Full-Closed Platform Screen Door Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185865
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Full-Closed Platform Screen Door Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Full-Closed Platform Screen Door Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Nabtesco, Faiveley, Westinghouse, Kangni, Stanley

Market Summary

The Full-Closed Platform Screen Door market is a critical segment within the broader railway and metro infrastructure sector, focused on enhancing passenger safety and operational efficiency in mass transit systems. These systems are integrated barriers that fully separate the platform edge from the railway track, opening only when a train is correctly aligned and stationary. The market is driven by increasing urbanization and the subsequent expansion and modernization of public transportation networks globally. Major metropolitan areas are prioritizing the installation of these safety systems to prevent accidents, manage crowd flow, and improve the overall reliability of their services. The technology is increasingly seen as a standard rather than a luxury in new transit projects and station upgrades. Key industry participants are engaged in continuous innovation to offer more reliable, cost-effective, and aesthetically pleasing solutions that can be integrated with existing signaling and train control systems.

Key Highlights

The Full-Closed Platform Screen Door market is characterized by its direct contribution to passenger safety, which remains its most significant value proposition. These systems effectively eliminate the risk of falls onto the tracks, suicides, and unauthorized access, leading to reduced service delays and associated costs for transit authorities. A key highlight is the integration of these doors with automatic train control systems, creating a fully synchronized and automated platform environment. This integration is crucial for maintaining schedule adherence and operational fluidity in high-frequency metro lines. Furthermore, modern full-closed PSDs often incorporate advanced materials for improved durability and design, contributing to station aesthetics and passenger experience. The market is also witnessing a trend towards standardization of components and control systems to streamline installation and maintenance processes across different networks and geographies.

Drivers, Opportunities & Restraints

The primary driver for the Full-Closed Platform Screen Door market is the stringent government regulations and safety standards mandating enhanced passenger protection in rail transit systems. Growing investments in urban rail infrastructure, particularly in emerging economies, provide a substantial push for market growth. The increasing number of metro projects and the modernization of existing railway stations present significant opportunities for suppliers and installers. There is also a growing opportunity in the retrofitting segment, where older stations are being upgraded with modern safety features. However, the market faces considerable restraints, including the high initial capital investment and installation costs associated with these systems. The complexity of integrating platform screen doors with legacy signaling and rolling stock presents a significant technical challenge, often requiring custom engineering solutions. Furthermore, the lengthy installation process can lead to service disruptions, which is a major consideration for operational transit authorities.

Concentration Insights

The market concentration for Full-Closed Platform Screen Doors is relatively high, with a few established international players holding a significant share of the global market. These leading companies possess extensive experience, robust technological expertise, and a proven track record of executing large-scale projects. Their dominance is reinforced by long-term contracts and partnerships with major railway operators and government transport bodies. The market also features several regional and specialized manufacturers that cater to specific geographic areas or offer niche products. The competitive landscape is shaped by technological innovation, with companies competing on the basis of system reliability, energy efficiency, integration capabilities, and after-sales service. The high barriers to entry, including the need for specialized engineering knowledge and significant R&D investment, help maintain this concentrated market structure, though it encourages fierce competition among the top-tier players.

Type Insights

Within the Full-Closed Platform Screen Door market, the primary classification is based on the level of automation and the specific design of the door system. The most prevalent type is the fully automatic, full-height screen door, which provides a complete physical barrier from the platform floor to the ceiling. These are the standard for new metro systems due to their superior safety and environmental control benefits. Another category includes systems designed for compatibility with different types of rolling stock, such as those with varying door configurations or train widths. The materials used in the construction of the doors, typically tempered glass and aluminum alloys, are also a key differentiator, impacting the product's durability, transparency, and overall weight. The choice of type is heavily influenced by the specific operational requirements, station design, and budget constraints of the transit authority.

Application Insights

The application of Full-Closed Platform Screen Doors is predominantly found in metro and subway systems, which operate with high frequency and high passenger volumes in urban environments. These systems are essential for managing the dense crowds and ensuring rapid and safe boarding and alighting processes. Beyond metros, their application is expanding to other rail-based transit modes, including some mainline railway stations that experience heavy commuter traffic, particularly in underground or elevated sections. Airport people mover systems and automated guideway transit networks also represent a growing application segment, where automation and passenger safety are paramount. The specific application dictates the design parameters, such as the door opening speed, pressure resistance, and the integration level with the station's heating, ventilation, and air conditioning (HVAC) system to optimize platform air quality and temperature.

Regional Insights

The adoption of Full-Closed Platform Screen Doors exhibits strong regional variation, largely aligned with infrastructure development and urbanization rates. The Asia-Pacific region represents the largest and most mature market, driven by massive investments in metro rail networks in countries like China, Japan, South Korea, and Singapore, where these systems are now a standard feature. Europe also holds a significant market share, with well-established metro systems in cities like London, Paris, and Madrid continually upgrading their stations with modern safety doors. North America is a growing market, with new metro projects and station modernization programs in major cities increasingly specifying full-closed PSDs. The Middle East, with its focus on building state-of-the-art public transport in cities like Dubai and Riyadh, presents emerging opportunities, while adoption in other regions is more gradual, often limited by funding availability.

