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gardening Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gardening Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gardening Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gardening Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gardening Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gardening Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gardening Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gardening Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gardening Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gardening Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gardening Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gardening Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gardening Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gardening Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gardening Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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