Company Insights

The competitive landscape of the Full-Closed Platform Screen Door market is defined by a mix of global giants and specialized engineering firms. Prominent players include companies such as Nabtesco Corporation, a leader known for its advanced automation technology and extensive project portfolio, particularly in Asia. Knorr-Bremse AG, through its subsidiaryIFE, is another major force, providing integrated door systems for rail vehicles and platforms. Faiveley Transport (now part of Wabtec Corporation) has a strong presence in the European and international markets, offering a comprehensive range of railway components including platform screen doors. Horton Automatics, and Stanley Access Technologies LLC are also key participants, often focusing on specific regional markets or technological niches. These companies compete intensely on technological innovation, system reliability, global project execution capability, and the ability to provide full lifecycle support and maintenance services.

Recent Developments

Recent developments in the Full-Closed Platform Screen Door market are centered on technological integration and material innovation. There is a strong industry focus on developing smarter doors with enhanced IoT connectivity for predictive maintenance, allowing operators to monitor system health in real-time and reduce downtime. The integration of Platform Screen Doors with Building Information Modeling (BIM) software for more efficient planning and installation is becoming more common. Furthermore, manufacturers are investing in the development of more energy-efficient systems and exploring the use of sustainable materials in construction without compromising on safety or durability. Another significant trend is the design of more flexible and adaptable door systems that can be more easily retrofitted into a wider variety of existing station architectures, thereby expanding the addressable market for upgrades and modernizations.

Report Segmentation

This market research report on the Full-Closed Platform Screen Door market provides a detailed analysis segmented across several key dimensions to offer a comprehensive view. The segmentation includes a breakdown by type, categorizing the market into different door system designs and automation levels. It is further segmented by application, detailing the usage across metro systems, light rail transit, mainline railways, and other transit applications. A critical component of the segmentation is the regional analysis, which provides insights into market dynamics, growth patterns, and key projects across major geographic regions including North America, Europe, Asia-Pacific, and the Rest of the World. Additionally, the report includes a competitive landscape segment, profiling the key players, their market shares, strategic initiatives, and product portfolios. This multi-faceted segmentation allows for a granular understanding of the market forces at play in each segment.

FAQs

What are the primary safety benefits of full-closed platform screen doors?

Full-closed platform screen doors provide a complete physical barrier between the passenger platform and the train tracks, which prevents accidents such as falls, suicides, and unauthorized access to the rail corridor. This significantly enhances passenger safety and reduces service disruptions caused by such incidents.

How do platform screen doors improve station energy efficiency?

By creating a sealed barrier, full-closed platform screen doors allow for the separate climate control of the platform area. This containment reduces the loss of conditioned air (heated or cooled) into the tunnel, leading to substantial energy savings for the station's HVAC systems.

Which regions are leading the adoption of this technology?

The Asia-Pacific region, particularly countries like Japan, China, and South Korea, are global leaders in the adoption of full-closed platform screen doors, driven by dense urban populations and extensive metro networks. Europe also has a high penetration rate in its major cities.

What are the main challenges in installing platform screen doors in existing stations?

Retrofitting existing stations poses significant challenges, including the need for extensive structural modifications to the platform edge, integration with legacy signaling and train control systems, and the logistical difficulty of installing the doors without causing major service disruptions.

What materials are commonly used in the construction of these doors?

The doors are primarily constructed from high-strength tempered safety glass for visibility and aluminum alloys for the framing and mechanical components. These materials are chosen for their durability, resistance to impact, and ability to withstand constant use in a public transport environment.

How are platform screen doors integrated with train operations?

The doors are seamlessly integrated with the station's automatic train control (ATC) system. They operate in precise synchronization with the train doors, opening and closing only when a train is properly berthed at the station, ensuring complete safety and operational coordination.

Citius Research has developed a research report titled “Full-Closed Platform Screen Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Full-Closed Platform Screen Door Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Full-Closed Platform Screen Door Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Full-Closed Platform Screen Door Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Full-Closed Platform Screen Door Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Full-Closed Platform Screen Door Market
• Research Methodology
• Executive Summary
• Market Dynamics of Full-Closed Platform Screen Door Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Full-Closed Platform Screen Door Market
• Cost and Gross Margin Analysis of Full-Closed Platform Screen Door Market
• Full-Closed Platform Screen Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Full-Closed Platform Screen Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Full-Closed Platform Screen Door Market Key Stakeholders

Below are the key stakeholders for the Full-Closed Platform Screen Door Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Full-Closed Platform Screen Door Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Full-Closed Platform Screen Door Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Full-Closed Platform Screen Door Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Full-Closed Platform Screen Door Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Full-Closed Platform Screen Door Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Full-Closed Platform Screen Door Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Full-Closed Platform Screen Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Full-Closed Platform Screen Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Full-Closed Platform Screen Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Full-Closed Platform Screen Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Full-Closed Platform Screen Door Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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